Social currency is an exceedingly important metric when it comes to promoting your brand. Your likes, followers, pins, and posts all say a lot about your success, and the more engagement on your social platforms, the more likely you are to pull in clients. But how do you maximize engagement and get the most people to see your content?
When I saw this wedding shoot I was stunned into silence for a few moments. I really didn't know what to think of it!
When building a successful photography business, there is no aspect more crucial than a client meeting. This is your chance to represent the very best of your brand, while putting a face to the person behind the camera. For many photographers, the decisive face-to-face meeting can be an intimidating challenge.
We photographers are notorious for having terrible websites. Hiring a professional web designer isn’t always in the budget so sometimes you have to figure out how to do it by yourself. Here are a few tips that most people completely overlook when building their own website.
Photographer Jason Lanier is on a mission to end discrimination against the small business photographer. As seen in the video above, he and his group were confronted multiple times while attempting to do a shoot. In the first location they are asked to leave the premise altogether.
Many photographers use the word “make” to describe their process of photography. “I made these images,” you might hear a professional say describing his work. The layman phrase, “take pictures” or “capture photographs” evokes a feeling that the photographer did not put any work into the image, that they simply pointed the camera and the photo just came to be.
I was originally going to call this article "five things I learned from coffee with John Schell" but in typical Schell fashion, our meet up involved Pho which doesn't mix too well with coffee. The former Fstoppers writer and current Los Angeles-based photographer has had one of the quickest rises to popularity that I've seen in photography in quite some time.
This month I'll be traveling to 5 European cities with Vincent Laforet to shoot and edit video for him as part of Project AIR, his new night aerial stills project.
May is upon us, wedding photographers. Its the beginning of the season and we need to prepare ourselves for the long haul. Sure, we could brushing up on lighting techniques, talk about new lenses, buy faster cards, or argue about presets, but what we really need to think about are the intangible must-haves. The greens socks, my friends. That's right, I said socks.
Behind The Glass recently spoke with Andy Baker, SVP/Group Creative Director at the National Geographic Channels, and he dispensed some incredibly valuable information on how to make sure clients see the work you are putting out. Andy is in charge of hiring many freelancers for National Geographics creative projects so this is the best inside scoop you can get.
Who are you? Ok, now who are you? You know that name you've decided to call yourself and now have x amount of people calling you that? How often have you stopped to think about how important your social media name — your brand — is? It's something that, many times, I myself have come to revamp, change the style of, market differently, and so on.
On April 21 Google officially launched an important new algorithm which prioritizes "mobile ready" websites over those which are only formatted for desktops. The consequence, of course, is if you have a website that's not mobile ready, you should be prepared to see a dramatic drop in your search engine optimized (SEO) traffic.
Post-Production and Retouching is just as much an integral part of creating a great image or series of images as pre-production and the actual shoot, especially when you are shooting for a client and not just for yourself. Each genre of imagery, advertising, beauty, fashion, etc. has a slightly different set of rules and parameters when it comes to retouching.
Everyone's been there. A friend of a friend asks you to take their family portrait, a cousin wants you to shoot their wedding, a local business would really like some event photos — but nobody has a budget. Working for free is something every working professional gets faced with frequently.
Dana Pennington is a Los Angeles-based Fashion photographer. He recently moved to become a permanent resident in Los Angeles, from his home town Denver, Colorado. I had the chance to sit down with Pennington during my first trip to L.A., over the past weekend, and talk to him about his journey into the fashion photography industry.
Well it has been a rollercoaster for the team over at Photoflex, makers of some of my favorite studio lighting accessories. First, they pulled what many thought was an April fools joke by announcing that they were closing their doors as of late March 31st.
When you’re first starting out as a professional photographer, nothing seems quite as sexy as getting your first traveling gig. Initially, it's a status symbol — an illustrious validation of your success. Eventually though, that quick hop to New York or jaunt to Cozumel becomes less revered.
A gut-wrenching mobile video clip depicting South Carolina police officer Michael Slager killing Walter Scott went viral earlier this month. The bystander behind the footage, Feidin Santana, has partnered with celebrity publicity agency Markson Sparks to license the footage, causing a stir among those who claim he's profiting from a death.
The saga continues. Remember that story we posted at the beginning of the year about the newlyweds who were suing their wedding photographer over a wedding album cover? How would you feel if we told you that the photographer has struck back with a suit of her own against the couple for damages associated with defamation of character and reputation for upwards of $1,000,000?
We’re all working hard. We all shoot as much as we can — a lot of it for free or little pay. We do our studies or go to work and try our best to stay in shape and take care of ourselves. There are a lot of hard-working people in the world. But most are quite lazy inhabitants of this planet; and odds are that you’re one of them.
LinkedIn has announced its acquisition of Lynda.com, a popular online education platform that teaches technology skills such as how to use Photoshop or how to code in Java or use CSS.
Some of you thought that my post last week about photography accessories brand Photoflex suddenly closing its doors without warning after 30 years of business was a possible April Fools' joke. I wouldn't blame you since it seemed to be annouced late in the day prior to April 1st and they seemed to be a fully-functioning business right up until the final moments.
I will soon be releasing a start-to-finish retouching tutorial video here at Fstoppers on my most recent fashion editorial photoshoot. But before I do, I wanted to start warming our readers up with a complete gear list.
A photography business requires many things to nurture long-term success, not least of which are determination and business prowess. But after years in the game, can being a successful photographer serve as adequate training for starting another business altogether?
Let's face it; the industry is changing. Art directors and potential clients are not looking to simply hire a photographer anymore. They do not care about your lighting, your gear, or even your previous clients. So what do they care about then?
