Recent Commercial Articles

The Ultimate Arm Shoots M.I.A.'s Born Free

Love it or find it overly offensive, rapper M.I.A.'s music video Born Free created a big stir on the internet last year when it was released. I personally thought it was a pretty good video considering what most artists release these days. Regardless of your view of the video, the cinematography is really awesome. In order to shoot the driving scenes, director Romain Gavras used the Ultimate Arm to create amazing jib style shots on the move. Check out this BTS on how the team filmed much of the film's final segment and click the full post to watch Born Free in it's entirety.
5 Tips for More Effective Interior Photographs

Shooting interiors for real estate shouldn’t be that challenging if your goal is simply to photograph the entire space. However, if the goal is to come up with visually impactful images, then it’s very likely that you’ll have to solve some problems while shooting.

StillMotion Shoots Video At An Aquarium With The Red Epic

As we have said many times before, we are huge fans of the crew at StillMotion for their wedding work. In this video, the team steps outside of their standard job to shoot for Shedd Aquarium. They decided to film most of the project on the new Red Epic so that they could shoot at variable frame rates up to 300fps. In the video below, they take us behind the scenes of the creation of this project. Check out the full post to see the reel from the shoot.
10 Fundamental Facts You Need to Know Before You Turn Pro

Thinking about turning your hobby into a jobby? What are the essential points you will need to consider when taking your hard-earned savings and convincing your better half that this will be the new, next chapter in your life? With over 15 years as a professional photographer and more than 25 years being self-employed, here’s what you need to know to make your dream a reality.

How and What To Charge Your Clients

Often being successful in any creative field is equal parts talent and knowing how to run your business. Yet for a lot of us, we spend the least amount of time educating ourselves on good business practices. The beginning of the new year is a great time to remedy this.

Detailed Lighting Setup For An Amazing Western Shoot

Jay P. Morgan seems to be releasing one great BTSV after another. I have enjoyed them all but I must admit that this one is by far my favorite. At his last workshop, Jay used a 5D Mark II and 4 studio strobes to professionally light his western themed set. If you don't have all of the studio gear yet, keep in mind that it is possible to light scenes like these with much smaller and cheaper speedlights as well (like the SB-900 or 580EX), just keep in mind that they will not be as powerful as a studio system.
The Curious Case of Coincidence

Life… is funny. I don’t need to tell you that. Anyone afforded the great privilege of living long enough will be finely attuned to the vast absurdities that occur on a daily basis. The anomalies. The coincidences. The luck. The misfortune. And as I was gratefully subject of such a peculiar day of coincidences last week, I couldn’t help but to share a brief tale and try to explain what it all means to me.

Brother Makes A Stop Motion Ad

TV commercials are a big business these days. As the production budgets grow, the creativity grows as well. Check out all of the work that went into this new Brother Printers ad. I tried to find the full commercial but I couldn't. If you happen to find it please post it in the comments below.

The Making Of Brother Ambition 141% from Ronan Pollock on Vimeo.

UPDATED: Filming a BMW Bike in 3D at 1000 fps

Ryan Mcmanus from Brothers Films and Stefan Weiss from Weisscam teamed up for an ingenious and complex shoot showing off the new BMW S1000 RR. What impressed me about this shoot was not only the incorporation of 1000 fps with a three dimensional element, but also the creativity in setting up the rig to film. I cant imagine the amount of work that had to go into post production for something like this. This is a great example of thorough planning and great execution.

BTS: Air New Zealand's Hobbit Inspired Safety Video

Air New Zealand has been known for their original, themed and very well made safety videos. Just recently they released their newest safety video featuring a plane full of Tolkien fans called, 'An Unexpected Briefing'. Air New Zealand partnered up with the people over at Weta Workshop to create the amusing safety briefing. The video made in anticipation of 'The Hobbit' features a few actors from the movie, real Tolkien fans, J.R.R. Tolkien's great-grandsons, actual working Air New Zealand employees and even has a cameo from the man, Peter Jackson, himself.

