Fashion Photography

When someone tells a photographer that “their camera must be really good,” chances are the photographer will respond with an eye roll. The debate surrounding gear verses skill in the photography world is a tired albeit consistent discussion. Let’s not kid ourselves, gear does in fact matter. However, does a photographer need top of the line equipment to produce mind-blowing images? Take a look at this collection and decide for yourself.

When you think of conceptual, high-fashion photo shoots, you imagine big budgets. Turns out, couture shoot concepts don’t have to cost more than $100. Professional photographer Amanda Diaz is demonstrating how to do just that right now during her CreativeLive class aimed to help photographers concept, style, and capture stunning images on a true DIY budget.

There is one thing that constantly keeps cropping up in both my own work, and in the work of others I see around me. I've worked with more and more photographers and videographers lately who just shoot with a single zoom for most of what they do. So many people I see seem to be producing strong work with one decent zoom. This post asks a very simple question that keeps bouncing around in my head. "Just how many lenses do we actually need?".

The music business is a brutal, cutthroat, dog-eat-dog world and I lived it for nearly 10 years. Since the age of 16, I struggled as a touring musician, surviving off nothing but cold Spaghettios and sleeping in a decade-old 8-passenger van. I was fortunate enough to explore the nation and see things that most will never see, but by the time I left the business I was completely burnt out.

I've had some pretty amazing experiences in my life. Fstoppers.com has given me incredible opportunities like meeting Bon Jovi, or riding in the first Lamborghini Aventador in America. Our international workshop last week took a year of planning and insane amounts of stress. On top of it all, I had the flu during the entire week. Even still, last week was the most rewarding week of my life.

It was something I’d been thinking about for a while. Casually admiring others and how they went about it so naturally. Watching from afar, admiring the differences between them and me and wondering if there every was going to be a day when I was comfortable enough to do it myself. The more I watched, the more interested I became. Soon, I began visiting websites, looking at the photos and day dreaming what it would be like when I had the nerve to do it myself.

The whole idea of what a camera strap should look like and how it should perform changed when the MoneyMaker hit the scene just a few years back. Gone were the days of tactical black nylon. A new era of stylish form and function began when Tulsa, Oklahoma based wedding photographer turned entrepreneur Matthew Swaggart founded HoldFast – a luxury line of leather camera gear and accessories.

It all started with a conversation between filmmaker Justin Gustavision and I this past Friday. Justin works for Nadus Films who just released a brilliant award-winning documentary “BBoy For Life” which shows how break dancing has provided teenagers a way out of Guatemalan gang life. The film has been picked up by Starz and Discovery Channel, yet their social media presence could be considered dry, when it should be arousing a well-deserved tornado of hype.

Former Fstoppers writer and Columbus, Ohio based portrait and fashion photographer, Nick Fancher has recently been working on a series he calls Studio Anywhere in which he photographs models in their own homes. Nick's an avid strobist; meticulously lighting every shoot with a small army of speed lights. He has kindly agreed to give us a sneak peek into his lighting setups from two images in the series.

When I met Laura Grier at WPPI this year, she showcased her latest editorial fashion shoot with a behind the scenes video.  It isn't everyday you get a backstage look at the work and creativity that goes into this type of photo-shoot. Not only are the photos incredible, but the designs and creations showcased on the models are one of a kind. Truly an inspiring piece.

When each of us picks up our camera, whether it be for the first time or the ten-thousandth time, our finished work is a product of everything which has inspired us. Everything we've seen, everything we've done, everything we've learned and grown from can be seen in our work in at least some small part. That's why, I believe, it's important to not only look back at our work on a regular basis with an eye critical to how technically proficient we've become, but to look back at our work from an influence-based standpoint to see how much of ourselves we can find into our work.

I always tether. Whether it's for a client or fashion editorial, the CamRanger has played a very important role in capturing rock solid images. But, before the wonderful technology of wireless tethering came into the picture, I always tethered to a workstation. However, that came with the annoyance of a long tether cable dangling off your camera. I always felt the sense of being trapped or held back from moving freely, I was always concerned and it was always a distraction.

