3 Fun Ways to Brand Your Business for 2017

I remember one of my first introductions to branding. I was sitting in a workshop and the Nike logo popped up on the screen and then Mercedes and then Coca Cola. It’s the most common way to explain branding. Showing popular logos and letting the audience realize they have a connection to that logo, good or bad, and therefore a connection to that company and their product. That is branding, but that’s not all that branding is.

When Is It Time For Photographers To Get Bossy?

Often, when a client requests a shoot from a photographer, be it for a product or portrait shoot, you will exchange a few words about what is needed exactly. But even after they have agreed over the price and the direction of the shoot, the photographer may still be at risk of having a disagreement with the client or even his team on the shooting day. Whatever the initial plan was, the client can change his mind. Sometimes, the ideas proposed can challenge you and lead to fantastic photos, but they can also be disastrous and as a photographer, you need to learn to get bossy and speak with experience to get the job done.

Wedding Photographer Takes Mannequin Challenge To New Heights By Including Entire Wedding Party

If you happen to have been on the internet at any point in the past month, you’ll likely be well acquainted with the Mannequin Challenge, a new viral sensation in which participants remain still for the duration of a video recording, usually soundtracked with hip hop music. But now one wedding photographer, Suzanne Delawar, has taken things up a notch by managing to convince an entire wedding party to get involved.

Tips for Responding to Photography Inquiries

Now I'm not sure about the rest of you, but the art of responding to a new lead is an ever shifting task for me and my photography business. We all do our best to stay on top of the trends, by researching our genre of photography to better understand our perspective clients and keep our responses fresh and interesting. However, just how often should we re-evaluate our approach?

Why I Can't Use a Mirrorless Camera Professionally

Here's the truth. Until recently, I thought professionals using mirrorless cameras were a joke. I grew up in the days of film. Got my hands dirty in the darkroom. Had a Canon A1 and F1 in my camera collection, plus learned on others like a Pentax 35mm as well. Feeling the weight of the camera in my hands and hearing the sound of the mirror slap was part of the joy of photography for me. Pun entirely intended.

Hilarious Short Film Makes a Strong Case for Unplugged Weddings

We're all aware of the problems that come from wedding guests with DSLRs or an addiction to selfies, but perhaps never before has the issue been captured so succinctly and hilariously. "Unplugged" simultaneously shows the frustration of the modern wedding photographer and makes a strong case for guests to sit down, put their cameras and phones away, and simply enjoy the ceremony, all while giving us a good chuckle in the process.

Wedding Photographer Has an Unexpected Guest at Engagement Shoot: A Black Metal Band

With Halloween just a week away, it seems fitting that I’ve got an article for you today that involves a black metal band. Last week, Wedding Photographer Janet Wheeland was out with a couple for an engagement photo session. While they did have a theme of "Forrest Gump" going in to the day, later that evening things would take a black, leathery, face-painted turn.

Tips to Get Your Wedding Photography Published

It happens to me all too often: a bride or groom sees our wedding work work in a bridal magazine or blog and tells me that it's been a dream of theirs to be featured and can't wait for me to submit the wedding. Often, this happens far before her wedding has been shot; I'm talking first meeting and boom, "I can't wait to be in a magazine." As professional photographers, obviously, we know there is much more to getting featured than the desire itself. At this moment, when my client gushes about their dreams of being published, I see this as an opportunity to educate them and help get their wedding that much closer to being featured.

Fstoppers Is Asking for Your Help

Fstoppers has worked hard to bring you valuable educational content from incredible photographers like Peter Hurley, Mike Kelley, Dylan Patrick, Elia Locardi, and Joey Wright. Now we're asking for your help! We at Fstoppers are preparing to create our next premium photography tutorial which will probably cost around $300. We would like to know from the Fstoppers community which genres we should focus on and who it should be with. Would you take a quick one minute survey to help us out?