Profile picture for Alex Cooke
Editor-in-Chief

Alex Cooke

Cleveland, OH
18 3 Star badge
1 10+ Portfolio Images badge
1 Editor's Pick badge
1 Top Contributor badge

Articles from Alex Cooke

How to Tell a Finished Photograph From an Unfinished One

After more than three decades behind a camera, one photographer still stands in the field asking whether he can make an image any better. Knowing when to stop is one of the least discussed parts of the craft, and it separates people who finish a photograph from people who wander away from it.

How the Canon AE-1 Turned Photography Into a Mass-Market Hobby

Sometime in 1977, a 35mm single-lens reflex interrupted your evening television. A Japanese company had bought national network airtime to sell it, which almost no camera maker had seriously tried, and the pitch was not about sharpness or lens quality. It was that the thing was easy.

One 48-Inch Octa, Three Completely Different Portrait Looks

Most studio shooters own a pile of modifiers and swap them constantly, but a single 48-inch octa can produce soft, moody, and hard light without ever leaving the stand. Learning to read what one modifier does under different conditions builds more control than owning ten of them.

10 Travel Photography Mistakes That Cost You More Than Money

Overpacking your camera bag feels like preparation, but it often turns an incredible trip into an exhausting one. Getting the balance right between what you carry and what you leave home changes how much of the trip you actually experience.

The Traps Almost Every Photographer Falls Into

The tree at Sycamore Gap is gone, and so is any chance of photographing it. That kind of loss sits at the center of a hard truth every photographer eventually learns: the scene in front of you might never be there again.

5 Things Most Photographers Should Stop Doing Themselves

There is a particular kind of pride that keeps photographers doing everything alone. You built the business, you know how you like things done, and handing a piece of it to someone else feels like admitting you cannot handle it. So you shoot the job, cull the job, edit the job, print the job, bill the job, file the taxes on the job, and fix the computer the job lives on, and you wonder why you have no time to shoot the next one.

Why Your Fast Camera Is Making Your Photos Worse

Modern cameras shoot at 30 frames per second, focus faster than your eye can follow, and stabilize by five or six stops, and all of that speed may be quietly ruining your pictures. The fix has nothing to do with buying more gear and everything to do with pace.

Is Nikon's 85mm f/1.2 Worth the Extra $2,000 Over the f/1.8?

Only three companies make an 85mm f/1.2 lens for mirrorless right now, and the price gap between one of them and its slower sibling runs about $2,000. That number alone forces a question every portrait shooter eventually faces: how much aperture is worth paying for?

CIPA's First-Half 2026 Numbers Show a Market Trading Growth for Higher Prices

Camera makers shipped 4.36 million digital cameras worldwide during the first six months of 2026, barely changed from the 4.34 million units shipped over the same period in 2025. The headline may look flat, but the underlying market is changing: manufacturers are increasingly leaning on higher-value products, compact cameras continue to expand, and DSLRs are fading further from the mainstream.

What to Look for in a Laptop for Photography in 2026

The right laptop edits a wedding on a hotel bed as happily as it does at your desk; the wrong one turns every export into a fan-screaming, battery-draining compromise. Here's how to tell them apart in 2026, and which machines are actually worth carrying.

Record Revenue, Rising Costs: What Fujifilm's Latest Report Means for You

Fujifilm just posted record imaging revenue, yet the same financial report shows the company spending more to design and build its cameras while the cost of key parts keeps climbing. The imaging segment brought in ¥627.1 billion, up 15.7% year over year, even as memory chips, processors, and silver got more expensive.

Anthropic Builds a Chip Team as AI Demand Surges

Anthropic has verified that it is assembling an internal team tasked with creating bespoke chips for its Claude AI models. This marks the first occasion the company has openly recognized a hardware initiative that had circulated as rumor since the spring.

How to Get Sharp Photos Every Time: A Beginner's Checklist

Blurry photos almost always come down to one of three things: the camera moved, the subject moved, or the lens focused on the wrong place. That is genuinely most of it. Once you can recognize which of the three is ruining a shot, the fix is usually fast and specific. This is a checklist you can run through before and after you press the shutter to catch each of those causes before it costs you the picture.

