Whether you’re selling a product, an idea, or simply reminding a generation that your brand is still relevant, it’s no secret that great advertising sells. Though traditional media channel consumption and distribution have changed over the years, one thing remains consistent: great concept plus production value equals great advertising.

Some of the most interesting and exciting video footage often comes out of car commercials. The current ad for Cadillac's new 2013 ATS features some pretty awesome footage of the luxury sports sedan speeding down the winding roads of Morocco's Atlas Mountain. This stretch of road overlooking the Dades Gorge is one of the most dangerous roads in the world. So when director Jeff Zwart decided to test the ATS's Brembo brakes and limited-slip differential, he not only put the drivers in danger but also put a ton of camera gear in harms way. Full behind the scenes video in the full post

While we all love it when a gig lands in our lap, sometimes the timetable doesn't work in our favor. Having a decent amount of time leading up to the shoot can be critical in getting the best results for you and your client.

We are photographers. We are not a bunch known for a lack of opinions. By and large, we know (or think we know) what’s good and bad and aren’t shy about telling others just how qualified our own personal greatness makes us to pass judgment on other far inferior work. Yes, I’m generalizing to make a larger point. There are as many different types of photographers as there are different types of people. And, if ego sits on one shoulder, its distant cousin humility stands firmly on the other, grasping tightly to the other end of the rope in an endless game of tug of war. But knowing when to pull, and when to offer slack, from one side or the other can be the secret to both successful shoots and successful creative relationships.

Product photography can be one of the most difficult facets of photography. Everyone expects organic objects (like a human) to have imperfections but clients want their products to look flawless in the finished image. Your choice of lens, angle, lighting, color, composition, and retouching must all work together or your shot won't hold up. In the past photographers would have to assist for years to learn the tricks of the trade but today, you can learn them for free from your laptop.

It's crazy to compare todays advertising campaign's to those of 30 years ago. They are becoming more involved, creative and technically advanced than we could have ever imagined. In this video, Photographer Tim Macpherson takes us behind the scenes on the new campaign for the fabric company 'Sunbrella' which was shot and filmed in South Carolina! While this video lacks technical information, it is still really awesome to see how much planning and time it took just to film and shoot one simple scene.

Photographer Dave Hamilton takes us behind the scenes on his latest shoot with hockey legend, Trevor Linden. This video is very informative and well produced - including a lighting diagram for each of the different setups. Aiming to get that perfect cover shot for Vancouver View Magazine's April 2012 issue, Dave was able to get some nice shots using his Canon 5D Mark II.

In December of 2013, Amazon teased the world with the thought of delivering (small) packages to your doorstep using drones, as first reported here. It got a lot of people talking. But since that initial announcement from Amazon, there hasn't been any indication that it was real. Was it purely a publicity stunt? If it was, it was a good one. But what if it was real?

Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

We love gear. But this is next level stuff. If you’ve seen the smoothness of the shots used to introduce the Microsoft Studio Surface, you’ll know what I’m talking about. The guys at Motorized Precision who introduced KIRA robotic arm at NAB 2017 are taking pre-orders for the MIA, their latest robotic arm. It’s smaller, about as portable as a fridge is on wheels, and can plug into any traditional single phase wall socket. It holds up to a 22lb camera package, the arm itself weighs 120lbs and it comes with a standard six-meter track. If you want to see what it's capable of go watch Thor: Ragnarok, which used the KIRA for many of their shots. The video shows what the KIRA 1.0 could do.

2011 Miss Arizona and Miss Utah from JG|ORI on Vimeo.

Product photographers are some of the highest earning professionals in the photography field, and they command their prices with the value they bring to other businesses while creating imagery that engages consumers to purchase those business’ products. If you want a piece of that e-commerce photography pie but are still sweating on where to start, then it’s time to get a crash course that will possible jumpstart your beginnings into this profitable space.

BEHIND THE SCENES: Famous Footwear "Neighborhood" from Vincent Laforet on Vimeo.

Needless to say, there's a fair few logistical complexities when photographing ice cream. After shooting for a vegan ice cream brand for a couple of years now, here are my best tips for running a smooth shoot when you’re capturing ice cream.

In a creative and fun spec commercial, Ross Ching uses a really cool Popsicle stick trick and creatively applies it to a fun story. As he describes, Popsicle sticks can fit together in a certain way so that when triggered, a chain reaction occurs down the line at 35 mph. To capture this process, he used the Phantom Miro shooting at 1000 fps.

Getting your first paying job is without a doubt the hardest task you will ever complete as a professional photographer. In this video, I give my advice on how to obtain your first paying client.

It's Monday so it's time for another speed retouch and episode of Retouching Mondays. This week image comes courtesy of last weeks winner, Ben Scott. If you would like me to retouch your image and send you back the full-high res final image, all you have to do is post your image in the comments and wait to hear back. I will email the winner on Thursday morning, so post your newest favorite image that you want retouched. It can be any genre, beauty, fashion, landscape, wedding! I'll record the retouching and send you the final image to use as you wish! Take a look at the speed retouch of Ben's image and let me know in the comments if you have any questions, I'm happy to answer them. Now lets take a look at the before and after and the challenges for this week's Monday Retouch.