Photography Business

Being a great photographer is only part of running a photography business. The other part is knowing how to price your work, attract and retain clients, write contracts that protect you, and build something that's financially sustainable. This section covers the business side of photography with the same seriousness that Fstoppers applies to technique — practical, honest, and grounded in real experience.

Do Photographers Really Need to Have a Unique Visual Style?

This is one of the most important questions that most photographers out there have been asking themselves. We admire the photographers who have their own styles, and sometimes we try to imitate their styles that we like most. We were all taught to try everything, until we find our own unique visual styles. But, is that really important? 

Photographers, Stop Asking Clients for Their Budget

One of the most common questions photographers have is about how to effectively price their work. Rates vary so widely based on location and skill level that many are left scratching their heads as to what is fair. This has led to the common mantra stating “ask for the clients budget.” Here is why I think that's a ridiculous way to price yourself and a horrible piece of advice. 

Getting Personal Work From Paid Gigs

That title might sound a little bit backwards to most of you, but it is not. I know many professionals feel you shouldn't do any photography for free, especially after you have worked your tail off to get to a point where people will pay you to make images. However, even as a full time professional photographer, I actually do a lot of free work.

Gateway Drug: Are Smartphones Driving DSLR Sales?

If you take photos with your smartphone, you may be more likely to buy a DSLR. This could be the reason behind a noticeable spike in sales of low end DSLR Canon and Nikon. What does this mean for amateur photography, and can these statistics be trusted?

 

VSCO Offers Free Studio Space in New York City

Renting studio spaces can get pretty pricey, especially in big cities like New York. VSCO is now offering free studio time in their New York location for all artists. If you are in the area, and have a project that requires a studio, this could be an awesome opportunity to take advantage of. The studio includes a permanent cyc wall and even some basic lighting to get you going. 

5 Simple Ways to Find Your First Clients

So, you’ve got your portfolio finished. You have strong images that display the work that you want to be hired for. Your website is branded in a way that appeals to your target market. Your business cards are all set to go. So why aren’t clients flying through your door? 

Photographer Creating Multiple Sources of Income by Thinking Outside of the Box

Thomas C. Corley, author of Rich Habits, wrote that the the most successful business owners create multiple sources of income. Seasoned photographers have experienced the ebb and flow of the portrait business over the years and know that the best way to stay afloat is to be consistently adaptable. Maintaining multiple baskets for income to be generated is key to surviving a slow season.

My Best Piece of Advice For Beginning and Aspiring Professional Photographers

You may have purchased your first DSLR camera, you may have already fallen in love with the art of photography, you may be thinking about taking your work to the professional level, but what would my best piece of advice be to an aspiring professional photographer? My advice may surprise you.  

What Photographers Need to Consider When Following Advice From Professionals

To preface, most professional photographers are of course only doing their best to help others when they speak from past personal experiences and while giving advice. However, even the most well-intentioned words from somebody may create negative consequences for the listener. Sometimes it’s not even in the words, but the examples they tell through their actions.

Don't Charge for Time Spent, Charge for Time Lost

When somebody asks how much they should be charging for their service, this is the single best piece of advice I’ve been able to give. It’s hardly unique, but it puts things into a much better perspective. I always suggest justifying your prices, and prevent reduced hours. Here is the problem with charging by the hour, and how I fix it. 

F-Stop Gear Fails to Deliver Camera Bags on Time Again

F-Stop Gear has been a respectable camera bag company for many years and they’ve created some highly-trusted packs for the adventure photographer. Several of them have been reviewed with praise on Fstoppers.

Let It Go: Why One Photographer is Giving Away His Images for Free

Sam Zeller is giving it all away. It began with releasing 184 photos for creative commons use on stock photo site Unsplash. From there the Swiss photographer and FujiFilm ambassador has decided to unload an entire archive of his images taken across Europe for free use to anyone with the aptitude to find them.

Breaking Up Is Hard to Do: The Struggle of Getting Rid of Gear

Hello, my name is Hans, and I have too many cameras. I didn't want to admit to myself that I had a problem, but as I stood over my camera bag, looking at those shiny bodies staring back at me, I dreaded the backache I would feel the next day from lifting that sucker to my next shoot.