About four years ago - or about a month or so after I picked up a camera and decided I was a photographer - I thought it would be in my best interest to start up a Facebook Fan Page (as they were called back then). I assumed that because a few friends were liking the random collection of photos that I was posting to my personal Facebook page, strangers - and eventually clients - would find my Fan Page, like it, and then money and fame would come rolling in.

Although it would seem like common sense, proper motivation is key toward not only getting things done, but getting things done well. This is true in any creative field and this is especially true, it seems, in the over-saturated everybody-with-a-camera-is-a-photographer world we live in.

I’m a bit of a dreamer. I’m also a huge aviation geek, and I often catch myself browsing the web at 2am looking up articles on aviation and aviation history. So when I found Anthony Toth and learned more about his life’s work, I knew that I had my next personal photography project in mind. As I'm mostly an architectural photographer, I got bored of waiting around for an airline to hire me to photograph their next ad campaign, so I decided to hire myself into my dream gig.

Yes, Terry Richardson is making the headlines AGAIN. But this time, he seems to have outdone himself from the last few times we have wrote about him. According to Jezebel.com, model Emma Appleton shared a screenshot of a message from Terry Richardson which was offering her a chance to have a featured Vogue shoot in exchange for sex. 

Zoom, focus, spray and pray. That seems to be the M.O. of many photographers who shoot runway. I admit, I was one of those photographers. The one who scours through thousands of images at the end of the night, wishing they had shot more strategically. And, after two hours of culling, flagging three images per look, they’d be lucky if only one was tack sharp. After many shows, I’d criticize my every move and would long for a time machine to do it all over again.

A while ago I wrote an article summarizing some of the key tools which are required when shooting apparel for commercial clients. That article served it's purpose to demonstrate the vast number of supporting tools we use on a daily basis, but the magic really happens when we roll out the lights. Today I would like to show you some of the considerations you need to take when lighting clothing for your clients.

Even the best photographers need inspiration. 500px is a beautiful playground for some of the best photographers in the industry, and also one of the most powerful tools for motivation. There’s no sifting through rubbish to find quality work in your feed, which is often a problem with various social media platforms, like Facebook. Here's a list of photographers and their mind-blowing work in 4 different genres you MUST be following.

Getting it right in camera is one of the most important steps to achieving a great photograph, but color grading is what can really take your work to entirely new level. It has taken me nearly 2 years to find the right process and perfect combination to obtain the right look. And, over the course of my time writing for Fstoppers, I've been asked dozens of times about the coloring and process behind my imagery. Well, I've finally broken it all down in one quick tutorial.

In the competitive world of social media experiments it seems companies are coming up with all sorts of tactics to build brand loyalty and interaction. Fashion designer Marc Jacobs is no stranger to the social media game. Earlier this year Marc Jacobs launched a pop-up shop that would trade free gifts in exchange for your tweets, likes, follows, and instagram pictures. Now Marc Jacobs is back with a new proposition. Tag your picture with the handle #CastMeMarc and you could be the new face of Marc by Marc Jacobs.

As photographers we face challenges day in and day out, but one of the toughest facets of the job is posing our subject. Regardless of experience, when a model steps in front of your lens for the first time he or she will expect some direction. It’s up to you to give that proper guidance, otherwise your images will just come up short.

Merely two years ago, Stanislav picked up his first camera: a Lumix G3 for $600. From that point forward his inspirational journey began. The majority of his mind-blowing work was taken in his attic using friends as models. Now he is known as Sean Archer - a natural light photographer who specializes in female portraits. His work is proof that it’s not about gear. It’s about the photographer; it's about the vision of the artist.

In recent years Photoshop has garnered more negative attention than any other platform that is utilized for image manipulation. Photoshop can be used to create unnatural product resulting in unrealistic expectations. As photographers and retouchers, we have the power to control what the media perceives as attractive.

Aaron Nace from Phlearn released a great video yesterday which highlights his technique into removing unwanted and distracting objects off of an image. In this case, he decided it was best to remove a bra strap off of the model in the photo using the spot healing brush in Photoshop.

