Recent Product Photography Articles

Fstoppers Reviews the Sigma 180mm f/2.8 Macro Lens

Specialized lenses are tricky things. Since they are built for a set of specific purposes in mind, they really need to follow through on that small list of tasks lest they be discarded as an unnecessary expenditure. That is a lot of pressure to make an outstanding lens, so how did Sigma fare with their new 180mm f/2.8 macro? Is it a good addition to your lens collection?

Real or Fake? Image of Canon 135mm f/1.8

An image has surfaced of a Canon 135mm f/1.8 L IS lens, and it is a gorgeous creature. Though there is supposedly a patent placed by Canon for a 135mm, is this the lens or just an excellent rendering?

Fstoppers Reviews the Canon 40mm f/2.8 Pancake Lens

When the Canon 40mm f/2.8 pancake lens was announced a couple weeks ago, Canon fans all over were squealing with joy- myself included. This tiny lens would be great for life on the go, had a brand new AF engine called the Stepping Motor (or STM), and looked to be extremely versatile. But does it live up to the expectations?

How To Photograph An Exploded View Of A Motorbike

I've always been fascinated by technical photographs showing every single part of complex machines. And shockingly enough, most of those images are created with a lot less Photoshop than one would imagine. "Explode" photographer Adam Voorhees shows us a quick timelapse of his latest Kawasaki Moto photograph shot for ESPN. Click the full post to view the final image.

Learn Product Photography For Free From June 21-25 On creativeLIVE

Product photography can be one of the most difficult facets of photography. Everyone expects organic objects (like a human) to have imperfections but clients want their products to look flawless in the finished image. Your choice of lens, angle, lighting, color, composition, and retouching must all work together or your shot won't hold up. In the past photographers would have to assist for years to learn the tricks of the trade but today, you can learn them for free from your laptop.

The Sexy Bottle Shoot- How to Photograph Glass

Alex Koloskov has had a few of his behind the scenes videos featured here on fstoppers. In this charismatic behind the scenes video, Alex takes the photography assignment of shooting some liqueur bottles in an attractive way and walks us through his set up. His in depth explanation of the lighting and staging process gives you a great understanding of how he got his final "sexy" shot.

Coppertone Commercial Shot Almost Exclusively With DSLR's

Besides getting a great glimpse into the filming of a well put together sunscreen commercial, Gary Lankford offers some great perspective on the usefulness of DSLR's as opposed to using some of the bigger and more expensive rigs that might be out there. The versatility of having several cameras and being able to take them anywhere can outweigh some of the higher quality option cameras. Check out the final commercial below.

[Review] SpectraCal CalPC and a C1 colorimeter for your monitor's health

If you have ever been involved in imaging, you know that the final product is a direct result of what is seen when you process. If what appears on a monitor is misrepresented, the final product will be skewed as well. I think we can all agree the factory settings that monitors come with don't always give you the results hope for. This is because a monitor's display is affected by the brightness and color temperature of the room it's in. That's why it's so important for anyone involved in photography or video to keep their monitors correctly calibrated.

[Fstoppers Original] What Is Lens Diffraction And When Does Diffraction Happen?

If you are like me then you might not always get caught up in some of the super technical aspects of photography. One aspect of photography I recently investigated was the loss of sharpness caused by Diffraction. Last night while playing with the new Nikon D800 camera I examined lens diffraction and how diffraction can seriously affect the sharpness of your photography.

[News] Adobe CS6 Software Suite Available for Pre-Order!

Adobe just announced the availability of its new CS6 software suite. Of course, Adobe's software solutions are absolutely necessary for just about every storyteller out there. Patrick gave us a quick look at Photoshop CS6's most awesome features a little while ago if you want to check it out (the new content-aware support is unbelievable!). While we're most excited about Premiere Pro and Photoshop CS6, read on for links to pre-order whatever you've been looking forward to!

