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Alex Cooke

Cleveland, OH
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Articles from Alex Cooke

DxO PureRAW 6 Is the Strongest Version Yet — Here's What's New and How to Use It

Raw files straight out of your camera carry noise, chromatic aberration, and lens imperfections that will follow your image through every step of post-processing. Running your files through a dedicated pre-processor before you ever open Lightroom gives you a cleaner foundation to work from, and the results compound as you edit.

Lighting Demo Reveals What 6 Different Modifiers Actually Do to a Subject

Lighting modifiers can make or break a photo, but most people learn about them by reading descriptions instead of seeing them work in real time. Watching how light wraps, falls off, and creates dimension on an actual three-dimensional subject is a faster path to understanding than any chart or spec sheet.

10 Unwritten Rules of Photography That Nobody Teaches You

Photography education has a blind spot. Workshops teach you exposure. YouTube teaches you composition. College teaches you history. But nobody sits you down and explains the professional norms that separate working photographers from talented hobbyists who can't figure out why clients aren't coming back. These aren't technical skills. They're behavioral patterns, the kind of knowledge that usually arrives the hard way, after a mistake you can't undo. Here are ten of them, collected so you don't have to learn each one at your own expense.

Three Personal Branding Looks from One Light: Here's How It Works

Shooting personal branding with a single light sounds limiting until you see what Lindsay Adler does with one modifier, a few small adjustments, and a corner of the room. The gap between a dramatic, shadow-heavy portrait and a soft, glowing high-key image can come down to nothing more than removing a grid and pointing a light at the ceiling.

Five Photography Myths That Are Quietly Limiting Your Portrait Work

Shooting portraits only during golden hour with an 85mm lens sounds like solid advice until you realize it's quietly limiting what you're capable of creating. This video breaks down five of the most common portrait photography myths and explains what to do differently.

The Real Reason Wedding Photography Feels So Overwhelming

Wedding photography stress is mostly optional. That might sound like a bold claim, but this video makes a compelling case that the overwhelming feeling most people associate with shooting weddings comes from gaps in preparation, not the job itself.

10 Things Non-Photographers Say That Drive Us Crazy

Every photographer carries two things at all times: a camera and a mental catalog of phrases that make their eye twitch. These aren't insults. They're worse. They're delivered with complete sincerity by perfectly nice people who have no idea they've just committed a felony against your entire profession. What follows is a support group meeting in article form.

How to Photograph a Wedding From Start to Finish

Shooting your first wedding is one of the highest-stakes situations you'll face with a camera in your hands. There's no second take on the kiss, no reshooting the vows, and no recovering a moment you missed because you didn't know it was coming.

Why APS-C Cameras Beat Full Frame on More Than Just Price

The case for buying an APS-C camera over a full frame one has never been stronger. Recent advances in sensor technology, AI-powered noise reduction, and a new generation of fast glass have quietly closed the gap that once made full frame the obvious choice for serious work.

ISO 100 Is Holding Back Your Wildlife and Landscape Shots

Keeping your ISO at 100 sounds responsible, but it may be costing you sharp, usable shots. This video argues that treating ISO as a strict limit rather than a flexible tool leads to sacrificed shutter speed, compromised stability, and missed moments.

Point Color in Photoshop Is the Color Tool You've Been Ignoring

Photoshop has more color-grading tools than most people ever use, and picking the wrong one costs you time and control. Point Color, tucked inside Camera Raw, gives you precision that the standard Hue/Saturation adjustment simply can't match.

How to Master the 35mm Lens

The 35mm focal length sits in a unique position: wide enough to show a scene, tight enough to keep it clean. Most people who struggle with it are treating it like a 50mm or 85mm, and that's exactly where things go wrong.

DxO PhotoLab 9 Might Be the Reason to Finally Quit Adobe

If you've been paying for a Lightroom Classic subscription while quietly wondering whether it's still worth it, DxO PhotoLab 9 is a direct answer to that question. After roughly 15 years of Lightroom as his primary editing tool, Matt Day spent two months with PhotoLab 9 before canceling his Adobe subscription entirely.

How Being Present, Not Prepared, Makes Your Photos Better

Shooting carefully or upgrading your gear rarely fixes flat, forgettable photos. What actually separates images that stop people mid-scroll from ones that don't is something most photography content skips entirely: whether you were genuinely present when you pressed the shutter.

This Affordable Pancake Lens Surprisingly Sharp on a Canon EOS R5

The Canon EF 40mm f/2.8 STM pancake lens has been around long enough that most people have stopped thinking about it. That's a mistake, especially now that used copies are selling for cheap and the lens adapts cleanly onto modern mirrorless bodies.

Is the Camera Industry Pricing Out Beginners?

Buying a dedicated camera used to be an accessible step up from whatever you shot on before. Today, that entry-level market has largely collapsed, and the gap between smartphone photography and "real camera" photography has quietly become a financial wall for anyone trying to cross it.

Why Your Raw Files Look Nothing Like the Real Thing

Flat raw files after a stunning rainbow shoot are one of the most deflating moments in landscape photography. What you saw in the field and what your camera recorded are two different things, and knowing how to close that gap is a skill worth building.

Five Steps to Tack-Sharp Images on Any Camera

Soft images are rarely a gear problem. Whether you're shooting portraits, landscapes, or products, the culprit is almost always your camera settings, and fixing them is more systematic than most people realize.

5 Ways to Make Photo Culling Faster (Without Regretting Your Picks)

Culling is the least glamorous part of any photographer's workflow, and it is also the part most likely to quietly devour your evening. Whether you are trimming a 3,000-frame wedding or whittling down a portrait session, the process of deciding what stays and what goes can stretch from minutes into hours if you let it. The frustrating part is that slow culling rarely produces better results. More often, it just produces more indecision and a nagging feeling that you cut the wrong frame. 

Fujifilm X-T5 vs X-E5 vs X-T50: Same Sensor, Very Different Cameras

Choosing between the Fujifilm X-T5, the Fujifilm X-E5, and the Fujifilm X-T50 is harder than it looks on paper, because all three share the same 40-megapixel sensor, the same X-Processor 5, and the same in-body image stabilization system rated up to seven stops. The spec sheet won't make the decision for you, but the real-world differences between these three bodies absolutely will.

The Wedding Prep Checklist a Pro Swears By

Wedding days move fast and small mistakes feel big. The way you prepare before you walk out the door decides how calm and clear-headed you’ll be when the pressure hits.

The Sony a7 V Tested in the Real World: 33 Megapixels, 16 Stops of Dynamic Range, and 7.5 Stops of Stabilization

Choosing a mirrorless camera for landscape work means weighing resolution, dynamic range, and stabilization against real shooting conditions, not just spec sheets. The Sony a7 V lands in a crowded space, but its 33-megapixel partially stacked sensor and 7.5 stops of in-body image stabilization make it worth a closer look before you dismiss it as just another incremental update.

Fujifilm X100VI Review: Worth the 18-Month Wait?

The Fujifilm X100VI has been one of the most talked-about compact cameras in years, partly because it took so long to get into people’s hands. If you’ve been holding out for one, the real question isn’t about hype, it’s about whether the changes actually affect how you shoot.