Why Photo and Video Gear Doesn't Matter Much and Story Is Everything
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What makes a photograph or movie memorable? With cinema as widespread as it is, a film needs to stand out in a big way, not only to succeed at the box office, but to be remembered in any capacity. As for photographs, it's the same challenge. We remember the Tiananmen Square protest photo because it captured the issues sweeping the globe in a single frame. Films like "The Shining" and "There Will Be Blood" are relatively simple in terms of visuals, but have stories that will forever make them classics. And that's exactly what makes a film or a photograph great: story.

First Look: Sony FE 16-35mm f/2.8 G Master and FE 12-24mm f/4 G Wide-Angle Lenses
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A new month brings a new Sony announcement, or at least that’s the way it seems to be going as of late. I’m not complaining. The company has been noticeably scrappy for the past two years in an attempt to take over the interchangeable lens camera market, largely based on releasing innovation after innovation one right after another. Today’s announcement brings a satisfying completion to the “trinity” of G Master full-frame lenses with the FE 16–35mm f/2.8 GM, along with a new ultra-wide-angle G Series lens, the FE 12–24mm f/4 G. I had a chance to shoot with both lenses yesterday, so read on for my initial findings.

Fujifilm Unveils Long-Awaited XF 16-55mm f/2.8 Lens, Available February
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Setting off CES 2015, Fujifilm has officially announced the new Fujinon XF16–55mm f/2.8 R LM WR lens. This 16–55mm (24–84mm equivalent) standard zoom lens is proudly described by Fujifilm as the perfect companion for photojournalists who favor a weather and dust-resistant design, a highly practical wide-angle to standard-telephoto zoom, and a wide f/2.8 aperture throughout.

Time-Lapse of Dust Accumulating on Nikon D600 Sensor
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We stumbled onto this video that points out the biggest issue with the Nikon D600 right now: the dust accumulation. Bloggers and reviewers across the internet are crying foul at the issue, and in case you are unfamiliar (unlikely) or just curious (most probable) about the issue, this simple video does a really good job of showing what a brand new D600 suffers from. Biggest deal to me? He never changed lenses. All the dust is internal.

Fstoppers Reviews the Brevitē Rucksack Camera Bag
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We all work with expensive gear, but sometimes, we don't want the world to know that we're carrying the monetary equivalent of a nice car on our backs. Brevitē recognized and addressed that earlier this year with its announcement of the Rolltop and Rucksack, both of which embody the look of a fashionable backpack over a specialized gear-hauler. Nonetheless, at the end of the day, that's exactly what the bags are. The Rucksack serves that purpose quite well while also providing the sort of discreet look that many photographers desire.

Sigma sd Quattro Mirrorless Camera Shipping Soon at a Favorable Price
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Sigma, a company most recently known for its success with their highly-praised Art lenses, has announced the pricing and availability of their latest camera release, the sd Quattro. Available in July, the sd Quattro mirrorless camera body will cost $799. For $999, there is a kit option available which will also bundle you with the 30mm f/1.4 DC HSM Art lens.

Fuji News – XE-2 Mirrorless and XQ1 Compact Announced
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Big news in the world of Fuji today. They’ve just announced the release of two new models - the mid range mirrorless, interchangeable lens 16.3 megapixel APS-C sensor XE-2, which replaces the XE-1. The also announced the compact point and shoot XQ1, which supersedes the XF1. Both cameras are available for pre-order now and will be shipping next month, in November.

One Method to Style and Photograph a High-End Watch
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Aaron Nace at PHLEARN teamed up with professional product photographer Rob Grimm to demonstrate how a super high-end watch shoot would be put together. Check out how Grimm takes numerous shots and combines them into one advertising-quality image.

Sacramento Timelapse That Might Melt Your Face
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All great timelapses typically take a long time to produce and this piece is no exception. Justin Majeczky spent over 18 months on this project scouting locations, exploring angles, and taking over 20,000 photos for his Sacramento timelapse. He uses a few different timelapse methods and used two different pieces of hardware to achieve the look. Check out the two links below to the motion control gear.

Take Back Your Space: How to Stay Organized in Five Easy Steps
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As creatives, many times it is hard to place focus on organization rather than creating images. Without organization your life can become chaotic and disruptive to your workflow. A few tips to help take back your space and your sanity could mean the difference between booking or losing your next client.

Syrp's New Magic Carpet Is Everything Promised, and Everything Needed
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The Syrp Genie is a great, though imperfect, timelapse machine that has recently added another trick to its arsenal: repeatable motion. Originally, the first couple bits of firmware to the Syrp weren't perfect at the repeatable motion tasks, but the most recent update has fixed all the issues, giving us the ability to fine-tune motions and get them time and again, exactly as they were the first time. With the addition of the new Magic Carpet, there is a lot we can now do with the Syrp.

