Going pro or full time in photography is often a daunting task. A lot of us are making the jump from another career rather than straight from university. This offers a particular set of challenges. Chances are that you have a mortgage or rent, loans, credit cards, children, cars, bills, a cat and dog, and a host of expenses that you have to keep on top of. The risk is high, but so is the reward.
A freelance lifestyle is a goal that many aspire towards in photography and videography. It’s a goal I achieved this time exactly one year ago. After a brief honeymoon period, I quickly learned some important lessons that I’d like to share with those who look to be making the leap across the great divide.
What's the first rule of any working professional photographer? Backups. What's the second rule of any working professional photographer? Backups for the backups.
A lot of us are going to work on set as an assistant at some point in our careers, and with that job comes a certain set of responsibilities and expectations for behavior. Here are eight things you definitely shouldn't do on set.
Seven years since inception, I have shot over 250 weddings across the world and it all began from that first itch to capturing someone’s special memory and putting a smile on their face. Looking back is always fun; a lot of mistakes made and lessons learned. As a wedding photographer, I sat by and thought over what I’d say to myself if I were to begin fresh now. Now, this post is not just to those who are raring to get started in photography, but also to the beginner in each one of us who loves to get started every now and then with a fresh perspective.
Google is a beast. There’s no other good way to put it, Google is a beast of a platform with an incredible amount of free valuable content available at our fingertips. But as with any beast, there is always a dark side, and for Google a big con is that the monster search engine never forgets. In the realm of Search Engine Optimization (or SEO) there is a plethora of both good and bad information available to the masses. Because of this, business owners have formed bad habits with SEO that are outdated and harming their ranking within Google and its algorithm. Here are a few habits you may have that could be harming your photography website’s rankings, and how you can fix them.
Photographers and videographers push a lot of data around the Internet; that's just the nature of what we do. Unfortunately, that could soon be a problem, as Internet service providers are beginning to impose data caps with overage charges on customers.
One of the reasons I love art is that is it the most effective way not only to entertain us, but to help us reflect on life itself. A well-placed verse or a well-timed press of the shutter can connect the world in ways that a thousand politicians simply can’t.
Whether you're a full-time photographer, interested in making the transition from hobbyist to professional, or just using photography on the side, attracting more clients is paramount to success and growth. With a plethora of photographers saturating the market, it can be intimidating and difficult to carve yourself a slice, but carve you must. Here are five of the most important ways I have attracted new clients.
If you’re not creating your website with the correct goals in mind, you may be having a hard time converting your website visitors into paying clients. As creatives, we value good visual design and we want to make sure our websites are not only appealing, but are also showcasing our photography in a dynamic way. However, if we’re not asking ourselves the right questions while designing our websites, we may be losing possible clients. Here are a few potential reasons why your website visitors aren’t turning into paying clients.
After waiting for so long, Vimeo finally launches a live streaming service which allows events to offer high-quality video to their viewers. Here are the list of updates that are included in Vimeo Live.
“I want to work with my dream wedding photographer as an assistant, learn the craft, and start up on my own sooner. What is your advice to me?” This question was posed to me at a recent photography meet up. In a way, this reflects the aspirations of many new-generation photographers who are raring to get started with wedding photography. One logical step many think about is to join as an assistant, master the skills, and startup. That's what I did six years ago. But there are mistakes that I made and hopefully the new-gen wedding photographers don't make too.
Whether you’re a veteran freelancer or just starting out, it is important to continuously asses and audit your process. A decade and a half of experience getting washed around as a freelance photographer has taught me many difficult lessons about art, life, and growing a business doing what I love. Being successful is measured in more detail than just being Insta-famous, being a YouTube sensation, or selling single pieces for large sums of money. Even the most notable artists have had to grapple with the more organizational and administrative elements of their work and coming to terms with the reality of their goals. In most cases, it is these details that make the difference between failure and success. Hopefully these five tips can help you as you grow your personal business with larger than life ambitions.
