The one thing we as photographers and videographers do is tell stories. That's the main reason we do it. Whether it's a story of fantasy or a shot documenting a moment in the real world, it's done to make the viewer tell themselves the story they see in the picture. In this video, Mango Street break down how they tell their stories. Instead of focusing on the moments as they organically happen, like shooting a wedding, they took a conceptual idea that inspired them and directed a shoot to execute their interpretation thereof. They used song lyrics as a concept and took it from there. I must say, inspiration can be found anywhere, but this was a very well executed idea that will certainly play part in my next shoot.