As a photographer, it's important for you to understand the significance of branding in your industry. While it may not seem obvious, branding is just as important for small businesses like yours as it is for large corporations. Branding encompasses much more than just a logo. It is the first interaction a potential client will have with your business.

When you think of portraiture, you might think of large, diffused light. However, there are lots of applications of hard light in portraiture, with beauty being just one genre. In this video, watch as Lindsay Adler creates stunning portraits with harsh lighting.

According to Taylor Jackson, we're all Sony shooters, whether we like it or not. With the majority of today's cameras carrying Sony's imaging sensors, are we all becoming Sony shooters without even knowing it?

Some beginning photographers keep on shooting in JPEG because of one reason. They’re a bit of afraid of the raw file format. But shooting in raw is easier than you think. If you want to start photographing in raw but you don’t know how, I’ll show you how it’s done.

135mm lenses have long been popular as alternatives to the standard 85mm focal length when it comes to portrait photography, and Canon's EF 135mm f/2L was respected as one of the company's best lenses, offering excellent image quality, including deep contrast and colors and supplemented by reliable and quick autofocus. Now, its successor, the RF f/1.8 L IS USM, is here, and this excellent video review takes a look at the sort of performance and image quality you can expect from it in practice.

There has been a lot of advancement in lighting technology for LED lights for photography recently, but are they the way to go? Check out this video for a comparison of the pros and cons of each.

If there is one truth in the photography industry, it is that there is no shortage of 50mm lenses for Sony E mount users. While 50mm options run the full gamut from under $100 to north of $2,000, two lenses, the Sigma 50mm f/1.4 DG DN Art and Samyang AF 50mm f/1.4 FE II, sit in the middle of the pack in terms of price but near the top in terms of image quality and performance. Which is right for you? This excellent video review compares both to help you decide.

We live in an age of hyper-fast content creative and consumption, and it can be easy to feel pressured to bring home loads of images to continue feeding the machine. There is something to be said for slowing down so you can think more and shoot less, however. This great video explores that idea and why it might improve both your photos and your enjoyment of the experience.

Seascape photography is a challenging yet rewarding genre of photography. The dynamic nature of the sea makes taking photos at the coast very exciting, but it also requires a unique set of skills and knowledge. And that's what I'll share in this article as seven tips that'll help you take your seascape photography to the next level.

You can put in the time to become competent with a camera and editing and build out a portfolio you can be proud of, but actually monetizing your photography is an entirely different beast and something many talented photographers struggle with despite their image-making capabilities. If that sounds like the boat you are in, check out this helpful video tutorial that will give you 10 things to consider when building out your photography pricing model.

Action cameras went from being a niche piece of kit used when skiing, for example, to being a staple camera in many photographers' bags. There are lots of options for action cameras now, so which is the best bet?

What skills other than knowing your camera kit and how to take a good photo do you need to make your fledgling photography business work, grow, and be sustainable while still standing out from the crowd? What tools do you need and what websites are good enough to bookmark and check daily? These five tips will help you on your way.

The Mac mini has long been the desktop of choice for many users, offering the Mac experience at a significantly lower price than the Mac Studio or Mac Pro line. In fact, the base configuration of the new M2 model can be had for just $599, and it can handle a wider range of needs than you might imagine. This excellent video review takes a look at the new model and what you can expect from it in usage.

Glyn Dewis discusses the reasons behind the thinking that printing makes us better photographers. He takes a look at Permajet paper and gives some of the reasons why you'd choose this over other types of paper and educates us as to what makes a good paper for printing. He looks at the components like OBA (optical brightening agent) and tells you why it's good that some papers do not have this.

400mm is one of the most useful lenses for genres such as sports and wildlife photography, and the options run the gamut from relatively affordable at under $1,000 to quite a way past $10,000, all with different specifications, capabilities, performance, and image quality. The Nikon NIKKOR Z 400mm f/4.5 VR S sits in the middle of the road, and this great video review takes a look at the lens and the sort of performance and image quality you can expect from it in usage.

Landscapes often have dynamic range that exceeds the capabilities of even the most modern camera sensors, and as such, exposure blending is one of the most common techniques photographers employ to improve the quality of their photos. There are many different ways to go about this, and this fantastic video tutorial will show you one of the easiest and most precise ways to do it using Photoshop.

