Fashion Photography

Fashion photography is a collaboration — between photographer, stylist, model, makeup artist, and art director — and managing that collaboration while also making strong images is its own skill. This section covers fashion photography from both a technical and a professional angle, including lighting for fashion, directing models, working with creative teams, and the path to building a career in a competitive industry.

Is Photoshop Bad For Business? (NSFW)

The use of Photoshop by companies is changing and it’s indicative of a much deeper trend. Earlier his year, American Eagle stopped retouching the models in their 'Aerie' lingerie shoots. They claim that the 9% sales increase last quarter is directly related to this position. This is an unprecedented commercial statement, and has wide implications for photographers, videographers and post production specialists everywhere.

You Miss 100% Of The Photos You Don't Take - Even Von Wong Doubts Himself

I have been a fan and a friend of Benjamin Von Wong for years. I have seen him turn tech employees into athletic gods and seen him schmooze with the police while on a 13 hour photoshoot deep in a foggy forest. In my eyes, the genius that is buried in Von Wong's creative mind can do anything, and he always knows it. Well, little did I know, the man who once chained a model to a shipwreck to get the perfect shot, often doubts himself, much like all of us. 

The Ultimate Guide for Shooting at Wide Apertures

Taking portraits at wide apertures and consistently nailing focus is is not an easy task. In fact, it’s a skill that must be practiced in order to master it. However, an aspect not often discussed in regards to capturing sharp images has nothing to do with the lens used or the f-stop. Here is the ultimate guide to capturing tack sharp images at wide apertures. 

Behind the Glass Presents Retouching a Fashion Shoot with Pratik Naik (Part 1 & 2)

Go behind the scenes with one of the worlds top high-end retouchers, Pratik Naik, in this two part video as he walks us through his process of working with a model shot by David Geffin. Exploring the fine line between retoucher and photographer you can see his passion for what he does and the understanding it takes to capture the photographers vision perfectly. 

Five Methods To Recover From A Creative Collapse

Whether we're a photographer, graphic designer, painter, musician or dancer... throughout our career, we’ll slam right into a rock solid wall and it some cases it can be so traumatizing that some of us may never recover. It’s not really a question of if; it’s a question of when and if you’re a new artist then brace yourself, there will come a time when things just don’t click. I’ll be honest; I hit that wall with writing for Fstoppers this past month. Writing 1,000 words once a week is no easy feat, I figure it's only appropriate to write about this very topic as I sit here in recovery from a creative collapse.

A Note to Aspiring Models

People often think that modeling is just about looks. This misconception turns a beautiful person into just a body with no skills. Modeling is not about having the perfect "looks." The key to successfully modeling is the mindset. With just one thought, a photographer can take his or her models to the next level.

Coco Rocha And Steven Sebring Create Interactive Book Of 1000 Poses

Supermodel Coco Rocha and photographer Steven Sebring have teamed up to release an interactive book, The Study Of Pose, chronicling over 1000 poses captured from 100 different angles in an experimental 360 degree rig. It is an ambitious project that has resulted in a massive, and certainly quite heavy, book with over 2000 pages.

“Trend Spotting” - A Journey Through Fashion Photography’s Past, Present And Future With Melissa Rodwell

Melissa Rodwell has been there, done it and got the t-shirt. A thirty year veteran of the world of fashion photography, she has paid her dues and then some. She has seen the trends come and go, and now has the knowledge and experience to help those just starting out. Anyone interested in fashion photography, or simply how to survive as a professional photographer will benefit from this frank and exclusive interview.

The Photographer's Manifesto

I have seen absolutely beautiful things happen in the photo industry. I've seen strangers become best friends, I've seen grand ideas being brought to life, and I've seen photographers grow from beginners to mentors. I've seen so many things that make me proud to be a part of such an amazing community. The sad news is that I've also seen the uglier side of it. I've seen jealousy turn into bad-mouthing, I've seen photographers knowingly leave out key techniques from classes or talks, and I've seen new photographers become discouraged and disheartened by the cold shoulders of the more popular photographers in the industry.

Six Reasons Why Your Light Is Not Right

We’ve all been there, stuck with bad light and fresh out of ideas. I may spend up to an hour pre-lighting before a model or subject steps onto set, I work out the kinks and make sure everything is how it should be. But, despite my best efforts to make it right, every now and then I run out of time and have to wing it. We all have our “go to” lighting scenarios, but when you’re standing in unknown territory, keep the following tips in mind and you just might make it through the storm.

5 Retouching Tips That Have Nothing To Do With Photoshop

There are dozens of "How To" articles when it comes retouching. Very few, if any, focus on vital tips that are often overlooked, that will take your retouching to the next level. Here's a list that the Professionals in the industry never share with you.

