Articles from Christopher Malcolm

Art is about storytelling. It’s about using all the tools at one’s disposal to convey and idea or an emotion. To connect an audience to a brand, or a personality, or a moment in a way the no other medium can. Along with my own technique, the ingenuity of the on-camera talent and the creative team behind it, plus the tools necessary to complete the job, the location you select for your shoot is one of the many raw materials that will have an effect on the eventual alchemy you bring forth to produce a great image.

You don’t need me to tell you the importance of social media. Many of you under a certain age likely can’t picture your life without it. Judging by the number of selfie sticks and Facebook screens annoyingly lighting up dark movie theaters, social media had apparently become as important as breathing. Even those who came of age before the dawn of the smartphone are not immune to its charms. And in an increasingly connected world, our devices are not only a social diversion, but can also become a business necessity. This week, I had an experience that drove home just how necessary it can be.

As Halloween nears, we are all soon to be bombarded with a litany of images in our social media feeds of our friend’s unwilling pets being forced to don cute/embarrassing outfits picked out by their fawning owners. In fact, it’s highly likely that we have perpetrated this subtle canine fashion abuse ourselves at some point and time in our lives. How can you help it? They’re just so darn cute. But what is far less likely is that any of us will have achieved the rakish heights of the world’s foremost purveyor of canine imagery, William Wegman.

What is the one part of your photography business that you enjoy the least? The one aspect that, while necessary, bores the living daylights out of you. Now, what if instead of trying to avoid that thing, you instead chose to lean in to the activity and make it your own?

One of the reasons I love art is that is it the most effective way not only to entertain us, but to help us reflect on life itself. A well-placed verse or a well-timed press of the shutter can connect the world in ways that a thousand politicians simply can’t. 

I’ve written before about the genius of Buster Keaton. Agent Zero on the landscape of cinematic laughter, his influences stretch far and wide. Even nearly 100 years after the high point of his career, you can still see references to “The Great Stone Face” in everything from the films of Wes Anderson to the action comedy of Jackie Chan. In a world without dialogue, Keaton embodied the still-true mantra of motion pictures: show don’t tell. Without the ability, or in his case, desire to draw laughs through witty dialogue, he instead used action, composition, and creativity to tickle our funny bones. The lessons that can be gleaned from watching the master at work are essential learning for any visual storyteller, and this video from Every Frame A Painting helps detail Keaton's approach.

Whether you live in a football-crazed nation like America, or are beholden to the whim as another sport, nothing is more exciting than the start of a new season. As the kickoffs are underway, I think today I’ll take it from the gridiron to the studio with a few lessons I learned in the huddle.

Albert Watson. Legend. Period, end. With a career spanning five decades and multiple iconic images, his career in fashion and portraiture would be the aspiration of any budding photographer. Alongside Irving Penn and Richard Avedon, PDN recognized him as one of the twenty most influential photographers of all time. And in a new video by Profoto, the man whose subjects have ranged from Alfred Hitchcock to Kate Moss, discusses his approach to lighting, photography, and life.

We are photographers. We are not a bunch known for a lack of opinions. By and large, we know (or think we know) what’s good and bad and aren’t shy about telling others just how qualified our own personal greatness makes us to pass judgment on other far inferior work. Yes, I’m generalizing to make a larger point. There are as many different types of photographers as there are different types of people. And, if ego sits on one shoulder, its distant cousin humility stands firmly on the other, grasping tightly to the other end of the rope in an endless game of tug of war. But knowing when to pull, and when to offer slack, from one side or the other can be the secret to both successful shoots and successful creative relationships.

I find myself in a grateful mood this week. Well, to be honest, I find myself in a grateful mood every week. Through both times of feast and famine, it is impossible to escape the unbelievable good fortune bestowed on me to allow me live on this earth, to create art, and exist in a world where I am allowed to dream. Whether you win or lose, getting to play the game is a gift and shouldn’t be taken for granted. So this week, between crafting bids, fine-tuning cold calls, and assembling moodboards, I am taking time to do a different sort of brainstorming: how can I give back to a world that has given me so much?

I still remember the first time I heard the word. Senior year of high school. Sitting lazily squeezed into a metallic desk-chair combination unwillingly decorated with the carvings of amateur graffiti artists from years past. The boisterous post-recess classroom went quiet as my favorite teacher, and apparently everyone’s favorite teacher, Mrs. Wallace entered the room. With an ever-present sense of flair, she strode to the chalkboard and wrote out eight letters in big bold type. P-A-R-A-D-I-G-M. I didn’t know what it meant. Heck, I didn’t even know how to pronounce it. But, in that moment, I was introduced to not only a new piece of vocabulary, but given a dynamic tool to develop as an artist, and as a person.

In a world full of copycats and sequelitis, it isn’t always easy to be inspired. But every once in a while, mixed in among the sea of sameness, you will discover a true original. I am not the only person to be fascinated by the work of Russian Filmmaker Andrei Tarkovsky. His brief but spectacular canon of films, including the likes of “Ivan’s Childhood” (1962), “Andrei Rublev” (1966), “Solaris” (1972), “The Mirror” (1975) and “Stalker” (1979), stands among the most innovative cinematic careers in world history.

Getting to “yes.”  It is the story of our lives. Whether pitching a client a new idea or nervously asking the woman you met at the corner store for a date, that sweet little three letter word can be pure music to our ears. But as we progress in life and the choices become more complicated, we realize that the questions themselves aren’t always so black and white. And, sometimes, our three letter friend isn’t always the right answer.

