Fstoppers Originals

Marketing Tips for Photographers in Small Markets

Marketing Tips for Photographers in Small Markets

Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I've picked up a few tips and tricks that I believe would help any photographer struggling to establish themselves in any market.

Why Fuji's New Medium Format Camera Is Important

Why Fuji's New Medium Format Camera Is Important

Since the days of film, medium format has been far from reach for many photographers. Even working professionals can have trouble justifying the high price point of these systems: when used, they can be $8,000-10,000. Medium format film bodies, while cheap now, were always several thousand away from even the most exorbitantly priced 35mm bodies. Factor in the inconvenient size of just about every medium format camera ever, and it's easy to put the idea of working with these monsters far from mind.

Stand Out Photo Workshops 2016 - Learn From Industry Leaders

Stand Out Photo Workshops 2016 - Learn From Industry Leaders
The Stand Out Photographic Forums are back! This is a massive photographic event with a ton of affordable classes taught by some of the industry's most recognizable photographers. You have the opportunity to learn everything from lighting to marketing, composites by Renee Robyn and even editing ala Pratik Naik. They'll even have a one of the top 20 most influential photographers of all time! Who? You'll need to read this article.

Sean Lotman Photographs the Sunlanders of Kyoto

Sean Lotman Photographs the Sunlanders of Kyoto

Sean Lotman photographs the people of Japan's streets and beaches. One of the main reasons he shoots film is because he shares a darkroom with his wife, Ariko Inaoka. For him the advantages of physically printing the images has it's advantages, he can lay them out on the floor, rearrange them and figure out what the project is about and where to take it. You can do the same with the digital photography workflow too, but I must say, it's something I have never done.

Audi's 'Duel' Ad Spot Provides Interesting Case Study for Sound Design in Reverse-Playback Clips

Audi's 'Duel' Ad Spot Provides Interesting Case Study for Sound Design in Reverse-Playback Clips

Audi took advantage of Monday night's presidential debates with its "Duel" ad spot. Nearly the entire clip plays in reverse, allowing the chronology of the true story and how the action unfolded to the point at which you began to unravel itself in an action-packed scene. The rewound clip -- fit for a 007 film -- features quite the production, complete with excellent, blockbuster-born sound effects to sell every punch and shattering glass shard. But it doesn't take much studying to see this was hardly as easy as rewinding an otherwise-normal action sequence: it took great audio to create this spectacle.

Impact Introduces the Venture TTL-600, a Battery-Powered, HSS, TTL Monolight

Impact Introduces the Venture TTL-600, a Battery-Powered, HSS, TTL Monolight

Last week, the plethora of photography announcements from Photokina was incredible. One product that was introduced, but got barely any attention, was a new strobe from Impact, the Venture TTL-600. It personally stood out to me as something I could possibly add to my own kit immediately if it does what it says it does and more importantly, does it reliably. So right now, it currently sits at the top of my list of new gear to try out.

My Most Used Lens Is a Hidden Gem I Bought by Accident

My Most Used Lens Is a Hidden Gem I Bought by Accident

Many people have interesting stories of how they started photography; I do not. One of my chief motivators for starting was being a part of a car community in which a few members used to take macro photographs of insects. I was fascinated by the detail and intricacies of things I'd previously ignored, and so, I bought a cheap second-hand DSLR with a kit lens and a macro filter. After establishing that photography was the expensive mistress I'd always dreamed of, I decided to buy a proper macro lens and sought out advice on the right purchase for me. Then I bought the wrong one.

How The Logitech MX Anywhere 2 Mouse Can Speed Up Your Workflow

How The Logitech MX Anywhere 2 Mouse Can Speed Up Your Workflow

As photographers in a digital era, we all spend a lot more time in front of a computer than we would like to admit to. When a single one-hour photoshoot can lead to multiple hours in front of a computer, we start looking for ways to minimize that time. There are tons of options out there that can help you out too, from Bluetooth controllers to pens and tablets, but what you really need may just be a simple mouse upgrade.

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