Fashion Photography

Fashion photography is a collaboration — between photographer, stylist, model, makeup artist, and art director — and managing that collaboration while also making strong images is its own skill. This section covers fashion photography from both a technical and a professional angle, including lighting for fashion, directing models, working with creative teams, and the path to building a career in a competitive industry.

Dramatic Beauty Portrait Tutorial Part 1: Complete Lighting Setup and Gear List

This is Part 1 in what will be an 8 part series for a dramatic beauty portrait. In the series of tutorials, we will go through everything from the gear used, to the lighting setups, and all the way through the complete retouching process. In Part 1, I will breakdown my gear list used for the shoot and I will thoroughly go through my lighting setup.

Why Shooting 'Sexy' as a Subject Is Making Your Photography Forgettable

The critical value created when shooting a great portrait is tied to building impact that lasts. Psychologically, humans have evolved to take notice of sexually attractive people, focus on them briefly, then completely forget. This phenomena helps maximize genetic quality in a population but can also have an impact on how viewers remember your sexy photos. 

6 Ways to Rock Your Next Client Meeting

When building a successful photography business, there is no aspect more crucial than a client meeting. This is your chance to represent the very best of your brand, while putting a face to the person behind the camera. For many photographers, the decisive face-to-face meeting can be an intimidating challenge.

Watch How Photoshop Manufactures Beauty in 90 Seconds

This ingenious video has gone viral as the true level of photoshopping to manufactures 'beauty' is exposed. In this clip, we see 6 hours of photoshopping sped up to fit into a 90 second clip. All of these hours of work has gone into creating just one perfected image of a model. 

There's You, and There's Your Social Media You

Who are you? Ok, now who are you? You know that name you've decided to call yourself and now have x amount of people calling you that? How often have you stopped to think about how important your social media name — your brand — is? It's something that, many times, I myself have come to revamp, change the style of, market differently, and so on. 

Building a Creative Team for High-Impact Fashion Images

The creation of a successful fashion image is often a team effort. Aside from the model and the photographer, the contributions of a talented creative team can elevate your fashion photography from good to great. In this article, we will review the key members of a creative team, and how you can cultivate a reliable crew. 

5 Lighting Setups For Shooting in Direct Sunlight

Shooting in harsh sunlight is always a challenge. Recently I shot a test while out on a trip in Los Angeles. Due to scheduling we had to start shooting around 4 p.m., so we were dealing with hard sunlight. In this post we will look at five different setups you can use to shoot in and manipulate these less than ideal lighting conditions.

Beating the Crop Factor

When you are shooting for magazine publication (outside of the medium format realm), one thing you always have to consider is the aspect ratio of your images.

Start to Finish Fashion Editorial Retouching: Part 1

Post-Production and Retouching is just as much an integral part of creating a great image or series of images as pre-production and the actual shoot, especially when you are shooting for a client and not just for yourself. Each genre of imagery, advertising, beauty, fashion, etc. has a slightly different set of rules and parameters when it comes to retouching.

A Love for Adapted Lenses Leads One Photographer on a Journey to a Slower Pace

If you're in the photography game, either professionally or passionately, you've undoubtedly been overcome by the tingly, musing desire to buy some new gear that maybe you didn't need. You know, the stuff that clicks and shines and makes you dream of meandering the streets of New Delhi or the Highlands of Scotland on a golden, breezy morning.

Editorial Fashion Shoot: A Complete Gear List

I will soon be releasing a start-to-finish retouching tutorial video here at Fstoppers on my most recent fashion editorial photoshoot. But before I do, I wanted to start warming our readers up with a complete gear list.

Matthew Jordan Smith Discusses a Long Fashion Career and Tyra Banks’ ANTM

When a fashion photographer travels between both coasts of the U.S., shoots assignments in the Caribbean islands, and spans the continents of Europe and Asia for work, it’s safe to say he’s “made it.” Living through those experiences when the stakes are so high prepares you for anything – and that’s experience from which we are all lucky to learn. 

Fashion Photography And The Sound of Music

During the course of my 28-year photo career I’ve learned a lot from simply watching great movies, but watching great movies alone isn’t enough. You have to practice once you’ve been exposed to new information. We all love watching movies, and today I’d like to share an exercise you can do after watching a classic movie to become a better photographer. 

10 Things I Learned From Interviewing Fashion Photographer Matthew Jordan Smith

Matthew Jordan Smith has gained a reputation as one of the industry's top fashion photographers and also as one of the leading photography educators. Those of us who have seen Smith teaching or in interviews have been left with the same impression: he is a photographer and instructor that is forthcoming, sincere, and passionate.

No Sun, No Problem: How to Create Natural Looking Sun Flare

Warm smiles and serene sun flares seem to be landing on the shoulders of portraits all over the internet nowadays. Complimented with beautiful bokeh from a shallow depth of field, the allure of a sun-kissed image image is easy to see. What happens when mother nature doesn't seem to be on your side?