Life… is funny. I don’t need to tell you that. Anyone afforded the great privilege of living long enough will be finely attuned to the vast absurdities that occur on a daily basis. The anomalies. The coincidences. The luck. The misfortune. And as I was gratefully subject of such a peculiar day of coincidences last week, I couldn’t help but to share a brief tale and try to explain what it all means to me.

I am a doer. I pride myself on getting things accomplished. Doing things rather than talking about them. I even keep a strict log to make sure that I make the absolute most out of every 24 hour period. Productivity is my spirit animal. Now, I know what you’re thinking. Isn’t that a bit excessive? The answer is more than likely yes. And I don’t open that way as a means of boasting. Like many, my greatest strength is often my greatest weakness. My obsessiveness over getting things done has driven me to compile a diverse list of accomplishments (and failures). But, in a profession where the best course of action can require patience, obsessing over productivity can often drive you plum crazy.

These days, there are endless ways to get your images in front of clients, and it is more important than ever to put your best foot forward at all times. A tight and well curated portfolio is absolutely essential; trimming the fat and staying true to your brand. But keeping a consistent brand and level of presentation isn’t the same as duplicating your presentation, and to best reach your intended audience requires consideration of the end-user experience.

Our lives and our art are interconnected. It’s easy to fall into the trap of thinking you can improve one without the other. Sort of like thinking you can spot reduce belly fat in the gym. Most people would love to get rid of a little here or there, but the actual fact is that reducing body fat is a global adjustment. Crunches won’t accomplish anything until you look at your overall diet and fitness from head to toe. A similar realization allowed me to take control not only of my fitness, but my life, and, as a result, my career.

Human nature can sometimes get the better of us.  But sometimes knowing when to apply lessons and when to forget them can be the difference between taking photographs or taking photography to the next level.

A casual conversation leads to an interesting question. There I was again. Spouting endless drivel at the beginning of a date. Trying desperately to impress her with my chatter. Listening to her and responding with what I hoped were deep and probing questions that both relayed my interest in her personally and required a significantly lengthy response which would provide me the necessary time to catch my breath and subdue my nerve-induced racing heartbeat.

A little handshake can go a long way.

Perhaps no single photo is more symbolic of America’s troubles during the Great Depression than Dorothea Lange’s “Migrant Mother.” Depicting an itinerant farm worker, Florence Owens Thompson, and five of her children apparently in the grips of despair on the side of the road, this single image came to surmise an entire era.

Sometimes the who, what, and how is surpassed by the when. Timing can be everything. It’s a fact of life, even if a rather cruel one.

Sometimes 30 seconds can change your life. Has the following story ever happened to you?

Cinematographer Matt Workman of Cinematography Database has prepared another in depth breakdown. This time he brings into focus the current box office queen, "Wonder Woman" featuring Gal Gadot and Chris Pine.

There's one question photographers should ask themselves everyday, and that is: What did you do today to build your business? Emphasis on the word “today.” Simple words I first heard while taking a business of photography class a few years back from a noted photographer. And while the class itself droned on a bit and may not have been as compelling as I’d initially hoped for, those simple words stuck with me then as they do today.

As a professional photographer, money is never too far outside of the frame. But even as the budgets and day rates continue to rise, it is important that an artist never forget why it all started in the first place.

Art is subjective. No matter how many books are written. No matter how many advancements in technology tout how the newest device will turn you overnight into a photographic Picasso. At the end of the day, art comes from you. The individual. It is a reflection of your voice and how you see the world. What are your hopes and dreams? Your fears and obsessions?

As a photographer, your tool kit is filled to the brim; Your expensive camera, your collection of lenses, your years of experience, your boundless creativity. But there is one element at the root of it all that is essential to success: optimism.

In last week’s article, I detailed my experience interning with photographic legend Art Streiber and how his extensive use of preparation has helped him to create some of the most iconic images in photographic history. In this post, I’ll attempt to take you through my own method of preparing creatively for a shoot so that I can get exactly what I want, and often a whole lot more.

Love it or hate it, social media has taken over many of our lives. And in the case of a photographic life, no social media name reigns more supreme than Instagram. With its photo dependent backbone and emphasis on visuals over verbals, shutterbugs rush to the app either as a means of expression, or a means of impression. It’s the one single place where your posts have an equal opportunity of being seen by a stranger in a small remote village as by a photo editor in the slightly larger village of Manhattan.

I'm taking a second to reflect on the lessons I learned from working with the legendary Art Streiber. Part one in the series is the benefits of preparation.

San Francisco based commercial and sports photographer, Alexis Cuarezma, has just announced he is launching a YouTube channel with 100 videos on photography.  He'll be discussing topics such as lighting, working with models, and taking full advantages of your locations.

Cinematographer Matt Workman has created an extensive video detailing the methods and tools used by Director of Photography Linus Sandgren to create the Academy Award winning look of La La Land.

Have you ever gone to the see a romantic comedy and absolutely fallen in love? Have you ever gone to a romantic comedy and spent the majority of the film’s running time politely sneaking peeks at your watch? Have you ever realized that both movies were essentially the same story and wondered why you couldn’t get enough of the first, and got way too much of the second?

Can photography be more than just work? Can it be a calling? How do you know? And what if that calling coincides with a transformational period in world history and you are called upon to document every move? Lauren Greenfield’s new exhibition and book, “Generation Wealth” is a time capsule a quarter century in the making.