Zach Andrews And Corinne Alexandra Have My Back

As you all know The iPhone Fashion Shoot created a heated debate on the internet. I responded to all of the haters but according to my scientific tests, 95% of internet trolls are illiterate so they never read it. I have been getting tons of emails from people who want me to do the shoot again with only lights from Lowes but I am not really interested. The shoot was fun to do once, I proved my point, and I don't want to be known as "the iPhone photographer" so I am going back to only using my camera phone to take pictures of my drunk friends. Thankfully there are others out there that have my back. Zach Andrews and Corinne Alexandra created a quick video in which they take a beautiful portrait with a lamp, a window, a sheet, and a point and shoot. Once again talent trumps gear. Photoshoot for DIY-ers from Zach Andrews on Vimeo.
Getting the Perfect Beauty Shot

Looking for the perfect beauty shot? In this video, Daniel Norton takes us through his way of lighting the subject in order to achieve the "beauty shot".

Behind The Scenes On The 2011 Maybelline Calendar

Each year Maybelline creates a limited edition calendar featuring crazy concepts and wild makeup. This year the cosmetic brand teamed up with photographer Kenneth Willardt to produce some very vibrant images. Make sure you head over to Kenneth's commercial section of his website to view a bunch of the images. His ability to light a set is worth taking note as well as the overall production they put into these images.
5 Tips for a Smoother Workflow in Photographing Interiors

Shooting interiors can be a daunting task for an unprepared photographer. No matter how big or small the space is, there will be challenges that you need to face and problems you need to solve. Here are some ideas to get you started.

[FS Spotlight] Lisa Hubbard Keeps It Interesting: Chic, Playful Interiors and Still Lifes

When photographers think about their dream shoot, it usually has more to do with Angelina Jolie and a Ferrari than painstakingly positioning a piece of cooked cauliflower. Shooting interiors and still lifes can be notoriously difficult. And when done poorly, it can be downright boring... which is why I love photographer Lisa Hubbard and her work. Hubbard’s work is fresh and quirky, with a style and sense of humor that never gets old. Her impressive list of clients, including Anthropolgie, Absolut, Bon Appetit, Burberry, Kmart, and Martha Stewart, certainly agree. Check out this week’s FS Spotlight with Lisa Hubbard to get the scoop on her life as a successful interior and lifestyle photographer.
[Video] How Many Lights Do You Need To Light A Delivery Truck?

A few weeks ago, commercial photographer Jay P Morgan showed us how to balance strobe light with ambient light on a large 18 wheeler (which involved closing down a California highway on ramp). In this video Jay is shooting a lifestyle image for Pilot Freight Services which requires him to light a large outdoor areas with studio lighting. The answer to the question in the title could probably be "one light," but using one strobe on a commercial shoot is not only going to produce a less than perfect image, it is also going to look unprofessional from the eyes of the art director. When photographing large advertising campaigns, I've learned that giving your clients that "wow" experience is perhaps even more important that the actual final image so don't underestimate the saying under promise and over deliver. What is great about this photoshoot is that even if you don't shoot large campaigns like this on a daily basis, it should still force you to think why certain lights are needed, and more importantly, ask what you yourself would do if this was your hired job.
How To Choose And Direct A Model

Here is a great video created by Yuri Arcurs dealing with stock/commercial photography. He makes a great point when he says that a model may be very beautiful but if they don't look nice and approachable then they won't sell. Check out his quick video to learn a few other fantastic tips about directing your model as well. >https://www.youtube.com/watch?v=XV20gD3t_hQ<
Do You Want To Be a Man?

