Opinion

There’s a big trend in the business of weddings. In the old days, when venues had to walk to the bus stop uphill both ways in the snow, they also designed and printed their own wedding brochures. These handouts are given to every couple who comes into the venue. They typically feature some nice photos of the space, sample menu options, and a list of their “preferred vendors.” Lately, venues have started to contract out their brochure design process, and most of them are using the advertising firm Hawthorn Creative. Let's try and figure out if it's worth it for you to advertise in these handouts.

Have you ever gone to the see a romantic comedy and absolutely fallen in love? Have you ever gone to a romantic comedy and spent the majority of the film’s running time politely sneaking peeks at your watch? Have you ever realized that both movies were essentially the same story and wondered why you couldn’t get enough of the first, and got way too much of the second?

I stepped into photography world over 10 years ago and was lucky enough to have a wide variety of clients from different parts of the world. This made it essential for me to be flexible while negotiating or taking jobs despite cultural differences, from Armenia to U.S., from Mauritius to South Africa, Singapore, various European countries, and more. Usually you will get hired based on your portfolio, but sometimes there are clients who don’t understand much about photography. This is where the danger is. Everyone wants to get top results for the money they spend by hiring you, but what is considered the best for such clients?

It doesn't matter what stage your career is at, having a non-photographic job could increase your chances of getting better clients and earning considerably more money.

Another day, another new camera has been announced. Most of the time the latest and greatest doesn't actually solve any real world problems or improve the shooting experience for the average photographer in any way. That said, camera makers have become rather adept at writing specs sheets designed to make you think that the latest and greatest in camera tech will revolutionize your shooting experience and thus, in turn, your work. I call hogwash, especially in terms of some of their favorite specs that they use to hide the fact that you really don't need a new camera.

Wedding photographers make the worst wedding guests. I know that when I’m at a friend’s wedding, I have a hard time turning it off. And no one should make me - least of all the hired guns photographing the bride and groom for the day. If that sounds blasphemous, let me explain.

The Internet is loaded with articles on new gear or popular techniques. Everywhere you look, you will find some new unboxing video or review piece. Everyone promising that they will make you the photographer you have always wanted to be. Don’t get me wrong, I enjoy looking at fancy new equipment as much as the next guy -- and I have written a few of those articles myself -- but do all the toys and tricks help my career in the long run?

I consider myself lucky. Not because I won the lottery (which I didn’t), or because I drive a Dodge Viper (which I don’t). I do however, consider myself lucky for photographing subjects with a clear complexion more often than not. It’s luck. Not Photoshop.

Can photography be more than just work? Can it be a calling? How do you know? And what if that calling coincides with a transformational period in world history and you are called upon to document every move? Lauren Greenfield’s new exhibition and book, “Generation Wealth” is a time capsule a quarter century in the making.

Being busy doesn't mean being profitable. Working on all kinds of projects doesn't lead to a successful photography career. This article is not the usual "Five quick steps to become a wealthy photographer." To be honest, it's a slow process, but if you understand its principles it will guide you on the journey to success.

If your work never leaves the confines of a computer screen then you are seriously missing out. Some people might think printing is an indulgence, but seeing your photography in this way will actually benefit your career on many levels.

Movies exist to tell stories. Through writing, performance, sound, and photography, they share with us worlds and visions that help us interpret the real world outside of the theatre doors. So what are the best films made about our lives as photographers?

There are a lot of frustrating moments we all experience as photographers. Things we all know like missing that perfect shot by mere seconds, equipment failing just as the sun drops below the horizon, flashes not firing, memory cards corrupting, not booking that big job we quoted… the list goes on and on. I shoot weddings, so when things go wrong they can feel amplified ten-fold. For a long time I was like a sponge for negativity. It soaked into me, and it got under my skin and rattled me. Murphy’s Law used to kick my ass, and I never felt like I could stop it. Then my son was born, and everything changed.

In this video, directors tell us how they define what it is to make a movie. They give advice to the viewer, the next generation of filmmakers. The filmmakers in the video are all masters of composition, rhythm, and flow of their movies. This also makes them great at evoking emotions because of it. But essentially, it's all about the story and not the medium. It's the same with photography. It's very hard to make a wrong decision when buying a camera today. With any camera brand you buy, you will get great image quality with beautiful color, quick auto-focus, and superb image stabilization. But can you tell a story with your mind and then use the camera as a tool to tell that story?

Commercials are generally supposed to be innocuous. They're inconsequential, and by that very property, trying to use them to tackle something deeper is touchy territory, and as Pepsi just demonstrated, can be an incredible failure.

