Recent Commercial Articles

How They Made "Zon Criatividade"

When I see videos like the one below on TV I usually pay no attention. My initial thought is that some guy on a computer made it. It isn't until I see the BTS that I really appreciate what goes into these creative works of art. View the full post to see the BTS.

Zon "Criatividade" from Nuno Rocha on Vimeo.

Art and Dogs: A Fascinating Short of William Wegman

There are certain images that have become so ingrained in our psyches, they are almost dismissed outright. If you've ever been in a bookstore, browsing the photography section, you've seen the docile faces of the Weimaraners of William Wegman. The images are always clean, crisp, and have become immensely popular in the last 20 years, gracing coffee tables and calendars alike. The temptation to dismiss them as commercial drivel is strong. But that would be a mistake!

[BTS Video] This Could Be The Most Barbaric Product Shot Tutorial Ever

This video is a couple years old now but it's the first time I've seen it. One part Geico caveman, two parts Macgyver, Bryan Peterson shows how easy it can be to create a simple yet eye catching stock photo. Using nothing more than a Nikkor 200mm Macro Lens, some sparkling water, a glass, a lemon, and some old Christmas wrapping paper, Bryan shows you how easy a product shot can be if you just focus on the composition and some easy reflector lighting. What shocked me even more than this DIY photoshoot next to an interstate setup was the realization that someone gave me his super popular book Understanding Exposure as a gift years ago and it's here on my bookshelf. His tips make photography look so easy, even a caveman can do it!
DXO PureRAW 5 Adds Local Adjustments, Expanded Performance

I have to say that on many days, I find myself using a DxO product—most frequently, their PureRAW software, which looks at my image metadata in my RAW files and gives me a near-perfect image, correcting my sensor/lens combination, sharpening, and removing imperfections like vignettes and ringing. DxO has more than 100,000 camera/lens combinations covering almost any gear. Even both my DJI drones are covered by DxO.

'Specialicious' Behind The Scenes Shoot With Jonathan Thorpe

Northern Virginia Magazine wanted a fun and different approach to an ad for their bargain locator website, Specialicious.com. Jonathan Thorpe, an amazing commercial photographer and a regular on our Fstoppers Facebook group, was assigned the task of shooting the project. The concept, a beauty queen who shopped on the website and is trying a paintball experience for the first time.

The Top Sportswear Commercials of All Time

Today I take a trip down memory lane to identify a few of the television commercials that, for me, have exceeded the level of infomercial pitch to touch the mantle of enveloping art. As with any "tops of all time list," these are thoughts are completely subjective, but I'll do my best to explain my thinking behind each choice and hopefully, my list will inspire you to start thinking of your own.

We Review the V-Flat Karl Taylor Light Cone

When V-Flat released the new Karl Taylor Light Cone, the comments ranged from dismissive jokes about "the cone of shame" to excitement for a product designed by esteemed commercial photographer Karl Taylor. I decided to take the cones into my product studio and see for myself if this simple tool really delivered the effortless results it boasted.

Sony's Eye Candy: Photography, Video, and Design

While browsing Creative Motion Design's blog I came across an eye catching ad for Sony's Bravia series of HDTVs. The complete video directed by Superfad had elements of slow motion, CGI effects, graphic design, animation, and photography. Luckily the good people over Hype Communications put together a make of video on how Superfad and the entire creative team was able to piece together this amazing Sony marketing ad. Below is the behind the scenes video; click on the full post to watch the final product.
This Is Why Photographers Don't Succeed

A couple of weeks ago, I published a piece on the Jack of All Trades Photographer, which covered the plight of the gigging photographer just starting out, doing what he or she can to build portfolio content and generally begin to make a living from it. Imagine my surprise when just a few days later, the topic was covered by straight-talking, commercial super talent and formerly of this parish, Scott Choucino!

Dave Black:  Shooting Motorcross with 8 Speedlights

Dave Black is a professional photographer who shoots some of the most stylized sports images I have ever seen. In this BTS video, Dave is pairing up 8 SB900 flashes with two Radio Popper PX triggers on two Lightware Foursquare brackets. Why does he use such a crazy setup when shooting motorcross? Often times with fast action sports you need to shoot with quick shutter speeds beyond the 1/250th of a second flash sync limit. The only way to do this is to use the FP high speed Sync mode Nikon (and Canon) flashes offer when hardwired to your camera. Luckily Radio Popper (and Pocket Wizard for Canon) have created wireless radio iTTL/eTTL syncing which gives you the ability to us High Speed Sync with your flashes off camera over long distances. This setup is about as complex as you can possibly get (and expensive) but Dave has made a great video showing off the setup. Unfortunately he does little to explain WHY this setup is necessary. Head over to his Lightware Foursquare / Radio Popper Post to read more about how it all comes together and be sure to check out Dave's portfolio as well. <
5 Things You Should Do to Sign With a Photo Agent

For many of us photographers in the commercial world, the key to getting good jobs for exciting campaigns is having the right agent by your side. However, finding the right agent and with space on their books for you can be incredibly hard to do.

The Bluetti Elite 200 V2 Review: Over 2 kWh of Power in the Field

For content creators working in the field (or even just on location, yet away from an outlet), a power station can be an invaluable accessory. In this review, I’ll be taking a look at the Bluetti Elite 200 V2, a battery pack with over 2,000 Wh of capacity, and showing just how useful it can be to power all the camera, video, and computer gear you might want.