On the heals of Isaiah Mustafa, we were sent this already viral video on a parody of the old spice commercial for the Harold B. Lee Library at BYU. Unfortunately, Old Spice does not film behind the scenes videos of their commercials so you are left only hearing about how it was shot after the fact (which is great nevertheless). Watch this fun video by Stephen Jones and Scott Winn over at http://www.scottdavidwinn.com/ on how they created a spoof of the original for their alma mater. Click the full post to watch the full version; it's almost as good as the Old Spice versions. <
Erik Almas Offering Workshop to Raise $25,000 for Building a School

San Francisco-based commercial photographer, Erik Almas, is known for his flawless composite work as well as shooting campaigns for many major companies such as American Airlines, Toyota, Microsoft, and Nike, just to name a few. In January he is offering a workshop where he will take you through his entire workflow, from shooting the background plate and model, to editing. What makes this workshop even better is the fact that 100 percent of your money will be used to help build a school through Pencils of Promise!

An Interview With Music Vine, The New Name in Music Licensing for Video

Finding the perfect soundtrack for a video project or short film can be a laborious and painful process for budget filmmakers, yet it’s a task that requires plenty of care and attention. Music Vine claims to have filled this gap in between by providing affordable, high quality, curated music licensing. We sat down with Co-founder Lewis Foster to speak all things music licensing for video projects.

Jay P Morgan Creates Composite Sports Photo With Rafael Marquez

Jay P Morgan is a commercial photographer out of California who has a history of creating some of the best most educational behind the scenes videos out on the internet (click here to watch tons of them). In this video Jay explains how you can shoot athletes in a studio environment and composite them into any scene easily and effectively. I want you guys to take note of how Jay breaks down his photography approach and offers concise and detailed information about his shoot. If you are interested in winning our Behind The Scenes Contest (and instantly having a studio of your own), you are going to need to explain your process thoroughly and in an interesting manner. Also be sure to check out the full retouching video on Facebook to see how everything was pieced together in post.
How To Make A Rain Machine For Video Or Stills

Jay P. Morgan is at it again with his super informative, large production, BTSVs. Check out the video below where Jay shows us how to make a rain machine for a photo or video shoot. I never thought I would ever make one of these but after seeing this video it actually doesn't seem that hard.
How Lifestyle Photographer Denise Crew Shot the Queer Eye Book

Lifestyle photographer Denise Crew was approached by the producers of Netflix’s Queer Eye about a book they were producing that had a very quick turn-around. It typically takes 18 months to publish a book from start to finish and they needed to do this book in 6 months.

Patrick And I go to Las Vegas/Shoot In A $15,000 Per Night Penthouse

I am not a rich man, and even if I was I never see myself dropping $15,000 to stay in a hotel room for one night. However, if I happened to meet someone that wanted to give it to me for free you better believe I would stay there, and set up a photoshoot. And that is exactly what happened. Click on this post to see a second video of us talking about the shoot afterwards. https://www.youtube.com/watch?v=iu1R6w1Mh90
Giuliano Bekor's Merchant 1948 BTS Photo Campaign

Giuliano Bekor is an amazing commercial and advertising photographer based out of Los Angeles. Recently he traveled down to Australia to produce a short editorial film for the clothing company Merchant 1948. The concept involves a set of short films based around the idea of models finding a ton of cash and avoiding the police by flying away in vintage airplanes. As ridiculous as that sounds, Giuliano's execution makes for a really entertaining editorial spread.

How Movie Effects USED To Be Done:  HBO Style

Some of you may not remember this but as a very young kid with HBO in the house, I remember always being amazed watching this intro. Now I think movies on HBO just start with the parental ratings and nothing more. So next time you are thinking of making a cool intro for your business in after effects, remember how much harder it actually could be! As always, click the full post to view the original trailer. <
Jeff Johnson Takes Some Amazing Travel Photos

Jeff Johnson is a very talented lifestyle and advertising photographer based out of California. He is probably best known for his adventurous images as the staff photographer for Patagonia. He has also worked with Best Buy, Macy's, Target, and General Mills. So when he sits down with Marc Silber to talk about how he produces great travel photos you better take notes. I hope all you outdoor and nature photographers enjoy this video.