When we first start out on any sort of endeavor, be it creative or otherwise, we all most likely begin same way: a head full of ideas, but a distinct lack of understanding and experience of how to achieve them. Over time, through the benevolence of others, and many hours of Youtube tutorials, our ability catches up and we reach the place where creativity meets experience

Here at Fstoppers, our goal is to hire some of the very best photographers and educators in the industry to provide some insight on how they work, and what they've learned within the industry they're a part of.  Recent Fstoppers Writer and Lifestyle Photographer John Schell recently met with Framed Network to show them, and us, what it's like to work on one of his photo shoots.

Sharpening is a mystery to many, some do it well and others don't. There are quite a few methods to sharpen an image including the use of a High Pass Filter, Unsharp Mask, Smart Sharpen and Camera Shake Removal in Adobe Photoshop CC. However, it’s similar to hearing nails on a chalkboard when I see an image that is over sharpened. I'm no saint, I'm certainly guilty of cranking Unsharp Mask, I just never found the right solution. Until now.

We live in a time where photographers and filmmakers must combine powers to be competitive in todays advertising market. Recently a huge fashion client approached our production company to capture concurrent motion and still ad campaigns with supermodel Lily Aldridge, but we had to do it all in under 10 hours with 2 complete hair and makeup changes and 12+ outfits. Advertising creatives today need to be able to shoot stellar visual content and assemble bulletproof productions.

Bokehliscious photos. That is the ultimate goal for any photographer no matter the experience level. When "bokeh" is mentioned, the first thing that comes to mind is the lens and the aperture. Although both play vital roles in bokeh, there are a few key elements that play an even more important role in achieving the finest milkyness in a photo. These requisites aren’t often discussed or even seen as necessary.

I've been there, standing in the middle of a field on a hot day with a scorching sun, mulling back and forth on how to capture a quality shot. In the back of my mind, I'm wishing for some cloud cover or an overcast sky to magically move in. A commercial client or art director doesn't care what time it is, they just want the right image. It’s up to you to capture that image with the weather Mother Nature has dealt.

About 5 years ago, when I was still in my Photography college in Australia, our teachers would regularly introduce us to the new and noteworthy Australian photographers' and digital artists' work. Among others there was one artist, whose work really grabbed my attention and I have been watching her growth and success ever since.

I'm guilty. As a commercial and fashion editorial photographer as well as a writer for Fstoppers, I love lighting, bokeh, rigging, and all technicalities involved with cinematography and photography. For many months, content fell second to setup. From my experience, there are three types of photographers: those that confide in instinct and sunlight, those that rely on post processing, and those that excel at artificial lighting and formalities.

When retouching in Photoshop, there are many different ways to achieve the same thing. Personally, I've always struggled to find the best method to remove shadows under the eyes. Like everything else in Photoshop, there are a slew of methods to correct this, but each of them had their weaknesses. Check out this simple - yet slightly hidden - method that you probably never knew existed. 

If you like social media and manicure, you can now combine the two with NailSnaps - a new product that let you turn your Instagram photos into nail polish stickers. All you need is to snap a photo, import it to the NailSnaps app, decide what each nail will look like, and wait for a shipment.

Creative clients and photographers love shooting on white. Whether it be seamless paper, foam core board or a cyclorama wall. I’m not sure if it’s the simplicity and absence of color or it just creates such clear contrast for eye popping subject matter. Yes, it's versatile and can go dark with less fall off but frankly, I've always found white somewhat boring.

The GlamSquad is a new app that has nothing to do with photography; it's not even related to retouching or filters. But it can help you on your photo shoots. How? Simple - the GlamSquad app is the 'Uber' of Hairstylists. Need a hairstylist for a simple fix for your model/subject right before your photo shoot? Just pick one of the 10 hair styles available, choose your preferred time (even within 1 hour) and pay. Your professional hairstylist will arrive at your location and do his/her magic.

Some may say it’s quite the phenomenon. I only shoot commercial and editorial fashion and I seem to make a living out of it without shooting weddings, families, babies or seniors. I don’t live in New York, Chicago or Los Angeles and I don’t travel like George Clooney in the film “Up In The Air.” The number one question I’m asked on a daily basis: “Clay, how do I get more paying clients?”

