Fstoppers Original Articles

Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I've picked up a few tips and tricks that I believe would help any photographer struggling to establish themselves in any market.

Since the days of film, medium format has been far from reach for many photographers. Even working professionals can have trouble justifying the high price point of these systems: when used, they can be $8,000-10,000. Medium format film bodies, while cheap now, were always several thousand away from even the most exorbitantly priced 35mm bodies. Factor in the inconvenient size of just about every medium format camera ever, and it's easy to put the idea of working with these monsters far from mind.

The mixing brush tool is one of the most underutilized tools in portrait retouching. When used correctly, the mixing brush tool can be used to blend blotchy skin together, fix makeup in areas where a makeup artist may have missed applying makeup, etc. Here is a quick introduction to using the mixing brush as a portrait photographer.

Sean Lotman photographs the people of Japan's streets and beaches. One of the main reasons he shoots film is because he shares a darkroom with his wife, Ariko Inaoka. For him the advantages of physically printing the images has it's advantages, he can lay them out on the floor, rearrange them and figure out what the project is about and where to take it. You can do the same with the digital photography workflow too, but I must say, it's something I have never done.

Are you a photographer or videographer who loves to write? Fstoppers is looking to hire several creative professionals to write for us. If you enjoy reading Fstoppers and think you may have something to offer, we want to hear from you!

Audi took advantage of Monday night's presidential debates with its "Duel" ad spot. Nearly the entire clip plays in reverse, allowing the chronology of the true story and how the action unfolded to the point at which you began to unravel itself in an action-packed scene. The rewound clip -- fit for a 007 film -- features quite the production, complete with excellent, blockbuster-born sound effects to sell every punch and shattering glass shard. But it doesn't take much studying to see this was hardly as easy as rewinding an otherwise-normal action sequence: it took great audio to create this spectacle.

Last week I picked up Intellytech's version of a flexible LED panel. It's crazy thin, light, and portable. How does it stack up against a regular panel?

Last week, the plethora of photography announcements from Photokina was incredible. One product that was introduced, but got barely any attention, was a new strobe from Impact, the Venture TTL-600. It personally stood out to me as something I could possibly add to my own kit immediately if it does what it says it does and more importantly, does it reliably. So right now, it currently sits at the top of my list of new gear to try out.

Where Art Meets Architecture 2 Behind the Scenes continues today with episode four. In this episode, we rent an incredible home in Beverly Hills to live in and photograph for four days.

Many people have interesting stories of how they started photography; I do not. One of my chief motivators for starting was being a part of a car community in which a few members used to take macro photographs of insects. I was fascinated by the detail and intricacies of things I'd previously ignored, and so, I bought a cheap second-hand DSLR with a kit lens and a macro filter. After establishing that photography was the expensive mistress I'd always dreamed of, I decided to buy a proper macro lens and sought out advice on the right purchase for me. Then I bought the wrong one.

For a long time as a photographer, I did not have access to a studio nor did I have the necessary lights to help create a studio setup indoors. And let’s not talk about renting studios! So, in absence of a studio, I came up with one easy way to create the studio feel, which you will find is pretty cheap.

Lightroom is sometimes underutilized during post-production and IPS (in-person sales) during a boudoir reveal. Here are some tricks to increase the speed of your IPS sessions in order to move fluidly through the sales process and increase the number of clients who upgrade to your next collection.

Where Art Meets Architecture 2 Behind the Scenes continues today with Episode 3. Normally, our BTS episodes include some educational content, but this episode is for entertainment only. In this episode, we leave all of our gear behind, and Pye Jirsa from SLR Lounge takes us all out in his race car.

Stabilizing a video camera used to be a heavy, cumbersome, and expensive task. Today, with the help of smaller cameras and electronic gimbals, stable 4K footage has becoming increasingly affordable and compact. DJI has taken this idea to the max and created a handheld stabilized camera that can shoot 4K raw footage.

Fstoppers has worked hard to bring you valuable educational content from incredible photographers like Peter Hurley, Mike Kelley, Dylan Patrick, Elia Locardi, and Joey Wright. Now we're asking for your help! We at Fstoppers are preparing to create our next premium photography tutorial which will probably cost around $300. We would like to know from the Fstoppers community which genres we should focus on and who it should be with. Would you take a quick one minute survey to help us out?

Believe it or not, the iPhone is a professional choice for many videographers today. If you're looking to stabilize your iPhone's video footage, we've found one of the cheapest and most convenient options available.

We all love big sensors, affordable glass, and cheap camera bodies, but is DSLR videography a dying breed? If so, what are the alternatives that we should be looking at?

Recently, I took a trip to Wichita, Kansas to see my sister get married. I packed up my camera, a few flashes, and my tripod for this trip with hopes of doing some photoshoots while in town. My two kids came out with me for this journey, and we ventured around the city.

