Fujifilm's newest medium format bodies beat everyone else on price. But will they be good enough to convince us to buy them? At least one of them will be.

Larger images provide a world of options for photographers, but if you're not careful, more pixels could mean more problems. If you're one of the many photographers finding yourself with a new high resolution camera after the holidays, here's a guide to wrangling that newfound resolution.

It's the camera manufacturer that documented the moon landing. Its build quality and design are one thing, but the images it takes with its Sony sensor and lenses are truly one of a kind. In this video, Business Insider breaks down why it's so expensive, and gives a rough estimate of how many they sell each year.

Today, Hasselblad launched the CFV-50c -- a medium format back using the same 50-megapixel CMOS censor in the H5D-50c that can be attached to any existing V-system camera. With no external cables required to connect the backs, the back is incredibly well priced at €11,000. While we're not quite sure what that means for the US market, the new back seems poised to be an incredibly affordable 50MP CMOS medium format system.

A few weeks back, I posted a full behind the scenes blog about my Robocop photoshoot. I had such a fun time with the shoot and final images that I figured others may enjoy playing with my Phase One MF raw files as well. I posted a contest on my personal photography blog that challenged people to re-interpret Robocop using up to 8 of my supplied Phase One RAW files. There was hundreds of entries from across the globe a handful of star-studded judges to review the entries.

Hasselblad announced an updated multi-shot camera based on its flagship 100c 100-megapixel, full-frame 645 CMOS sensor. The result: the Hasselbald H6D-400c MS. The 400c MS allows for a 400-megapixel image by shifting the sensor in one-pixel and half-pixel increments as it takes six shots that are then combined later for a true 400-megapixel file.

Hasselblad has just released one of the fastest medium format lenses out there today and after being able to test it out, I think its safe to say that this thing is awesome.

Medium format photography offers a wide variety of benefits in terms of image quality, but is it possible to try to achieve those results when shooting on a camera with a much smaller sensor?

The other week, I wrote that I was excited about Phase One's newest gear announcements for a multitude of reasons. Well, thanks to my friends at Digital Transitions and Phase One, I was lucky enough to do a photoshoot with the BRAND NEW Phase One XF body, the updated IQ350 50 megapixel CMOS medium format back, and their newest 35mm leaf shutter lens. As an owner of their previous generation 645DF+ body and IQ140 back, I was incredibly impressed by the notable technology advancements in their newest gear. Read below to see why.

That's 10K – as in your 4K monitor, but not really...because it's 10K. Yes, photographer Joe Capra created a stunning 10K time-lapse with a PhaseOne IQ180 that shoots images with a resolution of 10,328 x 7,760 pixels. While this video is clearly put together in a proof-of-concept style, the clips still astound. We can't expect anyone to be able to view this at a real 10K resolution (the video is edited to 1080p and zooms in to show the full resolution), but the least you can do is view it in HD in full screen, at which point it becomes a gratifying kind of dizzying.

The Hasselblad X1D-50c is one of the more recent of the more affordable medium-format digital cameras to come out. And it sports Sony’s 50-megapixel CMOS sensor that has made these cameras much more affordable than their predecessors — all in a body that is by no small margin the most compact and portable in its class. The only question is can it perform?

When you're shooting video, you're typically working with sensor sizes that are smaller or comparable to the average stills camera. What happens when you shoot with a sensor 2.5 times bigger than a full-frame 35mm sensor? Check out this review to see.

Today marks the end of a full week at Photo Plus Expo in New York City. In the mayhem that comes with such a large expo, one of the stand out presentations for me was hearing Gregory Heisler speak at the Canon booth on Saturday. I've had the privilege of hearing Greg speak many times and even the chance to interview Greg at Gulf Photo Plus, and each time his presentations absolutely blow me away. In this extended video from BH Photo, Greg discusses how the Canon 50mp 5DsR camera holds up against medium format and large film cameras of the past.

It's no secret that I'm a big fan of Fujifilm cameras, and their Instax cameras are part of the reason why. I've owned several Instax cameras over the last few years, and now the SQ6 might just be the best one yet.

When it comes to shooting on medium format, you’d be forgiven for thinking that starting out involves a heavy investment. The Mamiya 645 Pro, by contrast, is refreshingly affordable and the modular design means you can tweak your setup to your heart’s content.

When it comes to background blur, or what we photographers like to call bokeh, it’s a well-known thing that smartphones aren’t the best. In the recent years, however, they have improved, thanks to the dual camera systems and pixel separation algorithms. They have improved so much that some may be tempted to say they are on par with some of the best professional cameras out there. Marques Brownlee decided to see for himself if that was the case and compared the current best smartphones on the market against the Hasselblad X1D.