Shooting Celebs - The Wonderful World of Celebrity Fashion With Emily Shur

How would it feel to photograph Will Ferrell or Seth Rogen? How would you ever get to be able to shoot clients like these? How do you marry technical capability and develop your own style to deliver something unique? What if you could learn from someone doing this sort of work day in day out? Well, now you can, in this exclusive interview with Emily Shur.

The Big Black Box - Everything You Need To Know About The LEE Filters System

I get asked day in an day out; "What is that big black box on the front of your lens?" Well, it's a matte box that mounts glass filters in front of your lens... the LEE Filters System. In attempt to cover the question I recieve so often, I wanted to address it all and explain the system, but my friend and fantastic photographer Dave Kai Piper beat me to the punch! So, instead of writing my own article on the matter, I thought it best to simply share his article...

Fantasy Lighting in a Forest with Von Wong

Ever since Benjamin Von Wong took a leap of faith and left his successful career as a engineer to persue his artistic passions, he has kept a legion of die hard fans enchanted by his ability to turn the ordinary into epic. Whether it be organizing complicated pyrotechnics, photographing surreal scenes of ultraviolet models, or chaining models to a shipwreck 25 meters below the surface in Bali, Benjamin has never been interested in being ordinary. In his insanely creative mind, his thought process of "If it's not epic, than what's the point?" has led to some of the most memorable photoshoots in the last several years. 

Unique Beauty - Lighting Out Of The Box

Throughout my career so far I have failed over and over again. Although it’s the successes that I'm remembered and known for, it’s the failures that are always the catalyst. At the end of the day, the key to success lies in failure. This improvisational beauty shoot was only a success because I set myself up to fail.

Jason Bell Photographs Iconic Personalities And Doing It With Style

British photographer Jason Bell is probably one of the most accomplished photographers in the world. By age 45 Jason shot some of the biggest names in the entertainment world (Scarlett Johansson, Angelina Jolie), many film posters (Billy Elliot, Bridget Jones) and some very intimate family portraits of the Royal Family and Prince George. And he did it with style. Not many photographers get to shoot 'personal' work/projects with high-caliber names, but he's one that proves us all it is possible. 

World Beard & Moustache Challenge 2014

Did you know there was a beard and moustache growing challenge besides the MOVEMBER movement?  Until today I had no clue! And after seeing some of these images, i'm suffering from Beard-Envy!  Direct from The Beard Team USA website: "It’s time to start growing! The 2014 Just for Men World Beard and Moustache Championships® are invading Portland, Oregon on Saturday, October 25. Inside the spectacular, 3,000-seat Keller Auditorium in downtown Portland, hundreds of the world’s best “beardsmen” will put the art of facial hair on display in the most entertaining and creative competition to hit the Northwest."

10 Signs That You Will NOT Make It As A Successful Photographer

With a saturated market for photographers, there are so many pitfalls a photographer can plunge into that can prevent them from being successful. Taking a step back to analyzing yourself and your business can be the first step to improve and guarantee chances of success for the future. Here are a number of things to look out for, these things can be what is preventing you from reaching your potential.

Woman with Vitiligo Proves Bullies of her Past Wrong as She Turns Top Model

Chantelle Brown-Young was teased in school, often called "zebra" or "cow" becuase of her skin condition, vitiligo. However, things began to change when a Toronto photographer encouraged her to model at 16. Her alter-ego-named Instagram (@winnieharlow) became an outlet for her modeling photos and soon enough, Tyra Banks contacted her to become a part of America's Next Top Model (ANTM).

5 Pro-Tips for Publishing Your FIRST Fashion Editorial

Walking into a bookstore, grabbing a magazine off the shelves, and seeing your name and images in print is nothing short of wonderful! Getting published in a fashion magazine is extremely rewarding, but it is no easy task, especially when getting started. Over the past 5 years I’ve been publishing in magazines ranging from online magazines to large internationally acclaimed publications.

Common Frequency Separation Mistakes Which Will Ruin Your Retouching Results

Almost a year ago I posted The Ultimate Guide To The Frequency Separation Technique article and soon after that I created our Retouching Academy community group for retouchers and photographers who retouch their own work. We have been seeing a lot of before & after images posted there by artists of all levels from complete beginners to seasoned pros.

How to Shape Light Using a Parabolic Reflector

In this video, Karl Taylor and Urs Recher experiment with and demonstrate the uses of a Parabolic reflector. Using a model who is wearing white against a white background, they produce a number of portraits demonstrating how to shape the Para light to separate the model from the background. The versatility of this practice is quite astounding as the photographer is able to stand in front of the light and have it still perfectly illuminate the model and is a simple one light set up.

A Makeup Tip I Wish Someone Had Told Me When I Started Photography

When I began photography I didn’t understand the importance of lighting and the difference makeup has on an image. Looking back, if I would have first understood and attempted to master the techniques behind makeup, I would have understood the proper way to light my subjects when photographing them.