There's something absolutely wonderful about holding a piece of film fresh out of processing. The feeling of accomplishment, that indescribable rush of holding something you created in your fingers makes the difficulty of dealing with the medium worthwhile. However, once you're done processing the film, the next phase begins. Scanning can be, to put it lightly, a royal pain. From dust-spotting to tweaking color and levels, there are challenges that must be addressed. This is how I do it!

Shooting weddings can get to the best of us. Maybe it's when we were waiting for all of the family members to come together to take a big family photo in the middle of a wedding reception. Perhaps it was one of those moments when your bride turned against you. Or maybe, the lifestyle of a wedding photographer just became too much. Whatever it is, I think all wedding photographers have had frustrating times in their career.

Saying that you're "just a photographer" can be one of the most self-deprecating things that you can say as a professional. Those three simple words can destroy your credibility even if you're just trying to be humble about chasing your passion.

When I first started photography at 15 years old, I didn’t know anything about organizing a team. I would bribe my younger sister into being my model for the afternoon, pulling clothing from her wardrobe and doing the makeup (really badly) myself. I was worlds away from the average fashion photography set, which typically involves a team of agency represented models, a professional make up artist, hair stylist, set designer, wardrobe stylist, and assistants. This is how I conducted my photoshoots for years, and after a while I realized that I needed to expand.

There was a time when file limits were considered near impossible to reach ceilings. Each was designed many years ago for photos made by cameras with single-digit resolution. Times have changed, and unfortunately the formats have not. We now are faced with file size limits that are becoming more and more restrictive as cameras collect bigger and bigger chunks of data with every photo.

Often, I get asked how a shot was done underwater due to the objects that are with the client. Recently, I started using GoPros to obtain behind the scenes footage to help better explain positioning and lighting on various sessions. "The Archer" was one image that caused most people to ask: "Did she really shoot the arrow at you?"

Earlier today, DxOMark released their evaluation of the Canon 5D Mark IV, concluding that it has made notable strides in sensor performance. Anecdotally speaking, I can corroborate their results based on my time with Canon's latest generation of bodies. For years, many have bemoaned the company's sensors as lacking in dynamic range and being generations behind those of Nikon and Sony, but it seems now that they have essentially caught up to their rivals. However, for the everyday work of photographers, the story is a bit more complicated.

Earlier this year Fstoppers teamed up with Miami-based swimwear photographer Joey Wright to produce a full blown tutorial on all things related to swimwear photography. All in all, Joey's tutorial Swimwear Photography - Lighting, Posing, and Retouching is 8 hours of on-location photography and 12 hours of Joey's full postproduction workflow. Today we are releasing a short 50 minute excerpt from the tutorial as well as the included raw file so you can follow along at home.

Inspiration time. These guys are the cream of the crop on 500px at the moment. Note that this selection of landscape photographers doesn’t necessarily reflect my own judgment. It’s based on an average of 8 past articles on 500px ISO titled: “This Week in Popular: Top 25 Photos on 500px This Week.” Of this initial group, I have selected only landscape photographers, and here are their most recent works. Let’s go!

I'm guilty in being the one telling myself that if I had the gear I wanted, I would go out and shoot the projects I wanted to shoot. So nothing happens until I actually buy the gear. What you and I know is that it's not the gear, it's the person, the patience and the will to do great work that makes your photography a force to be reckoned with. And I've realized that the photographs I look at most, of my own and photographers I admire, are the candid images of models in the greenroom before they go out on the catwalk, or the model I'm shooting for a test, where the moment between shots appear and capture her walking to my instructed area.

Where Art Meets Architecture 2 Behind The Scenes continues today with Episode 2. In this episode we photograph a $15 million home in Venice Beach.

If like me, you’re tired of those overprocessed portraits shot during golden hour or at sunset that crowd your online portfolios or your Instagram feed, then perhaps you should consider rising early for your portrait session.

For the last 10 days, I have been on easy street. Floating on a cloud. My photography life expertly hacked. Thanks to a Facebook video, my single biggest frustration with my Nikon D750s has been alleviated.

When touting the many virtues of film, people frequently mention the power of negatives in the highlights. But what does that mean, exactly, and how does its strength compare to its digital brethren? To find out the differences, I shot a demanding subject with both digital and black and white film, severely over and underexposing. How did they stack up against each other? Read on to find out!

Some things are too good to be true. But every now and again, the world offers you an opportunity to feel like you got the lucky ticket for two on an all-expenses paid vacation to Disneyland. This isn’t quite that good, but I don’t know many people who would say, “No,” to a free iPhone, let alone one that can make you money. Here’s how you can have cash left over after upgrading to an iPhone 7…

The iPhone 7 has been announced and the rumors were true; they've removed the headphone jack. Now you'll need an adapter to use your standard headphones. This is probably fine for the majority of iPhone users but it's impractical for me.

