FTC Warns Influencers 'Any Compensation, Including Free Products, Should Be Disclosed' With Any Social Media Posts
The FTC seems to be continuing its watchful eye on sponsored posts via social media as influencers and celebrities get paid to post about their favorite brands. So beware if you are one that is taking products or collaborating with a brand as an ambassador, or simply as a partner. As photographers, many of us bring on relationships with companies and camera brands without knowing the rules fully. Not disclosing these partnerships can result in fines from the FTC.