Fashion Photography

When I saw this wedding shoot I was stunned into silence for a few moments. I really didn't know what to think of it! In my mind, when I think of wedding photography, I think of a world of immaculate white dresses, expensive shoes, thoughtful furnishings and of course, smiling wedding couples and their guests.

When building a successful photography business, there is no aspect more crucial than a client meeting. This is your chance to represent the very best of your brand, while putting a face to the person behind the camera. For many photographers, the decisive face-to-face meeting can be an intimidating challenge. For others, it is their opportunity to shine and demonstrate how personable they are. Whether your are a wedding photographer or a commercial photographer, there are many techniques that can make your meeting a success.

This ingenious video has gone viral as the true level of photoshopping to manufactures 'beauty' is exposed. In this clip, we see 6 hours of photoshopping sped up to fit into a 90 second clip. All of these hours of work has gone into creating just one perfected image of a model.

Who are you? Ok, now who are you? You know that name you've decided to call yourself and now have x amount of people calling you that? How often have you stopped to think about how important your social media name — your brand — is? It's something that, many times, I myself have come to revamp, change the style of, market differently, and so on.

The creation of a successful fashion image is often a team effort. Aside from the model and the photographer, the contributions of a talented creative team can elevate your fashion photography from good to great. In this article, we will review the key members of a creative team, and how you can cultivate a reliable crew.

Shooting in harsh sunlight is always a challenge. Recently I shot a test while out on a trip in Los Angeles. Due to scheduling we had to start shooting around 4 p.m., so we were dealing with hard sunlight. In this post we will look at five different setups you can use to shoot in and manipulate these less than ideal lighting conditions. In a previous post, I showed how to quickly scrim hard lighting. In this quick tutorial we will look five different ways to light while in the same environment and conditions in order to alter the look of our image.

When you are shooting for magazine publication (outside of the medium format realm), one thing you always have to consider is the aspect ratio of your images. Paper sizes, in most cases, do not match up to image size, so there are crop variables you have to constantly keep in mind -- especially for editorials where there will be titles, typography or article copy on the page as well.

Post-Production and Retouching is just as much an integral part of creating a great image or series of images as pre-production and the actual shoot, especially when you are shooting for a client and not just for yourself. Each genre of imagery, advertising, beauty, fashion, etc. has a slightly different set of rules and parameters when it comes to retouching. In this tutorial we will look at the complete start to finish of a fashion editorial image. Last week I posted the complete gear list for this exact shoot. This week we will look at the first part of retouching, including cleaning up our white seamless and correcting distractions in our image.

Dana Pennington is a Los Angeles-based Fashion photographer. He recently moved to become a permanent resident in Los Angeles, from his home town Denver, Colorado. I had the chance to sit down with Pennington during my first trip to L.A., over the past weekend, and talk to him about his journey into the fashion photography industry.

If you're in the photography game, either professionally or passionately, you've undoubtedly been overcome by the tingly, musing desire to buy some new gear that maybe you didn't need. You know, the stuff that clicks and shines and makes you dream of meandering the streets of New Delhi or the Highlands of Scotland on a golden, breezy morning.

I will soon be releasing a start-to-finish retouching tutorial video here at Fstoppers on my most recent fashion editorial photoshoot. But before I do, I wanted to start warming our readers up with a complete gear list. In this article, I share with you everything I used on my shoot, the breakdown of costs, and where to find all the gear and extras: from the Profoto Strobe all the way down to the gaffer tape.

When a fashion photographer travels between both coasts of the U.S., shoots assignments in the Caribbean islands, and spans the continents of Europe and Asia for work, it’s safe to say he’s “made it.” Living through those experiences when the stakes are so high prepares you for anything – and that’s experience from which we are all lucky to learn.

During the course of my 28-year photo career I’ve learned a lot from simply watching great movies, but watching great movies alone isn’t enough. You have to practice once you’ve been exposed to new information. We all love watching movies, and today I’d like to share an exercise you can do after watching a classic movie to become a better photographer.

Matthew Jordan Smith has gained a reputation as one of the industry's top fashion photographers and also as one of the leading photography educators. Those of us who have seen Smith teaching or in interviews have been left with the same impression: he is a photographer and instructor that is forthcoming, sincere, and passionate. My experience in interviewing him proved all of these to be correct. Smith was both very candid and insightful, and here are 10 takeaways from my interview.

