Leica 100 | A Tribute to the Past 100 Years of Images | NSFW
"Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica."
The German camera brand on Wednesday unveiled this incredible new ad from Brazilian agency F/Nazca Saatchi & Saatchi celebrating the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo in November. The message is conveys is powerful, but is not exactly a humble one.