This week, Phase One announced a brand-new camera platform, the Phase One XF, and three new IQ3 digital backs. Every photo media outlet in the world has the press release and various levels of speculation and information, all focused on those two main announcements. Here’s the thing: it was only one of a half dozen announcements Phase One made, and some of the best announcements are getting obscured by the announcement of their body and backs. Read on to see some of the other exciting stuff they have coming out this week.

Every now and then, it's nice to be reminded of how spoiled we are and how much information really lives inside our raw files. Whenever we capture a raw image, we have a plethora of information at our disposal. That's all well and good, but this one example really helps bring it home.

With the medium format market becoming increasingly more saturated and accessible to photographers, deciding which to get is no longer a funnel leading to one or two brands.

Up until now, Canon is still the only full-frame manufacturer that offers a 50-megapixel camera. The Canon 5DS R is still very much my favorite full-frame camera to use for any professional work. The usability and image quality are what appeals so much to me. Medium format, however, has always been seen as something that's a little out of reach for many photographers, but with releases from Pentax and Fuji the price has really come down and they're much more viable now than they have ever been. In my latest video, I decided to compare the Canon 5DS R, The Fujifilm GFX, and the Pentax 645Z to see how they perform against one another.

Today, I’ll take you for an in-depth look at a new extensive project I shot with the Fujifilm GFX 100. It will be a longer essay meant to give you a hands on experience to help decide if the camera is right for you.

This shoot combines two things that I really love as a photographer: motorsports and incredible shoot locations. This comprehensive behind the scenes video captured by Ron Risman really gives you a great idea of how photographer Gregor Halenda put the campaign together. The resulting images were crisp and clean, showing off the bikes and locale.

Two weeks ago, I wrote about using the Fujifilm GFX 50S as a travel camera. As part of that article, I touched briefly on using it for portraiture. I also touched briefly on using the GF 110mm f/2 lens and a few autofocus issues that I had. Today, I would like to dive a little deeper into using this camera for portraiture and my experience with it. We’ll take a look at focusing, sharpness, skin tones, working with flash, and handholding the camera. Finally, I’ll wrap up by giving you my personal feelings about the camera and whether or not it could be an effective portrait camera.

Coming in at nearly five times larger than a full frame sensor, the RZ has resolution for days and can produce tack-sharp images, making it great for landscape work.

If you need a rugged workhorse to take with you on your next trip to the mountains of Patagonia, you may want to consider the new Leica S3, a beast of a camera that, on reflection, is nowhere near as expensive as you might expect.

Following in the footsteps of the Hasselblad H5D-50c, PhaseOne IQ250, and Pentax 645z comes Mamiya's 50-megapixel CMOS solution, the Leaf Credo 50. Available with PhaseOne/Mamiya DF, Hasselblad H1/H2/H4X/500-series, and Contax 645 mounts, the Leaf Credo 50 opens Sony's latest medium format sensor to a greater range of systems still loved by many. But is it cheap?

For many architectural photographers, tilt-shift lenses from Canon are the go-to option. These particular lenses are quite possibly the best available, and although Nikon has their variants, they just don't seem to be as good as Canon. The problem, however, is that Canon doesn't currently offer the best camera to put those lenses on with cameras like the Nikon D850 and Sony a7R III offering much better noise performance and dynamic range. In this video, I adapt Canon lenses to Fuji's medium format camera.

You may recall my previous automotive rig tutorial with the Green Hornet Black Beauty. My buddy, award-winning commercial photographer Nigel Harniman (www.harniman.com), recently put together another great automotive rig tutorial post using his Phase One ALPA and a Ferrari. I think the shot came out awesome and I definitely learned a few things, which you can read about below!

I stumbled across this lens in a consignment shop in Gloucester, Massachusetts last fall. I was aware of its existence but had never considered it as a lens for my needs, but the price was too good to pass up and if I didn't end up using it, it’d go into the ever-revolving, buy and sell, gear pile.

A full tank of gas, a Fujifilm GFX 50S, and a partner in crime make for a perfect day to remember what happiness is all about.

Since its transition to digital, medium format has been thought of as bulky and heavy systems for high-profit commercial jobs or for wealthy photographers. Despite the attempt of Leica to create a smaller camera with the S series, no real alternative to the Hasselblad H and Phase One DF/XF has found a place on the market. However, this might change today with the brand-new Hasselblad X1D.