Warm smiles and serene sun flares seem to be landing on the shoulders of portraits all over the internet nowadays. Complimented with beautiful bokeh from a shallow depth of field, the allure of a sun-kissed image image is easy to see. What happens when mother nature doesn't seem to be on your side? In this article, I am going to show you how to master "faking" sun flare. 

There are dozens of "How To" articles when it comes to portrait photography. Very few, if any, focus on things to avoid. With these quick tips you can steer clear of unwanted experiences and take your portraits to the next level. Here's a list that the professionals in the industry never share with you.

Knowing when to stop is the hardest lesson to learn for those new to retouching. In this tutorial we will look at how to recover lost texture and over smoothed skin tones, even when your file has been flattened. In this image the texture has been over retouched resulting in a significant loss in the skin texture. The transitions between skin tones have also been slightly overdone.

When retouching, it is not rare to come across color problems on a model’s skin. Whether it is from a sun tan, dodge & burn, spots or skin discoloration issues, it can be really painful to treat it in post. Despite being all about having it right in camera and doing as little as possible in post, there is an easy way to correct this in Photoshop -- a method that is going to make your makeup artist want to stop correcting redness, yellowness or under-eye bags. It is so easy to use you are going to wonder why you did not think of it earlier!

We’ve heard plenty about the death of the humble photo as video proliferates. But photography is still far more accessible than video, often because video editing is still so time intensive. Instagram introduced video more than a year ago yet it is still predominantly a platform for sharing still photographs. But all that could be about to change. Last month I shot video as Flixel partnered with Lindsay Adler and saw something very interesting take place that got me thinking - could we be about to usher in a completely new era for photography?

Anyone who is interested in portrait, fashion or/and beauty retouching knows how wonderful the Dodge & Burn technique is for skin retouching. We have talked about various methods and the fundamental knowledge of light and shadow rendering in 2-dimensional art before, and I would like to offer you yet another important piece of the D&B puzzle - the brush settings in Photoshop, which will help you achieve greater results when using this technique.

Vanity Fair is taking to Instagram to show off Mark Seliger’s celebrity portraits from the Oscars last night. While you may not have watched the award show in its entirety, or at all, the shots are worth taking a peek at. Vanity Fair has been uploading a bunch of images from the likes of Steve Martin to Lady Gaga since last night, there is even a neat time-lapse of the team building the studio for Seliger.

When working with models, photographers often expect someone with perfect skin and a great physique. In reality, this is not always the case. Some models have no idea how to get ready for a shoot, and that can be really annoying -- especially in post production, as it might add a lot of retouching time! 

We often hear how much makeup can impact the final result of a photo shoot. It can either make or break a picture depending on its quality. A great makeup artist can save you tons of time in post while a bad one will add many hours to your job. However, working with a great makeup artist doesn't necessarily mean you will get what you need. If you cannot communicate properly, his work might not suit you, and neither will the resulting pictures. Educating yourself on some of the makeup basics can save you from this kind of situation.

When taking portraits with natural light, often times, there is one key aspect that is overlooked. This facet of naturally lit photos is far more important than things like shooting at a specific time of day. Before diving into what makes a naturally lit photo a spectacular one, it is important to know and understand the difference between artificial lighting and using natural light.

One of the most intimidating things to learn when it comes to lighting is how to choose the right light modifiers. There are countless umbrellas, softboxes, octaboxes, stripboxes, and beauty dishes offered. All these contraptions help shape the way light spreads in different ways, and the appearance of the people and objects we photograph will be affected by this. The decision can be crippling. Thankfully there is an easy way to choose, and it’s all about understanding the language of light.

As a photographer, my skill set is constantly put to the test. In most cases, I’m handed an idea on a slab of wood and the mission is to hand that idea translated to a tangible artifact back to my client on a silver platter. It’s never an easy process, but it’s a part of my job.

Building a quality portfolio can be an expensive endeavor, especially if you don't budget and carefully consider your costs. Putting together professional quality shoots on a budget can be challenging. After experiencing some of the wide variations in cost for things like models, makeup artists, and the other essential pieces of a shoot, I wanted share my experiences and lessons learned the hard way.

