Recent Commercial Articles

Sony Experiments With HD In Their Ridiculously Awesome Camera Ad

This video was featured on the Fstoppers Forum and it had me laughing from the beginning. Luckily there is also a behind the scenes video that explains how in the world they created all of this "HD Porn". I would have never thought in a million years you could mix Iron Maiden, the most ridiculous looking poodle, the largest bubble machine I've ever seen, and flashing neon lights to produce an entertaining commercial for Sony high definition products. Then again I'm not paid the big bucks to think this outside the box either. Enjoy the final commercial below and then head over to full post to see how everything was put together.
See A $500,000 Platinum Portrait Being Made

Here's a bit of fun Sunday watching: a halftone portrait made with tens of thousands of platinum balls will soon be available by special order from Platinum Sphere Portrait. Personally, I find this more intersting from an engineering point of view rather than a photographic one. And sure, a 58x80cm portrait done in half a million dollars worth of platinum is mind boggling expensive but let's be honest, wouldn't it be cool to have one of your prints immortalized in an lustrous precious metal that will never tarnish or fade?

[Interview] SLR Lounge Sits Down With Superstar Jeremy Cowart

Jeremy Cowart is a photographer after my own heart. He started out in one of my favorite cities Nashville, TN, befriend a bunch of rockstars, shot their album covers, moved into celebrity portraiture, and continues to give back with projects like Help Portrait. Our good friend Pye Jirsa with SLR Lounge recently sat down with the nomadic photographer and picked his brain a little about creativity, post production, a new LifeFinder Tour, and a new iPhone App. If you get worn out listening

Stop Motion Video Created With 2335 Prints

Stop motion videos are becoming increasingly more popular as digital cameras and software make them easier to create. Dave Wallace decided to make things quite a bit harder when he shot 2335 images, had them printed out, and then shot them a second time in picture frames on the wall. It took hours of work but the finished product is well worth the time. Check it out in the full post.
[Video] How To Light A Person For A Video Interview

We get asked to show our lighting for our Fstoppers Original interviews all the time but it seems like we always forget to shoot our lighting schemes. StillMotion just released a killer video that shows how they light interviews with key, fill, hair, and background lights. By using Profoto's new HMI lights with Air remotes, you can easily change the output of each light without moving from behind your camera. Of course all of this still applies to still photography as well.

Romantic Short Shows Off Getty's 63,103,983 Seconds of Video

Several months ago, Brazilian ad agency AlmapBBDO teamed up with Getty images to produce 'From Love to Bingo in 873 Images.' The ad showed off the extensive photographic library Getty has to offer with a creative story of boy meets girl. Recently, the same creative team came up with a similar concept to advertise Getty's video library.

15 Tips on How to Start Working with Modeling Agencies

If you are interested in the commercial side of the photography industry, working with models and agencies is a must. Approaching a modeling agency and asking to work with models can be intimidating, particularly when you aren't sure how to get started. Fortunately, Dublin based fashion photographer Anita Sadowska recently shared a video on her Youtube channel that provides helpful hints any photographer can use to get their foot in the door.

Behind the Scenes Video: eCommerce Shoot for Skreened

Skreened is an eCommerce company that specializes in on-demand screen printing. Shirts are their biggest sellers. Since each shirt design is unique, they needed a library of images with models in blank tees so they could overlay the latest designs in post. When they approached me to shoot for them, their main request was that these portraits be fun and energetic.

Shooting the "Deadliest" Crew

This striking image (pun intended) was shot by Blair Bunting for a Deadliest Catch ad for Discovery Channel. Curious to know how he did it? Well, luckily for us, his assistant Paul Morton filmed the whole thing, and Mike Maez was kind enough to edit it down into a digestible and inspiring video. Do not worry, it did not take any knocked out teeth or injured sailors to get the job done, but rather a couple of Pro-7a units and 3 high powered leaf blowers. Have a look and see for yourself!

via the ProFoto Blog
Sony's Stereo 3D Commercial "Two Worlds" Shot At 2500 FPS

The amount of effort that went into Sony's 3D commercial Two Worlds is pretty unbelievable. I've watched this video twice now and still don't know if I know what I'm seeing. The creative team filmed the actors at 2500 FPS which required more than half a million watts of lighting and some of the largest fabric grids I've ever seen. Then using green screen, they filmed tons of slow motion projectiles to help their CGI team in the rendering of the background and moving elements. Because super slow motion video often looks fake even if it's real, making sense of what is real and what isn't real in this video is what makes it so interesting to me. Check out the video below and click the full post to see how they created this commercial inspired by the legendary Leonard Cohen.
Behind the Scenes: Celebrity Portrait Shoot With Grammy Award-Winner Fatman Scoop

A little over a year ago I had the opportunity to do my very first celebrity photo shoot with Grammy Award-winner Fatman Scoop at my studio in New Jersey. He had posted on Instagram that he was looking for photographers and videographers to collaborate with. Thinking I had nothing to lose I submitted a brief email expressing my interest and directing him to my website to review my work and to reply back if he liked my work. To my surprise, I received a response a couple of days later asking to schedule a date to shoot!

