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Alex Cooke

Cleveland, OH
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Articles from Alex Cooke

Shooting Rory McIlroy on 4x5 Film at a PGA Event Is as Chaotic as It Sounds

A 4x5 large format camera is fully manual, everything from focus to exposure to winding the shutter, which makes it a strange choice for photographing a professional golfer signing autographs for a crowd of screaming kids. That's exactly what Jared Polin did at The Truist, a PGA event, capturing one of golf's biggest names just before McIlroy went back-to-back winning the Masters.

10 Milestones That Make You Feel Like a "Real" Photographer

Nobody hands you a certificate. There is no exam, no licensing board, no official moment where someone taps you on the shoulder and says "you are now a photographer." The transition from hobbyist to something more happens gradually, in small moments you do not always recognize as significant while they are happening. But looking back, every photographer can identify a handful of milestones that shifted something internally, moments where the thing you had been doing started to feel like the thing you are.

Why Your Studio Portraits Look Flat Even With Good Gear

Most portrait photographers obsess over camera settings and flash power, but those aren't what separate a flat, lifeless portrait from one that actually has mood and presence. The real gap comes down to a set of creative decisions that happen before you ever press the shutter.

How to Get Natural-Looking Studio Light

Getting soft, evenly lit studio portraits that don't look flat is harder than it sounds. The difference between a portrait that reads as natural and one that looks like it was shot under a work light usually comes down to how you're bouncing and controlling your light.

The Right Way to Light a Physique

Flat, even lighting is the default for most portrait work, and for good reason. But when a client walks in wanting to show off a fitness transformation, that same setup can actively work against them by erasing the muscle definition they worked hard to build.

11 Things Every Photographer Has Done but Will Never Admit

Photography has a public face: the curated Instagram grid, the confidently delivered gallery, the calm professional who shows up with two bodies and a plan. And then there is the private face: the one where you google "how to use back-button focus" in the parking lot two minutes before a portrait session.

How to Find Who You Are as a Photographer

Finding a personal photographic style is one of the slipperiest goals in the medium. It's also one of the few things that separates a forgettable portfolio from work that actually feels like it belongs to someone.

What "Dynamic Range" Actually Means and Why It Matters More Than Megapixels

When most people shop for a camera, the first number they look at is megapixels. It is the biggest number on the box, the easiest spec to compare, and the most intuitive to understand: more pixels equals more detail. But megapixels are not the reason your sunset photo has a white, blown-out sky. They are not the reason your indoor portrait has muddy, noisy shadows where the detail should be. And they are not the reason a professional photographer can rescue an underexposed shot in Lightroom while yours falls apart the moment you touch the shadow slider.

The Nikon Z 70-200mm f/2.8 VR S Mark II Is Nearly Perfect With One Real Weakness

The Nikkor Z 70-200mm f/2.8 VR S has been a flagship zoom for Nikon's mirrorless system since it launched roughly six years ago, and the original version earned a reputation as one of the sharpest lenses in its class. Now Nikon has released a Mark II version, and the question isn't whether it's good; it's whether the improvements justify the $3,196 price tag.

The $350 Leica Mount Lens That Keeps Selling Out

The Mandler 35mm f/2 is a Leica mount lens priced at $350 that sells out nearly every time a new batch drops. For anyone in the Leica system looking for a compact, character-driven 35mm option without spending thousands, that combination is hard to ignore.

NAS Setup for Photographers: What It Actually Costs and How to Start Right

Choosing between a portable hard drive and a dedicated NAS setup is one of those decisions that quietly shapes how much friction you deal with every single day of your creative work. If you've ever moved files between computers by unplugging a drive and carrying it across the room, there's a better way to handle it.

What "Exposure Compensation" Actually Does (and When You Need It)

Somewhere on your camera, there is a button or dial marked with a plus sign, a minus sign, and a zero. It might be a physical dial on the top plate, a button near the shutter, or a virtual slider in the quick menu. You have probably noticed it. You have probably never touched it. And that single untouched control is the reason a surprising number of your photos come back too dark or too bright even though you are shooting in a semi-automatic mode that is supposed to handle exposure for you.

How the Fujifilm X100 VI Holds Up After a Year of Travel and Paid Work

The Fujifilm X100 VI is one of the most talked-about compact cameras in recent memory, and for good reason. Owning one for over a year and putting more than 10,000 frames through it across Japan, Mexico, Hawaii, Brazil, and Australia gives you a very different perspective than a two-week review ever could.

How to Fire a Photo Client (and When You Should)

Nobody goes into photography hoping to turn away paying work. You spent months (or years) building a portfolio, learning your craft, and figuring out how to convince strangers to hand you money in exchange for images. Every booking feels like validation. Every cancellation stings. So the idea of voluntarily ending a client relationship, of looking at money on the table and walking away from it, feels counterintuitive at best and financially reckless at worst.

Photographing Dancers: What You Need to Know Before the Shoot

Dancers are among the most technically demanding subjects to photograph, and most of the challenge has nothing to do with dance knowledge. Understanding how a dancer's movement, positioning, and body lines interact with your camera, your light, and your background is what separates a compelling image from a wasted session.

The Panasonic GH7 or S1 Mark II? One Filmmaker's Honest Take After 6 Months

Choosing between the Panasonic Lumix GH7 and the Panasonic Lumix S1 Mark II is a real decision with a $1,400 price gap sitting between them. Both are flagship cameras aimed at the same kind of shooter, but sensor size, lens ecosystems, and how you actually work day-to-day push them in very different directions.

How to Land Your First Paid Photography Gig: A Step-by-Step Guide

The gap between "photographer with a portfolio" and "photographer with a client" feels enormous when you are standing on the wrong side of it. You have spent months learning your camera, building a body of work, and editing your images to a standard you are genuinely proud of. But nobody has paid you. And the longer that gap persists, the easier it becomes to convince yourself that the market is saturated, that you are not ready, or that real photographers get discovered rather than having to hustle for their first booking.

How the Hasselblad X2D II Stacks Up Against the Sony a7R V and Leica M11

Shooting a real, paid elopement on a Hasselblad X2D II is a very different thing than shooting still life or controlled portraits with one. The autofocus questions, the low-light tradeoffs, the raw file quality compared to cameras like the Sony a7R V — those only get answered when you're actually working.

Adding Texture to Photos in Photoshop: A Step-by-Step Breakdown

Texture overlays can completely change the mood of a photo, and Photoshop gives you precise control over how they blend, how strong they appear, and whether the effect is destructive to your original image. Knowing how to layer multiple textures and then tie them together with color grading is the kind of workflow that separates polished edits from flat ones.

How to Build a Photography Portfolio From Scratch (Even With No Clients Yet)

Here is the paradox that stops most aspiring photographers before they start: you need a portfolio to get clients, but you need clients to build a portfolio. It feels like a locked door with the key on the other side, and plenty of talented people quit before they figure out that the door was never actually locked.

How to Fix a Tricky Bird Photo in Lightroom Classic

Bird photos shot in dappled shade are some of the hardest to edit well. The exposure is tricky, green foliage casts color onto everything, and the subject can easily get lost in a busy frame.

Where to Share Your Photography Online: 8 Platforms Worth Your Time

Finding the right place to post your work online is harder than it sounds, and the wrong platform can mean your images get almost no attention or end up in murky terms-of-service territory. With so many options, it helps to have someone who's actually used them tell you what's worth your time.