Tamron Expands Its All-in-One Zoom Line With the 25-200mm f/2.8-5.6 G2 for Sony E
Tamron has announced the 25-200mm f/2.8-5.6 Di III VXD G2, a second-generation all-in-one zoom lens designed for Sony E mount full frame mirrorless cameras.
Tamron has announced the 25-200mm f/2.8-5.6 Di III VXD G2, a second-generation all-in-one zoom lens designed for Sony E mount full frame mirrorless cameras.
Aura has introduced the Ink, a cordless color e-paper frame designed to bridge the gap between the permanence of a printed photo and the flexibility of a connected device. The frame aims to give users a way to display more photos at home without adding another glowing screen.
Zoner Studio is rolling out its highly anticipated fall update today, bringing a suite of intelligent features designed to help photographers spend less time culling and more time creating.
Viltrox has announced its latest fast prime lens, the Viltrox AF 50mm f/1.4 Pro, designed for full frame Sony E and Nikon Z systems.
A camera is only as good as the lens you attach to it, and Nikon has just announced two new options aimed squarely at its DX-format shooters.
Apple has announced the latest generation of the iPad Pro with M5, bringing a substantial upgrade to processing power, graphics capabilities, and AI performance. The new tablet also introduces Wi-Fi 7 connectivity, faster storage, and an updated version of iPadOS that further blurs the line between tablet and laptop performance.
Apple has announced the latest version of its 14-inch MacBook Pro, now powered by the new M5 chip. The update brings faster performance, improved AI capabilities, and longer battery life, while keeping the same starting price of $1,599.
The Laowa 200mm f/2 FF AF Dreamer autofocus lens has been released. Let’s have a look.
Today, we’ll have a look at the brand-new color calibration tool from Datacolor: the Spyder Express.
Calibrating your monitor is kind of like brushing your teeth. It’s boring to talk about, and you don’t always feel like doing it. But if you don’t, sooner or later, you’re going to regret it.
Wacom has introduced the MovinkPad Pro 14, a larger and more powerful addition to its Portable Creative Pad family. Building on the MovinkPad 11, the new device features a 14-inch OLED display, upgraded performance, and enhanced workflow tools aimed at both aspiring and professional creators.
Sony has announced the FE 100mm f/2.8 Macro GM OSS, a new medium-telephoto macro lens for its full frame E-mount system. Positioned within the company’s high-end G Master lineup, the lens is built to deliver sharp rendering with smooth bokeh, advanced macro-specific controls, and enhanced autofocus performance.
DxO has updated its film emulation package to version 8, and it's a major update. This latest version introduces two standout features: Time Warp Mode, a new interactive way to explore photography’s past, and full integration with Adobe Photoshop, giving photographers direct access to FilmPack’s creative palette.
Panasonic has introduced the LUMIX S 100-500mm f/5-7.1 O.I.S., the first ultra-telephoto zoom lens in the LUMIX S Series. Designed for the L-Mount system, the lens extends the lineup’s reach to 500mm and supports optional teleconverters for focal lengths up to 1,000mm.
DJI has once again redefined what’s possible in aerial imaging with the launch of the DJI Mini 5 Pro, the world’s first sub-250 g mini drone to feature a 1-inch CMOS sensor. Compact yet powerful, the palm-sized drone pushes its boundary with pro-level image quality, advanced safety features, and extended flight time, making it a versatile tool for creators at any level.
Wacom has introduced the Wacom One 14, a new entry-level pen display aimed at beginners and hobbyists who want an accessible way to get started with digital drawing, photo editing, and creative work.
Apple has released new versions of its software platforms, bringing a redesigned interface, expanded Apple Intelligence features, and broad updates across apps and services. The updates are available today as free downloads.
There have been three major announcements from Blackmagic Design in the last two weeks. Let’s talk about a few of them.
ASUS has announced the latest configuration of its flagship ProArt P16 laptop, aimed at creative professionals who need both portability and workstation-class performance. The update pairs AMD’s new Ryzen AI 9 HX 370 processor with NVIDIA’s top-tier GeForce RTX 5090 Laptop GPU, alongside a new ASUS Lumina Pro OLED touchscreen display for desktop-class performance wherever you are.