[Fail] You Won't Believe This Enormous Photoshop Failure

A user on the popular social website Reddit was the first to bring our attention to this enormous Photoshop fail. A recent Target advertisement left one of the models sporting a little something extra. You won't believe your eyes when you see this, nor will you believe that somehow, nobody caught the mistake.

[Video] Sony NEX-FS700 Hands on Video Overview

This week the Fstop Academy released some BTS footage and a short film shot with the new Sony NEX-FS700. On their site they also have a great write up as well as a complete video overview reviewing Sony's new 4k Super 35mm toy for the video boys. Enjoy!

[Editorial] Can Sony's Digital Imaging Division Restore Profits?

As many of you have probably already read, Sony Corp announced that it is cutting 10,000 jobs, which translates to 6% of its global workforce. Sony has been struggling with negative profits for four straight years, mainly due to its floundering television division. But what does this mean for Sony’s camera division? With the television sector likely getting the main force of the cuts, will Sony rely on growth in their digital imaging division to make up for the numbers?

[Review] An In-Depth Look At The Brand New Wacom Intuos5

The next evolution on the Intuos line is here with the Intuos5. After our initial first impressions, we decided to take a closer look at this tablet, along with a comparative look at what changes Wacom has made from the Intuos4. With this review, you'll be able to get a full undisclosed look at one of the best tablets to date.

[Video] The 5d Mark III and The Jaw-Dropping, Head-Scratching Sport of Radball

Canon France has just released what has got to be the most interesting promo video for a new camera in some time. Not only do we get a sneak peek at the video quality and capabilities of the 5d Mark III, but we also get a look into the sport of Radball: something I can only describe as "soccer meeting BMX meeting Urban Outfitters."

[Gear] Wacom Announces the New Intuos5 Tablet

Big fan of tablets? Today, Wacom announced the release of the newest addition to the Intuos family, the Intuos5. With the addition of multi-touch options (recognizing both Windows and Macintosh gestures), a heads-up display system called Express View, an upgraded ergonomic pen (although all Wacom pens will work with the Intuos5), and optional wireless connectivity, the Intuos5 looks to offer everything current tablet users have been clamoring for.

[Video] Joe McNally Tests The New PW3's Range

Last week Pocket Wizard released all the specs for their new PocketWizard Plus III Transceivers. Along with the specs being released, so have a bunch of BTS videos and reviews. Our friends over at the McNally camp did their own testing on many of the features on the new PW3 as well. [Pre-order your PW3 here]. Enjoy!

[FS Spotlight] Lisa Hubbard Keeps It Interesting: Chic, Playful Interiors and Still Lifes

When photographers think about their dream shoot, it usually has more to do with Angelina Jolie and a Ferrari than painstakingly positioning a piece of cooked cauliflower. Shooting interiors and still lifes can be notoriously difficult. And when done poorly, it can be downright boring... which is why I love photographer Lisa Hubbard and her work. Hubbard’s work is fresh and quirky, with a style and sense of humor that never gets old. Her impressive list of clients, including Anthropolgie, Absolut, Bon Appetit, Burberry, Kmart, and Martha Stewart, certainly agree. Check out this week’s FS Spotlight with Lisa Hubbard to get the scoop on her life as a successful interior and lifestyle photographer.
[Video] D800 HD Video "Through The Lens"

Here is another video that shows the HDSLR capabilities of Nikon's recently announced D800. Although the plot may be quite corny, this short film shows some incredible examples of the D800's HD image quality. Need more D800 info? Then click here for everything else D800 on Fstoppers. Enjoy!
[iPhoneography] Schneider Optics Will Soon Offer The "iPro Lens System"

Today at iWorld/MacWorld, a tradeshow in San Francisco, CA, Schneider Lenses debuted their new iPhone series lenses. We've seen third party adapters for Nikon and Canon lenses, but Schneider is taking a leap and developing the glass specifically for the popular mobile. Click the full post to read more.
[Production Trick] How To Create Smoke For Photography Out Of Liquid

Every photographer needs a few things in their bag of tricks. An easy trick is to add some smoke to your images for effect. You can always create photo smoke on a budget if you want to MacGyver it but there is another solution - two solutions in fact. Click the full post to watch a video on how easily smoke can be created with two liquids.
[Video] The WVIL: Incredible Camera Or A Great Fake?

