Recent Business Articles

Top 10 Business and Development Books for Photographers

With more photographers competing for work than ever before, you need to stay ahead of the pack in any way possible. One area many people in creative professions neglect to improve is business, and you needn't be part of that stereotype.

Are You Truly 'All In'?

When you feel as if you're working hard and growth is stagnating, it might be worth asking yourself whether you're truly giving it your all, or just going through the motions.

Are Videographers (and Photographers) Making Less Than Fast Food Workers?

When making the change from hobbyist to professional, many of us don’t dig deeper into the costs of running our new venture like a profitable business. A few hours going through some numbers and doing the math can yield some surprising, and many times eye-opening, realities. The saying, “You don’t know what you don’t know,” makes a resounding thud in the pit of our stomachs when we realize that our time and talent is being wasted simply by not doing basic Business 101.

Five Quick and Helpful Tips to Start Your Wedding Photography Business

If you're ready to take the big leap and start your wedding photography business, there are a lot of things you need to make sure you cover before you book your first client. This quick and helpful video will give you five helpful tips to make sure you start your wedding photography business off right.

Another Wedding Ruined by Bad Photography

It's a story we photographers read about all too often. A Tulsa, Oklahoma woman has issued a warning for brides-to-be: make sure to vet your photographers before hiring.

How to Write Regularly for Your Own Blog

The benefits of having your own blog are myriad, and for all intents and purposes, there is an unlimited amount of information on why. However, the main obstacle isn't "why," but "how".

Three Tools That Help Me Stay Focused on Photography

While I use many different tools throughout the course of a day, there are a few that I have found to be indispensable to my business. Oddly, they don’t have a whole lot to do with photography. Yet, having them in my life allows me to be more productive and stay focused on what matters most to me: photography.

The Instagram 'Tricks' You Should and Shouldn't Be Doing

If you're struggling to get the likes, followers, and comments you'd hope for on Instagram then there may be a few things you're doing wrong on the social network. There are definitely a few tricks that can help you grow but also a few things you should avoid at all costs.

Stop Lowering Your Prices and Start Increasing Value

Pricing was the area of professional photography I struggled with the most in the early years. However, it was far too recently that I realized I had a fundamental error in my approach to pricing and value.

The Only Question You Need to Ask to Sell More Prints

Selling prints is a tricky business with seemingly infinite reasons for someone to decide they don't want to purchase your image. But one simple question can dramatically increase your odds of convincing a potential customer to pull the trigger on investing in your art.

Image Licensing: A Case for the Unpopular Route

There are two basic models for licensing photography. One is suggested by most professional photography societies and organizations while the other is decried as an unfair and unsustainable model by the same groups. For the past six years I’ve licensed my images using the unpopular model. In this article, I’ll explain why.

When Is It Time to Open Your Own Studio?

Do you find yourself renting a studio and wondering if perhaps it's time to make the leap and invest in your own space? It's time to check out Nathan Elson's latest YouTube video.

Photographers and the Danger of Comparison

When talking with photographers about the photography industry, our conversation often turns to social media and the inevitable feeling of how comparison to others affects our work. Comparison is a problem in the industry. Here are a few ways to combat it.

When Dreams Come True in Photography

Today I’d like to share how a chance encounter provided perspective on both success and the value of patience.

Three Things to Help You Achieve Your Dreams in 2019

Have you ever set out to achieve a dream or goal of yours and found yourself not accomplishing what you set out to do? In this quick article, see three things I do to make sure I'm staying on track to achieving my goals.

What's the Best Email Marketing Platform for 2019?

Even though we spend more and more time on social media and other networking platforms, email is still by far the best and most useful way to grow your business and get your work out there. So what platforms are you using in 2019?

Providing Pre-Shoot Tips to Your Engagement Couples: Part Two

‘Tis the season for wedding bookings! With that in mind, here is part two of an overview of my engagement shoot prep booklet. I provided this information to my couples when I was regularly shooting weddings. I hope that you find this helpful.