Digital retouching is a touchy subject. Many see it as virtual plastic surgery, a dishonest concealment of the person’s true self — creating an unrealistic standard of beauty. Others view it as a means of helping a person look their best, or to achieve an artistic vision. Either way, there doesn’t seem to be much sign that this trend is about to change. Countless articles have been dedicated to this debate, but it is not every day that we hear a famous photographer weigh in on this issue. In this video, fashion photographer and past judge of America’s Next Top Model, Nigel Barker steps up to defend this form of image manipulation with some interesting justifications.

This past Sunday the Hollywood elite gathered at the Beverly Hilton Hotel for the 72nd annual Golden Globe awards. Many of us can only dream of what it would be like to take the stage in front of such a large number of A-list celebrities to accept one of those golden globes, or what it would be like walking off the stage with one in hand. Well now, thanks to acclaimed fashion photographer Ellen von Unwerth, we get a taste of what that experience is like.

Justin Bieber is no stranger to the being in the media, whether it’s for any of his numerous tasteless stunts or even his interactions with photographers. This time it’s his most recent photoshoot for Calvin Klein that has the celebrity blogs buzzing, where an allegedly leaked, unedited photo shows major differences in muscle mass and body hair among other altered features. However, the question still remains: is it real?

If you’d asked me this question last week, I would have said no. What a difference a few days makes. Ruslan Pelykh, a New York City-based videographer and photographer, is creating outstanding video with a Leica D Lux 6, a 10 megapixel, $600 point and shoot. This post is a kick up the butt for anyone hanging on for a piece of gear as being the reason they can’t create with what they have. Welcome to creating more, with less.

When people walk through my living room studio, they are puzzled that I do not own or rent a permanent studio space. What many do not know is that when I’m contracted for a commercial assignment, about 80% of the time I must travel to a location or shot at the client’s home base. And, in many cases that requires transporting several 9 foot seamless backdrops and a whole lot of equipment. I don’t have a giant bus to haul all of my studio gear, so it’s been a trying experience to find the right tools to efficiently pack and tote my mobile studio.

Last year, Vogue China approached Mario Testino to be the sole photographer for their 100th issue, a task which the legendary fashion photographer took to with great relish. Recently, Testino released the making-of video that documents the work that went into this issue. This is not one of those annoying fashion videos that is over in thirty seconds after bombarding you with bad techno music and flashy editing. Instead, this feature offers some excellent insights into how Vogue develop their concepts, as well as behind-the-scenes footage offering glimpses of how each shoot was set up.

Long time watchers of DigitalRev on YouTube will be all too familiar with the awesome series Pro 'Tog, Cheap Camera which airs only a couple times a year. For the uninitiated, as the title suggests, in this series world-class professional photographers leave their high-end gear at home and show what they can do with the most basic equipment imaginable. Previous episodes of the series include Alex Ogle, Philip Bloom, Chase Jarvis, Ben Von Wong, and Zack Arias to name a few. The newest installment features rock star fashion photographer, Lara Jade. Take a look!

For many, the 7’ parabolic umbrella seems like a one-trick pony. The textbook move of sandwiching the camera between the subject and the light for an edgy, high-key look is quickly growing old. In this video, commercial photographer Joel Grimes shows a different way of using the 7’ parabolic to create soft, high-key images best suited for beauty photography.

One of the most noticeable differences between portraits taken outside using natural light as opposed to artificial light is the background. Images using artificial light tend to have darker backgrounds. This is crucial in catching the eye of the viewer and allows him or her to focus on the subject. This article is a guide in achieving this look using natural light only.

I guess I’ve always been different; I’ve never really yearned for a big studio space. As a freelance photographer, the majority of my clients require that I come to their location and shoot on-site. I have a strict organizational-mobile system to transport all my equipment which includes over 8 strobes, 2 scrims and a plethora of staging props and modifiers. I’m asked quite often about my studio and where I shoot all these incredible portraits and dramatic fashion editorials. The answer is easy; my living room.

Everything starts from nothing. Thousands dream of being full time photographers, but knowing how to start a business - and how to grow it - are really tricky parts of a complex equation. Emily Soto today celebrates 4 years of full time professional photography. In this exclusive interview, she shares insights on how she has grown her business, as well as the struggles, hardships and rewards she's encountered along the way. If you're curious about what it takes to make it as a successful photographer today, this might just provide the answers you've been looking for.

