Photography Business

Being a great photographer is only part of running a photography business. The other part is knowing how to price your work, attract and retain clients, write contracts that protect you, and build something that's financially sustainable. This section covers the business side of photography with the same seriousness that Fstoppers applies to technique — practical, honest, and grounded in real experience.

Jimmy Iovine Explains Seeing the Big Picture: It Is Not About You!

Here I am on a Saturday night tucked away in my photography office finally listening to Dr. Dre's new album.  With just two real full length albums, Dre is one of my all time favorite artists, and I always enjoy researching the samples and references he uses in his music.

Create a Professional Looking Email Signature With WiseStamp

Giving a great first impression is imperative, especially when our work is mostly based on aesthetics. It can be the way we dress, the image we carry through social networks, or even a simple email signature. I have tried many different email signatures, using HTML formatted text, an image, or a mix of both. But I never was satisfied with how it looked. I then stumbled upon WiseStamp.

3 Tips on How to Best Reach Your Target Audience as a Photographer

Being able to reach people easily with your marketing message is one of the most important aspects of marketing any type of business. In this article, I will share with you 3 tips to reach your followers and customers.

 The Number One Way To Reach Your Followers And Customers...

Superstar Photographer Erik Almas Explains How to Market Yourself to Big Clients

Erik Almas is one of my all time favorite photographers. His work mixes equal parts clever advertising and personal vision in a way that makes each image intriguing to study. But behind all of his brilliant images is a businessman who works diligently to get his brand in front of art buyers and advertising agencies.

5 Best Tips to Set up Your Wacom Tablet for Retouching in Photoshop

I personally have never used a Wacom tablet or stylus in my life. They always seemed like the most useful post-processing tool ever, but I never bit the bullet and tested the waters. However, after filming Elia Locardi edit over 40 images for his "Photographing the World" landscape series, I am confident enough to finally give it a try myself.

The Sad Truth About Filing a Copyright Lawsuit Against Stolen Photographs

Almost every photographer has found one of their images reproduced online without their permission. The first question you might ask yourself is "how much money can I get for this infringement?" However, copyright law can be extremely difficult to understand and there are many common or case law rulings that factor in on how an image can be used fairly or commercially.

Quit Complaining and Grow Your Facebook Photography Page the Right Way

Photographers love to complain about the abysmal reach of their Facebook pages, as if Zuckerberg himself is gleefully conspiring to cripple everyone's business pages. He's not. If your Facebook page is floundering, it's because you're doing it wrong. Here's how to get back on track and ahead of your competition on social media. 

Stand Out Photo Workshops Are Coming - Learn From Industry Leaders

If you hadn't heard of it before, the Stand Out! Photographic Forums is a huge photography industry event (taking place in New York City, Toronto, and Los Angeles) loaded with affordable workshops taught by some of the biggest and most successful names in the industry.

Ten Rules of Proper Networking and Business Etiquette

Photography is a business largely built on referrals, word of mouth and reputation. How you present yourself to others and take advantage of chance opportunities can make or break your career. Are you presenting the best possible version of yourself to clients and fellow photographers?

 

The Story of a Homeless, Working Fashion Model and Photographer

Jane Ridely of the New York Post revealed a compelling story of New Yorker Mark Reay, who for years has worked as a High-Fashion Model while living homeless. The rooftop dweller breaks the stereotype of the dirty, lazy, drunk that we tag along side our homeless community. Reay's roles and his look as that of the sophisticated and affluent.

How I Became a Location Independent Travel Photographer

Naomi and I just celebrated our 40th month of being on the road full-time and living a 100% location independent lifestyle. Looking back, it seems like a lifetime ago when we made that crazy decision to sell nearly everything we owned and adopt a life filled with travel photography.

Nearly 8% of All Instagram Accounts Are Fake

According to a group of Italian security researchers roughly 8% of all Instagram accounts are actually fake. Not a huge shock and slightly lower than other social networks like Twitter from their research. The real question is if it truly matters or effects engagement on an individuals account, that is where their data shows real value. 

The Debate Over Watermarks in Photography

Controlling your image is a valid quest for any photographer, as we all want to protect our brand. Seeing one’s work altered without permission can be frustrating, as can discovering your work on blogs that are void of any credit. The first response for most photographers is to watermark their images, ensuring that their logo or website graces every image that hits the internet.

Invaluable Insight into the Business and Art of Product Photography

Whether you’re just starting out in product photography and are trying to figure out where is the right direction to head, or have been in the business for a long time and want to hear another professional’s perspective, this interview with Tony Roslund is going be well worth watching.

GoPro Licensing Allows Agencies to License Premium Content on Its Own Platform

Monday, GoPro unveiled a new licensing service that allows professionals to license content to agencies and brands. GoPro calls the service "a premium content licensing portal for global advertising brands and agencies to license premiere video and images” that “offers high production value content.” 

New Location Scouting Site Wants to Make Planning a Photo Shoot a Community Affair

Most photographers are constantly on the hunt for great new locations. From graffiti-adorned alleyways to vast blooming meadows, the search for new backdrops is an endless challenge. 

 

Resorting to a Google image search can be helpful to case a new location, but the results can be a bit lacking and nonspecific. If only there were a better option?