31 megapixel? with a wireless interchangeable lens (yes, a wireless lens!)? and all of that inside a phone? at least that's what the guys from WVIL claim. Watch this video from CES 2012 (world's largest consumer technology tradeshow in Las Vegas) and tell us - is it real or is it fake?
[BTS Video] Light Painting Product Shoot Of A Volvo Big Rig

Product photography can get pretty tedious at times, but this shoot for the new Volvo FH 540 is on another level. Tim Bjorn shows us how to shoot a massive, shiny vehicle all while having an incredible workflow and paying much attention to detail. Check out the full post and see how you can incorporate these techniques into your shots where you're model is larger than your lights can cover.
[Video] Nikon D4 Video Features Demonstration (Updated)

The new Nikon D4 has some amazing capabilities on paper, and by now most people have seen the amazing video by Corey Rich. The video below demonstrates many of the D4's new video features, including using an iPhone or iPad to control the camera, clean HDMI out onto an external recorder, and selecting the crop modes. Nikon really did this one right, but it looks to me as though that the focus tracking makes the aperture breathe, which would make it unusable during recording. See if you can spot where he knocks the camera over by mistake!

Update: Also, check out the full post for a demo of the D4 working with the new WT-5 wireless transmitter and the iPad.
[BTS Video] This Could Be The Most Barbaric Product Shot Tutorial Ever

This video is a couple years old now but it's the first time I've seen it. One part Geico caveman, two parts Macgyver, Bryan Peterson shows how easy it can be to create a simple yet eye catching stock photo. Using nothing more than a Nikkor 200mm Macro Lens, some sparkling water, a glass, a lemon, and some old Christmas wrapping paper, Bryan shows you how easy a product shot can be if you just focus on the composition and some easy reflector lighting. What shocked me even more than this DIY photoshoot next to an interstate setup was the realization that someone gave me his super popular book Understanding Exposure as a gift years ago and it's here on my bookshelf. His tips make photography look so easy, even a caveman can do it!
[Pic] Absolut Bus-Shelter Ad With One Folded Piece of Paper

It's pretty amazing what you can create by folding a piece of paper in a million different ways. I'm not talking about Origami - but a carefully orchestrated image of Absolut's limited edition "Absolut Purete" Vodka. Artist Simon Schubert used nothing but light and shadows by making over 1,000 different folds into the paper, each fold capturing a different shadow to illustrate depth and dimension. Click the full post to watch the full behind the scenes making of this ad.
[DIY Video] How To Build And Light A Set For A Product Campaign

Yesterday we got an interesting email from our friend Pye Jirsa over at SLRLounge.com. Pye recently helped film a video campaign for a friend's Kickstarter product launch called One and he decided to film a quick behind the scenes video on how he lit and filmed the different scenes. Pye is a big DIY guy and many of the lights he used on this production can be found for super cheap. We don't usually post a lot of Kickstarter proposals but the lighting tips from this one were simply too good to pass up. Watch the BTS video below and then click the full post to view the final video.
[Contest Entry] Behind The Scenes Of A Mitsubishi 311RS Commercial

We just received a very interesting contest entry from Viet Q. Mac, a recent graduate from the University of California, Santa Cruz. His buddy from Film Matters contacted him about an upcoming video production involving the 311RS and a couple Red Epics. Viet decided that this would be the perfect opportunity to create something for our BTS Contest. Although this video leaves many questions unanswered it is a beautiful look at a production of this size. To check out all of the contest entries as they come in you can keep an eye on our forum.
[Video] How To Shoot Fashion Quickly In Any Location

Nick Fancher is the lifestyle photographer for the website JackThreads.com. JackThreads is constantly receiving large shipments of totally different types of apparel that need to be shot as quickly as possible. Nick takes us through a normal day of shooting that may involve multiple, totally different looking photoshoots. This is a fantastic example of how a poorly filmed video can still become a killer BTSV with some simple voice over information. The bottom line is that Nick uses the absolute smallest amount of gear to come up with fantastic images in an extremely short amount of time. I'm hoping that Nick has something big planned for our Behind The Scenes Contest.
Jeremy Cowart Is Going On Tour!

