9 Overhyped Things in the Current Photography Industry

There is a lot of hype in the camera industry, whether over the latest and greatest gear, presets, shortcuts to great images, or something else. Some of it is justified (depending on your perspective), but some of it is nothing more than empty hype. So, what is worth listening to? This interesting video essay discusses nine things one photographer believes are overhyped right now. 

Coming to you from Eric Rossi, this great video essay discusses nine things he believes are overhyped in the photography industry right now. In my opinion, one of the most overhyped issues right now is the seemingly revived megapixel war. In the first megapixel war, there was definitely some merit to the hype, as digital sensors were still of a low resolution and every megapixel increase was a meaningful gain. Nowadays, though, almost every camera on the market has at least 20 megapixels, and those at the top end of the full frame market are pushing well past 50 megapixels. And that is not to say there are not uses for such resolution (being able to crop to different compositions in post, for example), but for most of us, 20-30 megapixels is plenty for all our needs. Check out the video above for Rossi's full thoughts. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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14 Comments

I've never heard of this guy in the video until now and he totally cracked me up! Will go follow him- 100%

10 hybrid shooters

There was (still is, really) a lot of hype for Peak Design equipment (specifically camera straps). $75 for a camera strap? WTF... I tried to ignore the hype for years, thinking its customers were blowing their money on a status symbol item.

Then about 3 months ago I had my Canon strap break, nearly dropping my 5D2 on the concrete. I said screw it, bit the bullet and picked up a peak design strap since it claims to hold up to 200lbs. When I got the strap I immediately saw why they're expensive -- this thing is seriously high quality. I was blown away. My only regret is not picking one up sooner.

Some equipment manufacturers really do hit the mark with their design.
The problem is, to know which one of the hundred of new product that is released every year, that is.

Their bags are a complete rip off imo, the straps are almost a necessity, I mainly use the wrist strap but also have the medium sized strap and it’s bomb proof.

Hey Chad...I have a Peak Design strap on my 5DIV that's about 6 years old. Great piece of kit!

Well done!

Absolutely right on all accounts. My favourite are people producing "hack" videos that believe THEY are the first to find the hack and THEY are the only ones that know about it. There was one video I had to tell the "hacker" that I used their hack 30 years ago!

I definitely agree with his point about being a fan boy. I mean, if you argue with others about the brand they chose and try to belittle their choice then my advice to you is: GROW UP. It's stupid and extremely immature to do that. There are great things about each of the major camera brands (and phone brands and computer brands etc.). Don't turn it into a Chevy vs. Ford ego pride fistfight.

Love it!

The two main overhyped things in photography I’d say are the obsession with sharpness and bokeh. Too many people aren’t seeing the creativity in the composition in photos and are too focused on the technical aspects. As a result, lots of photos can have too much of a ‘clinical perfection’.

"Natural light photographer" aggro in 3.....2......1.....

wear a clean t-shirt next time

His YT videos are excellent and always with very practical thoughts.