In the competitive world of social media experiments it seems companies are coming up with all sorts of tactics to build brand loyalty and interaction. Fashion designer Marc Jacobs is no stranger to the social media game. Earlier this year Marc Jacobs launched a pop-up shop that would trade free gifts in exchange for your tweets, likes, follows, and instagram pictures. Now Marc Jacobs is back with a new proposition. Tag your picture with the handle #CastMeMarc and you could be the new face of Marc by Marc Jacobs.
As photographers we face challenges day in and day out, but one of the toughest facets of the job is posing our subject. Regardless of experience, when a model steps in front of your lens for the first time he or she will expect some direction. It’s up to you to give that proper guidance, otherwise your images will just come up short.
Merely two years ago, Stanislav picked up his first camera: a Lumix G3 for $600. From that point forward his inspirational journey began. The majority of his mind-blowing work was taken in his attic using friends as models. Now he is known as Sean Archer - a natural light photographer who specializes in female portraits. His work is proof that it’s not about gear. It’s about the photographer; it's about the vision of the artist.
In recent years Photoshop has garnered more negative attention than any other platform that is utilized for image manipulation. Photoshop can be used to create unnatural product resulting in unrealistic expectations. As photographers and retouchers, we have the power to control what the media perceives as attractive.
Aaron Nace from Phlearn released a great video yesterday which highlights his technique into removing unwanted and distracting objects off of an image. In this case, he decided it was best to remove a bra strap off of the model in the photo using the spot healing brush in Photoshop.
When we first start out on any sort of endeavor, be it creative or otherwise, we all most likely begin same way: a head full of ideas, but a distinct lack of understanding and experience of how to achieve them. Over time, through the benevolence of others, and many hours of Youtube tutorials, our ability catches up and we reach the place where creativity meets experience
Here at Fstoppers, our goal is to hire some of the very best photographers and educators in the industry to provide some insight on how they work, and what they've learned within the industry they're a part of. Recent Fstoppers Writer and Lifestyle Photographer John Schell recently met with Framed Network to show them, and us, what it's like to work on one of his photo shoots.
Sharpening is a mystery to many, some do it well and others don't. There are quite a few methods to sharpen an image including the use of a High Pass Filter, Unsharp Mask, Smart Sharpen and Camera Shake Removal in Adobe Photoshop CC. However, it’s similar to hearing nails on a chalkboard when I see an image that is over sharpened. I'm no saint, I'm certainly guilty of cranking Unsharp Mask, I just never found the right solution. Until now.
We live in a time where photographers and filmmakers must combine powers to be competitive in todays advertising market. Recently a huge fashion client approached our production company to capture concurrent motion and still ad campaigns with supermodel Lily Aldridge, but we had to do it all in under 10 hours with 2 complete hair and makeup changes and 12+ outfits. Advertising creatives today need to be able to shoot stellar visual content and assemble bulletproof productions.
Bokehliscious photos. That is the ultimate goal for any photographer no matter the experience level. When "bokeh" is mentioned, the first thing that comes to mind is the lens and the aperture. Although both play vital roles in bokeh, there are a few key elements that play an even more important role in achieving the finest milkyness in a photo. These requisites aren’t often discussed or even seen as necessary.
I've been there, standing in the middle of a field on a hot day with a scorching sun, mulling back and forth on how to capture a quality shot. In the back of my mind, I'm wishing for some cloud cover or an overcast sky to magically move in. A commercial client or art director doesn't care what time it is, they just want the right image. It’s up to you to capture that image with the weather Mother Nature has dealt.
About 5 years ago, when I was still in my Photography college in Australia, our teachers would regularly introduce us to the new and noteworthy Australian photographers' and digital artists' work. Among others there was one artist, whose work really grabbed my attention and I have been watching her growth and success ever since.
I'm guilty. As a commercial and fashion editorial photographer as well as a writer for Fstoppers, I love lighting, bokeh, rigging, and all technicalities involved with cinematography and photography. For many months, content fell second to setup. From my experience, there are three types of photographers: those that confide in instinct and sunlight, those that rely on post processing, and those that excel at artificial lighting and formalities.
When retouching in Photoshop, there are many different ways to achieve the same thing. Personally, I've always struggled to find the best method to remove shadows under the eyes. Like everything else in Photoshop, there are a slew of methods to correct this, but each of them had their weaknesses. Check out this simple - yet slightly hidden - method that you probably never knew existed.
If you like social media and manicure, you can now combine the two with NailSnaps - a new product that let you turn your Instagram photos into nail polish stickers. All you need is to snap a photo, import it to the NailSnaps app, decide what each nail will look like, and wait for a shipment.