Following the aftermath of the tremendously successful Flash Bus Tour with Joe McNally and David Hobby last year, I can only assume that we will now be seeing many of our other favorite photogs going out on tour in the near future. First on the list is Jeremy Cowart. Jeremy has announced a 3 week, 7 stop tour that INCLUDES a copy of his L I F E F I N D E R DVD and a ticket for a friend that needs it most. All this for $179 ... are you hearing this? The workshop is 8 hours long and you get a copy of his DVD too, insane! I just bought my ticket for December 5th in NYC, so all my NYC photog friends out there better start washing my car and buying me lunch, cuz I have a free ticket to give away ;) Check out the full details and buy your ticket at the tour's website.
Sick Trailer for the New GoPro HD Hero2

So I am going through some of the slow-mo HD camera options that are on the market right now for an adventure I will be taking soon, and I stumbled upon the new GoPro HD Hero2. On their site they have one of the illest trailers I have ever seen for a camera, and I had to watch it several times. This isn't an ad for the camera and I am not saying that this is the one I will buy, but man what else compares? With that said, watch this trailer, it really is rad to see what kind of punch that tiny package can deliver! (that's what she said)
Sony Experiments With HD In Their Ridiculously Awesome Camera Ad

This video was featured on the Fstoppers Forum and it had me laughing from the beginning. Luckily there is also a behind the scenes video that explains how in the world they created all of this "HD Porn". I would have never thought in a million years you could mix Iron Maiden, the most ridiculous looking poodle, the largest bubble machine I've ever seen, and flashing neon lights to produce an entertaining commercial for Sony high definition products. Then again I'm not paid the big bucks to think this outside the box either. Enjoy the final commercial below and then head over to full post to see how everything was put together.
How To Light And Photograph A Glass Bottle

In this weeks episode of The Slanted Lens, Jay P. Morgan shows us how to light and photograph a glass bottle. This video is also about superimposing products into real scenes so that the product looks it's best. Tutorials like this are priceless for anyone who is interested in product photography. Glass can be extremely tricky but Jay makes things super simple for us.
Demon Cam:  The Most Complicated Iphone App Video Ever

If you are a fan of iphone photo apps, huge CGI production movies, and sexy girls fighting with mystical powers then you will probably love this behind the scenes video. The Demon Cam is an iphone app that allows you to turn your face into a demon zombie. In order to promote the release of the Demon Cam, the guys over at Video Copilot created an unbelievably complex promo video that showcases how the application works. The behind the scenes video has a lot of CGI and chromakey trickery but it also has a bunch of clever ideas any photographer could use in their own productions. After reading the reviews of this app and seeing the amount of work that went into the opening video, I'm kind of curious to see what a Patrick Hall demon would look like. Click the full post to see how everything came together in the final video and head over to the app store to pick up the $.99 iphone cam.
Product Photography: How To Photograph A Beer Advertisement

Photographer Scott Bourke gives us a complete overview of how he took a fantastic product shot of a few bottles of beer. Scott uses a single flash and 4 reflectors to create a very professional looking image that any photographer (no matter how little gear they have) is capable of creating. As I have always said, photography is all about good lighting and good lighting does not mean expensive lighting. Let's hope that Scott is going to enter our BTSV contest. Check out the full post for the final image and a BTS diagram.
Photoshop Tips For Moving Car Photography

