$419. Let's just get that out of the way up front. The ONA Clifton Camera and Everyday Backpack costs $419 and it doesn't hold an extraordinary amount camera gear. Yet is it still worth every penny?

Every now and then a unique way of filming the same old car commercial catches my eye. Event Projection uses projection mapping to advertise the S-Max put out by Ford. Although the filming involves a little more than the average studio equipment, the crew is able to incorporate some great action shots without leaving their studio. Check out their behind the scenes above plus the final commercial below.

Breaking the fourth wall isn't a new thing. It's been a fundamental technique exercised for the better part of the history of cinema as far back as the early 20th century. Often used to pull the audience into the storyline or even used as a comedic tool to break the awkwardness of a scene, breaking the fourth wall is a subtle reference to the intrinsically voyeuristic nature of cinema.

Although the summer heat is still lingering, fall is swiftly approaching. It's that time again: time to hit the books and head back to school. Books are expensive, but we have some exciting news: The New York Institute of Photography is giving three lucky winners their choice of a free photography course! There are just three easy steps to enter for your chance to win.

As a landscape photographer, the chase to capture stunning images of breathtaking scenes is a continuous journey. Yet, in the middle of this mission for the perfect shot, lies a crucial aspect often overlooked—the necessity of challenging ourselves and getting out of our comfort zone. In this article, let’s dive into why pushing our boundaries and embracing discomfort is vital in the journey of landscape photography.

We have finally made it to the end of our behind-the-scenes series of Elia Locardi's “Photographing the World” tutorial. In episode 18, we continue our travels through New Zealand as we hike out 4 miles to the base of Mount Cook for an interesting astro photography lesson, the team celebrates the end of this trip with a skydiving session in Queenstown, and Lee and I say our final goodbyes to Elia and Naomi Locardi.

As a parent of two young children, there isn’t as much time for photography as there used to be. I often go weeks without making an image that isn’t one of the kids. But all that changed when I discovered the joys of a zoo membership.

Sony, a company I think many of us really want to succeed in the imaging space, posted their fiscal year results that ended March 31, 2014. The company reported a $1.29 billion loss overall with the imaging division down 2% over last year, the third straight year of losses for the division.

As professionals, we are expected to deliver a quality product to our clients. No matter what you are photographing or filming, it’s no secret that tight deadlines, difficult clients, and a wide variety of other issues can cause major stress in our lives. It can be taxing both physically and mentally and affect us in our day-to-day lives, relationships, and work. To be successful, these stresses need to be overcome and dealt with properly so that they do not bring us down. Here are a few tips to help to deal with the issues that may affect us.

When an idea goes beyond what is possible, sometimes you need to create your own reality. Learn how the photographer for and NHL team got below the ice for a fresh perspective and created some very cool portraits.

Drones have enhanced viewer experiences in a wide range of media, from documentaries to sports coverage. That they have had a massive impact on the film and photography world is undeniable, but have they revolutionized photography?

Medium format Phase One shooters have a new lens to lust over, as today Phase One and Schneider lenses announced the availability of the Schneider Kreuznach 40-80mm f/4.0-5.6 leaf shutter zoom lens. This is the second zoom lens designed for the Phase One 645 camera platform. It is the latest in the close collboratioin partnership between the two companies.