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Jaron Schneider

San Francisco, CA
Schneider Productions
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Articles from Jaron Schneider

Super Clever Optical Illusion Video Featuring Ray-Ban Sunglasses

At least once a week I enjoy watching something that totally blows my mind. I love challenging my brain and my perspective, and this video featuring Ray-Ban Clubmaster sunglasses does just that. Not really sure what it's supposed to teach me about sunglasses, but it sure as heck is sweet to watch.  

It's amazing what can be done with simple perspective manipulation.

Leica Announces New Rainbow-Colored Binoculars

I certainly wasn't expecting this from Leica today: The new Leica Ultravid Colorline collection of compact, high quality binoculars. In addition to the classic models with black leather trim, the Leica Ultravid 8 x 20 and Leica Ultravid 10 x 25 are now also available in vibrantly colored leather trim: apple green, Aztec beige, dove blue, Capri blue, cherry red and lemon yellow.  

UPDATED: Nikon's D610 and Canon's T5i are Proof That Brand Loyalty is One-Sided

When Nikon released the D610, I’m sure that many of you (myself included) initially reacted with joy. “Hooray!” we said. “They’ve fixed the problem of the D600! Nikon made things right!” But then I let things sit for a few hours and I realized, Nikon did no such thing. They didn’t fix anything, no more than Canon “fixed” the T4i when they released the T5i. Hooray? No. Not hooray.  

Zeiss Announces the 55mm f/1.4 Otus, A No-Corners-Cut Lens

Zeiss, makers of some of the most outstanding glass on the market, announced a new member of their Canon and Nikon connected lenses: the 55mm f/1.4 Otus Distagon T* Lens. It is a standard focal length premium lens optimized for full-format DSLR camera sensors. If it's anything like the 135mm f/2.0 APO SONNAR, there is a lot to be excited about. 

Have 10K Instagram Followers? Then You Get to Stay Free at This Hotel

To be categorized in the "strange yet brilliant ideas" bin, the 1888 Hotel in Sydney, Australia is coining themselves as the first "Instagram Hotel" with their architecture both inspired by and made for Instagram shots. What results is actually a really well-designed space that's fitting for the most discerning hipster...

Adobe Servers Hacked, Product Source Code and Data At Risk

Adobe has disclosed that there has been a breach in their servers, and hackers had access to encrypted data for as many as 2.9 million customers. Adobe is stressing that the data is encrypted and that they “do not believe the attackers removed decrypted credit or debit card numbers." [Read Fully Story At TC]

This Completely NSFW Video Called "Mine" from GQ Spain Was Inspired by 50 Shades of Grey

Well, this is certainly not what I expected to run across today. GQ Spain proposed a film to director Álvaro de la Herrán inspired by the characters of the book "50 Shades of Grey." What results is incredibly NSFW (seriously, it's super sexual), but still quite beautiful. I have to say I'm a huge fan of how it was shot. The lighting is gorgeous.

Winners of the Sigma Photo Contest!

Thank you to everyone who entered our Shallow Depth photo contest sponsored by Sigma. We got a huge number of entrants, which goes to show how many of you really want this lens. Selecting from all the entries was tough. but in the end we were able to narrow it down.  

Phottix Answers Wishes by Building-In Wireless into Mitros Speedlight

Remember the Phottix Mitros speedlight? I loved this flash, and I wasn't the only one. Despite some complaints regarding the interface, generally there was only one other disappointment: no built in wireless receiver for their Odin transmitters. Phottix has now built them in, wiping aside the only place of complaint and making the Mitros+ instantly a speedlight you should seriously consider.

The Adobe CC Photography Bundle is Now Available

Adobe, in addition to announcing Q3 earnings which look to be a little lower than anticipated (but the stock is still doing quite well), also announced the availability of the Photoshop Photography Program that was revealed a couple weeks ago. To remind those of you who missed it, you can get a bundle specific to photographers for $9.99.  

Announced today on their blog:

Adobe Reveals Project Mighty & Project Napoleon are Planned Products

Earlier this year at MAX, Adobe announced Project Mighty and Project Napoleon, new cloud-based hardware tools that were somewhat overshadowed by the Creative Cloud announcement. Today Adobe has revealed that their prototype concepts for Mighty and Napoleon will indeed become full fledged products.  

An excerpt from a blog posted today on Adobe, David Wadhwani said:

LitePanels Announces an On-Location Battery Solution for its Hilio Fixture

Many of you probably love the Vagabond/Einstein combination, and for good reason: it rocks. That said, constant lighting for video can still be a pain when you want to take the show on the road. LitePanels, who make some pretty great LED fixtures, has attempted to address this by combining one of their lights with Anton/Bauer’s portable power solutions to go beyond normal limitations.

Win New Profoto Speedlight Gear In This Month's Contest!