Benjamin Von Wong is known for his daring, and sometimes dangerous, photo shoots. Whether it be chaining a model to a shipwreck or lighting massive amounts of fire next to 3 million dollars worth of sports cars, no idea is too crazy. In fact, the more crazy, the more creative Von Wong can be. But not every photo shoot that Von Wong creates is dangerous... to the people at least. Even in relatively mellow settings, Von Wong has to do something to make it more interesting. As he details in his latest blog post, sometimes you even have to have a $38,000 Mamiya Leaf Credo 80 just inches over the water to get "the shot."

People often forget that all successful photographers started from the bottom. This knowledge should be an aspiring photographer's motivation that fuels every action and re-touch. Each person has the ability to exceed beyond expectations; to set goals and reach them. In the future, you may look back at your work with embarrassment. Remembering where you started from should be a source of pride. The growth of 20 popular photographers in their retouching skills might be the greatest source of inspiration.

These days it's hard to come by a fashion shoot that's not shot with a digital camera. That's why when Fstoppers discovered on a Facebook Film Shooters group that Indonesian based photographers Wirawan Sanjaya and partner Gaillard Mathieu had convinced the editors at Bazaar Magazine to allow him to shoot the entire editorial on film, we just had to reach out! The stakes were high, but his results were stunning. 

Artificial lighting can be overwhelming, there are thousands of options to modify one single light source and there are dozens of companies that claim they have the best product and best bang for your buck. Regardless, photography equipment is expensive and I know I'd rather not waste money on a gimmick product when the same result could be achieved with just the right strobe placement or accessory.

Senegal-based photographers Omar Victor Diop and Antoine Tempé are the co-creators of [re-]Mixing Hollywood / ONOMOllywood, a photographic series which re-imagines scenes from classic films, incorporating Senegalese landscapes, culture, and fashion.

Have you ever wondered what fashion trends will be in style, let’s say 20 years from now? Well some say the best way to predict the future is to look at the past, and this video does exactly that. "100 Years of Beauty in 1 Minute" illustrates hair and makeup styles from each decade, starting at 1910 straight through to 2010.

I’ve just read a comment from a photographer who said it’s time to stop shooting in black and white. He claimed we don’t see the world in black and white and it was something only done in the past due to the limitations at the time and it’s time to move on. Here’s a number of reasons why I think it’s critical to shoot black and white from time to time, and how it can help nurture your photographic eye.

You never know what’s going to happen in New York. Last week, photographic gold was struck in Times Square in the deep cavernous archives inside the Conde Nast building. Two thousand prints shot by Edward Steichen, one of 20th Century’s most influential photographers, were found after lying hidden for over eighty years. The story behind them, and of Steichen’s rise to photographic fame and acclaim, are almost too unbelievable to be true.

Our generation has witnessed the death and rebirth of Polaroid Instant Film; yet it is interesting to note that most model agencies have always preferred the format as a staple facet in portfolios. From the model's perspective the idea of a harshly lit and un-editable image is less than ideal. However; standing in the shoes of the photographer or creative director, it is always best to have an idea what you'll really be working with. 

If you’ve been following the photography industry in recent years, there’s no doubt that the term ‘boudoir’ has entered your lexicon at one point or another. While the century-old niche has enjoyed renewed momentum as of late, there are many more different groups of people that seem to be losing their inhibitions today than upper-class exhibitionists of the early 1900s. Individuals and couples of all walks of life are seeking boudoir sessions and it’s becoming an increasingly lucrative business. But what exactly is it? And how do you do it?

Many people will avoid picking up a camera because they think they don’t have an eye for photography. Contrary to popular belief, it doesn’t take talent to capture a solid portrait. It takes skill and the motivation necessary to master those skills. Portrait photography can be dealt with as an equation; with just a set of rules and guidelines, it’s possible to take jaw dropping, natural light portraits tomorrow. Here are seven steps to master portraits using natural light only.

When I first attempted to retouch the photographs I took in 2006, I had no idea what I needed to do and how. Today there are thousands of video tutorials on the web on how to retouch, but nobody explains what it is that needs to be retouched to make a female face look more youthful, healthy and beautiful. It took me some time to figure out what the common problems that I needed to remove from my subjects' faces and bodies were, and what I had to alter to make them look more attractive.