Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I've picked up a few tips and tricks that I believe would help any photographer struggling to establish themselves in any market.
Since the days of film, medium format has been far from reach for many photographers. Even working professionals can have trouble justifying the high price point of these systems: when used, they can be $8,000-10,000. Medium format film bodies, while cheap now, were always several thousand away from even the most exorbitantly priced 35mm bodies. Factor in the inconvenient size of just about every medium format camera ever, and it's easy to put the idea of working with these monsters far from mind.
The mixing brush tool is one of the most underutilized tools in portrait retouching. When used correctly, the mixing brush tool can be used to blend blotchy skin together, fix makeup in areas where a makeup artist may have missed applying makeup, etc. Here is a quick introduction to using the mixing brush as a portrait photographer.
Sean Lotman photographs the people of Japan's streets and beaches. One of the main reasons he shoots film is because he shares a darkroom with his wife, Ariko Inaoka. For him the advantages of physically printing the images has it's advantages, he can lay them out on the floor, rearrange them and figure out what the project is about and where to take it. You can do the same with the digital photography workflow too, but I must say, it's something I have never done.
Audi took advantage of Monday night's presidential debates with its "Duel" ad spot. Nearly the entire clip plays in reverse, allowing the chronology of the true story and how the action unfolded to the point at which you began to unravel itself in an action-packed scene. The rewound clip -- fit for a 007 film -- features quite the production, complete with excellent, blockbuster-born sound effects to sell every punch and shattering glass shard. But it doesn't take much studying to see this was hardly as easy as rewinding an otherwise-normal action sequence: it took great audio to create this spectacle.
Last week, the plethora of photography announcements from Photokina was incredible. One product that was introduced, but got barely any attention, was a new strobe from Impact, the Venture TTL-600. It personally stood out to me as something I could possibly add to my own kit immediately if it does what it says it does and more importantly, does it reliably. So right now, it currently sits at the top of my list of new gear to try out.
Many people have interesting stories of how they started photography; I do not. One of my chief motivators for starting was being a part of a car community in which a few members used to take macro photographs of insects. I was fascinated by the detail and intricacies of things I'd previously ignored, and so, I bought a cheap second-hand DSLR with a kit lens and a macro filter. After establishing that photography was the expensive mistress I'd always dreamed of, I decided to buy a proper macro lens and sought out advice on the right purchase for me. Then I bought the wrong one.
For a long time as a photographer, I did not have access to a studio nor did I have the necessary lights to help create a studio setup indoors. And let’s not talk about renting studios! So, in absence of a studio, I came up with one easy way to create the studio feel, which you will find is pretty cheap.
Lightroom is sometimes underutilized during post-production and IPS (in-person sales) during a boudoir reveal. Here are some tricks to increase the speed of your IPS sessions in order to move fluidly through the sales process and increase the number of clients who upgrade to your next collection.
As photographers in a digital era, we all spend a lot more time in front of a computer than we would like to admit to. When a single one-hour photoshoot can lead to multiple hours in front of a computer, we start looking for ways to minimize that time. There are tons of options out there that can help you out too, from Bluetooth controllers to pens and tablets, but what you really need may just be a simple mouse upgrade.
Where Art Meets Architecture 2 Behind the Scenes continues today with Episode 3. Normally, our BTS episodes include some educational content, but this episode is for entertainment only. In this episode, we leave all of our gear behind, and Pye Jirsa from SLR Lounge takes us all out in his race car.