If you want the best in lighting, one name probably immediately comes to mind: Profoto. They make top-of-the line professional lighting equipment that boasts some of the best specs you can find, and now they want you to have some of it. Get yourself a Profoto Octa RFi and a RFi Speedlight Speedring by submitting your best group photo!  

Hasselblad to Open First Retail Outlet in Tokyo

Hasselblad, a company that is currently receiving a mixed bag of emotions from photographers due to their seemingly disjoined marketing strategy, is set to open their first retail outlet in Tokyo's "fashionable" Harajuku area on September 14. This decision is the latest move in Hasselblad CEO Dr.

Olympus Announces New Flagship Professional DSLR: OM-D E-M1

Remember the Olympus E-5? If you don't, I can't say I blame you. It was Olympus's last attempt at a "professional" DSLR that was anything but. Everything about the E-5 felt outdated as soon as it was released. It's been years since the E-5, and Olympus is finally ready with its successor, the micro four thirds OM-D E-M1.  

Think Tank Announces New Apple-Centric Bags for Laptops and Tablets

Think Tank announced a new bag and accessory case today that focus specifically on jiving with your favorite Apple products. The "My 2nd Brain" bag comes in three sizes for iPads and the different sized laptops, while the PowerHouse is an accessory bag to keep cords and whatnot in place. It's an interesting direction for the camera bag maker, to say the least.  

Canon Adds New Cinema Prime with the CN-E35mm T1.5 L F

Canon rather quietly snuck a new lens onto the market today, announcing the CN-E35mm T1.5 L F single-focal-length Cinema prime lens designed for large-format single-sensor digital cinematography cameras employing Super 35mm or full-frame 35mm imagers. This brings Canon's cinema lens family up to six.  

Just Announced: Photoshop and Lightroom Bundle for $9.99 a Month

We have just heard that Adobe has listened to the cries of photographers since the Adobe MAX announcement of the new CC pricing and is giving a new bundle specific to their needs containing Photoshop and Lightroom for just $9.99 a month... if you sign up by December 31... and prove ownership of CS3 or later.  

From the Adobe Blog:

Sony's FDR-AX1 Digital 4K Video Camera Recorder Hits Market at $4,499

Advertised as the "first consumer 4K camera by Sony," the FDR-AX1 is now available for pre-order at a (consumer friendly?) price of $4,499. It shoots 3840 x 2160p video at 60 fps on a 1/2.3" Exmor R 8.3MP CMOS Image Sensor through a Sony G Lens with 20x optical zoom.

Fstoppers Reviews the Phottix Luna Collapsible Beauty Dish

Phottix has been steadily working its way up the ladder when it comes to reliable and affordable photography equipment. Much like Yongnuo, Phottix started in the marketplace as somewhat unreliable, but in recent years has done a lot to turn that around. Introduced a few months ago, the Phottix Luna collapsible beauty dish caught many an eye as a perfect answer for beauty lighting on the go.

Wishing for a New STM Lens? Canon Announces the 55-250mm f/4-5.6 IS STM

If you've early-adopted to Canon's new STM motors, then you've probably been wishing there were a few more lenses available that you could make use of. Canon is releasing new STM lenses at a steady pace, and today announced the 55-250mm f/4-5.6 IS STM, expanding the lineup of STM lenses to six total models.

Canon is Facebook Ready? New Camera Connects Directly with Social Network

Following in the footsteps of Samsung who have the convenient "Share" button on their cameras, Canon has updated their tiny point-and-shoot with a feature they think fits right to the audience looking at a camera of this class: an built in Facebook share button. Canon is Facebook ready... are you?

RED's CEO Jim Jannard Has Resigned, Jarred Land To Take Helm

Jim Jannard, the mind behind Oakley and RED Cinema camera, has "finished [his] mission" and will be leaving as the face of RED. Current President Jarred Land will be taking the reins in Jannard's absence. "I have done my best. I saw a fatal flaw in the camera industry. We did our best to address it. I will now sink into the background, I hope with my reputation intact.

Tutorial on Creating a Realistic Underwater Scene from Stock Images

Based on what we've published in the past, I think it's safe to say you guys really appreciate detailed tutorials showing how to make impressive composite scenes. My buddy at TutsPlus just showed me this amazing composition and I just had to share it. The artist combined 23 stock images to make one fantastic underwater scene.  

This Trailer For a Movie Shot with Advanced 4K Aerial Gyro Rocks

Earlier this year we showed you an amazing and advanced 4K aerial gyro system that lifestyle brand Teton Gravity Research (TGR) acquired. The Gyro-Stabilized Systems (GSS) C520 system is considered most advanced five-axis gyro-stabilized camera platform in the world. This week they released a trailer for their production "Way of Life" featuring the platform, and it looks fantastic.