Fujifilm has officially announced the GFX Eterna 55, a new medium format cinema camera built on the company’s GFX system, alongside a new zoom lens, the GF 32-90mm T3.5 PZ OIS WR. Both products are expected to ship in October 2025, with the camera priced at $16,499.95 and the lens at $5,999.95.
OM Digital Solutions has introduced the M.Zuiko Digital ED 50-200mm f/2.8 IS PRO, a professional super telephoto zoom lens for the Micro Four Thirds system. With a 100–400mm equivalent focal range and a constant f/2.8 aperture, the lens is designed to give photographers and videographers a versatile option for wildlife, sports, and macro work.
Nikon and RED introduce their first major collaboration of the new era with the pint-sized, video-focused Nikon ZR.
Apple has announced Final Cut Camera 2.0, a major update to its free iOS video app. The release enables ProRes raw recording and genlock on the iPhone 17 Pro and iPhone 17 Pro Max, expands manual controls for the new Center Stage front camera across the latest iPhone family, and tightens integration with Live Multicam in Final Cut Pro for iPad.
Apple has introduced the iPhone 17 Pro and iPhone 17 Pro Max, two new flagship smartphones that bring a redesigned aluminum unibody, a more powerful processor, upgraded cameras, and expanded video capabilities aimed at photographers and filmmakers.
Apple has officially announced the iPhone 17, introducing a range of hardware and software updates aimed at performance, imaging, and durability. The device features a larger Super Retina XDR display with ProMotion, a redesigned front camera system, and new rear cameras that bring 48-megapixel resolution across the lineup.
Apple has announced the iPhone Air, a new addition to its smartphone lineup. The iPhone Air is the thinnest iPhone to date at 5.6 mm, featuring a titanium frame, updated internal architecture, and new camera systems. It will be available starting at $999 with preorders beginning September 12 and general availability beginning September 19.
Sigma has introduced the Sigma 135mm f/1.4 DG DN | Art, the first autofocus 135mm f/1.4 prime lens designed for full frame mirrorless cameras. The lens is available for preorder now.
Sigma has announced the 35mm f/1.2 DG II Art, the successor to the 35mm f/1.2 DG DN Art introduced in 2019. The new lens is available for preorder now.
Sigma has announced the 20-200mm f/3.5–6.3 DG DN | Contemporary, a 10x zoom lens designed for full frame mirrorless cameras. It will be available in Sony E-mount and L-Mount, preorder available today.
Canon has announced the CINE-SERVO 11-55mm T2.95-3.95, a new cinema zoom designed for productions ranging from sports and live events to broadcast and scripted projects. The lens covers Super 35 sensors natively and can expand to full frame when using its built-in 1.5x extender.
Canon has announced the EOS C50, the smallest and lightest camera in its Cinema EOS lineup. At 1.5 pounds, the C50 is designed to balance portability with professional-level video and stills capabilities.
Canon has announced the RF 85mm f/1.4 L VCM, a new RF-mount prime lens aimed at photographers and filmmakers who need a versatile short-telephoto option for portraits, events, and hybrid productions. The lens is part of Canon’s L-series and introduces a Voice Coil Motor (VCM) focusing drive designed to deliver fast, precise autofocus performance for both stills and video.
Do you wish your camera could autofocus on stars—without reframing? Good news. The venerable Pentax K-1 DSLR now has Star AF available in the U.S. Autofocusing on pinpoint stars just got a whole lot easier—and you can forget endless pixel-peeping.
Photographers who like to add a bit of style to their photographic flow can rejoice as Nikon is finally adding a silver option to its line of pocketable street cameras, the Nikon Z f.
Viltrox has officially joined the L-Mount Alliance, expanding the group of companies committed to supporting the standardized lens mount. The alliance, which began in 2018, was originally founded by Leica, Panasonic, and Sigma, and has since grown to include brands such as DJI, Blackmagic Design, Samyang Optics, and Sirui.
