Articles from Alex Cooke

I bought a Canon 7D because it had a bigger number than the 6D, more autofocus points, and a faster burst rate. I thought I was buying the better camera.

Lightroom has more depth than most people ever tap into, and after 15 years of using it, Serge Ramelli has a clear sense of which techniques actually move the needle. These aren't beginner tips about sliders; several of them involve AI-powered masking tricks and a dodge-and-burn workflow that can fundamentally change the way a finished image looks.

Choosing between black and white and color is one of the oldest arguments in photography, and most takes on it stay shallow. This video doesn't claim to settle the debate, but it does offer a genuinely useful framework for thinking about when and why each choice works.

The Fujifilm GFX 100RF launched to a divided audience. Some people couldn't get past the f/4 lens. Others saw a 102-megapixel medium format camera in a compact body and immediately understood what Fujifilm was going for.

Buying the wrong camera gear early on is one of the fastest ways to waste money in photography. Five specific categories trip up beginners more than almost anything else, and most of them are things you'd never think to question.

The consultation is supposed to be the easy part. The client reaches out, you meet (in person, by phone, or over video), you discuss what they want, you explain what you offer, and you both walk away aligned on the vision, the scope, and the price. That is the theory. In practice, the consultation is where every mismatched expectation, unrealistic budget, and conflicting creative vision reveals itself, and your ability to navigate those reveals determines whether the conversation ends with a booking or a polite "I'll think about it" that means no.

Practical effects from the '80s and '90s were built on real constraints, and those constraints forced some of the most inventive filmmaking ever put on screen. The results hold up decades later precisely because the crews had no easy way out.

Choosing between the Canon EOS R6 Mark III and the Sony a7 V at the same price point is genuinely difficult, and the spec sheets don't tell the whole story. Both cameras launched within a month of each other in late 2025, making a direct comparison not just useful but necessary before you hand over that kind of money.

Compact cameras have exploded in popularity over the past few years, and the Fujifilm X100VI sits at the center of that conversation. It's one of the most talked-about point-and-shoots on the market right now, and the hype has pushed used prices close to retail.

The full frame vs. APS-C debate has been running for years, and most people land in the same place: full frame is better, APS-C is smaller, end of story. But that conclusion skips over some real nuance that changes how you should think about both systems.

Shooting in the wrong exposure mode or using the wrong autofocus setup can cost you the shot. For travel and street work especially, your camera settings aren't just technical preferences; they shape what's even possible in the moment.

Photoshop 2026 added a Clarity and Dehaze adjustment layer, and if you shoot landscapes or anything with atmospheric haze, it's worth knowing how to use it properly. The catch is that throwing dehaze on an entire image can look heavy-handed, so selecting only the hazy area before applying it makes a real difference.

The Fujifilm XF 23mm f/2.8 R WR is one of those lenses that looks almost too small to take seriously. But if you're shooting on a Fujifilm X-series body, especially one with a demanding 40-megapixel sensor, "small" doesn't have to mean "compromised."

Time might be the one thing standing between you and your best landscape images. Not gear, not skill, not vision: just the raw, uncontrollable factor of being somewhere when the light, weather, and landscape align in a way that only happens a handful of times a year.

If you have shot outdoor portraits for any length of time, you already know that the session you planned and the session you got are never the same session. Something always goes sideways. The light shifts, the location changes, a variable you could not have predicted shows up and rearranges everything. The difference between a beginner and a working portrait photographer is not that the veteran avoids these problems. It is that the veteran has been ambushed by them so many times that the solutions are automatic.

The Nikon Z6 III sits in one of the most competitive camera segments right now, going up against the Canon EOS R6 Mark III and the Sony a7 V. Each of those newer models has leapfrogged the Z6 III in specific ways, and knowing exactly where the Z6 III holds its ground and where it doesn't could save you from a purchase you'll regret.

Micro Four Thirds keeps getting written off, but the OM System OM-1 Mark II paired with the OM System 50-200mm f/2.8 keeps making a case for itself. At around $2,000 for the body alone, this is a flagship-level investment, and whether it actually delivers on that price is worth a serious look.