This week over on the Fstoppers Forum there has been some pretty interesting posts. One that grabbed my attention was made by user Evolize Photog who showed how he photographs luxury cars in motion. In this video Evolize shows how he photoshopped his suction cupped boom arm out of a Lamborghini Gallardo hero shot. This should be great inspiration for our behind the scenes contest we are running the rest of this year. I'm sure a lot of you are like me and have questions about mounting a boom arm, triggering the camera, and positioning the camera for the best angle. These are some of the topics you should consider when making your own BTS video in the future. Do we have any other automotive photographers here on Fstoppers?
How The Most Expensive Camera Body Cap Is Created

A while back we featured a story on a new camera body cap that was designed to protect your DSLR while traveling through the most extreme of circumstances. The LockCircle created a lot of controversy from our readers over both the price and also the size of the cap itself. Well we now have a reason why this body cap is so expensive and know exactly how it works with this amazingly well crafted behind the scenes video. You may scoff at the overall idea of this product but you will no doubt be impressed with the manufacturing process. I usually leave lenses on my cameras even when traveling but I can see the advantage of something like this for extreme condition photographers who shoot in sandy, snowy, or dusty environments where a loose body cap could cause serious problems during a photo session.
Capturing Exploding Glass With Silver Acetylide and Flash Photography

Capturing images of high speed events can be done in many different ways. In this video, flickr member Jon Rutlen went with a more explosive approach. Using a sound capturing device to trigger his camera, Jon shattered a bunch of different glasses in front of his DSLR camera and recorded the unique moment easily, reliably, and ultimately in a pretty safe environment. I remember my organic chemistry classes pretty vividly and Silver Acetylide is nothing to play around with so don't try this at home (I know no one really listens to that warning right?). I think the next step Jon and crew need to take is lighting the glasses in a more pleasing manner with some backlighting and off axis lighting to really give some depth to these explosions. Since we just launched our BTS Contest and everyone is thinking with a bit more creativity, what do you guys suggest Jon does to take this shoot to the next level?
Take Your Product Photography To The Next Level: Catching Up With Richard Gary

Hey everyone! I'm Reese and I'm excited to be a part of the Fstoppers team. My segment, The FS Spotlight, is a new weekly Q&A session with professional photographers at the absolute top of their field. The interviews are going to touch on everything from from how they reached rock star status to their shooting style to what cameras they shoot with as well as their advice to all aspiring photographers. Click the full post to read my interview with product photographer Richard Gary! As a writer/photographer myself, I want to hear how photographers got to where they are and how they get these amazing shots; but more importantly I want to know what YOU want to hear from them as well. What’s your interest? Surfing? Combat photography? Food? Retouching? If you could score a 5 minute Q&A with any photographer in the world, who would that be? Let me know!
Add Special Effect And Costumes To Your Photos

This video gives a quick look at Jay P. Morgan's latest advertising campaign for Pedia-Sure. The video isn't quite as informative as Jay's average BTSV but there is still a lot to learn from it. I was really impressed by the size of the campaign and then range of images that were taken.
A Million Tshirts And One Photo Studio

Full time photographers aren't the only ones with working studios these days. Why would you outsource your photography if you need new images on a weekly basis? Tshirt company Threadless recently showed the guys over at Photoshelter how they use photography in their own business. What's unique about the products shots on the Threadless website is that they aren't the typical white studio shots or stock images of models wearing generic shirts. Instead, many of the shirts are actually photographed at the in-house studio or on location around the office. It's pretty amazing to see how photography is being used in businesses like Threadless considering so many other sites have stuck with the traditional boring photos. After the video, check out some of their most popular shirts here.
EA Sports NCAA Football 12 Cover Shoot

EA Sports has been allowing fans to vote for the cover of their newest installment in the college football series NCAA Football 12. For the contest, they filmed four short behind the scenes videos from each player's photoshoot which can all be found in the full post. The photoshoots consist of two primary setups: hall of fame style portraits and on the field action shots. Each portrait was created with a gridded beauty dish and a hard background light while the action shots were lit with a huge octabank, some stripboxes, and a bunch of white v-flats acting as both gobos and reflectors. I'm not sure that the final images are online yet since the contest just wrapped up, but you can see a lot of them on photographer Tim Mantoani's site. My vote goes to Mark Ingram; roll tide roll!
How To Play Tennis On The Wings Of A Flying Plane

