You might not know who Candide Thovex is now, but trust me, by the time you finish this article, you will probably be more than a little in awe of him. His latest video is averaging 1.5 million hits a day and counting since going live last week. It could easily be the single best action spots video we’ll see all year. Today, I’ll break down why I think it’s so successful, and how we can apply the same techniques to our own work.

I’m calling it. This commercial for Volvo Trucks that came out today is the best commercial of 2013. What makes it – or other commercial shoots - so successful? Beautiful, simple ideas, a great concept, seamless execution, a bit of good old nostalgia and a pinch of the unexpected all mix beautifully to give us 70 seconds of pure brilliance. With four eight twelve twenty four thirty million views and counting, let's take a look and see why this ad has been so successful.

It's not very often that I watch a video online and react by literally gasping and audibly saying "wow." Watching Captain America stare down Thanos and his whole army, in an IMAX cinema, on a huge screen, was the last time I reacted in such a way. This time, even without the huge screen, resolution, and quality, this video is simply incredible.

It seems like everyone and their accountants have known someone who had the inside scoop on the details surrounding the highly anticipated GoPro 4. Every week, Facebook feeds would explode with the latest outlandish rumors, getting even the most tepid of us excited. Well, these latest rumors may in fact be the real deal.

In just over a week this film has received well over 250,000 views on Vimeo and Youtube, and seems to be going viral on Facebook right now. Nathanael Matanick, also known as "Heschle", has pulled together an incredibly emotional story to bring awareness to the importance of the foster program, and the need for quality foster parents. Please dedicate 13 minutes of your day to watch this straight through without interruption, and I suggest in full screen mode.

In what surely must be one of the highest budget-to-film-length ratios in history, Airbus put five of its brand-new 300 million dollar A350 XWB planes together for a photoshoot. While most of the clips last only a few seconds, the amount of planning and preparation to pull something like this off is just staggering. With two chase planes, five hero planes, and the stakes as high as ever, watch how Airbus plans and pulls off this truly epic feat of filming and aviation.

Best idea ever? The crew over at Droptree Productions took every chance on breaks and in between takes to capture clips for a ridiculous (and amazing) music track, just for funsies. And we love funsies. It's not just a lip dub of a popular track either, it's all about film production and has everything from a fresh beat to a rippin' guitar solo from a dude with a giant beard. Stop what you're doing and watch this.

There is a good chance this video will make you jump. You may even pee your pants just a little. The REMUS SharkCam equipped with GoPro cameras gives us a clear view of what it would be like to be attacked by a great white. Watching this video I couldn't help but appreciate how cameras have opened the world to us. How else could we experience something like this...

The next time you're having a rough day thinking about how all your photography is looking the same, the competition is stiff, and bookings are down, remember that there are photographers out there taking pictures exclusively of the male anatomy and translating those into $10,000 limited edition prints.

It's hard to imagine someone not describing what Sergeant Larry Reid Jr. does as a dream job. Once you see what he does, the images he captures and the joy on his face as he explains his process, part of you (no matter who you are) kind of wishes you were him. With two cameras strapped around his neck firing shots off while his pilot banks at seven G's, Sergeant Reid is living the dream.

Awesome is what happens. We have all seen the yummy slow motion footage that comes out of cameras like the Phantom, but what the Bolt High Speed Cinebot has done is integrate a precise (and repeatable) movement into those images. Imagine a giant robotic arm with a camera on the end, and you at the controls.

As 2013 comes to an end, many of us are starting to think about fresh starts and goals for the New Year. For most, 2014 will mean expanding and upgrading gear or even taking a leap of faith. Personally, I’ve taken a very counter-intuitive leap of faith. I sold the most expensive video asset that I've ever had: My RED Scarlet.

A professional photographer came forward on Reddit with a real rant about the photography industry. It's causing a stir amongst photographers everywhere - perhaps because he makes some great points! When I read this post I found that I was agreeing with a great deal of what he had to say.

Filmmaker Mark Bone has just discovered that some free software from Sony can stabilize footage from his FX9 to the point that he’s wondering how often he will ever need to use a gimbal in the future. Check out this short video.

At the time of writing this post it is a gorgeous spring day and I have no doubt our readers are out shooting and enjoying it. If you have opted to stay in, these six videos provided by Lastolite and taught by the best-in-our-business Joe McNally are what you should be watching... no studying. Seriously. If you absorb every bit of information/advice in these videos you will be a better photographer than you are right now.

You may have seen some of the hoopla over the Insta 360 Sphere. It's a 360-degree camera that mounts on two popular drones, the DJI Air 2S and its predecessor, the Air2. So, what is it exactly?

Demi Lovato is finally at a place in her life where she is comfortable with the skin she is in, and Vanity Fair photographer Patrick Ecclesine was there to capture this very personal and very public experience.

It seems you can’t go a day or two without seeing a new time-lapse film of the Northern Lights. And while beautiful, it has become incredibly difficult for photographers and filmmakers to raise the bar on this much captured phenomenon. That was until Ole C. Salomonsen threw his hat in the ring.

Television studio cameras are massive when compared with any DSLR photography setup and are even bigger than most cinematography rigs. Check out this video for a fantastic breakdown of why they tend to be so large and cumbersome.

Patrick and I have been in Iceland for 2 weeks with Elia Locardi filming our next tutorial on landscape/travel photography. We brought a truck-load of gear with us but our favorite piece has been our DJI phantom quadcopter. Here's a quick cut of our best drone footage in Iceland.

The influence video has on social media and marketing is greater than ever and still growing. Here are 11 easy trick for improving your video editing in Premiere Pro.

Yesterday we released the iPhone Bikini Shoot, a video in which I do a professional quality photoshoot with minimal gear. The point of the video wasn't to say that the iPhone was a better camera than a professional DSLR, it was meant to inspire photographers to use the gear they currently own to create beautiful images. Obviously the iPhone is infinitely worse than any current DSLR for stills but surprisingly it appears to be a far better video camera than my $3000 DSLR when there is enough light present.

Dear oh dear Canon what have you done? On the back of perhaps its most underwhelming release this century, things just go from bad to worse for its new mirrorless camera.

Youtube user Tatia Pllieva produced a video with WREN Studio in which 20 strangers were coupled together and asked to kiss for the first time. This 3 and a half minute video had my attention from the beginning all the way until the end, no questions asked. Things got awkward. Things got hot. Things got awesome.

This industry is infamous for having a low average wage, particularly if you're a self-employed photographer or videographer. However, there are plenty of people earning a good wage, and here are 10 ways you can too, with examples of videographers who are already doing it.

Get ready to leave your jaw on the floor. Brain Farm Cinema, the production company that is one of the global leaders for capturing ultra high quality, pioneering action sports and documentary cinematic digital video, has done something no one else has. They have just released this stunning footage showing what happens when you strap a very expensive high speed cinema camera, to a very expensive drone, and fly around trying not to have a $250,000 mishap. The footage is glorious, and is .