Recent Commercial Articles

Art Streiber, Or the Art of Being Prepared

I'm taking a second to reflect on the lessons I learned from working with the legendary Art Streiber. Part one in the series is the benefits of preparation.

An Open Letter to Thumbtack

Dear Thumbtack, you’ve been a major national player in service-sector networking, including the field I love, professional photography. I appreciate the jobs I accessed through you in the past. But the door on that past, I’m sorry to have to say, is closed.

The Keys to Composition in Filmmaking

Composition may be one of the most widely discussed artistic aspects in photography. In theory, the idea is simple. Putting it to work, particularly in motion arts, is easier said than done. Composition is one of the most important creative aspects of any filmmaking. Simply put, it is the act of defining the position, arrangement, and view of objects within the frame. The composition is, in effect, representing the point of view of your viewer and it will have a direct impact on how that viewer feels when they see it.

One Foxy Advertising Campaign

Over the weekend, one of our readers sent us this amazing behind the scenes video for the bicycle saddle manufacturer Brooks England. The basic concept for the photoshoot was a couple saving a fox from a bunch of hunting hounds while out in the British countryside. Photographer Frank Herholdt and his team had to balance two models, a tamed fox, four hounds, forest smoke, well placed studio strobes, and the natural elements to pull of this classic looking image. This is such a great example of taking your photography to the next level by pushing your concept and focusing on production value rather than just lighting a simple subject correctly. If any of our readers have any opinions on one of these saddles specifically, let us know on our Twitter because I'm in need of a new bike seat myself!
The Biggest Myth About Commercial Photography

There is a common myth about commercial photography: it is a genre just like landscape, macro, and product. However, this could not be further from the truth. As someone who thought so, I spent too much time creating “commercial” work. What I should’ve done instead is this.

[Video] Zombie Boy Rick Genest Stars in Sick Dermablend Video

Rick Genest (aka Zombie Boy) is nothing if not intense. The 26-year-old Canadian fashion model is tattooed head to toe to look like a decomposing corpse, representing “the art of the rotting cadaver.” Genest, who you may recognize from Lady Gaga’s “Born This Way” video, spent over 6 years and thousands of dollars on his body art project, so who better to star in a commercial for tattoo-cover-up cosmetic company Dermablend?

Conceptual Advertising Image Photoshop Walkthrough

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts and why I decided on certain aspects.

Go Behind the Scenes of Tom van Schelven's Molton Brown Christmas 2014 Campaign Shoot

U.K. based cosmetic firm Molton Brown is known for spectacular, over-the-top photography particularly in their annual Christmas catalog. This recently released video takes us behind the scenes on the set of their 2014 holiday catalog with photographer Tom van Schelven as he and his crew transform a forest into an enchanted outdoor holiday banquet.

The Changing Face of the Music Video and What We Can All Learn From It

The music we use in our work, whether for videos or slide shows for stills images, is an integral part of the narrative and story we are trying tell. The genre, artist and music track we choose, sets the tone for the entire story we wish to tell. I treat music as the keystone that underpins the visual story of a BTS video, commercial work, documentary piece or creative editorial shoot that I am working on.

The Ultimate Guide to Finding a Makeup, Hair, and Wardrobe Stylist

If you’re interested in shooting production sets, like with fashion photography, you’re going to need to build a team beyond yourself. The truth of the matter is that your success will depend on who you know and what they can do for you. As blatant as that sounds, it’s the nitty-gritty truth about building a team.

[BTS Video] Joe McNally's Epson Photograph Is A Circus In The Air

Most people know Joe McNally for his photojournalism or his editorial work. Others know him as the author of some of the best photography books on lighting. But Joe "numnuts" McNally is also one heck of an advertising photographer too. Recently Joe photographed the Anti-Gravity Dancers in an ad campaign for Epson's new R3000 printers. By using huge Octobanks and powerful gridded rim lights, McNally and his team were able to create some dramatic portraits of the dancers flipping and soaring above the New York City skyline. Click the full post to see the final image and a BTS lighting setup and head over to Joe McNally's Blog to view a ton of images throughout the day. This shoot looks like a ton of fun and has my wheels turning a bit!
Shannon Sewell's Family Photos Aren't JCPenney Pictures

The girls over at [Framed] have started a really great web series that profiles photographers and shows them in action behind the scenes. In this video they dive into children photography with Shannon Sewell. I know a lot of photographers have made a side business out of shooting families and children but what Shannon is doing is completely different. Her images are straight up commercial in style and are really amazing to look at. Children can be really really tough to work with which makes me appreciate her ability to connect with and control her subjects. And if you are interested in the Photoshop Actions Shannon uses you can check them out over at Flourish Actions. What do you guys think about her statement at 13:30?
Fstoppers Interviews Photographer Kate Woodman

Creative genius rarely erupts onto the scene full force and in your face. Its entrance into the world is often quiet, gentle, allowing only a few to see it and recognize its brilliance. Such is the case with Portland, Oregon-based Kate Woodman, whose use of color in her work produces an instant halt to the ever scrolling feed of images - causing even the average user to stop and appreciate the story unfolding before them.

