Profile picture for Alex Cooke
Editor-in-Chief

Alex Cooke

Cleveland, OH
18 3 Star badge
1 10+ Portfolio Images badge
1 Editor's Pick badge
1 Top Contributor badge

Articles from Alex Cooke

Shooting Red Rock Canyon with a Sony a7 IV, a Pug, and Three Lenses

Picking the right lenses before a shoot you've never scouted is a gamble. This photographer's go-to kit for unknown locations — a 35mm, a 150–500mm, and a 14–24mm — gives a real-world look at how a working travel and landscape setup holds up in the field.

10 Things Every Photographer Googles but Would Never Admit

There are two kinds of photographer search histories: the one they'd show you and the one that actually exists. The public version is full of noble queries like "Rembrandt lighting setup" and "Ansel Adams zone system." The private version, the real one, is a graveyard of 2 AM panic searches, basic questions asked for the fifth time, and full-sentence pleas typed into Google with the desperation of someone defusing a bomb.

The Right Focal Length for Portraits Isn't What Most People Think

The lens you choose doesn't just affect background blur or how much of a scene fits in the frame. It physically changes how your subject's face looks, and if you're picking focal lengths based on habit rather than intention, you may be getting results that don't match what you're seeing in real life.

The Right Way to Isolate and Recolor Clothing in Photoshop

Changing clothing color in Photoshop sounds simple until you realize the color you're targeting also exists in your subject's skin. That overlap is where most attempts fall apart, and fixing it the right way requires a few specific steps that aren't obvious if you're just dragging hue sliders.

What Professional Photographers Are Actually Worth in the Age of AI

The question of what a professional photographer is actually worth in 2026, when anyone with a phone or an AI prompt can produce a compelling image, is one that cuts to the core of building a sustainable career behind the camera. If you can't answer it clearly, charging real money for your work becomes almost impossible to justify.

The Best AI Audio Cleanup Tools for Noisy Video

Bad audio can sink an otherwise great video. Whether your guest recorded on a laptop mic, you were stuck near an AC unit, or background music crept into your footage, the fix used to take real technical skill. Now, three AI tools can handle most of it in seconds.

What Is Dual Gain ISO and Why Does It Matter?

Most photographers think of base ISO as a single number: the setting that produces the cleanest possible image with the widest dynamic range. In reality, even "base ISO" is more complicated than it sounds. 

Lightroom's 4 Sharpening Methods and When to Use Each One

Lightroom has at least four distinct ways to sharpen an image, and most people only use one or two of them. Knowing when to use each one and how to combine them is the difference between sharpening that looks deliberate and sharpening that looks overdone.

The Hidden Lesson Behind a First Photography Print Sale

Deciding to print and sell your own work is one of those things that's easy to keep putting off, and Faizal Westcott finally stopped putting it off. The process taught him things about printing, paper, pricing, and the psychology of selling art that most people don't think about until they're already in it.

Photo Paper Names Are Mostly Marketing. Here's What Actually Matters

Choosing the right paper for your inkjet prints is more complicated than most people expect, and most of the confusion comes from marketing language, not actual technical differences. Understanding what paper names actually mean, and what's really inside the box, can save you money and frustration.

11 Things Photographers Say vs. What They Actually Mean

Photography has its own language. Not the technical kind (though that exists too, and nobody outside the profession knows what "expose to the right" means). This is the diplomatic kind. The professional euphemisms we deploy to navigate awkward situations, avoid confrontation, and preserve client relationships while internally screaming at a volume that would alarm nearby wildlife.

Four Mistakes That Make Your Film Photos Look Amateur

Shooting film for a decade gives you a clear view of what separates a polished image from one that looks like it came from a beginner. The culprit is almost never the camera or the film stock itself; it's a handful of repeatable mistakes that are completely fixable once you know what to look for.

Handholding a Telephoto Lens Wrong Is Costing You Sharp Wildlife Shots

Handholding a long telephoto lens is one of the fastest ways to come home with a memory card full of soft, blurry shots. Even small movements get amplified at long focal lengths, and if your technique is off, no amount of image stabilization will fully bail you out.

