Sony creates some of the most advanced cameras and lenses in the world, and if money is no object, you can put together a kit that can tackle just about any photo or video situation you could possibly throw at it. There are a lot of options out there, though, so if you are wondering where to start, check out this helpful video guide that will show you some of the best choices in the Sony full frame system.

Reports suggest Canon is to release a "holy Trinity" of L-series mirrorless lenses – those being the 15-35mm, 24-70mm, and 70-200mm f/2.8. The launch is apparently scheduled before the end of July, with all three compatible with its full-frame mirrorless RF mount cameras.

The 70-200mm f/2.8 lens is one of the classic workhorses in countless photographers bags, suitable for a huge range of genres and scenarios. As such, you can often expect top-shelf performance out of professional 70-200mm f/2.8 lenses. For Sony shooters, there is the FE 70-200mm f/2.8 GM OSS II, and this excellent video review takes a quick look at the image quality and performance you can expect from it in usage.

There are two types of photographer: those who utilize their lens cap, and those that don’t. Canon now seems set to make this a thing of the past, as it has patented a barndoor-style lens cap design that folds open when shooting, and shuts to protect the lens when not in use.

Phone cameras have come quite a long way in the past decade, going from an easy way to take casual snapshots that can be quickly shared with family and friends to powerful devices that can produce high-quality results in a wide variety of scenarios. This neat video shows just how far they have come.

Whether you're shooting landscapes, architecture, or vlogs, having the right lens can make all the difference. The Sigma 10-18mm f/2.8 DC DN Contemporary and Canon RF-S 10-18mm f/4.5-6.3 IS STM are two strong contenders for those looking to enhance their Canon APS-C mirrorless setup.

Building on the success of the Google Pixel 4, the new Pixel 5 is rumored to launch on September 30 likely along with the Pixel 4a 5G, and now some new specs look to have been leaked ahead of the launch,

If you've played a few shooter video games in the last two decades, chances are you've seen at least one with a point of view that is looking from the top-down. The team over at Corridor Digital wanted to recreate this style in a video short (which also meant doing it all in a single take!) so they partnered with DJI to make it happen. This video takes you behind the scenes on their shoot, but check the full post for the final video and a second BTS piece.

The unveiling of the Sony a9 III, with its groundbreaking global sensor, has certainly turned heads in the photography community, sparking discussions about its potential drawbacks in terms of dynamic range and ISO capabilities. This comprehensive video analysis offers a peek into what users can anticipate from this sensor.

If you're a portrait photographer, you'll know the feeling of getting a new lens and going on your first portrait shoots with it. That feeling was strong for me over a decade ago and it's just as strong now!

Locked in a Vegas Hotel Room with a Phantom Flex from Tom Guilmette on Vimeo.

Hey guys! Creative Motion Design is in their final month of the Nikon D3x Camera giveaway which means you've still got a chance to enter and win big! All you have to do is log onto Creative Motion Design's Facebook page and enter an image that correlates with this month's theme, "water". If you win March's theme, you'll automatically be entered into the final contest to win a Nikon D3x.

I took a two-week trip to Hawaii last month with the intentions of not bringing along a bunch of camera gear. That was a fine thought in and of itself, but now I’m wondering if I could have mustered the courage to take an extended trip to a picturesque location without bringing a real camera at all?

The era of 360-degree filmmaking is upon us. Google, in collaboration with The Mill and production company Bullitt, has released the 360-degree short film "HELP" for free on Google's mobile storytelling platform Spotlight Stories. The film is full of explosions, aliens, and action all within a beautiful 360-degree world.

We are lucky to live in an era where we have vastly powerful cameras that can tackle extreme situations with ease, but of course, that was not always the case. This neat video follows a pair of photographers shooting long-exposure landscape images, one with a modern camera setup and one with a few older film cameras, one almost a century in age.

Broncolor is often thought as one the most exclusive flash manufacturers. Its studio units are renowned to be built like tanks and to be remarkably consistent in terms of color and exposure. The Move L is no exception even though it’s meant to be used outdoors. Solid, well designed, and powerful, it will match any sport and action photographer’s needs, even more so now that it can sync up to 1/8,000s with compatible cameras, thanks to HS.

Every new camera incorporates some form of stabilization system. While much of photography doesn’t necessarily require image stabilization, on some occasions, it may have become a necessity, especially with today's high-resolution cameras.

Sometimes, there are images you want to create without knowing how you can create them. The imagination runs wild, while the technical abilities tell you no. One such image was created at Briese Studios with the new Briese Neos, a product of no limits and wild imagination.

We've all seen the incredible specs on Canon's R5 at this stage. But let's get the low-down from the perspective of a professional videographer who hasn't shot with a Canon camera since the 5D Mark II.

This is a bag for the females, the girls, the chicks, the ladies. This is a bag made for women. Women photographers. It’s chic and practical, light but resistant, and most of all, adapts to your needs. It’s a great offer for the urban shooter. The very fact that it exists shows how much the photography sector has evolved in the last years.

Street photography is one type of photography that I'm honestly not brilliant at. It's different from most kinds of photography, because it's somewhat difficult to plan. For architecture, I can control most things, and this is comforting, because I know the kind of results I'm going to be able to produce. Street photography, however, is not quite the same.

Superzoom lenses can be useful in that they cover a huge range of focal lengths without the extra weight and bulk from carrying a bag with lots of more specialized lenses. For landscape photographers, they can be especially useful, and this great video discusses why you should consider adding on to your arsenal.

Sigma's Art lenses have been wildly popular for the company, especially since they offer professional-level performance and image quality for significantly more affordable prices than first-party manufacturers. Today only, you can get a great deal on the Sigma 24-70mm f/2.8 Art lens for a variety of lens mounts, as well as 50% off a Lexar memory card.

Broncolor has entered the LED lighting market with the announcement of the LED F160, a color temperature adjustable light with some very interesting and neat features.

Should I upgrade or shouldn’t I upgrade? It’s an age-old question. But perhaps the first question you should ask is: “can I buy?"

With just $500 and 4 days to film, Luke Neumann of Neumann Films created one heck of a slow motion video with the new Sony NEX-FS700. What sets this video apart from all the others is that in at least every clip something or someone is flying through the air. With 24 frames per second we are able to see a ridiculous amount of detail captured on video. Check out Luke's review below to see what he has to say about rolling shutter performance, low light and resolution capabliiltes.

We all fall off the tech wheel every now and then. And lately, it's been anything but easy to keep up with all that's been happening. Well, worry not. We have an update for you on everything that's happened and everything that should happen soon. Read on for info on Canon, Nikon, Leica, and Zeiss...