As you can imagine I spend a lot of time in Photoshop. And when you spend as much time in Photoshop as I do, you want to work as fast and efficiently as you can. Over the years, I’ve learned a lot of keyboard shortcuts. Knowing keyboard shortcuts is crucial in creating a faster more efficient post-production workflow.
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I recently teamed up with the crew at Fstoppers to create a video tutorial that focuses on the foundations of creating a standalone product hero shot for advertising. What’s a standalone product hero shot you ask? It’s a standalone image of a product that’s generally well lit, super crisp, super clean, and essentially aids in selling a company's product.
Earlier this year, I released an in-depth tutorial on product photography with Fstoppers called "The Hero Shot: How to Light and Composite Product Photography." As I started publishing images from this tutorial on Instagram, I found it extremely interesting that the most liked image was the cordless drill. It was the most simple image that I created for the series, and I used very basic inexpensive continuous lighting to create it. So, if I were to have photographed this drill using strobes instead of continuous light, would you have been able to tell the difference? I’ll...
As a commercial photographer and digital artist, I spend a lot of time in Adobe Photoshop. One thing that I love to do is find creative solutions to solve visual problems using Photoshop. I know we all get stuck in our ways from time to time, but If you do any retouching or compositing work for living, I can’t emphasize enough how important it is to experiment and find new ways of doing things. Photoshop is always evolving and it’s important that we use these new digital imaging technologies to our advantage. In this article, I go over a technique I discovered to add steam from scratch in Photoshop.
As Adobe’s Creative Cloud continues to grow, so does its most loved software, Photoshop. Over the years, Photoshop has single-handedly expanded its offering of creative tools to thousands of people across the globe, serving all types of industries from photography and design to forensics and astronomy.
As you can imagine I spend a lot of time in Photoshop. And when you spend as much time in Photoshop as I do, you want to work as fast and efficiently as you can. Knowing your way around the layers panel in Photoshop is a great way to maximize efficiency. I teamed up with Fstoppers to create a video tutorial that focuses specifically on the layers panel in Photoshop. In this video, I’lll show you have to maximize your workflow with a series of practical tips and shortcuts. This video is great for beginners, however, even if you’re well versed in Photoshop, you may just learn something new.
We live in the Information Age. There is no doubt a ton of information on the Internet about photography and just about any other subject you’d care to know about. While the Internet is a great place to learn and e-books are convenient, there’s still something special about holding a printed book in your hand. I have e-books and printed books alike. For me personally, I notice that I’m more inclined to actually read a book if I’m not reading it on a screen. I prefer to put away my backlit digital devices in favor of reading a printed page. With that out of the way, I’d like to talk about five books that have helped shape my business as a professional photographer.
When it comes to studio product photography, we use a lot of tools in the studio. Sure, there’s the obvious: cameras, lenses, and lights. But today I want to talk about one of those little indispensable tools that can really make all the difference on set. If there’s one thing that I’ve learned over the years of working in a studio environment, it’s that you can never have enough clamps! There’s always something that you need to hold in place, or simply rig.
Photographers are creative entrepreneurs. As creative entrepreneurs, most of us aspire to monetize our craft and make a living as artists. In order to run our businesses efficiently, it’s important to have tools and systems in place. If you’re a single person operation, it can be overwhelming at times to think about all the things that go into running your business that aren’t “photography,” including but not limited to marketing, bidding, invoicing, making phone calls, sending emails, networking, upgrading equipment, and higher education to name just a few. Without systems, it’s easy to get off track.
Whether you’re selling a product, an idea, or simply reminding a generation that your brand is still relevant, it’s no secret that great advertising sells. Though traditional media channel consumption and distribution have changed over the years, one thing remains consistent: great concept plus production value equals great advertising.