How To Light And Photograph A Glass Bottle

In this weeks episode of The Slanted Lens, Jay P. Morgan shows us how to light and photograph a glass bottle. This video is also about superimposing products into real scenes so that the product looks it's best. Tutorials like this are priceless for anyone who is interested in product photography. Glass can be extremely tricky but Jay makes things super simple for us.
Ecommerce Photography: Fstoppers Interviews Ella Grace Bell

Ella Grace Bell is a commercial photographer based out of Vancouver British Columbia who has worked with brands like Bootlegger Jeans, Poppy Finch, and Mobiado Watches, but freelancing isn't her main gig. She has a nine to five photography job that pays her bills, which seems to be a vanishing commodity outside photography studios.

Live Twitter Chat with Photographer Polina Osherov on What It Takes to Build in a Small Creative Market

Today at 6 p.m. EST there will be a live Twitter chat with Russian-born, Indianapolis-based commerical photographer and Pattern Fashion Magazine creator Polina Osherov. The chat will cover a lot of ground, from the impact of recent trends in mobile on commercial photography to what it takes to build an international community from a mid-sized city like Indianapolis with virtually no budget to begin with. To participate in the chat, follow along at Element Three's Twitter account.

Submit Your Image To Get Retouched For Free This Week!

I'm excited to announce a new weekly segment, where you the Fstoppers community can submit your favorite image to be edited and retouched by me, Lance Nicoll. Post an image you recently shot, that hasn't been retouched yet, in the comments below. On Thursday I will retouch it an post the recording of the entire process! If you guys love it, I will continue to do this every week! – And maybe in the future even do it as a Live Retouch with Q&A. The rules are as listed below. Really excited to see everyone's submissions. Submit your image by Wednesday at Midnight to be selected.

Behind The Scenes With Marc Jacobs, Madonna, and Louis Vuitton

Back in the Spring of 2009, Louis Vuitton creative director Marc Jacobs teamed up with music mogul Madonna produce their new ad campaign. This video is primarily from the point of view of Marc but that shouldn't prevent you from seeing how photographer Steven Meisel executed the overall shoot. I've always been a big fan of Steven's work, and after you watch this video you can browse through most of his extensive portfolio here. After clicking through 127 pages of amazing photo after amazing photo you will probably feel both inspired and completely worthless as a photographer! Click on the full post to view the photographs from this shoot.
Critique the Community: Submit Your Best Food Images Now

To celebrate the holidays and all the delicious meals that are being prepared around the world, we invite you to share your best looking food images for our next episode of "Critique the Community." We will be critiquing the pictures from a commercial standpoint so submit the pictures that you think sells the food itself. Please get in your submissions by the end of Wednesday, December 2, and you'll have the chance to have your image critiqued by the Fstoppers team. For this episode, we will be giving feedback to 20 pictures. To qualify, you must follow the submission rules below.

Did These Guys Just Rip Off The iPhone Fashion Shoot?

Now I am not going to jump to any conclusions. Maybe these guys and gals had a VERY similar idea, and not one of them had seen the iPhone Fashion Shoot (which has been seen by about a million photographers so far). And even though this video is filmed in the exact same way and has all of the exact same information, MAYBE it is just a coincidence. And MAYBE this really is the worlds first and I am actually living in the Matrix. Still a good video though :) < The strangest part about this whole thing is that we actually used a super-clamp to mount the camera in my video but we changed it and went with the velcro because it was blocking the button on the phone and it was never actually shown in the video. It's like these guys were spying on me as I was doing it!
Behind The Scenes: Throwing Lenovo Laptops Out Of Airplanes

Laptop makers Lenovo have released a new series of laptops that they claim can startup in less than 10 seconds. The new ThinkPad T420s and IdeaPad Y570 are using a new technology called Rapidboot which they claim makes their computers boot up faster than any other computer on the market. Lenovo teamed up with the ad agency McKinney to prove just how fast their Windows 7 computers can start. The idea was to throw a laptop out of a plane at 12,500 feet and see if it could trigger the parachute after loading Windows. Check out the behind the scenes video below and then head over to the full post to watch the final commercial. I'd love to see Apple run a marketing campaign like this!
3 Things To Look For When Updating Your Portfolio

Deciding which images to keep and which to throw away is one of the hardest lessons to learn for new photographers. One would think that it gets easier with experience, but the more you learn the harder it can get.

The Monday Retouch - Submit Your Images For Next Week !

Its Monday so as promised here is the completed retouch for last weeks winning submission by Mitchell Flores. For only being the first week of this regular segment we had an great number of submission and it was hard picking, can't wait to see what you guys submit this week. In this post I'll go over some of the steps of the retouching process and talk about the challenges for this particular image. If you would like your image to be selected for next week, post your low-res image in the comments below by Wednesday of this week.

[Behind The Scenes] How To Photograph Birds of Prey In The Studio

Photographing birds out in the wild seems pretty tough. Oregon photographer Jon Myers wanted to make the challenge even tougher by bringing the birds into his studio. Using large softboxes to create a space for the birds to fly, Jon was able to photograph eagles, ospreys, and hawks perfectly while in flight. The shots are spectacular, and if you click the full post you can see them shot against grey as well.