Boost Your Photography Income by Cultivating Your Brand's Perceived Value

Boost Your Photography Income by Cultivating Your Brand's Perceived Value

When it comes to price, everything we think we know is an illusion. Consumers assume that paying handsomely for something magically increases the product’s quality. We can acknowledge that there is a logical fallacy in this thinking. By understanding perceived value and the nature of the psychological construct, photographers can climb into the mind of a consumer, reflect on their marketing practices, and transform their new understanding into increased revenue.

Lighting From the Outside In: Experiment With Lighting to Get Your Photographic Creativity Flowing

Lighting From the Outside In: Experiment With Lighting to Get Your Photographic Creativity Flowing

We've all done it. We find a location for our subject, place them, set up a light pointing down at 45 degrees, check the light power, and start shooting. When shooting an environmental portrait, there's a lot to worry about. From interacting with your subject to hauling equipment and making sure makeup and wardrobe are on point, it's easy to fall back on our go-to lighting setups. As an exercise, though, let's concentrate on ancillary lighting first and see how it can drive the narrative of our shot.

Photographer Philipp Rupprecht Shoots the Porsche 918 Spyder Hypercar in a Locomotive Hall

Photographer Philipp Rupprecht Shoots the Porsche 918 Spyder Hypercar in a Locomotive Hall

Cars are beautiful pieces of machinery, some more so than others. Photographer Philipp Rupprecht came across a chance to shoot a Porsche 918 Spyder as soon as it was delivered, which almost took a year to begin. With a chance to shoot an amazing automobile, I probably would have waited as well. Philipp and his team where able to take the Porsche to a 100 year-old locomotive hall that's usually available for large events; I'm very envious of a location like that.

The Sensible Minimalism of Mauritian Photographer Karen Pang

The Sensible Minimalism of Mauritian Photographer Karen Pang

How do you recognize a talent? How do you predict if someone in the photography industry will become a good professional when they are just starting? Is it the level of the aesthetics you see in someone’s work, a sense of perfect balance in their compositions, their speed of mastering technical aspects of certain art, or do you just feel it in your gut? It might be an amalgamation of all, but the young Mauritian Photographer Karen Pang sure has it all, and I feel privileged to have spotted her right at the start of her career and watched her growth throughout the years.

LG's OLED Screens Will Change the Way You View Your Images

LG's OLED Screens Will Change the Way You View Your Images

When LG invited me to their OLED exhibition at the Natural History Museum in London, my ears pricked up. This is for two reasons: the first is that a couple of years ago, I wrote a piece on OLED lighting and how I think it will change how photographers light their subjects in the coming years. The second is because, well, I love technology. LG's OLED 4K TVs and monitors are the epitome of digital clarity, and while I suspected that to be the case, seeing it in the flesh did more than confirm my suspicions.

Train Incident Brings Tragic Death to Young, Talented NYC Photographer and Famed Instagrammer

Train Incident Brings Tragic Death to Young, Talented NYC Photographer and Famed Instagrammer

It's difficult to follow every single photographer out of New York City, but one that comes to mind for me has always been Christopher Serrano, also known as Heavy_Minds on Instagram. His photos of feet dangling from rooftops and outstanding vantage points has always helped me visualize all that I believe NYC to be. Sadly, news has broke that Serrano has passed away scaling a train car.

How to Convince Amazing Talent to Model for You

How to Convince Amazing Talent to Model for You

Joe McNally once said: "the easiest way to take better photos is to point your camera in the direction of more interesting subjects." One of the most common challenges photographers face is finding incredible people to work with. There is a misconceived belief out in the world that convincing amazing talent to step in front of your camera is actually really terrifying and hard. Fantastic talent is always looking for the opportunity to create new images to toss onto social media, and thus is always looking for great new photographers to work with.