Novak Djokovic is currently ranked alongside the top tennis pros in the world. Only a crazy person would put his life and talent in jeopardy...but that is exactly what Head Tennis Racquets have done for their Untek IG Speed MP racquet commercial. The full commercial is really awesome with mysterious briefcases, seductive women, vintage prop planes, and music straight out of a Tarantino film. As far as I can tell there are no special effects here just lots of conjones by Novak and his tennis trainer.
Worst Hoax In Modern Day Photography?

About 10 days ago I received an email asking me to check out a video showcasing a new invisible camera. Initially I thought it was probably some crazy technical exercise but about half way through it became blatantly obvious that the whole video was a complete joke. Instead of reaching for my Haterade, I decided to have some fun with it and share Chris Marquardt's story with you. Was Fstoppers really getting a demo model of the camera? No! Was it going to be on sale "a week from this Friday"? Not quite. However we were right that you would probably be hearing some news about the camera in the beginning of April. Why did Chris create this hoax? According to this release, "We did not do this to mock you. The Invisible Camera is our humble attempt to bring back wonder and amazement." How do you feel about The Invisible Camera? Hoax gone wrong or a fun journey back to your childhood filled with wonder and amazement?
Ralph Lauren's Runway Event Goes 4D

The other day I came across a popular video on Vimeo right now that featured an amazing new projection technique hitting large buildings across the world. The art is called 3D Projection Mapping and the effect is really cool. By creating 3D graphic models and merging it with video and stills shot on green screen, these artists are able to project dynamic sequences onto buildings in a way that makes them come to life. Everyone from Samsung, Adidas, and Toyota have used 3D projection mapping for advertising, and the results are spectacular. Ralph Lauren recently created a 3D Projection Map sequence for their 10 years of digital innovation runway show in NYC and they filmed a great behind the scenes video. Click the full post to see the final video and several other amazing videos.
The Barbie Fashion Model Photoshoot

Yes, you read the title correctly. The famous female Mattel toy has photoshoots, and they are actually quite extravagant. When I first saw this I thought it was a joke but after doing some research I found that Mattel designer Robert Best has big production photoshoots like this for all his Barbie Fashion Model Collections. The photographer is Paul Jordan at Mattel, and the final products are really interesting considering these are just toys. If you don't want to go through all the set building and fashion lighting required to get these photos, you can always use a simple reflector just like this Barbie fashion photographer. Click the full post to see the final image and other images featuring Barbie.

Behind the Scenes of a Barbie Fashion Model Photo Shoot from Paul Jordan on Vimeo.

The Lexus LFA Drifts Around A Sports Illustrated Model

Yu Tsai is an incredibly impressive fashion and advertising photographer. He also is an established film maker and director (check out his film section on his site). Recently Yu Tsai was faced with the task of trying to make a car ad stand out in one of the most popular magazines in the world: The Sports Illustrated Swimsuit Issue. His solution: have ace driver Rhys Millen drift dangerously close to SI supermodel Rianne Ten Haken and film the whole thing. I love the concept and it's nice to have a little behind the scenes video to go along with the final published images. Click the full post to see full resolution copies.
How To Shoot Motorcycles In The Studio

James Douglas was commissioned to shoot high end bikes for Riders Alley's catalog. He was kind enough to shoot a simple BTS so that we could also be a part of the fun. I enjoyed seeing the relatively simple background and lighting produce a great finished product.
Behind The Scenes On The 2011 Maybelline Calendar

Each year Maybelline creates a limited edition calendar featuring crazy concepts and wild makeup. This year the cosmetic brand teamed up with photographer Kenneth Willardt to produce some very vibrant images. Make sure you head over to Kenneth's commercial section of his website to view a bunch of the images. His ability to light a set is worth taking note as well as the overall production they put into these images.