Recent Commercial Articles

Playing It Safe Will Ruin Your Creative Career

Are you holding back in your creative career out of fear of failure? Take an unfiltered look at the importance of taking risks, stepping outside your comfort zone, and embracing uncertainty as a pathway to growth.

Stefan Segers Outlines an Ad Campaign

Stefan Segers is a commercial photographer from the Netherlands. Although all of his website is in Dutch, he was nice enough to produce a behind the scenes video in English just for Fstoppers. Stefan explains from start to finish how he created the artistic look for the lastest Pajar campaign. I really love this straightforward behind the scenes video because Stefan's approach is pretty simple but very professional in it's final execution. <
The Latest Nissan Sentra SE-R commercial Is So Cool

Sometimes when filming a commercial you need to step back and view the large picture. Other times you need to view it small.... 1/10th scale small! Check out this video of the new Nissan as the entire crew show you how it was created and click the post to view the final commercial. https://www.youtube.com/watch?v=Yz7rBuXJG58<
Contest Entry: Rydell Belles (Who Needs Video Gear?)

Nathan Smith and Chris David had a shoot lined up with the Rydell Belles, a local roller Derby team. Nathan didn't have a video camera or professional editing software but he managed to create a BTS video anyway. The final images may not blow your mind but the video should be a huge inspiration because Nathan created this with his iPhone 3gs and iMovie. Half way through this thing I realized that I was captivated by a totally informative video with no audio and terrible video quality. This is a great example of how good editing can make up for a lack of gear. Great job guys. >https://www.youtube.com/watch?v=yPnurfSOJ08<
Mark Lebryk Turns To Tanning Beds For His Contest Entry

Mark Lebryk decided to try something a bit different for his BTS contest entry and we are glad he did! Mark worked together with his client Ultrasun USA to show what goes into shooting product photos for a website. In a nutshell, Mark takes over 100 photographs of each tanning bed, retouches each one, and then renders them into an interactive 360 degree web presentation. Check out Mark's video and be sure to head over to Ultrasun USA to view the final products online.
Aaron Nace's latest concept shoot is top notch

I just recieved a tip from one of our readers to check out Aaron's blog. I am so glad I did because not only is his photography fantastic; his behind the scenes videos are also interesting and informative. Check out his last shoot in the woods and then head on over to his website here. Behind the Scenes - Baxter from Aaron Nace on Vimeo.
Contest Submission: Benjamin "Von Wong" Shoots Zombies

Benjamin "Von Wong" just submitted his BTS contest entry that was shot by Eric Bindman. This is our first large production entry and is defiantly an inspiring watch. The pictures can be seen here and I must say, they are quite stunning. I think Benjamin may have easily won this contest if he had given more technical detail about the shoot itself but hey, I am not going to be the judge. Please remember to give Ben some feedback by commenting below, he made this video to help all of us. <
Insider View:  Joey Lawrence

Meet Joey Lawrence. He is one of the most highly sought after commercial photographers in the world. And he has all of us beat by a good 15 years! Click below to find out why. The Real Joey Lawrence from Canamedia Inc. on Vimeo.
Contest Entry: Hang Up And Drive

Doug Howell just submitted his BTSV for the contest. This video is short but it packs in the technical details! It's great to see the making of a real advertisement from start to finish. Please remember to give Doug some feedback below. ><
Aaron Nace Is At It Again

Aaron Nace is known for his incredibility imaginative photography and post production. Check out his shoot "torn" and then head over to his website here. View the full post to see a second video of some of his handy Photoshop work. Behind the scenes Torn from Aaron Nace on Vimeo.
Marc & Louis Photography Storyboard their bloody shoots

I was sent this video by Marie-Louise Cadosch of Marc & Louis Photography based out of Switzerland, and I was absolutely blown away by the attention to detail in their planning and preproduction. Their behind the scenes video "Bleed Like Me" is gruesome and not for the faint of heart but I doubt you have seen anything like it. And if you are thinking about our DSLR Contest, you may find some editing tricks for your own video. Click the link to find out how they shot and filmed this series. <
Paul Ripke shoots a watch campaign with a sailboat

The first time I clicked on Paul Ripke's website and saw the images on it, I knew I had found something special. Fstoppers reader Thomas send us this video and Tobi helped translate what is going on this video. It maybe a little long for some of you especially if you only understand English but it's still pretty awesome. Check out the full post to see the images and a simple translation of how Paul is shooting this watch ad.

IWC from Paul Ripke on Vimeo.

