I never thought I would be in my car so much for work until I started doing photography as a job. As a real estate photographer in New Jersey, I am driving up to 300 miles a day from house to house and back home, shooting photos, videos, and aerials.
There's something that isn't really talked about among the freelance photographers that I know, or at least not something that I hear about often. It's a small truth that nags at us all the time until we really, really get to where we want to be in our career, and sometimes even after that. And sometimes it involves bread.
Meeting face-to-face with a potential client is the best way to introduce them to your work. Here are just a few helpful tips to help you turn that handshake into a profitable relationship.
It seems like such a simple thing. Introduce yourself. Show your amazing work. And be immediately showered with more money than can be legally contained in a single bank account.
Happy clients keep coming back and paying more money. More money means more tacos. And that's good, because the next Taco Tuesday is less than a week away. Here are some little things you can do to make clients remember your name.
If you are like me, you don’t necessarily dread your annual trip to visit your accountant. Yes, it brings with it some anxiety, but a big part of running a business is knowing what your tax burden will generally be, and preparing for that throughout the year.
Instagram has been quickly moving its platform to be more than the sharing photos with friends app it started out as. With the news that Instagram has increased its monthly advertisers to one million and plans to increase testing of their Instagram shopping features its obvious where the new direction is heading.
One of Billboard magazine’s latest covers – featuring former Fifth Harmony babe Camila Cabello – was recently shot quite infamously using the portrait mode on an iPhone 7. The spread itself was shot using both the iPhone and a DSLR. What does all of this mean for our ever-changing industry? Should we be worried?
It's going to happen. You're going to mess something up or you're going to get the impossible-to-please client. Knowing how to deal with the inevitable when it hits is key to preserving both your business and your sanity.
When starting out in photography, the number one obstacle I encountered was finding opportunities to learn from mentors.
I think it’s safe to say that we are all photographers because we love photography. I know I do, and I am so thankful that I am able to wake up every day and make money doing something that I love. However, like any other job, you’re going to run into an occasional gig that might not be right up your alley.
Potential leads may not book you for many reasons. Maybe you are out of budget completely for them, maybe your style is not on par with what they wanted, or perhaps it was just not the right time for them. Knowing how to work with your leads can help create a solid stream of clients to book you solid throughout the year.
As photographers and videographers, we deal directly with clients every day. That day-to-day interaction can be vastly different for women and men, however.
We’re all likely guilty of spending way too much time utilizing social media sites like Facebook and Instagram to promote our photography businesses. Considering the amount of time and the value of said time, is social media actually paying off for you?
Your photography website is your storefront. It’s the way your prospective clients meet you, and it’s your chance to make a lasting and convincing first impression. A website is the first step in meeting good clients, getting hired, and getting paid. I’m a wedding photographer, but the list below applies to everyone.
I’ve seen more than my fair share of articles regarding the joys and pitfalls of being paid on time. A very vital part of making a living in any profession is, after all, actually getting paid. But rather than rehash the terrific advice I’ve seen from other shooters about the best way to invoice, I thought I would offer you another perspective. That of the accounting department.
B&H recently ran a deal on a product I had my eyes on a couple years back: the Steadicam Solo Stabilizer and Monopod for getting smooth shots. It was originally $500, but you can pick it up now for as low as $150. Where did it all go wrong?
Pricing has always been a subject of interest for photographers. Whether you practice high-end commercial photography or you take beautiful family portraits, understanding and determining a just pricing strategy for you and the client is very important.
Allow me to be the first to ask the question. Are we really worth it? Now, don’t get me wrong. I come from an economics background. I understand price equilibrium. Pour me a large blonde roast with cream, and whisper me sweet nothings about Adam Smith all day. Leave all that behind for a second. I’m talking on a more philosophical level. Are we really worth the money we charge?
As the winter months can be a slower period for portrait photographers, they present an opportunity to work more on your business, rather than in your business. One productive off-season activity for growing your pet photography business is to reach out to local retailers to create new co-marketing opportunities.
A little over a year ago I had the opportunity to do my very first celebrity photo shoot with Grammy Award-winner Fatman Scoop at my studio in New Jersey. He had posted on Instagram that he was looking for photographers and videographers to collaborate with.
First impressions are everything, and your website is often your first chance to make a great impression with a potential client or fan. Unfortunately, most website portfolios are pretty rough.
Life is busy… I get it. Between weddings, engagements, meetings, phone calls, and the seemingly never ending hours of toil spent in the Lightroom develop module it can be very easy to let things go. It starts small at first. You forget to send that album to print, or you forget to listen to that voicemail from yesterday morning.
By narrowing your focus and promoting your specific skill set, you can grow your business and stand out in even the most overly saturated market.
On Sunday night, "The Jungle Book" took home the Oscar for best visual effects. It shines a spotlight on how a story can rely so heavily on VFX, but how the industry continues to sideline the people behind it. A newly released short documentary is showing us just how digital art is a race to the bottom.
Following recent reports of their severe financial difficulties — and with them, the cancelation of a new line of premium compact cameras — Nikon announced to Japanese press new plans moving forward.