Is Photography Worth It in 2024

Is becoming a professional photographer worth it these days, especially in 2024? I asked myself this question in 2023 every other day, as it was one of the most difficult years since I had become a professional photographer over ten years earlier.

Thought Process Behind a Sports Illustrated Cover Shoot With Alexis Cuarezma

Want to know what it's like to shoot world-renowned athletes for a magazine like Sports Illustrated? In this video, commercial, editorial, and advertising photographer Alexis Cuarezma shares the method behind his very first cover shoot for SI, including light setups and how he overcame unexpected obstacles.

Robert Gallagher Shoots Matt Kemp for Forbes Magazine

Robert Gallagher knows his way around commercial photography. On this assignment, he puts Matt Kemp, a baseball player for the Dodgers, in front of the camera to shoot the cover of Forbes Magazine. As can be seen in the video, the studio set up includes 4 different lights. With a few assistants, Robert also manages to snag a one-light shot in the tunnel heading out to the field.

Assignment Photokina with the Olympus OM-D E-M5

Derrick Story of thedigitalstory.com has been a fan of the Olympus portable cameras for a few years now, and has really taken a liking to the Olympus OM-D E-M5 mirrorless camera. He recently traveled to Cologne, Germany armed with the micro four thirds compact camera, and his story proves that you can get a whole lot of bang for such a small package.

Full Tutorial On Mastering Studio Light

We have featured many of Mark Wallace's excellent tutorials with Adorama TV, and it is apparent from the comments that everyone appreciates his simple and thorough explanations. Recently Mark released a full length DVD that covers a wide range of topics for all levels of photographers. There must be over 15 different lighting setups, and he covers everything from portraits, headshots, fashion, and glamour to camera gear, light modifiers, and the properties of light. We always feature quality videos for free on Fstoppers, but we also realize a lot of work can go into these extensive DVD tutorials. If you've enjoyed the tutorials Mark has given for free, take some time to check out his Studio Lighting Essentials DVD. If you prefer a more hands on approach, Mark has several Studio Lighting 101 classes which we hope to check out ourselves next time we are in Phoenix, AZ.
Do I Need an Agent for Photography?

Photography agents are nothing new. They've been around for a long time, but since the advent of social media they seem like something we are all a lot more aware of; anyone who's anyone has an agent, right? However, there are a few misconceptions out there as to what an agent offers.

Robert Rodriguez Exposes Kobe Bryant's Black Mamba

One of my favorite directors is Robert Rodriquez, and I was about to post another great BTS video showcasing his directing skills when I came across this video. Most of this short Nike commercial is shot on green screen but that doesn't mean that you as a photographer can't take away something from this big production. I love Robert's ability to tell a story with wild twists and turns all while sprinkling his films with exciting characters and effects that still bring out the teenager in us all. Click the full post to watch the final Nike Black Mamba short film.
BTS: Beats by Dr. Dre World Cup Ad, "The Game Before the Game"

If you've been following the world's favorite sports championship as closely as they do everywhere except in the U.S., you've undoubtedly noticed snippets of Beats' beautifully filmed World Cup commercial, "The Game Before the Game." Featuring Serena Williams, Lil Wayne, and numerous soccer stars, the cinematic ad shows the world's greatest talents' pre-game/pre-show preparations from patriotic nail polish to prayers and phone calls to home.

[Contest Entry] Behind The Scenes Of A Mitsubishi 311RS Commercial

We just received a very interesting contest entry from Viet Q. Mac, a recent graduate from the University of California, Santa Cruz. His buddy from Film Matters contacted him about an upcoming video production involving the 311RS and a couple Red Epics. Viet decided that this would be the perfect opportunity to create something for our BTS Contest. Although this video leaves many questions unanswered it is a beautiful look at a production of this size. To check out all of the contest entries as they come in you can keep an eye on our forum.
Documentary On Fighting For Your Art In The Commercial World

Earlier this week, I stumbled upon Eskimo’s latest passion project “Wonderland”. At first, I expected a step-by-step guide to finding success with commercial work. But in fact, what I watched felt more reminiscent of a support group.

5 Crucial Details to Discuss With Clients Before a Shoot

Doing photography professionally does not only require you to be good at taking pictures. There are additional competencies that one must have to be able to provide what your clients need and one of the most important ones is communication.

BASE Jumping For Pirelli's Annual TV Commercial - Behind The Scenes

Pirelli, known on this site mostly for their (NSFW) Calendar Photoshoots, also creates their TV spots with a high-level approach. Literally, this behind the scenes video shows the setup and production needed to capture skiers BASE jumping off of a huge cliff. How do Pirelli tires fit in? Check out the final cut of the completed video and you'll see how it all comes together. Spoiler Alert: They throw a car off of the cliff too!

How to Build a Commercial Portfolio

Commercial photography is notoriously hard to get into. In this video, I go over my complete workflow for shooting commercially viable portfolios from inception, through the shooting process, and into post-production.

Patrick Boivin Creates "AT-AT Day Afternoon"

I have been on Vimeo for probably an hour going through one terrible BTS video after another. There is so much talent out there but so many of these videos have no details and are so boring. That all changed when I ran across Patrick Boivin's "AT-AT Day Afternoon." The BTS video has no talking but it is still totally informative. The finished video is in the full post and it is AMAZING.