The Studio Essential - How To Construct High-Quality V-Flats And Why

Ever since I started diving into studio photography the term “V-Flat” has been a big mystery to me. Google and YouTube have been the quintessential resource for photography knowledge and for whatever reason there isn't much detailed information on how to construct a V-Flat or what purpose they actually serve. It took time to sift through the noise of nonsensical DIY fabrication and even more time to unfold the enigma of this studio essential.

Master Your Smartphone Camera by Joao Carlos

Yes this is a big ad for Sandisk and yes it's an uncut webinar that is an hour long but if you are in post production and want to fill the air with something other than the sound of your teeth grinding and knee bouncing, then there are some great tidbits of information riddled through out this video.

Smartphone cameras are the new master tool for capturing the moment. In this webinar, world-renowned photographer Joao Carlos shares what you need to know

An Unforgettable Giant Ring Light and How You Can Make Your Own

The largest ring light I've ever seen consists of 27 bulbs and is four feet in diameter. Six months ago, I built it. With so many questions left unanswered, I put together a short film that explains how I built it, why it was built, and why it's the most amazing light I've ever used to date.

Behind the Scenes of Mario Testino’s Best-Dressed Shoot: London

Vanity Fair posted a video on their YouTube channel giving an exclusive behind-the-scenes look at a Mario Testino’s Best-Dressed Shoot: London (Shot in May, 2014), featuring snippets of their interviews with Cressida Bonas, Betty Catroux, Helena Bonham Carter, Nicky Haslam, Elisa Sednaoui, and Charlotte Olympia Dellal!

Michael Grecco Teaches How To Photograph A Sexy Swimsuit Dramatic Portrait

During our 2014 Fstoppers Workshops in the Bahamas students had the privilege of watching 10 successful photographers share their top photographic techniques. Commercial and celebrity portrait photographer Michael Grecco taught classes on environmental portraiture and sexy swimwear photography, so of course we thought it would be awesome to tag along as Michael explained some of the tips that make his portraits so unique.  

Behind The Scenes – Up The Ante With A GoPro

I’ve always been enthralled with first person movie scenes, games and music videos. Clocking countless hours with Duke Nukem 3D in my parent’s basement on an old Packard Bell PC planted a seed that forever changed me. To this day I think The Prodigy's breakbeat electronic hit “Smack My Bitch Up” is one of the greatest first person videos of all time.

New High-End Remote Trigger Released By Ubertronix

If you think you've got a quick trigger finger, then you haven't used the new Strike Finder Touch (SFT) by Ubertronix. This sleek remote trigger boasts the ability to trigger your camera  shutter in less than 1 millisecond. The device has 5 different modes: Time Lapse, Lightning (or high speed flash), laser, sound and motion. All you need is 4 AAA batteries, your camera, and a great subject to get started.

Evolution Of Me - 5 Investments That Changed My Career Forever

I have only been shooting photography for a little over 3 years now. Things have progressed so quickly during that period of time that I haven't really had the chance to look back at the evolution of my photography. I had to think thing long and hard about the investments I have made over the 3 years and the things that really changed the game for me.

Photography Compositing Insanity, A Dress Made Of Hands

I ran across the incredibly imaginative portfolio of John Flury a few weeks ago. When I viewed his image "Provincial Uprising" where a womans dress was made of human hands I couldn't figure out how it was made. 

17 Simple Tips To Help You Better Control And Master Natural Light

Most of us love natural light and feel comfortable shooting with it – but how well do you really know how to utilize it effectively and to control it with precision? I just spent the day with Erik Valind, a New York City-based lifestyle photographer in his 'Controling Natural Light' workshop. Here are 17 simple ways to help get great results from better understanding and utliizing natural light.

Beyond The Key - Building A Subtle Light Setup

Lighting isn't easy, a world-class-perfectly-lit studio portrait happens with a lot of instinct and experience. A strong grasp of lighting comes with experimentation and practice. Those that know my aesthetic know I'm a huge fan of one light photography. With that said, every image I produce I try and maintain the look of one light, even though it very well be lit with six lights. If I'm shooting for a hair, the hair needs to be well lit. If I'm shooting for makeup, the light needs to fill the face and really show detail. The same applies to product photography or fashion. I always give the client what they need, but always retain my dramatic lighting style.

13 Incredible Examples Of Nude Body Painting

Today I stumbled upon the incredible body painting work of Emma Hack and I started surfing the web for body painting projects. I ended up finding 13 totally unique body painting projects that I believe are worth sharing. 

