The Godox X3Pro is a new TTL wireless flash trigger promising unprecedented control. It brings a 2.4-inch touchscreen, control over four groups, and expanded per-light adjustments to your lighting workflow.
Viltrox has announced its latest fast prime lens, the Viltrox AF 50mm f/1.4 Pro, designed for full frame Sony E and Nikon Z systems.
A camera is only as good as the lens you attach to it, and Nikon has just announced two new options aimed squarely at its DX-format shooters.
Apple has announced the latest generation of the iPad Pro with M5, bringing a substantial upgrade to processing power, graphics capabilities, and AI performance. The new tablet also introduces Wi-Fi 7 connectivity, faster storage, and an updated version of iPadOS that further blurs the line between tablet and laptop performance.
Apple has announced the latest version of its 14-inch MacBook Pro, now powered by the new M5 chip. The update brings faster performance, improved AI capabilities, and longer battery life, while keeping the same starting price of $1,599.
Peakto is releasing a 2.5 update to its excellent media management tool that frees it from the cloud while allowing robust search of all your media assets and enabling team sharing.
Today, we’ll have a look at the brand-new color calibration tool from Datacolor: the Spyder Express.
Wacom has introduced the MovinkPad Pro 14, a larger and more powerful addition to its Portable Creative Pad family. Building on the MovinkPad 11, the new device features a 14-inch OLED display, upgraded performance, and enhanced workflow tools aimed at both aspiring and professional creators.
Sony has announced the FE 100mm f/2.8 Macro GM OSS, a new medium-telephoto macro lens for its full frame E-mount system. Positioned within the company’s high-end G Master lineup, the lens is built to deliver sharp rendering with smooth bokeh, advanced macro-specific controls, and enhanced autofocus performance.
Panasonic has introduced the LUMIX S 100-500mm f/5-7.1 O.I.S., the first ultra-telephoto zoom lens in the LUMIX S Series. Designed for the L-Mount system, the lens extends the lineup’s reach to 500mm and supports optional teleconverters for focal lengths up to 1,000mm.
Astrophotography is growing rapidly in popularity. Better and more reasonably priced equipment, computer control, and a heightened interest in what is in the night sky have all combined to expand the number of photographers who do night sky imaging. Some create landscapes, better termed “nightscapes,” while others focus on capturing planets, nebulae, and galaxies.
DJI has once again redefined what’s possible in aerial imaging with the launch of the DJI Mini 5 Pro, the world’s first sub-250 g mini drone to feature a 1-inch CMOS sensor. Compact yet powerful, the palm-sized drone pushes its boundary with pro-level image quality, advanced safety features, and extended flight time, making it a versatile tool for creators at any level.
Wacom has introduced the Wacom One 14, a new entry-level pen display aimed at beginners and hobbyists who want an accessible way to get started with digital drawing, photo editing, and creative work.
AI-based software company Evoto held its first-ever live-streamed event today to announce its latest build, Evoto 6.0, featuring numerous powerful updates designed to streamline retouching for photographers. Evoto Instant, a new platform aimed at event shooters seeking the fastest possible turnaround and delivery of their images, was also announced.
Apple has released new versions of its software platforms, bringing a redesigned interface, expanded Apple Intelligence features, and broad updates across apps and services. The updates are available today as free downloads.
There have been three major announcements from Blackmagic Design in the last two weeks. Let’s talk about a few of them.
ASUS has announced the latest configuration of its flagship ProArt P16 laptop, aimed at creative professionals who need both portability and workstation-class performance. The update pairs AMD’s new Ryzen AI 9 HX 370 processor with NVIDIA’s top-tier GeForce RTX 5090 Laptop GPU, alongside a new ASUS Lumina Pro OLED touchscreen display for desktop-class performance wherever you are.
Fujifilm has officially announced the GFX Eterna 55, a new medium format cinema camera built on the company’s GFX system, alongside a new zoom lens, the GF 32-90mm T3.5 PZ OIS WR. Both products are expected to ship in October 2025, with the camera priced at $16,499.95 and the lens at $5,999.95.
OM Digital Solutions has introduced the M.Zuiko Digital ED 50-200mm f/2.8 IS PRO, a professional super telephoto zoom lens for the Micro Four Thirds system. With a 100–400mm equivalent focal range and a constant f/2.8 aperture, the lens is designed to give photographers and videographers a versatile option for wildlife, sports, and macro work.
Apple has announced Final Cut Camera 2.0, a major update to its free iOS video app. The release enables ProRes raw recording and genlock on the iPhone 17 Pro and iPhone 17 Pro Max, expands manual controls for the new Center Stage front camera across the latest iPhone family, and tightens integration with Live Multicam in Final Cut Pro for iPad.
Apple has introduced the iPhone 17 Pro and iPhone 17 Pro Max, two new flagship smartphones that bring a redesigned aluminum unibody, a more powerful processor, upgraded cameras, and expanded video capabilities aimed at photographers and filmmakers.
Apple has officially announced the iPhone 17, introducing a range of hardware and software updates aimed at performance, imaging, and durability. The device features a larger Super Retina XDR display with ProMotion, a redesigned front camera system, and new rear cameras that bring 48-megapixel resolution across the lineup.
Apple has announced the iPhone Air, a new addition to its smartphone lineup. The iPhone Air is the thinnest iPhone to date at 5.6 mm, featuring a titanium frame, updated internal architecture, and new camera systems. It will be available starting at $999 with preorders beginning September 12 and general availability beginning September 19.
Sigma has introduced the Sigma 135mm f/1.4 DG DN | Art, the first autofocus 135mm f/1.4 prime lens designed for full frame mirrorless cameras. The lens is available for preorder now.
Sigma has announced the 35mm f/1.2 DG II Art, the successor to the 35mm f/1.2 DG DN Art introduced in 2019. The new lens is available for preorder now.