Photoshelter's Latest Free Guide: How to Market Your Photography

Photoshelter's Latest Free Guide: How to Market Your Photography

“How to Market your Photography” is a wonderful resource which was written by the marketing specialists at Photoshelter.com and MadMimi.com. I found this guide to be very user-friendly, with just the right amount of information you’ll need to get going, weather you are just starting out in the industry, or a more established photographer, who is looking to update the approach you’ve been utilizing to generate business. I will quote some excerpts from Part 1 of this guide, which contains the most fundamental advice to those of us who find words like “strategy” and “marketing” as intimidating and stressful.

How Many Studio Lights do you Really Need?

How Many Studio Lights do you Really Need?

When it comes to the quantity of lights that one needs, opinions are often heavily polarized and a hotly contested debate often rages. There are those that are staunch supporters of one light while others claim that a handful of lights are needed before anything meaningful can be done. Ultimately neither group is right as there is no definable minimum or maximum number of lights that one should use.

Getty Images Launches Stream, Mobile App for Consumers to Browse and Share

Getty Images Launches Stream, Mobile App for Consumers to Browse and Share

Stock photo giant Getty Images has launched a new mobile application called Stream, free for iPhones and iPads updated to iOS 8. Getty Images Stream is introduced as their first consumer app in which allows users to access the company’s vast library of news, sport, and entertainment images. Users will be able to curate photos within the app, and share photos non-commercially on social media and blogs using Getty’s earlier implemented embed feature.

How A Photographer And Team Of Climbers Lit Up The Matterhorn Mountain

How A Photographer And Team Of Climbers Lit Up The Matterhorn Mountain

Mountaineering photographer Robert Böesch stood at the ready, next to several cameras as he waited for the right conditions and timing, to capture an unbelievable exposure of the Matterhorn Peak, one of the most notable mountains in the Alps, if not the world. What made the image so special was the team of mountaineers already in place, each with red lights to illuminate the first route ascended on it 150 years ago. This video shows how it was done.

I Asked for a "Mythical" Video Travel Tripod, and Benro Made It a Reality with the Aero

I Asked for a "Mythical" Video Travel Tripod, and Benro Made It a Reality with the Aero

Earlier this year at WPPI in Las Vegas, I stopped by the Benro/MeFoto booth to tell the team how much I loved the MeFoto tripod... but it was lacking in just a few places for a traveling videographer. Yes, the MeFoto was really compact, light weight and quick to set up, but I wanted clip locks and a smooth video pan head without sacrificing the size and weight the MeFoto offered. It seemed like an impossible request, until seven months later they delivered me the Benro Aero.

"To the Ends of the Earth" Canon Nails it Again

"To the Ends of the Earth" Canon Nails it Again

After hitting it out of the park a few months ago with the brilliant "Eye-Opening" commercial, Canon Austraila releases another one. "To the Ends of the Earth" features Canon Master Krystle Wright doing what she does best - creating breathtaking action photos in epic places. Her persuit of adventure leads her to some amazing locations in this video - from climbing the tops of mountains to jumping from sheer cliffs to freediving under the ocean. I'm pretty sure she's giving the Dos Equis guy a run for his money.

Schneider Announces Premium 35mm, 50mm, and 85mm for the DSLR

Schneider Announces Premium 35mm, 50mm, and 85mm for the DSLR

Schneider has just announced three beautiful new DSLR lenses for still photography. Their lenses have long been the gold standard in cinema glass and they're bringing that level of craftsmanship to these three manual focus lenses. The arms race towards ultimate optical performance is getting very interesting. The latest full frame digital sensors are finally starting to push lens design's limits and these should be near the top performing lenses available when they release.

Austin Mann Pushes the Limits of the new iPhone 6 Plus Camera for 5 Days in Iceland

Austin Mann Pushes the Limits of the new iPhone 6 Plus Camera for 5 Days in Iceland

Austin Mann recently got hold of the new iPhone 6 Plus after Apple’s Keynote at the Flint Center in Cupertino, California. In partnership with The Verge, he set out on an amazing adventure through Iceland with the phone in tow. His reason? He wanted to put the iPhone 6 Plus camera through the test to see how much has improved since the iPhone 5s. His results? From focus pixels, focus control, time-lapse and slo-mo, Apple has made all the right improvements and innovations with their iSight camera. The new features are “enabling iPhone users to better capture and share life” says Mann.

Umbrellas 103 for Beginners: Light Fall Off and Comparing Different Umbrella Sizes

Umbrellas 103 for Beginners: Light Fall Off and Comparing Different Umbrella Sizes

We’ve studied how direction and angle can drastically change the quality of light produced from your umbrella. We have also seen examples about how distance can change the umbrella light falling on your subject.

Now it’s time to look at the big picture. Let’s take a peek at how our umbrella is actually producing light across the whole image, not just the subject that you chose. In Umbrellas 103, we’re going to study fall off, and compare the type of light produced by four different shoot thru and reflective umbrellas.

If you’ve ever wondered why you might use a giant umbrella instead of a small, collapsible model, this article is for you!

How to Quickly Remove Your Ex in Photoshop

How to Quickly Remove Your Ex in Photoshop

So many times people post cropped photos on social media in order to get rid of their ex or someone they don't care about anymore. While cropping gets rid of the unwanted face, it still leaves other body parts in the frame, and makes the photo look weird - and makes people focus on the fact someone was cropped out instead of focusing on that great photo of you. This very informative and easy to follow video shows a very easy way to get rid of a person in just few minutes, and how to leave no trace behind.

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