If you would put your trust on just one tripod for all the shooting requirements that you commonly face, what features are non-negotiable for you? Let’s see if this carbon fiber tripod from Benro would fit that description.

Street photography is one of those wonderful genres that encourages us to break convention and what we know to be "right" in the big bad, world of the still image. It's one of the few genres, I feel at least, that can encompass all manner of emotions, from humor and lightheartedness to tone, shape, ambiguity, surrealism, and hard-hitting realism at any time.

A good travel tripod can be one of the most important pieces of kit you own, particularly if you're often on the move. Is this little tripod the new king of the difficult subset of tripods?

In my quest to find the best combination of lenses for my photography, I have been trying out various brands and focal lengths to see what would work for me and deliver the image quality I was after. One thing was missing, however, and that was a good, lightweight, affordable telephoto lens for the longer hikes. Enter the Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR.

When Nikon moved into the realm of full frame mirrorless cameras, they generally went for pragmatic lens designs meant to tackle the majority of situations photographers would encounter. However, a variety of interesting lens design patents recently emerged, and they show the company is now thinking about some more extreme options as well.

The Lumix S5 II is the first full-frame mirrorless camera from Panasonic to offer hybrid phase detect autofocus and a plethora of other cinematic video options. With all of the new improvements on the S5 II, could it be an ideal choice as a full-fledged cinema camera?

It often takes a ton of work to put together a successful photoshoot, and as such, you want to be sure that you are getting everything you can out of it. This fantastic video tutorial features an experienced studio photographer sharing three quick and easy tips that will not only improve your image quality, but help you come away from the shoot with more worthwhile photos.

Learning flash can be a scary thing, but it does not have to be. Once you understand how flash works, it will unlock a multitude of creative opportunities that simply would not be possible when working with only natural light. This great video tutorial will show you one of the most important skills you will need: how to properly set your camera when working with strobes.

With ON1 Photo Raw 2023 having just won a Pop Photo Award for its AI features, it is apt to compare the app with Lightroom next. How would it stand up to different camera raw files?

The new 50mm f/1.4 DG DN Art is awfully impressive, offering loads of impressive image quality at an equally impressive price. Nonetheless, as part of the G Master series, the Sony FE 50mm f/1.2 GM brings with it some of the company's most advanced optical design. So, how do the two compare? This excellent video review takes a look at both.

Instagram was a fundamental tool of photographers professional and amateur alike, but alas, the algorithm was changed and with it, Instagram's allure. Nevertheless, it is still valuable and with the changes coming in 2023, it might be worth your attention once again.

Color grading your images can be fun, yet, in some cases, an arduous task. The subtle nuances that it can provide can make or break an image. Learning to color grade effectively takes years, and understanding the subtle differences that adding numerical values can make to the RGB of your image is an art form.

There are a lot of different ways to edit a photo in Lightroom, but most people probably do not use this slider for the purpose demonstrated here, as it is designed for something else. Nonetheless, it can give your photos that extra bit of pop that makes them catch the viewer's eye without teetering into the territory of the gaudy. This great video tutorial will show you where to find it and how to use it to improve your images.

Fuifilm's X-T5 mirrorless camera brings with it some of the company's most impressive features and capabilities, most notable being the highest resolution ever seen in an X Series camera. With all those advanced features inside the well-loved X-T style, it looks like quite the promising camera. This great video review takes a look at the camera and the sort of performance and image quality you can expect from it in practice.

The 24-70mm f/2.8 lens is the go-to optic of choice in the bags of many photographers and filmmakers, able to tackle a wide range of genres and shooting scenarios. For Sony users, the FE 24-70mm f/2.8 GM II offers some of the company's best features and design. This excellent video review takes a look at the lens and the sort of performance and image quality you can expect from it in practice.

Photoshop is an extremely nuanced and complex program, which means there are often several ways to accomplish what you need to do. One of the application's most useful features, Blend If, is a bit hidden behind those multiple layers of menus, but it is one well worth knowing, as it gives you powerful and versatile capabilities for a range of editing scenarios. This excellent video tutorial will show you the ins and outs of Blend if and demonstrates how it works through a series of double exposure edits.

