Recent Business Articles

What I Learned While Redesigning My Photography Website

Back in March, I got an email saying that my website had been taken down due to malware. Essentially, I got hacked. In the months that followed, I learned some things about being a photographer, about web design, and about myself.

A Cautionary Tale: Why All Photographers Who Charge Money Need to Get Legit Now

A recent anonymous social media post is being spread like wildfire all over many photography groups and pages. In it, a woman claims she has had all of her accounts frozen, has a lien on her home, is being held liable for over $45,000 in delinquent taxes, and might possibly be banned from doing business in her county, because for five years, she has failed to report income she has made from photography.

This Is Why You Need a Photography Brand

If you’re trying to build your photography business, having a brand is essential to your success. Here’s why you need to focus on building your photography brand.

Small Town, Big Sales: How to Profit in a Podunk Market

In a small town in West Texas, one photographer has established a thriving business that rivals big city photography studios. “We’re in podunk Texas,” Kaleigh Horelica says with a spirited, self-deprecating laugh. Although Abilene isn’t an affluent market, it has been the perfect place for Kaleigh to grow a successful studio that earns over six figures in annual revenue.

How to Make Money as a Landscape Photographer

Many photographers love spending time in the outdoors, photographing the natural world. But not everyone can sustain their passion into a full-time job. Watch this video to learn how one landscape photographer makes money with his craft.

Tips for Starting a Real Estate Photography Business

Attempting to break into the professional scene is the same for most aspiring photographers, and any advice is welcomed by the novice. But, anyone who's more interested in photographing large inanimate objects than people might want to watch this.

Does New Tech Help or Hinder Your Photographic Pursuits?

Rapidly advancing photo and video technology gives us a seemingly endless glut of new ways to create our visions. As creatives, it's tempting to explore every advancement in pursuit of our ultimate vision. The question is, should you?

Don Giannatti Wants You to Get Yourself Out There Through Marketing Strategies

It’s likely that if you're reading this, you are interested in some aspect of photography. If you are interested in making an income from your photography, something you may be struggling with is marketing yourself and your work. This video from Don Giannatti will give you the kick in the pants you need to get yourself out there and get paying clients.

Don't Short Change Your Team: The Rules of Collaboration

Building a skilled team is a sure way to up the production value of your shoot and improve the quality of your work, but if you’re collaborating with other artists, you’d better give them what they need.

Better SEO: Finding Keywords for Your Photography Website

If you know anything about SEO (search engine optimization), then you know that finding good keywords is, well, key. Here are a few ways to find new keyword ideas and how to implement them on your website.

Do You Have the Mindset of a Professional Photographer?

Being a professional photographer is about more than just excelling at creating imagery; in fact, that's often only a small part of what goes into being successful. This great video talks about exactly the kind of mindset you need to have to make it as a professional photographer.

Is Photography a Thankless Job?

Straight to the point today: is photography, or the pursuit of anything creative or artistic as a legitimate profession, a thankless pursuit and vocation?

Why Giving Clients Raw Files Could Be a Great Idea

“My client wants all the raw images,” or, “My client wants to see the raw images. What do I do?” The general consensus seems to be a resounding no, but handing over raw files to your client might be a great idea. Here's why.

How to Make a Great Impression With Prospective Clients

Take a look back at some recent client work of yours, and simply ask the following question: Did I bring to the table a deep and thoughtful understanding of my clients' photography wants, and needs? Or did I instead find myself photographing based only on my own personal needs as a photographer?

What Kind of Photographer Will You Become?

Who we are as artists and photographers is usually a process that takes time and a deeper internal dialogue to understand, and the initial direction we go will almost always be left on the wayside as we develop our abilities and discover our passions. How do some of the most accomplished photographers in the world start in the industry and do they grow into or out of their genres?

Why Demanding Clients Are Best for Your Photography Career

In the early throes of your career, demanding clients with highly specified briefs can seem far more trouble than they are worth. I initially would be far more interested in the clients who offered creative freedom, but looking back, I believe I was wrong to do so. I'll explain why.

The Best Video Production Techniques for Your Marketing Video: What to Consider

A video production technique is any method that you use to capture video. It's often incorporated into a specific style of video production, such as live event video production or staged video production. Here are a few things that you should consider when trying to determine which techniques to use.

Five Markers to Look out for Before Turning Pro

For a lot of us, being able to spend all of our time taking photographs is very enticing. Here are five markers that suggest you are ready to make the leap from amateur to professional.

Eight Tips to Speed Up Your Editing

A few weeks ago in a boudoir forum I came across a subject on what was the most time-consuming portion of most photographers' flow. The majority of the comments referred to culling and editing. So if you are looking to speed up your own workflow with minimal editing this video is for you.