For photographers Frank Diaz and Deb Young, success is manifesting in many ways; features in industry publications, awards, and gallery representation. By setting their egos aside and collectively using their talents to create an ever growing body of work, the duo’s International Collaboration Project (ICP) continues to gain steam. But the project’s weight cannot be measured by the amount of print sales or awards it has already collected. The nature of the project defines their career and makes the rest of us question our solitary nature as photographers.

If you’re like me and live in a town of 1,300, marketing is the most difficult aspect of business you’ll encounter. Marketing with conventional methods is often extremely difficult or even impossible. In this article I will outline some conventional and non-conventional ways of marketing yourself in a small town.

I'm a portrait photographer. I think that is pretty obvious by my portfolio being completely full of people photos. The nature of the portraits I shoot varies from time to time, but ultimately I make images of humans almost exclusively. Being specialized is great, and even critical, according to many, in regards to creating a photography career. There really isn't any doubt it in that. However, don't let that specialization bar you from ever trying out other types of photography.

Self-portraits, unlike selfies, are not always easy to make. They are not a cry for attention or a showcase of your physical beauty. Self-portraits are a learning curve and experimental field for the photographer who is willing to bare his soul in front of his own lens, like Van Gogh and Rembrandt did before for their paintings.

It all started last year when Patrick and I flew around the world twice to create Photographing The World with Elia Locardi. We documented our entire three months of travel and edited it all down into 16 behind the scenes episodes. Earlier this year we created a behind the scenes series with Joey Wright covering our Swimwear Photography tutorial. These series have been so popular that we've decided to continue them.

Developing an idea for a memorable photoshoot is not an easy task. It involves concentration, creativity, discipline, managing skills, and much more depending on the type of photoshoot. Often, we start with a barely visible image in our head. But having a strong sense what we want, will help us develop it into a final, achievable visual. An inspiration is a crucial part of this algorithm. Everything can serve as an inspiration: from a dress to a hair color you saw on someone; from music to a movie you watched last night; from a color at the shop counter to a tree in your backyard. When you have something realistic to build your theme upon, things get easy. But what do you do when you have no idea where to shoot it? Your mobile phone can be your savior here.

If you're using a color checker to only correct white balance, then you're not getting the most out of it. A color checker is the only way to replicate true to life skin tones accurately.

As photographers and people in the visual media industry, we need to make our work accessible across the platforms we and the people who like photographs (everyone) browse and use on a daily basis. We need to be marketing-orientated to take our careers and what we do to the next level, whether the next level is to shoot more weddings, booking more fashion gigs, or being the go-to person for professional portraits.

Last week I had the pleasure and honor to be interviewed by Clarke Scott whose podcast, Hack The Creative, is a weekly series that dives into the habits, fears, inner-battles, and keys to success from his guests who are creatives from all over the industry. We discussed a wide array of topics including my backstory and career path; practices I use today to sustain and grow my career, as well as what my aspirations as a creative are going forward. I go completely unfiltered and bare all for all of you to listen to as Scott "hacked" me.

Four years ago we filmed Where Art Meets Architecture: How To Photograph Real Estate, Architecture and Interiors Tutorial, and it has been the most successful tutorial Fstoppers has ever produced. We've teamed up with Mike Kelley again to produce Where Art Meets Architecture 2: How To Photograph Luxury Homes and Advanced Photoshop Techniques, and it's available now.

Photoshop is a fantastic tool, but it is not always the fastest software on earth. Large files such as PSD, TIFF, and PSB that contain numerous layers can require a few seconds, if not minutes, to load. When all you want to do is quickly check that all the files in a folder are the final versions, it can be tedious! However, there is a neat trick to open your big files much faster. Here is how.

If you're just getting into shooting film, one of the first decisions you'll have to make is what format you'll be shooting. If you ask around, you'll get many varied responses as to the advantages and disadvantages of shooting 35mm, medium format, or large format, but I wanted to make an article that shows some basic advantages and disadvantages of each medium as well as a photo test to give you some concrete comparisons of the same subject.

I recently funded the printing of my first book via Kickstarter. It was the wonderful culmination of a year of hard work on the project itself and almost six months of preparation and promotion for the funding campaign. In the end, it was funded well beyond my goal. The whole process of creating, funding, and then realizing the project was quite surreal. I am still pinching myself from time to time as I pack the books ready for shipping to my backers and the recipients of the project. I wrote a while back about changing your mindset, knuckling down, and just doing things. Today, I'd like to talk a little about another thing that makes work happen: the word "yes."