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Alex Cooke

Cleveland, OH
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Articles from Alex Cooke

This Swing Lens Camera Forces You to Rethink How You Compose Landscapes

The Horizon 202 is a Soviet-era swing lens panoramic camera that produces a field of view roughly equivalent to 14mm on a 35mm camera, with almost none of the distortion you'd expect from an ultra wide angle lens at that focal length. If you've ever wanted to capture an entire mountain range in a single frame on film, this is the kind of camera that makes that possible.

9 Things I Wish I Knew About Photography Insurance

Insurance is the part of running a photography business that nobody warns you about, nobody teaches you, and nobody finds interesting until the day they need it. Then it becomes the most important conversation of your career, usually too late. Most photographers buy a policy because a venue asked for one, sign whatever the broker recommends, and never think about it again until something breaks, gets stolen, or generates a lawsuit.

The Secret to Becoming a More Versatile Photographer

Most photographers hit a ceiling not because they lack technical skill, but because they keep doing the same things over and over. Breaking out of that pattern is what separates a one-trick shooter from someone who can walk into any situation and come away with something worth showing.

The Nikon Z 14-30mm f/4 S Is Still the Go-To Wide Angle Zoom for Many Nikon Shooters

The Nikkor Z 14-30mm f/4 S has been on the market since 2019, and it remains the wide angle zoom that ends up on more Nikon Z mount cameras than probably any other. At its current discounted price of around $1,100, the calculus of buying it versus something like the Nikkor Z 14-24mm f/2.8 S at roughly $2,000 gets very interesting very fast.

Is 35mm More Versatile Than 40mm? A Two-Day Shooting Test Says Yes

Choosing between a 35mm and 40mm prime lens sounds like splitting hairs, but if you shoot in tight spaces, near cliffs, or anywhere you can't step back, that small difference in field of view can determine whether you get the shot or go home empty-handed. James Popsys has spent years shooting 40mm primes across multiple systems and recently started questioning whether 35mm deserves a longer look.

Deposits Are Not Optional, and Photographers Who Do Not Require Them Are Working for Free

Most photographers treat the deposit as a courtesy request. A nice-to-have. Something you ask for politely, and if the client pushes back or seems uncomfortable, you waive it because you do not want to lose the booking. This is the standard operating posture of the photography industry, and it is costing working photographers thousands of dollars a year that they never see on their books, because the losses are invisible until you run the math.

Fstoppers Photographer of the Month (April 2026): Radek Pohnan

The Fstoppers community is brimming with creative vision and talent. Every day, we comb through your work, looking for images to feature as the Photo of the Day or simply to admire your creativity and technical prowess. In 2026, we're featuring a new photographer every month, whose portfolio represents both stellar photographic achievement and a high level of involvement within the Fstoppers community.

The Tamron 35-100mm f/2.8 Might Replace Your 24-70mm

The Tamron 35-100mm f/2.8 sits in an interesting spot: it's compact and light enough to travel with, but fast enough to handle portraits, events, and low-light shooting. At around $899, it's priced to compete with other mid-range zooms, and whether it delivers enough to justify that price is genuinely worth understanding before you buy.

The Secret to a Full Calendar Is Answering Your Damn Email

There is an entire industry selling photographers the idea that their booking problems are marketing problems. Instagram strategies, SEO courses, funnel templates, lead magnets, content calendars, brand refreshes, niche-defining workshops, and $2,000 mentorships that promise to "unlock the pipeline." Photographers buy them, implement them, and wait for the calendar to fill. For most photographers, it does not.

Does Turning Your Photography Passion Into a Career Actually Ruin It?

Turning your passion into a career is one of the most debated decisions in creative work, and the answer is rarely as clean as either side makes it sound. Scott Choucino from Tin House Studio has been living this question for years, and his take is more nuanced than the usual "follow your dreams" pitch.

How to Decide If Your Photo Should Be Black and White

Knowing when to convert a photo to black and white is one of those decisions that separates a thoughtful edit from a forgettable one. Get it wrong and you strip out color that was doing real work; get it right and you reveal something the color was actually hiding.

The Real Reason Photographers Are Leaving Adobe

For most of the past decade, Adobe was not a choice. It was the default. Lightroom and Photoshop were where photographers learned to edit, where the workflows lived, where the presets came from, and where the entire industry quietly agreed to standardize. The price hikes were annoying. The subscription model was annoying. But the alternative was unthinkable, because there was no real alternative.

Tamron's 35-100mm f/2.8 Is a Different Kind of Standard Zoom: Here's the Tradeoff

The Tamron 35-100mm f/2.8 Di III VXD is a fast standard zoom for Sony E-mount and Nikon Z-mount cameras, priced at $899 for Sony and $929 for Nikon. That longer reach comes at a direct cost: you lose the wide end compared to a typical 24-70mm, and whether that tradeoff works for you depends entirely on how you shoot.

Flash Photography Mistakes Most Beginners Don't Know They're Making

Flash photography has a surprisingly short list of things that will quietly ruin your shots, and most beginners hit several of them before they even realize there's a problem. Knowing what those mistakes are before they cost you time, money, or a shoot you can't redo is worth more than most gear upgrades.

The Real Reason Photographers Are Quitting Instagram

It is happening quietly. Working photographers, the kind who built audiences in the 30,000 to 200,000 follower range over five or ten years, are deleting their accounts, archiving their grids, or simply going silent. There are no farewell posts. No dramatic announcements. The accounts just stop updating, and a few months later they are gone.

Why Planning the Perfect Shot Produces Worse Photos

The pressure to nail every frame is one of the most common things that stalls creative growth. A decades-old classroom experiment reveals exactly why that pressure works against you, and what actually produces better images over time.

How Far Can You Push a 5 MP Raw File With Modern Upscaling Software?

Megapixel count is one of the most debated specs in photography, and the question of how few you can get away with for large prints is one that rarely gets a straight answer. Keith Cooper put that question to a real test using a camera from 2002 and actual prints made today, and the results are worth seeing.

The Honest Results of Shooting JPEG-Only for an Entire Month

Shooting in raw is so ingrained in modern photography that giving it up for a month sounds almost reckless. This photographer does exactly that, and what he finds out about his own habits is more revealing than any gear review.

The Problem With How Photographers Talk About Money (and What Needs to Change)

Photography has a money problem. Not a "there is not enough of it" problem, although that is also true for many photographers. A deeper problem: the photography community has developed a set of cultural patterns around money that no other professional industry tolerates, and those patterns are actively suppressing income for everyone in the field.

Sony a7 V Review: Is the Price Tag Justified?

The Sony a7 V sits at $2,900 and bills itself as an enthusiast camera, but its feature set tells a different story. Whether you shoot stills, video, or both, what's inside this body has real implications for how far it can take your work.

8 Unpopular Photography Opinions That Are Actually True

Photography has a generous supply of conventional wisdom. Some of it is earned. Some of it is repeated so often that nobody questions whether it was ever true in the first place. And some of it is actively wrong, kept alive by a community that confuses encouragement with honesty.