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A Practical Guide to Marketing For Photographers and Filmmakers

Being good at photography or filmmaking doesn't automatically lead to a successful business. You have to make yourself known to the world. Making that possible doesn't always require a lot of money. In this article I will share my personal approach to marketing my photography and filmmaking business.

How to Give Portraits a Cinematic Look in Lightroom

I'm personally obsessed with the cinematic look in my stills work. I think it's timeless, elegant, and endlessly interesting. If you'd like to add that same style to your own portraiture, this tutorial will show you how to do it using just Lightroom.

A Quick Tip for Sharpening Images of Furry Subjects

Sharpening to enhance detail is a critical process to finishing any image, especially when preparing images for print. As a photographer who specializes in creating large wall portraits of dogs, I routinely apply a strong degree of sharpening prior to printing. There is one specific technique that I use for sharpening that is especially effective when editing portraits of dogs and other furry subjects. Here is my best tip for enhancing detail in fur and hair while maintaining a soft appearance.

Create Beautiful Portraits With a Single Light

It can be very easy to fall into the trap of thinking elegant and nuanced portraiture requires complex lighting. And while there's certainly nothing wrong with a well-designed setup, it's also important to remember that so much can be done with a single light. This great video walks you through just such a setup. 

Face To Face: How Finding The Right Subjects For Your Photographs Can Make All The Difference

Have you ever gone to the see a romantic comedy and absolutely fallen in love? Have you ever gone to a romantic comedy and spent the majority of the film’s running time politely sneaking peeks at your watch? Have you ever realized that both movies were essentially the same story and wondered why you couldn’t get enough of the first, and got way too much of the second?

Fashion Editorials: Pre-Production Through Shoot Day

If there was one thing I wanted to know when I first became interested in shooting editorials, it was "How do I do this?" That seems like a broad question, and it is, but it goes to show what a mysterious subject this was for me. I wanted to know how to get started, and what steps I should take. In this article, I would like to pull back the curtain a bit for people who are interested in getting into editorial work and share what steps I go through to conceptualize, build a team, schedule, and shoot a fashion editorial.

Gaining Exposure vs. Being Taken Advantage Of

We all know that one of the necessary parts of starting as a photographer is working for free in order to gain exposure. Working for free is a great starting point to build your portfolio, develop your technique, and build a name for yourself as a photographer without the pressure or expectations of a client. The hard part is knowing when to accept free jobs and when to start charging for your services.

How to Color Correct Photos in Lightroom

Lightroom has some quick and powerful tools for color correcting your images. This great tutorial walks you through all of them, whether you prefer one-click adjustments or full manual control.

How to Create a Cinematic Portrait Look with Capture One

Cold and moody processing is quite trendy lately. As I’ve been watching a lot of movies and cinematography tutorials, I began mimicking that cinematic feel in spite of myself. While lighting and makeup both play a big part in the final look, the post processing is critical as well. Here’s how to achieve it using Capture One!

Five Photoshop Retouching Skills for Beginners

There are countless Photoshop videos and tutorials out there, but it can often be daunting for beginners to wade through them to find the worthwhile ones. In this video, Jeff Rojas discusses five of the most common tools used in retouching, and shows in simple terms how to best use them. If you're a true beginner, this video can prove extremely useful, but be warned, if you've been using Photoshop for a while, this will most likely be way below your skill level.

Getting Paid: Seven Tips for How to Handle Photography Invoicing Issues From a Reformed Accounting Clerk

I’ve seen more than my fair share of articles regarding the joys and pitfalls of being paid on time. A very vital part of making a living in any profession is, after all, actually getting paid. But rather than rehash the terrific advice I’ve seen from other shooters about the best way to invoice, I thought I would offer you another perspective. That of the accounting department.

Choosing the Best Lens for Wedding Portraits

Every wedding photographer has their favorite lens for photographing the couple. Some swear that shooting at 200mm produces the most flattering portraits, while others love the sweeping view of the surrounding environment that is showcased when composing with a wide-angle lens. In this video, Pye Jirsa of Lin and Jirsa Photography reveals his most frequently used lenses from over 10,000 wedding photos.

Learn the Best Ways to Make Selections in Photoshop

The better you are at selecting things, the better you are at Photoshop. It's one of the most fundamental skills. This great tutorial will teach you a multitude of ways to effectively and efficiently make selections in the venerable app.

Here's Why Focusing and Recomposing Photographs Fails

Focus and recompose is an extremely common method for getting around AF sensors with limited AF point spread, but it's an imperfect technique that could be causing you more issues than it's worth. 

Bite-Size PS Tutorials: Using the Cinematography Technique 'Crushing the Blacks' to Improve Your Images

Generally speaking, losing detail in your image is a bad thing. However, there is a creative way to do so that is most commonly employed in cinematography, known as "crushing the blacks." I alluded to this technique in my recent article on creating your first Photoshop actions and I received a number of queries about this technique. This article will give you a brief overview of what the effect is used for, why you would use it, and how.

Develop Your Film with Ease at Home or On the Road with Lab-Box [Updated]

Developing your own film might be the cheaper (and more amusing) way to go, but with all the preparation and lab space required, that simply hasn't always the best option. Ars-Imago's Lab-Box hopes to solve these problems in a small, light-proof container that enables you to develop your own film at home or even while traveling – yes, it's that easy and compact. The best part: it's not all that expensive, either.

The Extreme Guide to Forecasting and Shooting the Northern Lights

Ah, the crown of the (Ant)arctic. Known in the northern hemisphere as the Aurora Borealis (northern lights), and as the Aurora Australis in the southern hemisphere, these brightly colored bands of moving and waving light are a majestic display in the night sky. Who doesn't want to take a picture of this otherworldly phenomenon? Here's exactly how to do it.

The Importance of Contracts and Their Language

One of the most overlooked aspects during the jump from amateur to professional photographer is the business end of contracts. You may be excited for this new adventure of creating art, but if you are asking for payment for your services, your contract is the last place you want to skimp on the details.

Stacking: How To Reduce Noise In Photoshop For Astrophotography Like a Pro

We've established that the best method to reduce noise in your images is stacking. There's just no match to layering multiple exposures and taking either the average or the median of those. In the mean time, I've received tons of questions about how you actually do this with your own images and I came across this great tutorial video by no other than Ian Norman of The Lonely Speck.

Male Boudoir: The Ever Changing Definition of This Art Form

Boudoir photography is not a modern concept nor is the evolution of its ever changing look. Throughout history there has been a desire to paint or photograph the human form. As the genre moves forward from early Renaissance painters, the works of Aurther Allen in the 1920s, to today with the modern day version of bodyscaping, there has been and will always be a fine line of the differences of how people view the boudoir art form.

4 Effective Exercises To Develop Your Photographer's Eye

Having a recognizable style helps you get hired for the right job. So how do you develop your style? The truth is that it’s not that difficult, but it does require consistency and patience. In this post, we’ll be looking at some practical ways to develop your style.