As the photography industry continues to grow, so does the amount of different mediums for education. From tutorial based websites, to tutorial DVDs, to workshops and even websites like Fstoppers here, there are multiple ways you can find new techniques and grow your craft. And maybe this year, is the year you truly take advantage of them.
Cloud Spot was created by full-time photographers who were tired of the available options for photo delivery. Nothing before truly placed the photographer's brand first and cut precious time off of their workflow. The goal was to beautifully display images in a branded and modern gallery, be super fast and easy for the photographer to share, and allow clients to easily download i
Fellow Fstoppers instructor Erik Valind and I, Monte Isom, have come up with a contest that offers the whole package to aspiring and working photographers. In my class I'll be teaching how to break into the advertising business and land those large budget jobs to make photography a career instead of just a hobby.
After 30 years in business, the popular photography and video lighting accessory company Photoflex has suddenly and without warning closed its doors. To this day, I still use and enjoy my Photoflex extra large softboxes, and I am shocked by the news considering they were just at Photokina earlier in March. Read below to learn more.
Video is booming. Facebook is apparently in talks with several partners for it’s “Anthology” project – higher quality video produced by dedicated market-leading media companies. Adobe found unique visitors to video sites grew 146% in June 2014 year to date, and advertisers shelled out 28.5% more on video ads than they did in the same period.
On Fstoppers, we’ve long been fans of quality behind-the-scenes video counterparts to an interesting photo or video project. They are great marketing tools for us as creatives searching for more work, but they also help promote the primary business or product. This means we can justify pitching these videos as an add-on service to our clients.
It’s not personal, it’s just business; Perhaps a saying more profound than most would imagine. As is the case with many endeavors born from a pursuit of passion, it can be hard for photographers to turn a hobby into a business. Here are five mistakes that might send you back to shooting as a hobby before you can even say “open for business.”
Join Patrick and Lee of Fstoppers on Spreecast TONIGHT at 8:30 EST as they talk with a few of the top photographers teaching at the 2015 Fstoppers Workshops. We will be talking about our upcoming event in the Bahamas while our guests will be answering questions from our audience.
PRO.edu has released its newest tutorial, "The Complete Guide to Product Photography and Retouching." This in-depth tutorial features over 20 hours of content on shooting and retouching, taught by Tony Roslund. The tutorial is currently available and being sold with a $25-off early-bird discount, this week only.
In Branding and Logo Design for Photographers Part 1, we looked at the initial steps of self-analyzing, market research, and competitive analysis. Now we move into the designing of our photography brand logo with possibly the most important step: identify and separate.
We’ve heard plenty about the death of the humble photo as video proliferates. But photography is still far more accessible than video, often because video editing is still so time intensive. Instagram introduced video more than a year ago yet it is still predominantly a platform for sharing still photographs.
Almost every single one of you reading this can become a professional, paid photographer. There has never been a lower barrier to entry to starting out with access to masses of free online learning tools, affordable professional quality gear and the ability to market yourself globally. The problem isn’t so much starting, as it is sustaining.
There is currently a scam running rampant throughout the photography community and it has damaged countless reputable businesses already. The scam usually perpetuates from your contact form or direct email if listed on your website. Hopefully you won’t encounter this at all, but if you do here are some steps to protect yourself.
In this age of an increasingly competitive photography market, we shooters need to utilize every tool possible to make us stand out in the pack. My buddy Matthew Jones has gone back to basics with his printed pocket portfolio.
Many of you know about my headshot work, but one of the other major areas of my business is photography for hotels, also known as hospitality photography. Hospitality photography often requires a jack-of-all-trades. I frequently shoot food, cocktails, headshots, mock weddings, and work with models for lifestyle shots.
Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake.
One of the most effective ways for wedding photographers to advertise for free is by blogging their work. There’s an old saying that goes something like “you can’t sell what you can’t show,” and it can’t be more true when it comes to our services. If we don’t blog, or show our work, how would a potential client find us? And guess what the best part is?
A few months ago I wrote about Pixsy, a new online service, which promised to facilitate the process of dealing with copyright infringement. I have since been invited by the folks at Pixsy to give their Beta software a run through. After a few weeks of testing I am ready to share my opinions on this unique service!
Perhaps the benchmark of “making it” in this business is to earn an assignment that would cause all but those with the strongest moral character to push both ethical and legal boundaries if an opportunity to supplant the rightful hire were to present itself.
If you’ve worked in this industry long enough, you’ve heard the phrase that suggests why being a good businessperson is just as, if not more, important that being a good photographer. The more jobs I do, the more I see the wisdom in this statement, and this article will illustrate a few key points why.
Even wonder what goes on in the boardrooms of our favorite camera manufacturers? For many users over the last few years, there’s been regular questioning over decisions that the Big Two (Canon and Nikon) have made.
Ever hear someone say “Don’t worry, we can fix it in post”? This is increasingly both a still photography and motion ‘issue’. We’ve become so accustomed to having the digital tools to ‘fix’ our work, most people see it as a normal part of the process.
Photography, for many of us, is a very personal ambition. As with any art form we pour our blood, sweat, tears, and heart into every project be it a paid or unpaid venture. Many of us put so much emphasis on the success of our creations that we are afraid to share them with the world. Many great pieces of work go unseen because of this irrational fear we hold.
One of those most important parts of any portrait sessions is what happens after the shoot is over. In the last part of this series I want to talk a bit about the end of your photo session, and how you can ensure you have a happy client that will not only come back for more but will tell their friends how awesome the experience was.
Staying motivated and feeling creative becomes a challenge at some point or another for all us. As professional photographers, we are paid to create inspired work on a daily basis. So how do we fight back when feeling unmotivated and when we are losing that creative spark? Here are five techniques for getting refocused and remotivated.