Photography is a commodity; It's not a secret, and we all know it. When I meet a new group of people, it seems that every time the conversation of “jobs” or “careers” is brought up, inevitably, someone is always a “photographer” by trade. Commodification is a process that happens to every industry, and we couldn’t prevent it even if we tried. So since becoming a commodity is unavoidable in any market, we, as small business owners, have to learn to overcome being branded a “commodity.”
If you work with people, whether it be kids, families, seniors, adults, or professional models, male or female, then you have almost certainly shot a TFP (trade for print) shoot before. While the definition of TFP is flexible these days, as most commonly we mean "trade time for digital images" rather than physical prints, these kinds of shoots have and will continue to be an industry staple. The most important aspect of these shoots is the one thing that often gets forgotten: getting a return on your investment of time.
A music photographer renowned for working on London’s club scene has today announced her plans to leave the business, citing misogyny and bullying from her contemporaries.
Does the idea of finding clients and networking fill you with dread? I know most of us would much prefer to stay behind the camera, taking pictures all day long, but that's really only part of being a professional. If you lack the confidence or game plan to gain new clients, then these strategies could really make a difference.
Award-winning Wedding Photographer Susan Stripling recently shared an open letter she wrote dealing with sexism in the photography industry. In the letter, she shares her experiences with male peers, wedding guests, employees at camera stores, and everyone in between who makes gender an issue in a field where sex shouldn't matter.
Let’s face it, in today’s world it is always better to be safe than sorry, especially for artists with demanding clients. I’m a huge believer in utilizing contracts to keep everyone on the same page, but contracts can be difficult when they are severely limiting.
Working as a video editor can be a hectic and tedious experience. Spending some time to think about organizational tools and methods can help you out significantly when working with a lot of files, or in a large group of colleagues. Renaming files, creating proper folder structure, logging metadata, backing up files, and developing a workflow can make your life much, much easier. While some of the advice listed below is geared for Premiere Pro users, any video editor can take advantage of these tips.
Photographer Peter Cepeda is suing renowned model Gigi Hadid after she posted his shot of her on Instagram without his permission.
At this point, we should all know that almost all jobs and opportunities to find success in photography are built off networking. Now there are tons of ways to network and the path you pick will depend solely on the niche you associate with. Either way, the main goal is to meet people with the same professional interests as yourself to feed off each other creatively and to broaden your reach in the community. We tend to forget about the community aspect as we get caught up in chasing money or companies but what we sometimes need to go to that next level is support system built off our love for photography.
As the summer starts to wind down I know it means one thing. It's going to get a lot colder here in Boston. It also means It's time to start getting ready for Photo Plus Expo as well as some of the other winter conferences. For some, this might be simply booking travel, but for me, it's a big weekend. One that I spend a lot of time preparing for. In part, because it's one of the bigger speaking engagements for me but also its one of the best networking opportunities to help build my brand.
Securing your cameras and laptops for your business during storms is just the start of the preparations that need to be considered before a storm hits. Safe guarding the essentials is not the only issue when storms arise but also the thought of how can you keep your business running if you are not able to work?
The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to shoot video in addition.
Is this an age-old debate? Probably not, but I hear many voices touting the need for photographers to self-promote in order expand their client base. At the same time, I get many invitations to networking events for photographers with the intention of building their businesses. Are these the same thing, or not
There are many variables that play a part in the career of a successful photographer. While some of these elements are completely out of your control things like your lifestyle and outgoings are not. If you want to maximize your chances of having a successful career you may need to make a few adjustments before it's too late.
I'm not a strong supporter of business cards nowadays. It's not because they don't do any good, but because most people are throwing them in the trash bin without even visiting your website and seeing what you do. Despite of that it's good to have some in your pocket. Here is my solution to using a special type of business cards that your potential clients may not throw away.
If you ever feel like you're stuck in a creative rut, or having a hard time progressing in your field, know that you're not alone. Any professional photographer will tell you about all of the failures and challenges they had to overcome in order to reach new heights. This video shares a brief look at some of the struggles faced by seven leading photographers, as a trailer for a new season of podcasts from PRO EDU.
The internet and information security is not a new topic, but it's a great time to review your security settings. It usually takes a catastrophic event to cause people to take it more seriously. The alleged Instagram hacks that have been reported are a great wake up call.