It’s been posted nearly everywhere by now. The official White House portrait of the first lady, Melania Trump is being criticized all over the web for its 1980’s-esque vibe and overall lack of quality. The image has photographers everywhere claiming that they could have produced better, however, given that it’s highly unlikely that you’ll receive an opportunity to photograph the First Lady in a studio environment, I’m interested in how the community thinks the portrait should look.

Let's face it. We’re all gear-junkies and tech-geeks whether we choose to admit it or not. Chances are that many of us have made hundreds of purchases related to photography over the years, but I’d venture to say that not all of those purchases have been as impactful as others. Here are five purchases that I certainly don’t regret.

In any service industry, frustrations can run high. Clients sometimes run late, don't always read contracts, show up with spray tans, don't pick the most beautiful venues for their weddings, fail to understand the cost involved in producing quality images, price shop, compare prices, question your prices, don't love their face in that photo, show up with a whole Pinterest board full of ideas, and expect you to just "fix it in Photoshop."

PRO EDU, a company known for producing photography tutorials, has come to the podcast game nearly a decade after they became popular. Late to the game or not, the podcast should not be quickly dismissed. In a world bombarded by media, this broadcast is refreshingly analog in nature.

There's something that isn't really talked about among the freelance photographers that I know, or at least not something that I hear about often. It's a small truth that nags at us all the time until we really, really get to where we want to be in our career, and sometimes even after that. And sometimes it involves bread.

Presets are awesome. They've sped up my workflow by an order of magnitude since I first started using them back when I switched to Lightroom years ago. They save time and, therefore, money! But, to quote every action movie ever made: "Is that all you got?"

If you’ve been following the recent news about Panasonic, it’s possible to believe that the sky is falling over at the camera division, only to find out directly from the company it’s not, but then – reading between the lines – realizing it probably is a bad situation either way. A large, 4/3-sized chunk of the photo community is probably asking how it got so bad – didn’t the company just come out with the killer Lumix GH5?

I’m not a trend-setter. I’m 31, pudgy, married, and writing this from my modest ranch hidden among 5000 other modest ranches in a suburb about 90 minutes outside of New York City. I shop at Big Y, buy my clothes at Khol’s, and look forward to Sunday Night Football every Fall. I’m also not really a trend-follower. Ultimately, I spend my time under-the-radar, paying my taxes, and mulching my lawn. Which makes my switch from Nikon to Fuji pretty remarkable.

You can't work in the photography industry for any length of time without developing a few pet peeves; it's only natural. Surround yourself with anything for 8-12 hours per day, and a few things are bound to get on your nerves. So, what is it that drives photographers up the wall? A lot, it seems. A few brave photographers and other industry professionals shared what makes them crazy. Is your personal pet peeve on this list?

Earlier today, we posted about Target forgoing the use of Photoshop in their latest ad campaign, when one of our eagle-eyed readers pointed out that it may not be true that Target went Photoshop-free, which would not be the first time the company was caught in such a fiasco.

Do you like this photo? Would you believe it if I told you that it wasn’t a photo taken in real life – it’s from a video game, Dishonored 2, by Flickr user Videogame Photography. So, then, does the question change? Is it even a photo anymore? No, it’s not.

It doesn't always have to be complicated. I remember that when I first started buying lenses to expand beyond a standard zoom, I was completely flummoxed by choice. While choice is a good thing in theory, it can overwhelm in practice. So here's a no-brainer of a choice for your first prime lens after you've kitted yourself out with a DSLR and the typical standard zoom and tele zoom set: pick the best, fast 35mm lens you can buy.

Sometimes the only things standing between us and achieving our photography dreams is... ourselves.

Their title may mislead you into think this is just another step one, two, three, posing tutorial but lifestyle and wedding photographers Rachel Gulotta and Daniel Inskeep along with Carlton Banks (a.k.a. Mango Street Lab) are quick to point out that it's directing, as opposed to posing, that gets results. If you follow the wisdom provided in these five simple insights you'll find your subjects falling into their own natural rhythms, resulting in more meaningful images with little to no need to tell subject "A" to put their hand here, and subject "B" there.

So, you’ve discovered a passion for photography and after lots of practice, you’re starting to feel more and more confident in your skills. Great! But what comes next? How do you take this growing passion from a hobby to a full-fledged career? When you’re trying to figure out how to make the jump from amateur to professional, figuring out the best way to get there can be a bit daunting, especially if you didn’t have a formal photography education. So we asked a few of the photography mentors at RookieUp to share a few of the major tips and lessons they learned while growing their own successful photography careers.