The Fastest and Easiest Way to Learn Adobe Lightroom

Back in 2004 I was given the Nikon D100 digital camera for Christmas and I started making money with the camera within a few months. I fell into wedding photography and within 2 years I was making almost 100% of my income shooting them. In the last 10 years I never learned how to process a RAW file (effectively) or use Lightroom until last week. 

Watch Amazing Retoucher Marina Dean-Francis Speed Retouch

Last week, we featured an interview with the awesomely talented retoucher and photographer Marina Dean-Francis. This week, she's shared a video with Fstoppers showing her retouching on a hair and beauty image. Although the video has been sped up tremendously, it's not hard to see that there aren't many quick tricks in play here.

Recreate the Look of Your Favourite Image by Matching and Toning Colour in Photoshop

Inspiration spurs creativity and it is often you find a photograph or artist that influences your practice. In this Photoshop tutorial Ben Secret helps you recreate the look and feel of an image by matching contrast, tone and saturation. With these brilliant tips get a handle on colour and tone through imitation, but then have fun adding your own unique style.

Eight Tips I Wish Someone Told Me Early in My Career

Regret is the worst feeling in the world but as humans, we feel it. There are times we all look back at, kicking ourselves thinking "if only I had known… I would've done it differently." I remember telling myself if I was ever given the opportunity to be heard, I'd collect a list of tips to share with others so they don't have to feel the frustration that often comes along with regret.

LIVE Stream With Michael Woloszynowicz - Shooting Fashion Portraits

All this week at the PRO EDU studio in St. Louis, Michael Woloszynowicz has been hard at work showing off his techniques for an upcoming tutorial series on creating fashion and editorial photography. Today at 11am CST, myself along with the rest of the video crew will be streaming his model test look demonstrations live from the studio.

Back Lighting: Shooting and Editing

Lighting is key. It has an influence on just about everything we do when making an image. Light will affect what time of day we shoot, where we place our subject, our shutter speed, our aperture, how we edit the images, blah blah blah. You get the idea, right? Understanding and controlling light is crucial to the success of your work.

Accidents Happen – 5 Items That Can Save Your Shoot

I’m always one to preach the importance of prevention and preparation before walking into a photo shoot, but there are some things you just can’t prepare for. The more you shoot the more you come to find that gear will tend to fall apart after a excessive number of uses... and abuses.

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos? 

Fstoppers Interviews Retoucher and Photographer Marina Dean-Francis

After spending a fair amount of time looking through the best images that the Fstoppers community has to offer, it's pretty easy to see what sets them apart. Not only are the shots themselves exceptional, but the post processing is world class (Julia Kuzmenko McKim and Michael Woloszynowicz, Photoshop extraordinaires, hold a few of our top spots). Photographers often take on their own post work either because of budget or wanting to maintain their full creative vision. Sometimes, even great photographers call on the retouching gods to lace their images with a bit of perfection. Marina Dean-Francis is one such retoucher (and photographer) with that incredible power.

Communication: A Vital Detail Often Ignored

Buying expensive gear and mastering lighting and technique play an important role in photography but ultimately, these things are secondary in achieving a solid portrait when facial expressions are factored in. No matter the genre of photography, whether it's fashion, weddings or family portraits, connecting to the subject is far more important than any other detail in shooting portraits. When portraying a personality or specific mood, there is a necessity to connect and extract emotions and moods.

Inverse Square Law of Light Explained In a Simple Visual Way

Inverse Square Law of Light is something we all hear and know about, but don't always know how it really affects our photography. We always hear the math and the science behind it, but there is nothing like seeing it in a visual way to fully understand it. For people like me who find it hard to deal with math equations, those 2 great videos by photographer Karl Taylor will show you the important basics about the law you should know. 

Von Wong's Incredible Underwater Photo Shoot Part II: How He Did It

Last month we shared a really impressive project of an underwater shoot in Bali done by my friend and conceptual photographer Benjamin Von Wong. He stated then that was only part one and that part two would be coming soon. Well, soon is here and he's sharing more technical aspects of how he made the project come to life. 

Lighting Like Leibovitz – The One Light Challenge

I’m a huge fan of Annie Leibovitz and the imagery she has captured over the past few decades. Being a self-taught photographer, I looked to her work time and time again for inspiration and motivation. Over the course of a year, I scoured the internet for information on her lighting setups, equipment and methodology. But, the more I dove in, the less concerned I became about equipment and the more I felt the need to simplify my style.

What We Can Learn From David Bailey’s “Stardust”, One Of The Most Important Photographic Exhibitions In Decades

David Bailey is a master of portrait photography. His four month gallery exhibition “Stardust” just closed in London. It took 3 years of planning to put it together, and looked at his 50+ years as a photographer and artist. I got to see it before it closed, but if you didn’t get a chance to go, don’t worry – here are five things that I think made Bailey the success we celebrate today, and what we can learn from him.