When The Social Media Game Changes, Change Your Social Media Game
About four years ago - or about a month or so after I picked up a camera and decided I was a photographer - I thought it would be in my best interest to start up a Facebook Fan Page (as they were called back then). I assumed that because a few friends were liking the random collection of photos that I was posting to my personal Facebook page, strangers - and eventually clients - would find my Fan Page, like it, and then money and fame would come rolling in.