Okay Go Films A Video In One Take

In Okay Go's newest video, This Too Shall Pass, the band decided to build a Rube Goldberg Machine and film it unfold in one take. Click the link to watch how they filmed the whole thing and the challenges that come with creating something this unique. <
Contest Entry: Zak Shelhamer Shoots A Motorcycle

Zak Shelhamer has just submitted his contest entry; a behind the scenes video of him shooting his buddy on a motorcycle. The shoot isn't complicated at all and that is why I love it. Zak uses a van, 2 lights, and a stick to create very compelling images. You can join the dialog about this video below in the comments or head over to his forum post here.
Carsten Fleck shoots Carol Hannah's first bridal collection

Carsten Fleck teams up with Project Runway finalist Carol Hannah to shoot her very first bridal collection. Click on the post for more details about how he shot this series.

Carol Hannah Bridal Spring/Summer 2011 from Fina TV on Vimeo.

Alexx Henry Revisted

Alexx Henry raises the bar again with his latest magazine motion cover for release with the Apple ipad. It is not standard practice for Fstoppers to highlight two videos back to back but this was too good to pass up. Click the post to see how this was created and shot.
How To Snowboard On Leaves

Zimtstern, a clothing company needed a new commercial so they decided to advertise their snowboard apparel in a completely new way. Watch the behind the scenes video below and then the finished product in the full post. https://www.youtube.com/watch?v=0mGgdjadp04<
Annie Leibovitz talks with Time Magazine

Earlier in the week we posted a quick video from Annie's photoshoot with Keith Richards. Today I thought I'd share an interview Time Magazine did with Leibovitz where she talks about some of her work, what it's like running a photoshoot, how she used to work with her assistants, and the whole Miley Cyrus controversy. There are no cameras or crazy lighting in this video but I think all of that stuff becomes secondary in comparison to being a confident photographer, having great ideas, and executing a productive photoshoot. Hope you enjoy <
Pete Barrett Shoots A New Balance Ad (Update)

Here is a quick timelapse of one of Pete's latests commercial gigs. It is a bit difficult to see what he is exactly doing in terms of lighting but I am simply impressed by the complexity of this shoot. Look how many people are on the set! After you watch this video head over to his website and be prepared to be blown away. Check the full post to read a message from the photographer.

Behind the scenes on the New Balance photo shoot. from Pete Barrett on Vimeo.

How To Mount A Camera To A Drifting BMW

Dan Bartolucci and Gevorg Karensky over at Influxlab have put together a little montage video for everyone to see how they rigged the car camera up for the latest BMW M3 commercial. I'm sure many of you have wondered how they secured a camera when being so wreckless in a car; I guess now we all know.

BMW M3 - Behind The Scenes - Complete from Dan Bartolucci on Vimeo.

Douglas Sonders Shoots SWAT

Here is a very simple video of a very complicated photoshoot. I have trouble posing 1 subject but Douglas has to pose 7 guys, a truck, and a hovering helicopter. After turning day into night with Photoshop this is one successful shoot.

Swat Team Photoshoot - Douglas Sonders Photography from Douglas Sonders on Vimeo.

Gary Jones And His Team Film A Backyard Burger Commercial

Watch Gary Jones direct his team as they film a short television ad for Backyard Burgers. Click the post to view the behind the scenes commentary.

BackYard Burgers Gouda Cheeseburger :30 from Jones Film Video on Vimeo.

Dave Hamilton Makes It Reign

I was just about to throw up a new post and I got this video in an email and decided to change things up. Check out Dave's fantastic BTS video and then head over to his website here.

Dave Hamilton Photography - behind the scenes from tashunka b on Vimeo.

Kesler Tran Builds A Set Out In The Desert

Some photographers think taking a pretty model out to a remote location will result in a great photograph. Others know they need to build a studio on location to create something even better. Watch what Kesler Tran does when out on a dried lake bed! https://www.youtube.com/watch?v=9A5Hn4Lzjyc<
Seth Epstein Shoots Suzuki

Check out this amazing video created by Seth Epstein from The Group Digital Agency for Suzuki power bikes. Amazing stuff and much of it is shot with only available light! <
Matt Hawthorne shoots fashion in a haunted hotel

Matt Hawthorne is a talented photographer based out of Dallas Texas who has a very wide range of genres in his portfolio. Today he is shooting a fashion spread inside a haunted hotel. Click on the link to read some of the back story and the gear he used to take these photos.

Matt Hawthorne Photography Baker Hotel Mineral Wells Fashion Photo Shoot from Matt Hawthorne on Vimeo.

How To Make A Transparent Car

"Can we make a transparent car?... Of course, we can do anything given the time and the budget" https://www.youtube.com/watch?v=W3HM1bQzubw
Patrick Gosling's Playstation Composite

Patrick Gosling was faced with a problem: how do you create an image with more cars than you have available on set? This timelapse video proves that a little creative thinking can go a long way in creating an complex image without complex lighting. Click the post to read about how he did it.

Playstation GT Academy photoshoot from Patrick Gosling on Vimeo.