Ordering the Chaos: How to Stay Organized as a Self-Employed Photographer

You are going to fail because you cannot fight the chaos. I don’t believe that, but this article is very sensible and the real first line of this piece wasn’t catchy enough: structure, organization, and discipline are the foundations of being successful and self-employed. If my formative years were anything to go by, I was the antithesis of all three.

The Male Perspective for Boudoir Photography

Being a female boudoir photographer for many years, I may take some things for granted with my clients. There is not a shoot where a client doesn't ask me to assist in attaching a garter belt to her stockings. So, I am literally kneeing on the floor, with a woman's bum close to my face.

So You Want to Become a Better Photographer?

There are many tips online. Five step listicles of composition, post-processing, editing, getting the model to smile more, and to capture a story in the best way possible. You can be friendlier to clients, communicate your vision to the team, client or model, use on or off camera flash, and setup your camera in a better way to enable easier ways to capture the shot.

Same Day Wedding Photography: How to Wow Your Clients

“How did you DO this?!” I remember watching her exclaim with her jaw on the floor shortly before turning to her bridesmaid standing next to her and saying, “Can you believe this?!” She was holding her wedding pictures, in her hand, before the wedding reception had come to a close and I was her hero, even if for just that moment.  

How to Get Paid, Even If Your Client Can't Afford It

We all know how the story goes. A client has grand ideas, but a budget that won’t cover your costs. How can you still get the project done, without taking a pay cut? Here are three creative ways of getting fully paid, that should leave everybody happy.

 

3 Tips on How to Turn Exposure Into Actual Money

I get it. You can’t pay the bills by photographing clients for free, or in most cases for exposure. There are definitely ways of turning exposure into monetary compensation however, that most creatives gloss over. Here are three ways of turning exposure into dollars, just by asking some simple questions to your client.

 

Virtual Assistants and Retouchers: Are They Right for You?

Last week's article touched on a minimal approach to editing. While I am quite the control freak in my own work, sometimes, I am overwhelmed by the amount of tasks being thrown my way. I look to professional retouchers and virtual assistants to help me through the busy seasons.  

Yes! The Size of Your Camera Matters Because Most Clients are Not Filmmakers

Any seasoned filmmaker or photographer will tell you that it’s not the size of your camera, sensor, or lens that matters, but how you use it (or craft your supporting elements like lighting, composition, etc.). But what I’ve come to realize is that size does matter– because impressing a client on set is just as important as impressing them with the final product. 

Advice For New Photography Graduates From Chase Jarvis

As the end of the school year comes to a close we see many new and eager graduates entering the creative field. As a graduate what better way to kick start your new adventure than with some wise words aimed directly at you from Chase Jarvis himself?  

Brexit and Its Impact on Photography, Film, and Television

I'm not sure how many more times I can read the repugnant merging of two disparate words without writing a furious letter to someone, but I'll do my best to soldier on through. For any sentient being, the last few days have been filled with the word "Brexit," more so if you live on this little angry island I inhabit.

The Power of Overshooting

Overshooting may sound like it's a dumb thing to do, but over my time doing photography, I’ve learned how important it really is. Here, I will go over a few reasons why you should shoot more than you need to. They apply to almost any sort of shooting situation. 

Busting the Myth of the Lone Wolf - Why You Should Have a Photography Partner

Partnership success stories are everywhere. From business innovators like Larry Page and Sergey Brin of Google or Steve Jobs and Steve Wozniak of Apple, to less formal partnerships like authors JRR Tolkien and C.S. Lewis. There is a trend in the creative world to tout either big collaborative teams or solo introverted lone-wolf style work.

FAA Releases Long-Awaited Update for Commercial Drone Operators

Today brings great news for commercial drone operators. The FAA has finalized the Part 107 rules, which bring with them relaxed requirements. Experts estimate the new rules could generate $82 billion and 100,000 jobs for the U.S. economy in the next 10 years. 

5 Things to Know Before You Start a Photography Business

In the past few months, there have been a few articles circulating around the photography community emphasizing whether or not you should commit to making this your career. Regardless of your position, I feel it’s my moral obligation to express five things most aspiring photographers don’t realize before they make that commitment. 

Do Clients Respect Bigger Camera Equipment?

