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Alex Cooke

Cleveland, OH
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Original Articles from Alex Cooke

Immature Internet Behavior Will Cost You Business

Today on the Internet, I watched photographers draw analogies between a retouching technique and using nerve gas in warfare. While I stared, aghast at the immaturity, I began to wonder: "What would a customer think of this?" 

Fstoppers Interviews Felix Hernandez About His Brilliant Audi Middle East Photoshoot

If you've not seen Felix Hernandez' images before, you're missing out. The Cancun-based photographer's work is as brilliantly resourceful as it is creative. In this interview, we go behind the scenes of his shoot using 1/45 scale models for Audi Middle East and Hernandez guides us through his process and offers advice for up and coming photographers.  

The Sony a9 Is a Sports Camera Without Sports Lenses

Earlier today, Sony released the a9, which basically reads like a dream list of specifications. It's a clear shot across the bow of Nikon's and Canon's professional bodies, but as much as I'd like to pick one up, I won't be buying it. 

Pepsi Created the Worst Advertisement I've Ever Seen

Commercials are generally supposed to be innocuous. They're inconsequential, and by that very property, trying to use them to tackle something deeper is touchy territory, and as Pepsi just demonstrated, can be an incredible failure.  

Did Target Lie About Going Photoshop-Free in Their Latest Ad Campaign?

Earlier today, we posted about Target forgoing the use of Photoshop in their latest ad campaign, when one of our eagle-eyed readers pointed out that it may not be true that Target went Photoshop-free, which would not be the first time the company was caught in such a fiasco. 

How to Deal With an Unhappy Photo or Video Client

It's going to happen. You're going to mess something up or you're going to get the impossible-to-please client. Knowing how to deal with the inevitable when it hits is key to preserving both your business and your sanity. 

Fstoppers Interviews Shutterstock Creative Director Terrence Morash About Industry Trends

If you're a photographer or videographer, keeping abreast of creative trends is pivotal to best positioning yourself to continually evolve and turn profits. Fstoppers spoke with Shutterstock Creative Director Terrence Morash about how creative trends are analyzed and predicted and how photographers and videographers can use that information to their advantage.  

Here's Why Focusing and Recomposing Photographs Fails

Focus and recompose is an extremely common method for getting around AF sensors with limited AF point spread, but it's an imperfect technique that could be causing you more issues than it's worth.  

Making Money With Your Drone Photography Through Adobe Stock

Ever since I got my drone, I basically keep it in my car at all times in case I happen upon some cool spot while driving. It turns out that all these random excursions have become something very useful to me: profitable stock photography.  

Ten Non-Photography Items Every Landscape Photographer Should Carry

Landscape photography brings with it its own special set of challenges and risks. But beyond your filters and spare batteries, you're going to want to carry some extra non-photography gear to make sure you're in tip-top shape to capture those beautiful shots. 

18 of the Most Creative Music Videos

The music video might be the perfect vehicle for an artistic statement: It's succinct, it has a built-in springboard, and it's conducive to both abstract and literal statements. Here are 18 of the most creative and interesting music videos out there. 

Do You List Your Photography and Video Gear Like a Resume?

I've noticed a peculiar phenomenon lately that I don't quite understand. I'll be browsing someone's website or Instagram, and the piece of information they lead with is the gear they're shooting with. Why do photographers do this? 

Is Photography Overrun by White Males?

Anyone can pick up a camera and learn how to shoot, regardless of sex or race. However, if you examine the top tiers of the genre, that basic tenet seems to be less assured. Why is photography seemingly dominated by white males? 

Entitled Millennials, Social Media, and the Modern Photographer

I came across a talk in my Facebook feed (of all places) the other day, and I have to admit that it struck a particular chord with me and raised a few questions. As photographers and videographers, we're mostly married to our computers, we have necessary if not uneasy relationships with social media, and many of us are part of the millennial generation.

My 10 Favorite Films for Creative Inspiration

Sometimes, when creativity and inspiration leave us, we have to immerse ourselves in the creativity of another to regain them both. What follows are my ten favorite movies I constantly find myself returning to when in need of inspiration.