News

Hasselblad Announces Four XCD Lenses for X1D Mirrorless Medium-Format Camera

Hasselblad Announces Four XCD Lenses for X1D Mirrorless Medium-Format Camera

Hasselblad was the first to follow Pentax's lead with a smaller, more manageable, and more affordable medium-format system; except in the case of the X1D, the company was also the first with a mirrorless medium-format system for the modern era. Today, the X1D is still the most compact medium-format digital camera you can get, and Hasselblad just announced four new lenses for the system.

Tim Cook Promises Apple's Priorities Still Include Pros, Hints Promising Updates on Horizon

Tim Cook Promises Apple's Priorities Still Include Pros, Hints Promising Updates on Horizon

Professional users — especially those in creative fields — that have long relied on Macs as Apple's ever-faithful followers have had much to be disappointed by in Apple's latest product releases. The Mac Pro helped alleviate some concerns over Apple's commitment to professional users, but the lack of updates to that line since its launch, the lack of larger or more RAM-crammed MacBook Pros, and the lack of iMac updates altogether bring Apple's commitment to its most loyal user-base into question. Will Apple CEO Tim Cook's recent words be enough to persuade macOS lovers to stay the course?

Elinchrom Introduces the Long-Awaited ELB 1200

Elinchrom Introduces the Long-Awaited ELB 1200

Most of the new portable flash units released in the past few years have been 200-600Ws strobes. Not many manufacturers decided to bet on powerful packs. They seem to focus heavily on HS, HSS, TTL, or simply lighter units instead. However, there are photographers who require power and Elinchrom listened to them. The ELB 1200 is not without reminding us of the aging Ranger RX, but they only share the power output, the brand name, and very few features. The Elinchrom ELB 1200 is a new product in itself and one that action photographers will love without a doubt.

Godox Announces AD200 Pocket-Sized Flash Unit

Godox Announces AD200 Pocket-Sized Flash Unit

Mainland China-based Godox Photo Equipment (also sold under FlashPoint in the United States) announced the latest in their series of challengers to the dominant flash makers, the Wistro Pocket Flash AD200. As with the other units in the series, the AD360 and AD600, the AD200 offers stable color temperature across all power levels and fast recycle times. It packs 200 Ws of power, which makes it significantly more powerful than any unit in its size or price range. Perhaps the most interesting feature, however, is the dual flash heads (more on that after the jump).

Sony Announces World's Fastest SD Cards, Boasting 299 MB/s Write Speed

Sony Announces World's Fastest SD Cards, Boasting 299 MB/s Write Speed

Earlier this week Sony announced that they will be debuting the world's fastest SD cards with amazing read and write speeds of 300 MB/s and 299 MB/s, respectively. Not only do the new SF-G series cards claim to be the fastest currently on the market, they are also backed by Sony’s File Rescue software which is a simple data recovery software that you can use free of charge.

BTS: See How 'La La Land' Won Its Best Cinematography Oscar Nomination

BTS: See How 'La La Land' Won Its Best Cinematography Oscar Nomination

"La La Land" seems to be Hollywood's favorite film of the year. From the extraordinary opening dance scene on a Los Angeles freeway junction to the final dream sequence, it is doubtless an example of some of the best cinematography this year. If you're wondering how some of it was pulled off, check out these short behind-the-scenes clips to see how Hollywood really works its magic these days.

Develop Your Film with Ease at Home or On the Road with Lab-Box [Updated]

Develop Your Film with Ease at Home or On the Road with Lab-Box [Updated]

Developing your own film might be the cheaper (and more amusing) way to go, but with all the preparation and lab space required, that simply hasn't always the best option. Ars-Imago's Lab-Box hopes to solve these problems in a small, light-proof container that enables you to develop your own film at home or even while traveling – yes, it's that easy and compact. The best part: it's not all that expensive, either.

Sigma Releases All the Full-Frame Lenses We've Been Waiting For: 135mm f/1.8, 14mm f/1.8, 24-70mm OS, and 100-400mm OS

Sigma Releases All the Full-Frame Lenses We've Been Waiting For: 135mm f/1.8, 14mm f/1.8, 24-70mm OS, and 100-400mm OS

Today is the day that Sigma fills out its Art-series lens lineup to offer what could easily be considered everything you'd really need since its most recent release of the 85mm f/1.4 Art. Four new full-frame lenses cover the gamut from an ultra-wide, ultra-fast 14mm f/1.8 Art, a similarly fast 135mm f/1.8 Art portrait lens, to the wedding photographer's favorite 24-70mm f/2.8 Art and sports shooter's 100-400mm f/5-6.3 Contemporary "compact" super-zoom. If you've been waiting for that next Sigma lens, odds are it's one of these.

'Planet Earth II' Is BBC's Most Cinematic Series Yet, Here's How

'Planet Earth II' Is BBC's Most Cinematic Series Yet, Here's How

How did technology make "Planet Earth" so much more cinematic? If we go back to how it was done back in the day and compare it to the technology we have today, it's quite a leap. Back in the day 35mm was the broadcast standard. The 35mm cameras were bulky and heavy, they were perfect for studio and not for the shots that they needed. In the filming circles and the BBC insiders saw 16mm film as being for amateurs. But, thanks to David Attenborough first taking his 16mm camera out to shoot abroad and coming back with footage of animals never filmed before, it changed opinions. This made the program that later became one of the best wildlife documentaries of all time.

True to Its Namesake, Omnicharge’s Omni 20 Charges Even Your Power-Hungry Laptop On the Go

True to Its Namesake, Omnicharge’s Omni 20 Charges Even Your Power-Hungry Laptop On the Go

Keeping your gadgets charged on the go is essential if you travel a lot and expect to get any work done on the road. Thanks to the millions of battery packs that are out there, charging your phone is easy enough. But what if you need to keep your laptop charged while off the grid for a day’s shoot or while on a long flight without an outlet? Omni 20 is one of the only, and most recent, solutions that will charge anything you throw at it, including that ultra-powerful new MacBook Pro.