A few days ago, a friend of mine brought a DJI Osmo to film alongside his usual DSLR set up. The client questioned them: “Why are you filming on your phone?” 

No More Rush To Get Back To The Computer: Invoice With Alto

Have you ever been in a situation where you needed to send an invoice to a client, but you were not home? Maybe you are out on another job, shopping, hanging with family, at a friends, or in the other room watching TV. Hopefully you aren’t doing that last one, but Alto is here to help us out.

Should You Really Turn Your Passion for Photography Into a Career?

For years I’ve heard people saying, and probably have said myself, that if you chase your dreams, find your passion, and only do what you love, you’ll never work a day in your life. But do you really have to? Should you? This video provides an interesting counterpoint to that concept. 

What to Include in Your Portfolio: A Mini Tutorial

If you want to get paid for your photography, it goes without saying that you need to put together a great portfolio showcasing your best work. That's a universally accepted given. But what works best for each photographer depends on a lot of factors, such as digital or hard copy? Or both? Most would agree with the latter.

Photography for Free: All the Cool Kids Are Doing It

It’s almost a daily occurrence: you open Facebook or Fstoppers, and someone is telling you that it’s not okay to shoot for free. If you’re not getting paid for your work, you’re devaluing the entire industry. But chances are we’ve all done it at some point, we’ll probably all do it again, and If you don’t, you’re only hurting yourself. 

Visual Revolutionary Photography Podcast Interviews Fstoppers Co-Founder Lee Morris

If you don't listen to podcasts, you should. The guys over at Visual Revolutionary, a great photography podcast, interviewed our very own Lee Morris recently about how he got his start in the photography business, and also how he and Patrick Hall started Fstoppers. Let's all gather around the digital radio and take a listen.  

4 Reasons to Consider Using a Rental Photography Studio

Shooting in a photography studio can seem a bit daunting. A lot of photographers choose to shoot outdoors due to budget constraints and the fear of stepping into a studio. There are, however, some real benefits to shooting in a studio and they apply to both new and experienced photographers.

N.C. Photographer Sues State Alleging Copyright Infringement of Shipwreck Images

Nearly 300 years ago, the infamous Pirate Blackbeard's flagship, the Queen Anne's Revenge (QAR), sank off the coast of North Carolina near Beaufort Inlet. A private salvage firm, Intersal, found a cluster of cannons and other artifacts in late 1996 on the seabed near the inlet. State archeologists later confirmed it was the wreckage of the QAR.

3 Priorities Photographers Often Ignore When Making Their Websites

Your online portfolio is one of the most critical tools you have at your disposal when looking to make a sale. Clients are looking to your website as a sign of both your skill and professionalism. The customer wants to find a photographer who is the perfect fit so your website needs to be built to enable that feeling.

Do You Charge Rental Fees for Your Own Equipment?

There’s an obvious difference between a Canon Powershot and a Hasselblad, but we all know that it’s not the equipment that makes the photographer. Should you make more money just because you have better equipment? 

Chase Jarvis Tackles the Dirtiest Secret In Photography

Chase Jarvis is always putting out content that aims to push the boundaries of your thought process. Whether he is showing you how to creatively tackle projects with inspirational behind-the-scenes footage, or he is interviewing top creative minds to gain their insight on a variety of matters, Jarvis wants to make sure we have access to the information you don't even know you need.

Bryan Cranston's Advice to Actors Is Pertinent To All Creatives

Bryan Cranston has become one of the most famous actors in the world after his wildly popular portrayal of Walter White in TV show Breaking Bad. Backstage at the Oscars, Bryan was asked to give advice to aspiring actors. His response could be pertinent to any creative, but especially photographers.  

 

Letgo’s 'Commercializer' Makes You the Hollywood Producer

Move over Craigslist. Letgo wants your used camera gear and tripod. The online classifieds market is heating up fast, with the impending merger of Wallapop and Letgo, two startups whose roots are in Europe, but who are making their mark on the U.S. market.

Instagram's Much-Anticipated 'Insights' Analytics Look Awesome

A number of iOS and Android apps rake in huge sums of money by promising heavy Instagram users access to a multitude of account information and analytics. It's no secret that Instagram could capitalize on this in a huge way. Naturally, they don't plan on charging for the service. Instead, they're likely counting on it to boost user interaction.