The L Mount was first introduced by Leica in 2014. It was developed as a new lens mount standard designed to unify full frame and APS-C mirrorless systems. What began as a proprietary mount for Leica cameras evolved into something much more significant with the formation of the L Mount Alliance in 2018.
Apple’s little silver square has always been a study in contrasts: tiny yet ambitious, quiet yet powerful, simple yet surprisingly adaptable. The latest model—powered by the new M4 family—raises the bar again.
Ricoh Imaging has officially announced the development of the GR IV, the newest model in its GR series of compact digital cameras. Scheduled to be released in Autumn 2025, the GR IV continues the GR tradition of prioritizing high image quality, responsiveness, and portability, aiming to be a versatile and highly capable snapshot camera.
Wide angle macro lenses are a rare breed, but the Venus Optics Laowa 15mm f/4.5 Macro lens brings intriguing possibilities to your photography. Its unique ability to merge ultra-wide perspectives with macro capabilities offers you creative flexibility that standard lenses can’t easily match.
Nikon has announced that, starting June 23, 2025, prices on its products in the U.S. will increase due to newly imposed tariffs. This move comes as the company navigates significant shifts in trade policy that are affecting the broader photography industry.
Every photographer faces the decision about what cameras to own, but it's not just about brands like Canon, Sony, or Nikon. It’s about understanding the role each camera plays in your photography, matching gear with purpose to truly improve how and why you shoot.
If you’ve been keeping an eye on upcoming Canon announcements, there's one release rumored to significantly shake up the market. With increased resolution, powerful video upgrades, and improved autofocus on the horizon, this Canon model could make it worthwhile to reconsider whether your current gear still meets your needs.
Samsung is exploring a smartphone design that allows users to swap out camera lenses, similar to how photographers change lenses on traditional cameras. This concept, detailed in a recent patent, suggests a future where mobile photography could be significantly more versatile.
Fujifilm has announced the X half, a new premium compact digital camera that draws inspiration from traditional half frame film cameras. The X half camera aims to merge compact portability with modern digital convenience, targeting photographers seeking dedicated devices complementary to their smartphones.
It’s been a while since I’ve used a lens that felt like a must-have. That's because most lenses have simply been upgraded versions of past offerings. But this lens is different.
This flash accessory pack is a must-have for anyone with the Neewer Q4 flash. Furthermore, they increase the versatility and, therefore, desirability of the flash. Here are some examples of what the modifiers do.
I’ve spent a lot of time pondering the best prime lens to use in recent years, as I’ve wanted to keep my gear to a minimum. Not so much to save on bulk or weight when taking it on a trip somewhere, but more to simplify my photography. I like just having one or two prime lenses. It forces me to work a little harder and look a little harder for compositions.
Sony Electronics has officially announced the GP-VPT3 Multi-Function Shooting Grip and the RMT-VP2 Wireless Remote Commander, both featuring Bluetooth wireless technology. These products are designed for use with Sony's Alpha Series cameras and Vlog Camera Series.
Finding the right wide angle lens is critical if you're shooting real estate, landscapes, or even vlogging. Here's a look at two popular options from Canon.
You don’t get good fast prime lenses at a bargain price—definitely not below $400. That’s what we thought. But this lens from Sirui seems to be an absolute hidden gem that we need to talk about.
ASUS has unveiled its new high-performance desktop, the ROG G700, featuring advanced specifications tailored for demanding gaming and creeative tasks. Available with either AMD or Intel processors, the ROG G700 aims to deliver robust performance, easy upgradeability, and efficient thermal management.
The ROG G700 is offered in two processor configurations:
ASUS has unveiled its latest gaming laptops for 2025, the ROG Zephyrus G14 and G16, each targeting gamers and creative professionals looking for powerful performance in portable designs. Both laptops offer notable updates in display quality, processing power, and advanced cooling systems.
ASUS Republic of Gamers (ROG) has unveiled its latest generation of gaming laptops, the 2025 ROG Strix G16 and G18 series, featuring two distinct versions powered by Intel and AMD processors. Both editions bring significant enhancements to performance, display technology, cooling systems, and overall build quality.
ASUS has announced its latest laptop designed for creative professionals, the ProArt P16 (H7606), featuring high-end specifications tailored to the demands of digital artists, video editors, and content creators.
DJI has long been a household name when it comes to drones and camera stabilization, consistently pushing the boundaries of what compact gear can achieve. With the launch of the DJI Osmo Mobile 7 (OM7), the company has decided to bring a highly capable gimbal to the hands of beginners without the usual high price tag.
The Voigtlander Nokton 75mm f/1.5 Aspherical lens offers photographers a distinctive focal length with manual controls tailored specifically for portrait photography. Here's a look at how it performs.
What matters more—sensor size or how a camera fits into your real-world workflow? Recent comments from our Fstoppers community made me curious to delve into how typical photographers feel, and it revealed a lot more than just APS-C vs. full frame preferences.
The Fujifilm GFX100RF has captured significant attention, offering a fresh twist on medium format photography. It blends high-end imaging with a form factor that might surprise you, standing out in a crowded camera market.