Why Your Portraits Feel Flat and the Five Fixes That Change That

Portraits that fall flat usually trace back to a handful of choices made before and during the shoot, not to some missing gear or secret edit. Focal length, color, light, and how your subject moves all pull weight, and small shifts in each one add up fast.

What the EU's New AI Transparency Rules Mean

AI-generated images, video, audio, and certain text now have to be labeled in the European Union, and the rules reach any content shown to people inside the bloc no matter where you are based. Break them and the fines can climb to 15 million euros or 3 percent of worldwide turnover.

It's 2026 and a New DSLR Is on Its Way!

The new Pentax DSLR that fans have waited years for has reportedly moved past the drawing board and into production. A Japanese insider says the camera is being built now, though no launch date has been confirmed.

What to Look for in a Desktop Computer for Photography in 2026

Your camera gets the glory, but your desk is where the hours actually go. Culling a 2,000-frame wedding, stacking a 40-shot Milky Way panorama, running AI masks across a folder of 61-megapixel raw files: none of that happens in the field. It happens on the machine under your monitor, and the wrong one turns each of those jobs into a coffee break you didn't ask for. Here's how to spend where it counts in 2026, what the specs actually mean for editing specifically, and which desktops are worth buying right now.

The 55mm Lens That Fixed a Frustrating Nikon Z f Problem

A 55mm lens with an aperture ring solved a workflow problem on the Nikon Z f that had annoyed one wedding shooter for years. That single feature, plus a focal length that sits just past the standard 50mm, is worth a look.

Why This $849 Sony 100-400mm Might Be the One You Actually Carry

Sony's new FE 100-400mm arrives with an f/8 aperture on the long end, and that single number will push a lot of shooters to walk right past it. That aperture is also the reason the lens exists, because it lets Sony build a 400mm you can carry all day and handhold without a second thought.

7 Mistakes Beginners Make With Their First Prime Lens

Your first prime lens, usually the classic 50mm f/1.8 "nifty fifty," is one of the best teaching tools in photography. It is small, sharp, inexpensive, and it forces good habits that a zoom never demands. But because it behaves so differently from the kit zoom most people start with, beginners tend to stumble in the same predictable ways, then blame the lens when the real issue is technique or expectation. Here are eight of the most common mistakes, each with a fix you can put to use immediately.

Sony Announces the FE 100-400mm f/5.6-8 OSS, a 654 g Super-Telephoto Zoom for $849.99

Sony has introduced the Sony FE 100-400mm f/5.6-8 OSS, a super-telephoto zoom for 35mm full frame Alpha E-mount cameras. The headline figure is weight: the lens covers the full 100-400mm range at approximately 654 g, which places it well below the size and mass of the professional-tier telephoto zooms that have defined this focal range for Sony shooters. The tradeoff is aperture. At f/5.6 wide and f/8 at 400mm, this is a slower lens than the f/4.5-5.6 and f/5.6-6.3 options above it in the lineup, and it is aimed squarely at daylight shooting of birds, sports, trains, and aircraft rather than at low-light work.

Ten Lightroom Classic Shortcuts That Cut Your Editing Time

Most Lightroom Classic users move the same sliders the same way every session, never touching the shortcuts hiding one keystroke away. Ten of them can cut real time off your workflow, and a few will surprise even people who have run this software for years.

Should You Spend $3,000 on Canon's Biggest Standard Zoom?

Canon's RF 24-105mm f/2.8 L IS USM Z carries a price near $3,000 and a body large enough to reshape what you pack. Deciding between this lens and the more familiar RF 24-70mm is one of the harder calls a Canon shooter faces right now.

The APS-C Lens That Made Full Frame Feel Optional

A constant f/1.8 mid-range zoom on an APS-C body gets you close to the look of a 24-70mm on full frame, with less weight and a smaller footprint. That kind of flexibility is exactly what keeps pulling shooters back.

The Pocket Digital Camera That Prints as Well as Film

A monochrome-only camera that costs more than its color twin sounds like a hard sell, until you see what a dedicated black and white sensor actually does to an image. The Ricoh GR IV Monochrome strips out the color filter array entirely, and the results push well past what a converted color file can offer.

Why This Pocket Camera Kills the Wide Angle Compromise

Pocket cameras have always asked you to accept a wide-angle-only view and hope your footage looks acceptable after the fact. A dual-lens setup with a detachable screen and optical zoom pushes against nearly every one of those limits at once.