Portraits

Small Town, Big Sales: How to Profit in a Podunk Market

In a small town in West Texas, one photographer has established a thriving business that rivals big city photography studios. “We’re in podunk Texas,” Kaleigh Horelica says with a spirited, self-deprecating laugh. Although Abilene isn’t an affluent market, it has been the perfect place for Kaleigh to grow a successful studio that earns over six figures in annual revenue.