The Things I Wish I Knew Before Launching My First Kickstarter Campaign

As I close in on the last eight hours of my very first Kickstarter campaign, I wanted to share some of the knowledge I’ve gained through this amazing experience that might help other people who are thinking of launching a Kickstarter. It’s a daunting experience but one that can hopefully be improved by learning as much as you can before you start.

 

The Value of Being a Published Photographer in the Digital Age

With the advent of self-publishing and digital magazines, the landscape of print media has evolved. With many fashion magazines and communities that feature the work of many involved in the industry, the debate over the value of being published has been a hot topic in fashion circles. So what exactly is the value of being a published photographer in the digital age? 

Magnum Photos' Record-Breaking New Intake Signals Big Change Ahead

For 68 years, Magnum has been considered home of the best documentary photographers in the world, as well as one of the most exclusive photo agencies in existence. Rarely opening it’s doors to more than one or two new members each year (and often times none at all) this year it added six to the roster. This is a sign that the agency is looking to inject new blood into the ranks.

Here's What It Takes to Become a Professional Travel Photographer

When I was just eight years old I would flip through the pages of National Geographic and imagine being a photographer in Africa. I was captivated by the faces and places that seemed worlds apart from my typical Middle American hometown. Fast forward years later, and I'm living the dream as a travel photographer working throughout Africa and Europe.

The Top 5 Reasons Why You Shouldn't Be a Wedding Photographer

You read that right: shouldn't. Wedding photography is a field that many photographers work within at least once or twice in their budding careers. Is it for you, though? Do you have what it takes? Even some of the most seasoned professional wedding photographers have thrown in the towel and moved on to other forms of work. Why is this, you inquire?

5 Ways to Market Your Photography for Under $50

Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads.

The Feud Continues: Taylor Swift Gets Called Out by Another Photographer

Here we go again! Another photographer named Joel Goodman has called out Taylor Swift over stipulations in the contract that is handed out to photographers shooting her most recent tour: 1989 World Tour. This time, however, the contract states that the entertainment group known as Firefly Entertainment reserves the right to "destroy the technology" that houses the photographs.

Are You Ready To Upgrade Your Camera Body?

There comes a time in every growing photographer's career when he or she decides that it is time to upgrade their equipment. If you are like me, then you put it off for as long as possible. In recent posts, I’ve mentioned that I firmly believe that you can create some great images using a very basic DSLR.

6 Things Beauty Photographers Can Do To Avoid The 'Creep' Label

As beauty/fashion/glamour photographers the quality of our work is often largely driven by how well we can tell the story of an intimate moment within the frame. A big part of being able to do this is by building trust with the model to ensure that she feels safe throughout the entire shoot. 

8 Common Client Objections and How to Overcome Them

As you build up your clientele, you will undoubtedly encounter a host of requests that can blindside you. Many photographers will learn quickly how being a good salesmen is just as vital to their business as the quality of their photographs.

How to Shoot Big Productions on a Low Budget

Dreaming big is never a bad thing for a photographer. The more imaginative your ideas, the easier it is to stand out amongst your peers. Yet there is often a very real, and very high price tag associated with grand productions. Producing personal projects that you’re passionate about is vital for many photographers in the fashion industry.

Three Tips to Get More Referrals from Wedding Vendors

Every wedding photographer has their very own tricks to get their calendar fully booked each year. Websites and social networks have of course become a staple for every solid business nowadays. But sometimes we forget that brides and grooms are not connected 24 hours a day and that they might meet other vendors before coming to us.

Why I Think Photography School Is Worth It

Over the past few years there has been a lot of negativity thrown at attending school for photography. While there is some sound wisdom and reasoning behind these arguments, I would have to say that I am extremely proud to have gone to Columbia in Chicago, and I think most of my friends that have done so would agree (those at other art schools as well).

VSCO Releases Film 07 – The Eclectic Films Collection

Today the crew at Visual Supply Co. revealed the seventh film pack iteration, VSCO Film 07 - The Eclectic Films Collection. This pack has a refined, cleaner, less gritty feel with focus on the nuances of color. 

Why I Will Never Put Photographs on My Business Cards Again

Never say never, but there are several quick reasons that make business cards with images a bad decision — even for a photographer. Every rule has its exceptions, but for most, a photographic business card is certainly not something you should automatically assume to need or even want. 

Is There Finally a Growth Hacking Tool for Photographers?

Last month, the creators of MotoCMS, an award winning DIY website building program, ran a Kickstarter campaign for Defrozo, a free display and marketing melding of Smugmug, ShootQ and Zenfolio. What could be more fun than putting up some photos and have the offers pour in, right? I was excited to get started.

Stop Looking at Other Photographers' Work

We all get lost in the Internet from time to time, and some of us way too much. We see a great photo online, or perhaps read an interview with a successful photographer, and then Google them and spend time pouring through their portfolio and blog.

5 Reasons You Should Never Meet Your Clients at Starbucks

Figuring out where to host consultations can be a challenge for most wedding and portrait photographers who operate out of a home office. It’s easy to find yourself relying on the convenience of America’s every-other-corner caffeine distribution center, Starbucks, or a similar chain coffeehouse.

Supercharge Your Business With A Powerful 'About Me' Page

Your “About Me” page; let’s talk about it. This is perhaps one of the single most important pages on your website, and surprisingly it is also probably the most neglected and poorly presented page on most websites. How does yours stack up?