Most photographers don't have a gear problem. They have a thinking problem, and this video lays out 18 principles that cut straight to the root of it.

A 4x5 large format camera is fully manual, everything from focus to exposure to winding the shutter, which makes it a strange choice for photographing a professional golfer signing autographs for a crowd of screaming kids. That's exactly what Jared Polin did at The Truist, a PGA event, capturing one of golf's biggest names just before McIlroy went back-to-back winning the Masters.

Nobody hands you a certificate. There is no exam, no licensing board, no official moment where someone taps you on the shoulder and says "you are now a photographer." The transition from hobbyist to something more happens gradually, in small moments you do not always recognize as significant while they are happening. But looking back, every photographer can identify a handful of milestones that shifted something internally, moments where the thing you had been doing started to feel like the thing you are.

Most portrait photographers obsess over camera settings and flash power, but those aren't what separate a flat, lifeless portrait from one that actually has mood and presence. The real gap comes down to a set of creative decisions that happen before you ever press the shutter.

Getting soft, evenly lit studio portraits that don't look flat is harder than it sounds. The difference between a portrait that reads as natural and one that looks like it was shot under a work light usually comes down to how you're bouncing and controlling your light.

Shooting more photos is the single most reliable way to get better, and most people already know that but don't actually do it. The gap between knowing and doing is where most people stay stuck for years, sometimes decades.

Flat, even lighting is the default for most portrait work, and for good reason. But when a client walks in wanting to show off a fitness transformation, that same setup can actively work against them by erasing the muscle definition they worked hard to build.

Photography has a public face: the curated Instagram grid, the confidently delivered gallery, the calm professional who shows up with two bodies and a plan. And then there is the private face: the one where you google "how to use back-button focus" in the parking lot two minutes before a portrait session.

Finding a personal photographic style is one of the slipperiest goals in the medium. It's also one of the few things that separates a forgettable portfolio from work that actually feels like it belongs to someone.

Flat raw files are one of the most frustrating gaps between what you saw in the field and what ends up on your screen. You were there, the light was real, the scene had dimension, and yet the file looks lifeless.

The Fujifilm X-T30 is eight years old, costs a fraction of what newer cameras do, and this photographer just chose it over every modern alternative. That's not nostalgia talking; there are real, specific reasons the X-Trans III sensor still holds up against cameras released this year.

Picking the right small refractor for astrophotography isn't just about specs on a chart. The telescope you choose will determine which objects you can shoot well, how fast you can gather light, and whether you'll be fighting chromatic aberration every time you push your processing.

When most people shop for a camera, the first number they look at is megapixels. It is the biggest number on the box, the easiest spec to compare, and the most intuitive to understand: more pixels equals more detail. But megapixels are not the reason your sunset photo has a white, blown-out sky. They are not the reason your indoor portrait has muddy, noisy shadows where the detail should be. And they are not the reason a professional photographer can rescue an underexposed shot in Lightroom while yours falls apart the moment you touch the shadow slider.

The Nikkor Z 70-200mm f/2.8 VR S has been a flagship zoom for Nikon's mirrorless system since it launched roughly six years ago, and the original version earned a reputation as one of the sharpest lenses in its class. Now Nikon has released a Mark II version, and the question isn't whether it's good; it's whether the improvements justify the $3,196 price tag.

Shooting wildlife in low light means pushing your ISO to uncomfortable limits. Here's how to handle the images in post.

The Mandler 35mm f/2 is a Leica mount lens priced at $350 that sells out nearly every time a new batch drops. For anyone in the Leica system looking for a compact, character-driven 35mm option without spending thousands, that combination is hard to ignore.

Choosing between a portable hard drive and a dedicated NAS setup is one of those decisions that quietly shapes how much friction you deal with every single day of your creative work. If you've ever moved files between computers by unplugging a drive and carrying it across the room, there's a better way to handle it.