Day in and day out I see images that raise the question; what is the photographer truly trying to convey in the photograph? In fashion photography, editorial story-telling is commonplace, but you must have a strong foundation for that to manifest properly in your image. Forget the lighting, focus or pose, first you need to question the frame.

I’ve just watched one of the best fashion shorts I’ve seen in months. It combines gorgeous color, cinematography, camera movement and Hitchcock-styled, film noir sensibility beautifully. Interestingly, after speaking to one of the directors, regardless of budget or what we’re shooting, there are real gems to be gleaned from their experiences. Read on for the full scoop. 

Flawless models and perfect-looking celebrities are all around us. We see their perfect bodies on magazine covers and their smooth skin on ads and billboards. Girls today grow up having a distorted view on what 'Beauty' really is, and many of them aspire to look like the photoshopped version of the famous people they love - flawless and perfect. Check out this video of 'real' women react to being photoshopped into cover girls with flawless bodies and perfect skin, the way they always wanted to look like.

It's no secret that we creatives are often introverted, or simply don't know the first thing about self-promotion. Thus there are thousands and thousands of brilliant talents out there that very few have discovered. I have been on a mission of finding such gems and helping them expose their work to the worldwide online photography and digital imagery communities. And today I would like to share some beautiful and fun images and inspiration from Spain with you.

If you are a lifestyle photographer one of your jobs is to make your images look natural- not stiff, not awkward, and definitely not staged. Your audience should see your images as moments that were going to happen regardless of whether or not you were there to capture it. The imagery that Roxy uses in their advertising is a spot-on example of this. Their photographic brand is made up of images of surfer girls living their carefree, summer lifestyle. Each image is a moment.

No matter where you are in your photographic journey, one thing is certain:  you need to know how to manipulate light.  The team over at Monte Zucker  Education have put together an interesting speed light tour featuring pro Canon shooters Bob Davis and Stephen Eastwood.  The Need Light? Speedlite! Tour starts March 9th and hits 32 cities throughout the US.  If you have never used off camera lighting or are looking for unique ways to add excitement to your photographs, this workshop is definitely worth checking out.

Even if you don't recall the name Dixie Dixon I bet you will recognize her images. Over the past few years Dixie has been taking the fashion industry by storm and we are excited that her first major workshop will be taking place at Fstoppers Workshop Atlantis in the Bahamas this year.

Photographers and artists alike are extremely passionate people. With strict deadlines and hectic schedules, we all have the tendency to jump the gun and act or open our mouth before taking a step back from the situation. There is one word which you will be hearing a lot throughout this article. It is a trait at the core of what we do and it’s very much a necessary virtue: patience.

When I first picked up a DSLR and got a taste of artificial lighting, I loved shooting in darkness. I felt like I could control light a lot easier without having to fight the ambiance of a location or sun. Using an array of speedlights, I would light the location and subject how I wanted. Sometimes, that included putting speedlights in lamps or mounting them in the background. Eventually, that style took a sharp 180 degree turn, now I love using natural light in my favor to create a dramatic portrait.

Anyone interested in fashion photography owes it to his or herself to watch this documentary. In the 1960s, three photographers dominated the British fashion scene - David Bailey, Terence Donovan and Brian Duffy. "DUFFY: The Man Who Shot the Sixties" is a fantastic film that follows the rise, the (literal) flameout and the comeback of an iconic photographer.

Sometimes tattoos can add a lot to the character and the general feeling of your images. The problem is most models you'll work with wont have any tattoos, or won't have the type of tattoo you would like to have in the image. In this 15 minute video tutorial you can learn how to add any tattoo to your subject in Photoshop, and make it look real. The techniques used in this tutorial are very useful for many other uses, so if tattoos are not your thing, it's still a great video to learn from.

My photographer-friend from Moscow Aleksey Dovgulya is visiting me in Los Angeles right now. We went to the same high school, but only met in 2008 after I got into photography. While I was studying in Australia Aleksey built an impressive list of commercial clients in Russia. In the past few years he has photographed for major brands such as Rolls-Royce, Renault, BMW, Schwartzkopf & Henkel, Benetton, Vogue, Christian Louboutin, and the list goes on and on.