Ever since Benjamin Von Wong took a leap of faith and left his successful career as a engineer to persue his artistic passions, he has kept a legion of die hard fans enchanted by his ability to turn the ordinary into epic. Whether it be organizing complicated pyrotechnics, photographing surreal scenes of ultraviolet models, or chaining models to a shipwreck 25 meters below the surface in Bali, Benjamin has never been interested in being ordinary. In his insanely creative mind, his thought process of "If it's not epic, than what's the point?" has led to some of the most memorable photoshoots in the last several years.

This is part two of my three-part, unreasonably in-depth real world shooting review of the GFX 100 after having shot with it as my primary camera professionally for the last three months.

Fujifilm's GFX line of medium format mirrorless cameras revolutionized the industry by including an array of modern features traditionally reserved for smaller-sensor bodies and putting them all together at extremely competitive prices. Perhaps the most intriguing option of the line is the GFX 100S, which brings the company's best sensor in a body that competes on price with top-level full frame options. This great video review takes a look at the image quality and performance you can expect from the camera.

We live in a time where photographers and filmmakers must combine powers to be competitive in todays advertising market. Recently a huge fashion client approached our production company to capture concurrent motion and still ad campaigns with supermodel Lily Aldridge, but we had to do it all in under 10 hours with 2 complete hair and makeup changes and 12+ outfits. Advertising creatives today need to be able to shoot stellar visual content and assemble bulletproof productions.

Hasselblad's 907X 50C is one of the more unique cameras to come along in quite some time, putting a modern medium format sensor in a body completely devoid of a viewfinder, meant to be used like a TLR camera of yesteryear. This great video review takes a look at the camera and the sort of performance and image quality you can expect from it in practice.

Phase One Labs is a new function available for Phase One IQ4 150MP and 150 Achromatic digital back owners. The lab offers beta versions of features currently in development, allowing photographers to provide feedback for future releases. Even though it’s only in beta, the first feature is a doozy.

In part three of my five-part, in-depth review of the Fuji GFX 50S, I will compare it to the current queen of my household, the Nikon D850. While they each share a similar megapixel count, how does the sensor size affect performance?

To preface all of this, I shoot film 90% of the time (if not more). I firmly believe that my work is more meaningful because of it. I also believe that we all have our own thoughts/opinion and there is no universally observed benefit to shooting film.

In the past few years, flash manufacturers have put a lot of efforts to let cameras’ x-sync fade into obsolescence. However, the current solutions are not perfect and aren’t always intuitive to use for non-tech-savvy photographers. In 2016, I made a comparison between Hi-Sync and HSS. Since then, I have had the chance to play with a Phase One XF and give the beautiful Schneider Kreuznach leaf shutter lenses a try. With more experience using Hi-Sync as well, I thought a follow-up article was well overdue. So let’s dive in and see what solutions are currently available to go past the x-sync limitation.

Hasselblad has launched a brand new medium format digital body, the H6D, in both the familiar 50-megapixel CMOS flavor and also in a new, 100-megapixel CMOS configuration with the same Sony sensor found in Phase One's XF IQ3 100 MP released earlier this year. The new body features an updated UI, a relatively new look and design for the first time in several generations, and a brand new lineup of updated lenses capable of shooting at up to 1/2000 of a second, with full support of the new 100 MP sensor.

Late last year I was contacted by one of my magazine clients to shoot their upcoming cover with Panic At The Disco front man Brendon Urie and it had to take place across the country in Las Vegas in about a week (I am NYC-based by the way). I scrambled to find some cool locations in the region, knowing full well I did not want to shoot in some cramped hotel suite. Little did I know that with some good researching and shrewd negotiating, I would find some of the coolest locations I have ever photographed, and just moments from the Las Vegas strip.

Mastering the intricacies of medium format photography can significantly elevate the quality and impact of one’s work. This great video takes a look at the Fujifilm GFX 100 II, a 100-megapixel medium format digital camera, equipped with an ultra-sharp tilt-shift lens, showcasing not just the technical prowess of this setup but also its artistic potential.

Phase One announced today their new, first-of-its-kind 101-megapixel achromatic medium format digital back. The IQ3 100MP Achromatic, which is manufactured without a Bayer filter, does not record any color information which allows “all available light to be captured unaltered and unobstructed.”

Hasselblad, a Swedish company known for photographing space and their medium format cameras, has just released a new version of their X1D. With competition from Fujifilm and Phase One, the X1D II 50C is a very portable, sleek, and versatile medium format camera compared to its competitors.