No sun? No problem! Fake natural light in the studio.

Lightroom is one of the most popular programs for editing your photos, and it is surprisingly powerful, able to tackle a wide range of edits entirely by itself. If you are new to photography and working in Lightroom, check out this fantastic video tutorial that will show you the ins and outs of working in the program through a portrait edit.

Whether you don't have anyone to help you on a shoot, or you're filming a vlog, sometimes you need to be on the other side of the camera. Here are some tips on how to make that footage the best it can be.

Nothing is more frustrating than having the wrong camera settings, especially during decisive moments. These images are probably beyond recovery. That’s why you have to check the camera setting every single time you go out. Just assume the settings are wrong. Always.

Over the years, the fine art and commercial art communities have slowly wised up, learning how to run their businesses as businesses and saying no to free work. So, why are these famous artists working for free when it comes to the Super Bowl? The NFL surely isn't struggling for money, so shouldn't they get paid? Should any artist, famous or unknown, work for exposure?

As a portrait photographer, learning how to work with artificial light will enable far more creative exploration and free you from needing to rely on certain times of day, locations, and conditions. The best place to start is with a single light. This great video tutorial will show you the ins and outs of working with a single speedlight and how to use it to create a professional-level portrait.

While things like aperture, shutter speed, and ISO are quantifiable, and thus, easy to discuss, composition is both qualitative and a bit more nebulous and thus, a bit harder to nail down. If composition is something you struggle with in your work, check out this great video tutorial that will show you six common composition mistakes photographers make and how to fix them to improve your images.

Landscape photography is one of the most popular genres out there, and finding success in it takes a combination of good technique, creative vision, the ability to work with changing and often unpredictable conditions, and often, a smidgen of luck. If you would like to improve your landscape photography, check out this fantastic video tutorial that features an experienced landscape photographer sharing some very helpful advice.

In our biggest FAQ about product photography yet, we discuss some of the most common questions a photographer at any skill level might have, from simple ones about settings to complex ones about the type of reflection a leather surface produces under hard light. This article was created to help you create better product images.

Skin retouching takes time, so any plugin that can help speed up the process is a bonus. Infinite Skin is a Photoshop plugin from the Infinite Tools range and is probably the quickest skin-retouching plugin I've ever used, producing great results in next to no time.

Approaching people on the street and asking for a portrait can feel uncomfortable — both for you as a photographer and for the person you’d like to photograph. Watch how one street photographer uses his experience to get some fantastic images.

Elinchrom has long been known for their amazing lights and modifiers. But does their newest release, the Elinchrom FIVE, live up to the hype?

The Nikon Z9 and Sony a1 are two of the most advanced mirrorless cameras on the market right, capable of capturing high-resolution images at blazing burst rates, all backed up by some of the most sophisticated autofocus systems out there. And so, how do they perform against each other in one of the most challenging genres for a camera, wildlife photography? This excellent comparison takes a look.

The sky is an integral part of just about any landscape photograph, and as such, it deserves a healthy dose of your attention during the editing process. If you would like to improve your landscape images, check out this excellent video tutorial that will show you three different ways to adjust the sky using Photoshop or Lightroom.

The Samsung Galaxy S23 Ultra takes a well-established platform and formula and builds upon it with a number of improvements and new features, one of the most notable being its 200-megapixel wide angle camera. This excellent video review takes a look at the new phone and the sort of performance and image quality you can expect from it in practice.

Today, I will definitively answer an age-old question. Or perhaps, more likely, pontificate on something that all people and all artists have been asking since the beginning of time.

A lower ISO means less noise, greater dynamic range, and better image quality. As such, a lower ISO is almost always preferable — almost. ISO is only one of the three exposure parameters, and if you do not consider it in tandem with them, it can seriously affect your image quality. This excellent video tutorial will show you why you should not be afraid to raise your ISO when the situation calls for it.

Do you have $20,000 burning a hole in your pocket? If you have ever wondered what you can accomplish with a lens that costs the price of a car, check out this excellent video review that takes a look at what is arguably the most extreme lens on the market right now, the Canon RF 1200mm f/8 L IS USM.