Why Does Instagram Love Centered Compositions?
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There are many, many different trends that have gained a significant amount of traction on the immensely popular social media platform. Some of these trends die out and some of them stay, and so far, it seems that centered compositions are here to stay.

How To Trick People Into A Great Pose
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No matter if you are photographing people in a wedding, an advertisement campaign, a fierce fashion spread, family portrait, or just a headshot, chances are you are going to need your subjects to show a real human emotion. Throughout my own photography career, I have realized that only about 1% of people can turn on a fake emotion that comes across as genuine in the final photo. The remaining 99% of the population have to experience an expression real time as it happens spontaneously. Jasmine Star is one of the most successful and trend setting wedding photographers on the scene right now and she has created a great video explaining how she strategically fools her clients into "moving into a pose". This technique can work with everyone from normal people to professional models, but where you will really see this sort of coaching succeed is with people who are self conscious and camera shy. Get them to focus on your funny personality or another human interaction around them and let your shutter roll! Do you have any phrases or techniques you have found successful time and time again? Share them in the comments
Video Captured by Micro Drone Shows Massive Protest in Hong Kong
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The ongoing protest in Hong Kong attracted more than one million people last week to demand the withdrawal of a highly controversial law that would allow local citizens to be extradited to China. The heated demonstrations were filmed by a local pilot with the help of a micro-drone.

FAA Finally Readying Legal Rules for Drones, Will Require Registration of Every Drone [Updated]
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According to NBC News, the Federal Aviation Administration (FAA) is getting close to announcing new rules for recreational drone use, beginning with the requirement to register every drone a person buys. Registration itself, however, is not a large obstacle to drone ownership and operation, as registration will only be able to help the FAA keep track of just how many there are and, hopefully, identify aircraft that break rules or cause collisions. But just how effective will this be? And what other laws will come in the way of recreational drone flight?

[Controversy] Did FHM Maliciously Degrade Veena Malik's Image?
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Now this is an interesting story. Lately there has been a ton of controversy and debate about the role of photoshop in today's advertising market. FHM (For Him Magazine) just published their December issue with Pakistani cover model Veena Malik wearing what appears to be nothing. But that's not the full story; also pictured on the cover is Veena baring the tattoo "ISI" which refers to the rather polarizing Pakistani intelligence group. Pakistani's are outraged both because of the ISI reference and also because of Venna's lack of modesty displayed on the US men's magazine. It is quite common for photographers to shoot "implied nude" images with models actually wearing clothing (and the visible piece photoshopped out), but Veena claims the magazine maliciously manipulated her cover shoot without her permission. As for the ISI reference, well apparently both FHM and Veena were in agreement on the controversial art work with Veena making recommendations on how it should be drawn on her arm. Stories like this happen all the time but it's rare to see such a story with world wide appeal. What do you guys think? Read more about the full story on the BBC News page.
Lexar Announces a Slew of New Products
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I've always seen SanDisk and Lexar as the two main companies when it comes to camera media. Having used Lexar for some time now, I'm always excited to see what the company releases given my success with them in the past. This week they have shown a few new products for a variety of uses from CCTV to action cameras, to still photography and filmmaking.

How Has The Coronavirus Affected Your Business
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As of March 14th, everything in the United States has changed. Within just a few days the economy has ground to a halt and it's taken the majority of photo/video jobs with it.

Considering the Choice: To E, or not to E
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Forgive me for the non-linear article to follow, but this is my first evaluation of the transitive properties of the figurative "E" and it's marginal utility in the life of the Nikon D800. Whereas others may tell you which camera can photograph grass or your pet Weimaraner, I would like to talk about the real life application the D800 has to those of us that call this hobby a job.

Craftsman or Artist: What Are Photographers?
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Are photographers artists? This question causes endless debate and, up until now, my answer has always been yes. I've begun re-thinking that answer though, and now my answer is a bit different and, unfortunately, more vague, but I think it may be closer to the truth than my self-aggrandizing, knee-jerk reaction. Now, I believe that photographers are craftsman and, sometimes, artists.

Sigma's Micro Four Thirds 60mm f/2.8 DN Art Lens Coming In May
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Rounding out the batch of lenses announced in January, Sigma has released the pricing and availability of the 60mm f/2.8 DN Art lens for mirrorless interchangeable lens cameras (MILCs). It's coming in mid-May and is expected to retail for only $239.

Is Canon Planning a Retro Design for the 1D X Mark III? Sadly Not
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Canon is traditionally a very conservative brand, and it’s rare to see it stray too far from the middle of the road, but in what might have been a comparatively bold move, for a moment, it seemed that the forthcoming EOS 1D X Mark III would have a wonderfully old school design.