Leica is observing a truly historic moment in 2025: the 100th anniversary of the Leica I camera. You might know the name Leica, but the introduction of the Leica I was more than just a product launch; it was an event that irrevocably altered the landscape of photography.
In the world of content creation, data is king, and losing it is a nightmare scenario, especially when you’re out in the field. While portable SSDs offer blistering speeds, their cost per terabyte can still sting, particularly when you need to store hefty raw files and uncompressed videos.
While the 360 camera market has seen a lot of entries from established names like GoPro and Ricoh, as well as upstarts like Insta360 and Kandao, there's one industry giant that's been notably silent: DJI. That may about to change.
DJI’s latest smartphone gimbal, the Osmo Mobile 7P, marks the brand’s seventh generation of innovative smartphone gimbals, bringing a completely new foldable design that’s even more compact and refined than before.
Sony's recent release of the 50-150mm f/2 G Master lens has turned heads due to its unique combination of zoom range and constant aperture. However, Tamron previously entered similar territory with their 35-150mm f/2-2.8 lens, prompting photographers to wonder whether Sony’s premium price tag is justified.
There's a very good reason why you should consider buying a microphone. Lav mics offer a versatile solution. A combination of good sound reproduction, quality build, and value for money is more important than you may realize.
Dixie Dixon, the international fashion, lifestyle, and advertising photographer, is known for the glamorous images she creates for elite brands such as Disney, Virgin, and People magazine. She answered our Ten Questions, telling us what gear she can’t do without, what inspires her, and why Vaseline is indispensable.
Drones have become essential tools for capturing unique perspectives, and DJI’s latest model—the DJI Mavic 4 Pro—is attracting attention for good reason. For those of you exploring ways to elevate your photography, understanding how this new drone performs in real-world conditions matters greatly.
We’ve all been there.
It’s light, it’s spacious, and it can carry a lot of things. If you can have only one bag for everyday use and shooting on the go, this might be worth considering.
Today, Panasonic launched the new Lumix S1 II mirrorless camera. I'm convinced this would be the best hybrid video camera on the market if it didn't have one major flaw.
Photographing wildlife in low-light conditions can challenge even the most skilled shooter. Knowing how to manage these tough situations can dramatically improve your wildlife images.
After nearly a decade with Sony gear, this photographer shares what works—and what doesn’t—when it comes to using these cameras for both stills and video. If you’re deciding whether to buy your first Sony or considering switching to something else, this kind of hands-on, long-term insight helps you weigh real pros and cons without marketing fluff.
The number of times I’ve been called to a restaurant, hotel, or food manufacturer to photograph food on location, with only tired-looking tables or bar tops to work with, I can’t count on two hands. Or fresh white linen with nasty big creases. I think that’s even worse. Luckily, V-Flat World has the answer with DuoBoards.
Over 20 years ago, when I started my professional photography career, I shot exclusively with Nikon. Back then, I had zero intention of switching brands, but eventually I was forced to.
The Viltrox AF 135mm f/1.8 LAB lens is creating a buzz among Sony and Nikon shooters, offering a combination of excellent image quality and a fast aperture. Its potential to elevate portrait and sports photography makes it a lens worth considering for those looking to step up their game.
Fujifilm’s XF 16-50mm f/2.8-4.8 R LM WR lens is an updated kit lens that aims to bring higher-quality performance and usability to everyday photography. Whether you're scouting locations for clients, traveling casually, or needing a compact lens with reliable weather-sealing, this lens could become your preferred companion.
Sensors determine the look and clarity of your photos. Knowing the difference between Bayer and X-Trans sensors directly influences your camera choice, workflow, and the software you use to edit your images.
The Sigma BF mirrorless camera isn't typical; it's a piece of gear built around aesthetics, simplicity, and the joy of photography. If you're someone who values the experience of capturing images as much as the results, this camera might hold particular appeal.
Increasingly, I am running presentations or attending Microsoft Teams meetings from my desk. Therefore, it became time to improve the sound setup at my workstation. Maono is a respected name in the field of microphones, and so their PD300X seemed a great choice for me, but how did it fare?
Third-party lenses are challenging established brands with impressive performance at lower price points, making the choice more complex than ever before. Here's a look at two fantastic 35mm lenses.
With so many carbon fiber travel tripods on the market, it's hard to know which is right for you. However, Falcam has just released its latest TreeRoot tripod, which will turn some heads.
Getting ready for a shoot or a trip can be quite a chore, especially when you have a lot of batteries to charge. But what if a $29 charging case can make that easier for you?
It seems that the major manufacturers are hell-bent on making prime lenses obsolete, or at least it seems that way with Sony's release of the new FE 50-150mm f/2 GM lens. Should wedding photographers bite?
Few cameras have faced as much early criticism—and then surprised everyone—as the Fujifilm X-M5. What seemed like a limited update at first glance has revealed itself to be a compelling choice, particularly if you're looking for professional video capabilities in a tiny, affordable package.
Fujifilm’s new GFX100RF medium format camera combines a massive 102-megapixel sensor with compact form factor and fixed lens design. Its portability and sensor size position it uniquely among high-resolution cameras.