5 Habits To Avoid On A Portrait Session

There are dozens of "How To" articles when it comes to portrait photography. Very few, if any, focus on things to avoid. With these quick tips you can steer clear of unwanted experiences and take your portraits to the next level. Here's a list that the professionals in the industry never share with you. 

 

Saving A Bad Retouch | Recovering Texture and Tone From an Overdone Retouch

Knowing when to stop is the hardest lesson to learn for those new to retouching. In this tutorial we will look at how to recover lost texture and over smoothed skin tones, even when your file has been flattened. In this image the texture has been over retouched resulting in a significant loss in the skin texture. The transitions between skin tones have also been slightly overdone.

Gradient Map For Perfect Skin Color

When retouching, it is not rare to come across color problems on a model’s skin. Whether it is from a sun tan, dodge & burn, spots or skin discoloration issues, it can be really painful to treat it in post.

Is Flixel Ushering In A New Era For Photography?

We’ve heard plenty about the death of the humble photo as video proliferates. But photography is still far more accessible than video, often because video editing is still so time intensive. Instagram introduced video more than a year ago yet it is still predominantly a platform for sharing still photographs.

Mark Seliger's Oscar Party Portraits for Vanity Fair

Vanity Fair is taking to Instagram to show off Mark Seliger’s celebrity portraits from the Oscars last night. While you may not have watched the award show in its entirety, or at all, the shots are worth taking a peek at.

Five Things Every Model Should Do Before a Shoot

When working with models, photographers often expect someone with perfect skin and a great physique. In reality, this is not always the case. Some models have no idea how to get ready for a shoot, and that can be really annoying -- especially in post production, as it might add a lot of retouching time!  

Understanding Makeup to Become a Better Photographer

We often hear how much makeup can impact the final result of a photo shoot. It can either make or break a picture depending on its quality. A great makeup artist can save you tons of time in post while a bad one will add many hours to your job. However, working with a great makeup artist doesn't necessarily mean you will get what you need.

What Your Mom Never Taught You About Natural Light

When taking portraits with natural light, often times, there is one key aspect that is overlooked. This facet of naturally lit photos is far more important than things like shooting at a specific time of day. Before diving into what makes a naturally lit photo a spectacular one, it is important to know and understand the difference between artificial lighting and using natural light. 

Easy Method to Choose the Right Light Modifiers for Your Photography

One of the most intimidating things to learn when it comes to lighting is how to choose the right light modifiers. There are countless umbrellas, softboxes, octaboxes, stripboxes, and beauty dishes offered. All these contraptions help shape the way light spreads in different ways, and the appearance of the people and objects we photograph will be affected by this.

Unique Beauty - Lighting On Water

As a photographer, my skill set is constantly put to the test. In most cases, I’m handed an idea on a slab of wood and the mission is to hand that idea translated to a tangible artifact back to my client on a silver platter. It’s never an easy process, but it’s a part of my job.

How to Build Your Fashion Portfolio on a Budget

Building a quality portfolio can be an expensive endeavor, especially if you don't budget and carefully consider your costs. Putting together professional quality shoots on a budget can be challenging.

Nigel Barker Tackles the Controversy of Digital Retouching

Digital retouching is a touchy subject. Many see it as virtual plastic surgery, a dishonest concealment of the person’s true self — creating an unrealistic standard of beauty. Others view it as a means of helping a person look their best, or to achieve an artistic vision. Either way, there doesn’t seem to be much sign that this trend is about to change.

Ellen Von Unwerth Captures the Golden Globes with a Simple Photo Booth

This past Sunday the Hollywood elite gathered at the Beverly Hilton Hotel for the 72nd annual Golden Globe awards. Many of us can only dream of what it would be like to take the stage in front of such a large number of A-list celebrities to accept one of those golden globes, or what it would be like walking off the stage with one in hand.

Justin Bieber Supposed Major Photoshop Treatment in Latest Calvin Klein Ad Appears to Be Fake

Justin Bieber is no stranger to the being in the media, whether it’s for any of his numerous tasteless stunts or even his interactions with photographers. This time it’s his most recent photoshoot for Calvin Klein that has the celebrity blogs buzzing, where an allegedly leaked, unedited photo shows major differences in muscle mass and body hair among other altered features.

Is It Possible To Produce High End Video With A $600 Point & Shoot?

If you’d asked me this question last week, I would have said no. What a difference a few days makes. Ruslan Pelykh, a New York City-based videographer and photographer, is creating outstanding video with a Leica D Lux 6, a 10 megapixel, $600 point and shoot. This post is a kick up the butt for anyone hanging on for a piece of gear as being the reason they can’t create with what they have.