Product Photography: How To Photograph A Beer Advertisement

Photographer Scott Bourke gives us a complete overview of how he took a fantastic product shot of a few bottles of beer. Scott uses a single flash and 4 reflectors to create a very professional looking image that any photographer (no matter how little gear they have) is capable of creating. As I have always said, photography is all about good lighting and good lighting does not mean expensive lighting. Let's hope that Scott is going to enter our BTSV contest. Check out the full post for the final image and a BTS diagram.
How They Filmed The New Old Spice Commercial

Everybody likes the old spice towel guy and his single take commercials right? Well they are some of the most popular commercials of all time because nobody can figure out how they were shot. It kills me that they don't film complete BTSVs of the whole process but we have the next best thing below. Isiah Mustafa, the towel guy himself, will walk you through it. Video Game - E3 2011 - Movies and TV
Getting Wet With The Cast Of Hawaii Five-O

CLICK FULL POST IF YOU CANNOT WATCH THIS VIDEO! If you watched my video on how to photograph wakeboarding then you know I'm a big advocate of throwing water at your subjects during a photoshoot! So needless to say I was excited when this behind the scenes video surfaced showing how photographer Art Streiber shot the hero shots for the television show Hawaii Five-O. The whole lighting setup is pretty straightforward: one beauty dish and a bunch of back lights for the water splashes. To create the wave splash look Art fired high pressure water at each of the cast members with a 4,000 gallon water truck. Click on the full post to check out some of the final images as well as a few behind the scenes stills from the production.
Chase Jarvis Offers Photographers Some Words Of Wisdom

Chase Jarvis has become one of the most inspiring figures for both amateur and professional photographers alike. His successful career as an advertisement photographer has only been eclipsed by his overall entrepreneurship. Recently Chase sat down for an interview with Tamara Lackey to explain his self proclaimed "10 year overnight success". I absolutely love his statement "what makes you hirable is not your technical proficiency, that is assumed...it is your vision: how you see the world." So many photographers focus entirely too much on their lighting and completely overlook creating an image that resonates with their viewer. There is a quote that says something like "a photograph that requires a caption is a failed photograph" but I think a photographer could go further and say "people don't care about what you had to do to create the photo, they just want to be wowed by the final image."
Helpful Advice for Approaching Your Photography Clients

At some point in any photographer’s career, I am pretty sure you will at some point come across clients who will just send in inquiry with zero context asking how much you charge for a photoshoot. There is no way we could have possibly been able to provide an accurate project cost estimate without having any information on a project scope to establish the parameters. These types of clients are those that keep me awake at night, not because I am incapable of delivering but because these clients will have unrealistic expectations of what we can deliver.

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Profiting Multiple Ways with Adobe Stock Images

I am always on the hunt for new stock images to incorporate into my photography and find that stock enhances my photography business in several ways. Stock provides me with the ability to incorporate different locations and textures into my images that I am not able to easily shoot. As a result, I have not only seen improvements in my own work, I have also gained an eye for spotting opportunities to take extra images to sell.


How to Begin Shooting High-End Real Estate Video

With the advent of digital cameras, drones, the Internet, and social media, video has become much more a part of every facet of advertising and our general content consumption. Even Fstoppers began by sharing behind-the-scenes videos of photographers at work to inspire and educate people all around the world. Everywhere you look, now, video is always present. Today's behind-the-scenes video comes to you from Parker Walbeck, the guy responsible for flying the LG V30 on top of a Red Weapon to compare the video output. In this video, he takes us on a real-estate video shoot and walks us through his gear and process.

[BTS] Erik Almas Shoots An Amazing Composite For Credit Suisse

Erik Almas is definitely one of my favorite photographers and this behind the scenes video does a great job of explaining his process for creating his amazing composite images. I really like this video because in addition to just the photography, it speaks to the idea and inspiration behind the photography, and why they chose to shoot what they did.

Five Tips for Surviving a Bad Day as a Photographer

Yes, photographers can and do have bad days. Following your favorite photographers on Instagram, it might seem that all the photographers in the world are cruising along while you alone battle horrible days. And guess what, bad days are more common than you might think. So, it is important that we as a community learn and help each other survive bad days. I’ve created an action plan for myself that has helped me overcome difficult days and I hope this will help you as well.

Always in Season - A Beauty Photographer's First Foray into Video

Growing up, my dad liked to quote an old song called “Warpaint” by the Brooks Brothers: “With all that lipstick powder and paint, you all dressed up like what you ain’t.” It was his defense against the inevitable growing up of his teenage daughters, but never once did I buy into it. Instead, I embraced makeup, hair styling, clothing, and more as a path to self-expression.

[BTS] Sound Triggered Ink Explosions At 5400 Frames Per Second!

Have you ever wondered what printer ink would look like exploding in slow motion? Wonder no more! This fantastic behind the scenes video from a Canon Pixma commercial shows how the team captured ink explosions using an audio trigger. It certainly helps that they chose to use a camera capable of shooting at a face melting speed of 5400 frames per second. To see the video and more details click here.
[BTS Video] Monte Isom Shoots Sergio Martinez for HBO

Good friend of Fstoppers and Commercial Photographer, Monte Isom, takes us behind the scenes on his latest shoot with world class boxer, Sergio Martinez. Click through to the video to check out his lighting placement and setups. Enjoy!

[BTSV] Projection Mapping for Ford's S-Max TV Commercial

Every now and then a unique way of filming the same old car commercial catches my eye. Event Projection uses projection mapping to advertise the S-Max put out by Ford. Although the filming involves a little more than the average studio equipment, the crew is able to incorporate some great action shots without leaving their studio. Check out their behind the scenes above plus the final commercial below.