Photography Business

Hailing from Seattle, portrait photographer Ben Lucas put together this amusing video pitting his talents as a photographer against those of an actor pretending to be a professional photographer. The lights are set up and the camera is the same, the only thing that changes is the person taking the pictures. How big of a difference can it make? 

Shooting or being involved in a fashion or beauty shoot is a lot of fun. It’s a day where creative personalities, the photographer, stylist, hair and makeup and assistants as well as the client's creative team get together to produce a story, a body of work that they want to show the world. Everyone is focussed on bringing their best ideas to the party.  

Fauxtographers. Everyone knows what that means, commonly associated with Mom-tographers and GWC's.

With little exception, every time you agree to provide raw images to your client, you are hurting your own brand and doing that client a disservice. Although it might be easy to feel, it may be hard to understand exactly why this is.

In this recent video from The Slanted Lens, host and photographer Jay P. Morgan explains the benefits of having a mentor during the early stages of your photographic career. He then goes on to provide usable examples of how just about anyone can go about making a connection with professional who could fill that role. 

I just attended a talk by the renowned Travel Photographer Jon Reid. He has been delivering work to Getty Images on a regular basis for over 10 years, but most of his work is commissioned by the largest travel agencies in the world. He shoots stills and video, and his work gets used online to provide information on a specific city or country.  

Some people use social media platforms as their emotional outlet, some for vanity purposes. I use social media to brand my photography business. This approach may not fit every photography niche, but I would like to explain how it fits mine, and I am sure you will note a thing or two that you could use as well.

In some ways, working with clients is a lot like the dating scene. So how do we get that second date? Wouldn't life be easier if you didn't have to look for new clients all the time? What if you could retain the best clients you've worked with before?

Whether Pablo Picasso or T.S. Eliot had said "good artists copy, great artists steal," I think they were both trying to emphasize the significance of finding and later on evolving a unique style for your art or craft. Well, this quote is quite ambiguous in some points and I doubt if stealing is still vital for being a "great artist." 

Photography is an art and a wonderful hobby to get yourself involved in. There comes a point where many hobbyists decide to turn that passion into a full-time career, and when that happens, it is imperative to have a solid strategy in place to be financially stable.

In my journey to separate my family life from my work life, as detailed in my last post, a change in my work environment has been key. Namely, my wife was tired of seeing my hard drive sitting on the kitchen island and I was handily kicked down to the basement. I took this opportunity to switch up my workflow from using a local external hard drive to a NAS (network-attached storage).

You can have the tools, and you can have the know how, but what is one of the most powerful skills that most photographers, videographers, and just about anyone else will swear by in a creative industry? The power of forethought and pre-planning.

Most photographers have a difficult time turning their social following into income – Yes, even those with HUGE social followings. The great part is, it doesn’t take a genius to learn how to capitalize from your social following, whether it’s 100 people or 100,000. It just takes some research and small bit of effort.

Do you spend more time researching photography gear than shooting? Do you believe that you can’t achieve a particular look without buying the latest shiny product? Then you might be suffering from G.A.S., also known as Gear Acquisition Syndrome. Step into my office and let me share some prescriptions that can help you cure this debilitating disease!  

Work hard. Create personal work. Blog. Be active on social media. Pick up the phone. These (any many others) are tried and true ways to promote yourself and your business while you're trying to get noticed in a sea of other artists. But what happens when life gets in the way of your success?

I’m probably not going to be winning any friends by sticking up for the undercutters, but I just don’t think that they’re hurting you as much as you think they are. In fact, I think they might actually be helping you. 

For a few years, the names in the game of digital video technologies have remained pretty constant, especially in the professional or prosumer category. It’s not often you have a company jump onto the scene swinging, promising to release what could be one of the most versatile systems to hit the market in a while; this is exactly what Craft Camera has done.

I always had a strong love/hate relationship with the New York City subway, never picturing I would be driving again. But now that my work is having me travel more frequently, I find myself in the market, looking for that perfect vehicle. The first thing I did was a search for "Best Vehicles for Professional Photographers" on Google, with no luck.

Lots of skilled videos editors have started to see the value in being hired for contract work. It’s a great supplement to other income, you can be picky about projects, and most of us enjoy the work. But what about negotiating rates, estimating time, and dealing with files after the job? Here are some tips for the business-side of being a freelance video editor. 

Shooting a wedding can certainly be a daunting task, especially if you're new to the genre. However, self-described "up and coming photographer" Chloe Johnston soon learned that they, just like every other business venture, have a serious job that should not be taken lightly. In this instance, I'm not sure if it was a lack of experience, or maturity, or both.

Once you start adding up all of the fees, cost of prints, cost of matting, and cost of shipping, entering photography competitions can start feeling a bit expensive. This is why learning where you can cut corners without compromising your work is important. 

Artists struggle with many emotions throughout their day. One of the most typical emotions is a sense of inadequacy, both in business and creativity. How many times has budget, fear, and challenge stopped you from getting things done? Whatever your excuse is, it’s just that: an excuse. Here are three thoughts that are holding you back as a photographer and how to overcome them.

“Who am I to tell people what they ought to do?” I taunted myself as I wrote my first article for Fstoppers. I wanted to convey how much of an impact that asking for what I wanted had had on me. Nevertheless, I was acutely aware of being condescending as I don’t consider myself old enough, wise enough, or successful enough to warrant people’s ear.

If you are active in a Facebook Group, you most likely have wished at some point in time that you could stream what you are doing live to them. The connection with a tight-knit community makes you want to share with them often. Until today, you would have to invite people to come view you somewhere else: Periscope, Facebook Live on your personal page, or any number of other options.