Preparing and Packing A Portable Studio Efficiently

When people walk through my living room studio, they are puzzled that I do not own or rent a permanent studio space. What many do not know is that when I’m contracted for a commercial assignment, about 80% of the time I must travel to a location or shot at the client’s home base. And, in many cases that requires transporting several 9 foot seamless backdrops and a whole lot of equipment.

BTS: Mario Testino Photographs the Entirety of Vogue China's 100th Issue

Last year, Vogue China approached Mario Testino to be the sole photographer for their 100th issue, a task which the legendary fashion photographer took to with great relish. Recently, Testino released the making-of video that documents the work that went into this issue.

Fashion Photographer Lara Jade Takes On the DigitalRev Cheap Camera Challenge

Long time watchers of DigitalRev on YouTube will be all too familiar with the awesome series Pro 'Tog, Cheap Camera which airs only a couple times a year. For the uninitiated, as the title suggests, in this series world-class professional photographers leave their high-end gear at home and show what they can do with the most basic equipment imaginable.

Joel Grimes Shows How to Create Super Soft Images with One Light

For many, the 7’ parabolic umbrella seems like a one-trick pony. The textbook move of sandwiching the camera between the subject and the light for an edgy, high-key look is quickly growing old. In this video, commercial photographer Joel Grimes shows a different way of using the 7’ parabolic to create soft, high-key images best suited for beauty photography. 

A Natural Light Tip That Will Have Strobists Selling Their Lights

One of the most noticeable differences between portraits taken outside using natural light as opposed to artificial light is the background. Images using artificial light tend to have darker backgrounds. This is crucial in catching the eye of the viewer and allows him or her to focus on the subject. This article is a guide in achieving this look using natural light only. 

Transform Your Living Room Into A Practical Studio And Making It Work

I guess I’ve always been different; I’ve never really yearned for a big studio space. As a freelance photographer, the majority of my clients require that I come to their location and shoot on-site. I have a strict organizational-mobile system to transport all my equipment which includes over 8 strobes, 2 scrims and a plethora of staging props and modifiers.

Von Wong Takes Over a Cave in Germany, and the Results Are Beautiful

Benjamin Von Wong is known for his daring, and sometimes dangerous, photo shoots. Whether it be chaining a model to a shipwreck or lighting massive amounts of fire next to 3 million dollars worth of sports cars, no idea is too crazy. In fact, the more crazy, the more creative Von Wong can be. But not every photo shoot that Von Wong creates is dangerous... to the people at least.

20 Photographers Growth in Post-Processing

People often forget that all successful photographers started from the bottom. This knowledge should be an aspiring photographer's motivation that fuels every action and re-touch. Each person has the ability to exceed beyond expectations; to set goals and reach them. In the future, you may look back at your work with embarrassment.

Bazaar Magazine Fashion Editorial Shot Entirely On Film

These days it's hard to come by a fashion shoot that's not shot with a digital camera. That's why when Fstoppers discovered on a Facebook Film Shooters group that Indonesian based photographers Wirawan Sanjaya and partner Gaillard Mathieu had convinced the editors at Bazaar Magazine to allow him to shoot the entire editorial on film, we just had to r

Getting The Most Out Of Your Modifiers

Artificial lighting can be overwhelming, there are thousands of options to modify one single light source and there are dozens of companies that claim they have the best product and best bang for your buck.

Hairlapse: 100 Years of Beauty in 1 Minute

Have you ever wondered what fashion trends will be in style, let’s say 20 years from now? Well some say the best way to predict the future is to look at the past, and this video does exactly that. "100 Years of Beauty in 1 Minute" illustrates hair and makeup styles from each decade, starting at 1910 straight through to 2010. 

Why It’s Still Important to Shoot In Black And White

I’ve just read a comment from a photographer who said it’s time to stop shooting in black and white. He claimed we don’t see the world in black and white and it was something only done in the past due to the limitations at the time and it’s time to move on.

Treasure Chest Of Unpublished, Eighty Year Old Edward Steichen Portraits Unearthed

You never know what’s going to happen in New York. Last week, photographic gold was struck in Times Square in the deep cavernous archives inside the Conde Nast building. Two thousand prints shot by Edward Steichen, one of 20th Century’s most influential photographers, were found after lying hidden for over eighty years.

Why Polaroids Are Still The Gold Standard For Model Agencies

Our generation has witnessed the death and rebirth of Polaroid Instant Film; yet it is interesting to note that most model agencies have always preferred the format as a staple facet in portfolios. From the model's perspective the idea of a harshly lit and un-editable image is less than ideal.

Boudoir Photography - What Exactly Is It And How Do You Approach It?

If you’ve been following the photography industry in recent years, there’s no doubt that the term ‘boudoir’ has entered your lexicon at one point or another. While the century-old niche has enjoyed renewed momentum as of late, there are many more different groups of people that seem to be losing their inhibitions today than upper-class exhibitionists of the early 1900s.