Coke's PSA Pranks Theatergoers With Some Fast Editing
Ok, sure it's advertising but it's creative, entertaining advertising by global ad agency Saarchi & Saatchi and executive creative director Jason Mendes. Imagine going to your favorite local theater, plopping your butt down with your popped corn in one hand and coke in the other. And just as you settle in look up to find that you have become an advertising superstar.