As a studio owner I am privileged to see many different photographers working in my studio space. I have a chance to observe their individual working styles and to see what results in success. Over the past couple years I have noticed some rather interesting trends. Let me give you some insider tips after observing how some of the top photographers work. 

Having your images stolen at one point or another is virtually a formality when it comes to being a photographer. It’s frustrating, not least when it happens through one of your customers. One new website claims to have the solution to make sure you never get ripped off again. 

As a photographer, you’re in the business of making people look and feel their best. Unfortunately, it’s impossible to make every single client happy. You’re inevitably going to encounter an angry client at some point in your career. Learning how to either defuse or compromise in that situation can mean the difference between losing and keeping a client or even avoiding a lawsuit.

It’s easy to feel that we have great ideas for our images, but that we simply don’t have the budget to execute them to the standard we’re picturing in our minds. You should always try to find ways to be creative on a budget, so here’s how and why you don't have to spend a fortune to produce good results. 

A lot of photographers are afraid to put their work out into the public eye for fear that its not perfect. A lot of work goes unseen because the photographer wasn't comfortable enough to show what they created.

If you have ever tried to create an album from an event that you have photographed, you know the difficulties that can come along with the creation process. If you have experience using Adobe InDesign, you are off to a good start and most definitely have full control of your album.

There is such a lot of talk going around about branding. But what exactly is your brand, and how do you use it to help you reach a wider audience and market your photography? Your brand is the core of your marketing, the central theme around your photography.  Your brand is not your logo or your company name, unless of course you are Apple or Nike. 

Ever since Facebook changed to curated news feeds, there has been endless grumbling in the photography community about diminished reach and post engagement. That shouldn’t stop you from trying to beat their algorithms. You can still have a ton of success with Facebook posts. You just need to know how to work the system. 

As someone who makes a full time living working as a photographer I am often asked for advice on how to get started and how to make it in this career. Despite the seemingly impossible odds, it is in fact quite possible to make a fantastic living in this industry.

Lately, I’ve noticed a huge surge in the number of emails I’ve received inquiring about my interest in partnering up with a website or app that claims to be shaping the next generation of holiday photo. One email even introduced its company’s services with a tagline of “the app that’s replacing selfie sticks.” 

My high school enemy is my new best friend. I'm talking about a glorious thing called "tests." In the photo world, a test is a shoot set up for the sake of portfolio-building, experimentation, fun, or all of the above. It's not a paid shoot, but these suckers pay off big time. A test shoot is when you book a model (we'll talk about how) to shoot a concept that you put together.

Marketing your photography business in 2016 doesn't have to be expensive if you’re willing to put in some elbow grease. 

Jeremy Cowart is a household name in the photography industry. Recently Jeremy was classified as one of the 30 most influential photographers on the web by the Huffington Post. After studying graphic design, he continued on to become a well-known celebrity photographer.

Do you have trouble keeping clients? Maybe you've had a few customers you thought would be repeat customers, but somewhere along line, they just weren't satisfied with their experience to come back. Even if you shoot the best photos of your life, simple communication mistakes, a lack of business knowledge, and poor planning can ruin a shoot or client interaction, just as easily as bad photos.

Even if you've never heard of Victoria Will, you probably have seen her awesome moving portraits of celebrities. These captivating images give a new take on celebrity portraits. Some might say they are simply amazing, but others might give a different opinion. We sat down with Victoria to give you this exclusive interview and discussed the inspiration behind these images. 

Are you proud of every commercial photo or corporate video production you’ve done? Have you ever found yourself explaining to someone, maybe even a client, about how a project you worked on could have been better, but you were held back by the lack of a big budget?

If you ran a poll to find out what are some of the biggest pet peeves that a photographer experiences when dealing with clients, undoubtedly, requests for all raw files from a photoshoot would be up there on the list.

My name is Nico, and I'm a professional urban/street photographer based in London. In this article, I will show how you too can use Twitter to get more photography jobs, develop your network, and get your work seen by the right people.

The world wide web was set ablaze this week by the photography community when Brides.com published an article telling prospective brides which vendors they should and shouldn't be feeding, and this advice strongly suggested photographers should not be fed. Of course, anger ensued.

I encounter lots of people who are torn between pursuing their passion for photography as a career or keeping it as a treasured hobby. There’s naturally that underlying paranoia that doing what you love full-time and taking on the pressure of monetizing it will kill your enjoyment. I’d like to say that years after going “pro,” I still love what I do every day.

Email etiquette. Nobody tells us how it should be done. Much like taking photos, it's something we tend to learn as we go along, and our individual email style can take several years to shape.

One key to longevity in filmmaking or photography is to have regular clients that you enjoy working with. What’s even better is when you have enough work coming in from those top clients, so that you can actually pick and choose the projects you take on, and even go as far as to expand your business or pass work off to qualified associates for a modest finders fee.

Adobe’s last quarter results are out, and they’re better than ever. Adobe’s Creative Cloud and media business rose 35 percent thanks to a 23 percent beat on subscriber expectations, while the company’s overall net income more than doubled from $88.1 million to a staggering $222 million. Adobe’s fourth-quarter earnings report shot its stock to all-time highs.

Say it with me: "Done is better than perfect." I'm positive I'm not the only photographer on this planet that lets perfection get in the way of "good" far too often.

If you consider yourself an artist, with the sole intent of getting hired to create beautiful imagery and hope that people are going to come knocking at your door to buy your images, congrats! You’ve failed as a photographer in 2015.

FotoClient is a new cloud based platform which aims to be a total business management solution for photographers and studios. From lead management to invoicing FotoClient wants to tackle it all. I put it to the test at my studio to see how it performs in the real world. Starting at just $10/month, could this be the solution you are looking for?