Last night was the Academy Awards Ceremony; it's one of the most-watched shows of the year and the pinnacle of award ceremonies for the film industry at large.
For decades, business cards have been the most popular way to share personal details for networking and self-promotion purposes. Whilst these clever introductory tools have traditionally taken the shape of a rectangular piece of paper, one young Singaporean wedding photographer, is changing the face of business cards with his innovative idea.
Well, technically it's economics but let’s be honest, proclaiming to the world “It’s Economics!” just doesn't pack quite as big of a punch. You probably haven’t heard that competition is good for business since (if I had to guess) your high school economics class, but most of us probably weren’t paying attention anyway. No offense Mr.
For those trying to balance their passion with their paycheck, here's a quick word on the joys of taking the leap, and the sweet taste of being unemployed. Well, sort of.
It’s time to answer the often-asked question I hear from many wedding photographers. Is it worth the money to advertise with online marketplaces for professional wedding vendors? I track everything in my wedding business. If you can record it, track it, analyze it, and summarize it, I’m aware of it.
Ted Forbes has done it again. He has a way of stating the obvious in a way that elevates the thought from pedestrian to poignant.
A few weeks ago I was introduced to Picspotr, which is a place for photographers to keep track of everything from their finances to contracts, clients, packages, and more via computer and mobile device. Once I hopped on and signed up, I began to really like the way everything worked.
A few months ago, I started a passion project of mine: FilmObjektiv.org. Film Objektiv was started with one goal in mind: to get more people shooting film. We do this by renting film cameras at low prices for longer periods of time, by providing prints at a low cost, and also by serving as an online and educational resource to help film shooters find everything they'd ever need.
I've been shooting corporate jobs since about 2010. At first, it was a little rocky. I didn't really know what I was doing, I hadn't shot enough with other photographers to learn the ropes, and I was just a self-taught photographer trying to make ends meet. Fast forward to 2017, and I'm shooting high-profile executives at Fortune 500 companies, and am expected to do it quickly.
It’s that time of year again, and no, I don’t mean last night's Super Bowl. Tax season is upon us and for many creative professionals it can either be a joyous occasion or one filled with dread.
Is LinkedIn one of the most overlooked social media networks for photographers? With over 460 million users and growing, it’s not something you can just ignore. Yet, that's exactly what a lot of photographers do, myself included. We joined Facebook because everyone was already there, and Instagram just makes sense for visual professionals.
It's always such a sensitive subject for the creative industry. Money is what the creative industry hates to ask for. but loves to have for their gear and career. So let's get it out there. Professional photography is a business, and in photography, you'll only flourish at it because you love what you do.
For many photographers, the holy grail of “making it,” as a photographer is a sponsorship. The truth is that it’s really not as difficult as it sounds, but to make it easier, I’ll give you three tips to landing your first sponsorship.
As a photographer or videographer, keeping up with creative trends in the industry is an important part of continuing to build business. Shutterstock just released their creative trends report for the upcoming year, and it's chock-full of useful information.
One of the most overlooked aspects during the jump from amateur to professional photographer is the business end of contracts. You may be excited for this new adventure of creating art, but if you are asking for payment for your services, your contract is the last place you want to skimp on the details.
At the time I was a 31-year-old N.J. and N.Y.C. luxury wedding photographer that had been married for 5 years and had over 6 years of stable business ownership. You’d think getting pregnant would’ve been no big deal — but it was for me.
Popular online photography community 500px launched a new global photographer directory that allows consumer and business clients to search for photographers of all disciplines and locations around the world to fulfill their custom imagery needs. Already 50,000 strong, the service is open to any photographer and allows for listings under multiple genres of photography.
As I read another report this week of a photographer losing his life’s work to petty theft, I started to question if I was doing enough to back up my own images. How many copies of your work do you currently keep? Are you doing enough to protect your photos? It’s easy to get complacent, but ask yourself: are you prepared for a thief to strike?
I've heard stories of clients who said that. They feel the service of a certain photographer is way too expensive, as to them, it's merely clicking of a button. I tend to agree with many who say that.
There is a theory that the best creative people have to live in a world that is chaotic and unstructured. Whilst there may be some great examples to cite such as Amy Winehouse and Janis Joplin, imagine what they would have created with clear minds. Being organized, having effective systems, and achieving mindfulness creates more time for creatives to do what they do best; Think with clarity.
It looks like Gear-Sharing could be here to stay after KitSplit announced they are buying out San Francisco based CameraLends. This will likely lead to a more reliable and capable rental service that bypasses regular rental houses. Will this be successful? Would you trust the system?
If you work in a competitive area for your photo or video work, chances are that you’ve experienced losing a client at some point.
The time of year in which many of us pause, reflect, and consider the changes we wish to make for the year ahead has arrived. Resolution inquiries may excite you or fill you with dread as friends or family members begin asking you what you have planned for 2017. Myself, I am not a fan of resolutions set at New Year and forgotten a few weeks later.
This year, Nikon is gearing up to celebrate its 100th anniversary. July 25 is the date that marks a century since three leading optical manufacturers merged to form the company we now know as Nikon in Tokyo, Japan. Check out this freshly released video that is leading Nikon's proceedings.