What Happens to Your Photos When You Die and What to Do About It Now

Most photographers spend years building an archive worth protecting, but very few have a plan for what happens to it after they die. Copyright, physical media, cloud accounts, and stock licensing don't sort themselves out automatically, and without a plan, decades of work can vanish or get tied up in legal chaos.

The Case for Slowing Down in Landscape Photography

Landscape photography has an intimidating reputation, built up by an industry of tutorials, workshops, books, and courses that treat it like a discipline requiring years of study. But this video makes a compelling case that most of that complexity is noise.

The 3-Step System for Accurate Interior Real Estate Colors

Getting white balance right in real estate interiors is harder than it looks. Competing light sources, colored walls, and reflective surfaces all pull your colors in different directions, and fixing it all globally in post rarely works.

5 Low Light Mistakes That Are Costing You Image Quality

Shooting in low light is one of the most technically demanding situations in photography, and a handful of bad habits can quietly ruin your results before you ever open an editing program. Most of these mistakes are easy to fix once you know what to look for.

How Contrast in Shape and Texture Can Replace Perfect Light

Shooting in bad light isn't a death sentence for your images. In fact, some of the strongest nature photographs come from conditions most people walk away from. Knowing how to read light, use contrast, and process with intention separates images that resonate from ones that just document a place.

How to Find and Frame Epic Sunset Light Before It Happens

Great light isn't random. After 15 years of landscape photography, William Patino makes the case that almost none of his best work has come down to luck. It comes down to reading the sky, understanding cloud behavior, and knowing exactly what to do once conditions start to break your way.

How Layers of Light Create Depth in Any Photo

Flat photos usually come down to one thing: no sense of depth. Understanding how to build layers into your compositions is one of those skills that quietly separates the work of consistently compelling photographers from everyone else.

10 Photography Clients Every Photographer Has Had

If you've been shooting professionally for more than a year, you've met all of these people. They aren't bad people. Most of them are perfectly lovely humans who simply have no frame of reference for how professional photography works, what it costs, or why you keep making that face when they ask for "just a few small changes." 

Lightroom Has a Surprising Fix for Lens Flare

Lens flare is one of those problems that can ruin an otherwise great shot, and the usual fixes in Lightroom take time and skill. A trick circulating in the landscape photography community suggests using Lightroom's reflection removal tool, originally designed for shooting through glass, to clean up lens flares instead. 

In Good Weather, Pick a Bad Camera

Fog, rain, and low light are the conditions most people pack away their cameras for. This photographer shoots in exactly those conditions on purpose, and the reasoning is worth understanding.

This Photographer Spent Two Hours in One Spot and Kept Finding New Images

Fog, muted tones, and a dull day at Hickling Broad Nature Reserve on the Norfolk Broads make for some of the most compelling images in this video, and that's exactly the point. The difference between a snapshot and a photograph comes down to one thing: how much time and thought you put into making it.

13 Photographer Personality Types You Meet at Every Shoot

Spend enough time around other photographers and you start noticing patterns. Not in their work, but in their behavior. The same archetypes show up at every wedding, every event, every multi-photographer commercial job, and every workshop. You'll recognize most of them immediately. You'll probably recognize yourself in at least one, and if you don't, you're in denial. Here are the thirteen photographer personality types that exist at every shoot, identified for science.

The 7 Sharpest 50mm Lenses You Can Actually Buy Right Now

50mm remains the most popular prime focal length for a reason: it sits in a natural middle ground, neither compressing like a telephoto nor distorting like a wide angle, which makes it the lens many reach for first. Christopher Frost has now tested over 70 different 50mm lenses, and with a wave of new options hitting the market, his original ranking needed a serious update.

Three Cameras Under $1,500: Which One Is Actually Worth It?

Finding a capable camera for under $1,500 on the used market is completely realistic right now, but the right choice depends entirely on what you're shooting. The gap between a dedicated photo camera, a video workhorse, and a true hybrid is wide enough that picking the wrong one is an expensive mistake.