DJI has expanded its OsmoAudio™ ecosystem with the launch of the DJI Mic 3, a next-generation mini wireless microphone that combines the compactness of Mic Mini with the functionality of Mic 2—giving creators professional-grade sound in a compact, easy-to-use package.
Broncolor has announced the Stelos 800 L, a battery-powered monolight delivering 800 joules and a notably compact design. The unit adds adjustable flash color temperature, a feature the company has typically reserved for its power packs, alongside high-speed sync, V-mount battery support, and USB-C power input. Availability is slated for September 2025 through authorized partners.
Zoner Studio has been named EISA Photo Software of the Year 2025–2026, an honor that highlights its balance of accessibility and professional-grade performance. The award, presented by the Expert Imaging and Sound Association (EISA), recognizes products that stand out for innovation, usability, and impact across the photo industry.
Hasselblad has unveiled the X2D II 100C, a 100-megapixel medium format body that expands on the original X2D with HDR capture, AF-C continuous autofocus, and a stabilization system the company rates at up to 10 stops. The announcement also includes a new standard zoom, the XCD 2.8–4/35–100E, along with a line of 86mm filters and a camera backpack.
The opening round of the 2025 US Open was supposed to be a routine night of tennis. Instead, it turned into one of the wildest scenes the sport has witnessed in years, complete with a photographer on the court, a furious Daniil Medvedev berating the chair umpire, and Benjamin Bonzi somehow surviving the chaos to win in five sets.
Godox has announced the AD400Pro II, the follow-up to its popular 400 Ws all-in-one outdoor strobe. The original AD400Pro became a go-to for many photographers thanks to its balance of power, portability, and cost. With the new generation, Godox is adding refinements aimed at making the light faster, more flexible, and easier to use in multi-light setups.
Nikon introduces its new workhorse king, the NIKKOR Z 24-70mm f/2.8 S II.
I’m lazy. I realize this is just a product announcement and not a therapy session. But I open this article with that admission because it should explain why, despite having an entire range of primes and zooms collecting dust in my kit, the only lens I really ever shoot with is the 24-70mm f/2.8.
VSCO has introduced VSCO Workspace, a studio and client-management platform that integrates the Táve Studio Manager CRM and adds new tools aimed at helping photographers run day-to-day operations in one place. The software is designed to scale from solo operators to multi-person studios, with an emphasis on workflow automation and business organization.
Insta360 has announced the GO Ultra, a square, magnet-mountable pocket camera built around a 1/1.28" sensor and a new 5 nm AI chip. The camera records up to 4K 60p and adds swappable microSD storage (up to 2 TB), longer run time, and new low-light processing.
Ricoh has announced the GR IV, a pocketable APS-C compact that continues the fixed-lens GR line with a higher-resolution sensor, a newly designed 28mm-equivalent lens, expanded in-body stabilization, and much larger internal storage.
Zhong Yi Optics has introduced the Mitakon 55mm f/2.8 1-5x Macro, a $399 manual focus prime built for both full frame and medium format cameras. Offering up to 5x magnification, it gives photographers a chance to capture the smallest details without stepping into prohibitively expensive territory.
Samsung Electronics will manufacture three-layer stacked image sensors for Apple’s iPhone 18 at its Austin, Texas, plant, using a chipmaking technology described as a global first. The deal fits with Apple’s pledge to invest $100 billion in U.S. manufacturing.
Antigravity, a new drone brand incubated by Insta360 and partners, announced the A1 today. The sub-250 g aircraft combines built-in 8K 360 capture with first-person goggles and a motion “Grip” controller, aiming to separate where you look from where you fly.
Getting into video production? Want to record a podcast? Maybe interview someone for a vlog? There are microphone solutions for all of these individual audio scenarios, but there isn’t any one handy solution that covers them all. Until now.
The leader of the drone market has spoken. Answering the gap in the market, DJI officially steps into the 360-degree camera arena with the Osmo 360—a bold move, and perhaps an overdue one, considering the brand’s legacy in imaging innovation. This isn’t just another consumer-grade spherical camera.
There is an ever-increasing number of features added to our cameras, designed to simplify tasks such as focusing and determining the correct exposure. I love the process of taking pictures, and this move toward a reliance on automation is of little interest to me.